Wold Traveller

2013 / 2014

Media Pack 2013-14

Media Pack

2013 / 2014

Launched in 2005, World Traveller is the Middle East’s biggest and best travel magazine. It has the largest circulation of any travel title in the Middle East, and enjoys unique, independently-audited distribution to the region’s most frequent travellers, including those in Saudi Arabia. World Traveller is written by a team of hugely accomplished Middle East-based writers who are well versed in the travel habits of the region’s holidaymakers, and cater specifi cally to them.

‘Offi cially the highest-circulating travel magazine in the Middle East’

Wold Traveller

2013 / 2014

“World Traveller magazine has a fantastic team of very professional journalists and is the trusted go-to source for the most inspiring travel editorial in the region, from unearthing the hottest new destinations and latest trends to original insights into the world of luxury travel”

Jessica Hudson

Founder, Hudsons Travel

Mission StatementFuelled by the rapid growth of locally-based airlines Emirates and Etihad, the world has opened up to travellers in the Middle East and they’re keen to explore it. World Traveller magazine is their passport to discovery. It focuses on luxury travel, with tips, holiday ideas and in-depth destination features written for those with a sense of adventure.

John ThatcherEditorial Director

Media Pack

2013 / 2014

Why BPA circulation audits matterAdvertising in the Middle East has long been blighted by publishers claiming false and infl ated circulation fi gures. To provide transparency to its advertisers, World Traveller uses the independent and non-profi t BPA Worldwide to verify its circulation fi gure. BPA leads the world in media auditing, and every publisher in the Middle East can use its services if they choose to.

Arabian Travel News5,193 BPA-audited copies

Ultra Travel No BPA audit, no independent proof of circulation claim

Lonely PlanetNo BPA audit, no independent proof of circulation claim

Business TravellerNo BPA audit, no independent proof of circulation claim

TTN4,742 BPA-audited copies

Destinations of the WorldNo BPA audit, no independent proof of circulation claim

Travel Arabia No BPA audit, no independent proof of circulation claim

Travel Trendz No BPA audit, no independent proof of circulation claim

Circulation

World Traveller has the largest audited circulation of any travel title in the Middle East

“Here’s one very good reason to consider purchasing advertising space in World Traveller: the publication is audited by BPA Worldwide. BPA Worldwide is an independent, not-for-profi t organization which verifi es the circulation data of magazines. Once a year, World Traveller opens up its records to BPA Worldwide auditors who examine the circulation fi le to ensure it is correct and up to date. Th is information enables you, the advertiser, to determine if they’re saying the right thing to the right people in the right place’

Rana Hariz

Business Development ME

BPA Worldwide

BPA-audited copies

Wold Traveller

2013 / 2014

An exclusive agreement with The Emirates Group sees 20,000 copies of the magazine distributed to customers and corporate clients of dnata, the largest travel operator in the Middle East.

World Traveller is also available for sale from the newsstands of all major supermarkets and bookstores in the region, as well as the First and Business Class Lounges of Emirates Airline.

1,000 copies of World Traveller will be posted direct to Emirates NBD dnata World Black cardholders in the region. (Dhs25,000 minimum monthly salary requirement for cardholders and a Dhs5,000 annual fee).

A digital version of each monthly issue of World Traveller is emailed directly to over 100,000 opt-in subscribers on the customer database of dnata and their corporate travel partners including HRG and MMI Travel, providing a unique mix of consumer and corporate readers.

“dnata is delighted to partner with World Traveller and deliver the magazine to our customers. We know it will inspire them to see and experience more of the world with us.”

Iain Andrew

Divisional Senior Vice President

dnata TravelUAE12,000

Qatar1,000

Oman500

Bahrain500

Saudi Arabia10,000

The number of passengers dnata services each year

the amount of calls dnata’s call centres fi eld each month

the number of dnata travel outlets across the region

the number of airlines dnata represents

the company’s total billing for corporate travel

Exclusive Distribution

What do we know about the customers of dnata?

World Traveller’s market-leading circulation sees it reach regular travellers through unique distribution channels in Dubai, Abu Dhabi, Saudi Arabia and Qatar, both in print and digital formats.

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Media Pack

2013 / 2014

“We often include World Traveller in media plans for our clients. It combines a great editorial package with a high BPA-audited circulation fi gure and is one of the few magazines with strong penetration into Saudi Arabia and the GCC as a whole.”Hassan Shoker, Director

Mindshare, UAE

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Artwork

Double page spread advert430mm (W) x 300mm (H)

Please supply double page spread ads as two individual full page ads, allowing for a 4mm gutter, minimum 3mm bleed and crop marks set with 3mm offsets. Please ensure that type does not come within 6mm of the edge of the page and it is 10mm away from the gutter.

Full page advert 215mm (W) x 300mm (H)

Minimum 3mm bleed and crop marks set with 3mm offsets. Please ensure that type does not come within 10mm of the edge of the page.

Contacts

Victoria ThatcherManaging Director

+971 4 364 2878+971 55 471 0250victoria@hotmediapublishing.com

Chris CapstickAdvertisement Director

+971 4 369 0917+971 50 456 9938chris@hotmediapublishing.com

Stefanie Morgner Senior Advertisement Manager

+971 4 446 1558+971 50 884 1743stefanie@hotmediapublishing.com

Advertising

Wold Traveller

2013 / 2014

Publishing Schedule

We Love Supplement

LondonTurkeyMaldivesQatarIrelandMauritiusHong KongDubaiAbu DhabiOmanSingaporeLondon

Advertorial Features

Home for the Holidays: Abu DhabiLuxury Spas Best of MalaysiaPick of Palm Jumeirah Serviced Hotel ApartmentsBest of Yas IslandGCC’s Best Golf CoursesIdyllic Honeymoons Maldives UAE for FamiliesIndian Ocean IslandsHome for the Holidays: Dubai

Seasonal Features and Key Dates

Eid al-Fitr BreaksLuxury Shopping GetawaysEid al-Adha BreaksGCC’s Best RoomsWinter Wonderlands Best Hotel Openings 2013New Hotel Openings 2014World’s Most Romantic RoomsEaster Holidays 2014Family SafarisATMEurope For Kids

Month

Jul 13Aug 13Sep 13Oct 13Nov 13Dec 13Jan 14Feb 14Mar 14Apr 14May 14Jun 14