media operations group (volunteers) presentation november 2011

The views expressed by David during the following presentation

DOES NOT IN ANY WAYreflect the views of the:

United Kingdom,United Nations,

any National Governments,NATO (SFOR, KFOR, ISAF) etc

(the list is not exhaustive).

www.sociallyinfluenced.com

Media Operations Group (Volunteers) Presentation November 2011

Why Use Social Media



Its all about starting the conversation



Why Social Media?



V. I .T .A .L



Video

Images

Text

Audio

Links



Twitter

Facebook

Youtube

Flickr

Instagram

Gowalla / Foursquare



The value of the internet and mobile networks lies in their ability to connect

people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas.



People x Opportunity = ROI



Return on Influence



The Eternal Conflict

Measures of Performance

vs

Measures of Effect



Messaging using social media



Transparency =

Believability =

Credibility



Bosnia

Kosovo

Afghanistan



Oksigen FM

SMS interactionThe first social media tool?



KFOR – Kosovo

Facebook

Youtube



Lessons learned?



ISAF Afghanistan

twitter vs

insurgents



Effects based operations?

The UNINTENDED consequences



Wrong Target audience

Wrong conversation style

Unintended consequences

My Opinion = FAIL



for the first time YOUR audience can check YOUR

"facts"



The fear of losing control



A “Tweet” or a “Facebook Status Update”

isn't a fact

Its a

“SPARK”



Why do you feel so insecure, exposed and scared of

deploying your messaging and influence using social media

platforms.




“The Arab Spring et al”

Did Social Media really …....


Closing down the web?

By passing (alive in)

Surrogate SMS – Twitter

IP cloaking




Any questions?



[email protected]

[email protected]

We do social media courses, tailored for the military.



media operations group (volunteers) presentation november 2011

Education