media literacy, teaching standards & health frank w. baker media literacy clearinghouse slis...
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Media literacy, teaching standards & health The studies offered strong evidence that children who get more media exposure are more likely to become obese, start smoking and begin earlier sexual activity than those who spend less time in front of a screen…. The studies offered strong evidence that children who get more media exposure are more likely to become obese, start smoking and begin earlier sexual activity than those who spend less time in front of a screen….TRANSCRIPT
Media literacy,Media literacy,teaching standardsteaching standards
& health& health
Frank W. BakerFrank W. [email protected]@aol.com
Media Literacy ClearinghouseMedia Literacy Clearinghousewww.frankwbaker.comwww.frankwbaker.com
SLIS 220, Tuesday January 27, 2009SLIS 220, Tuesday January 27, 2009
Media literacy,Media literacy,teaching standards & healthteaching standards & health
National Institutes National Institutes of Health, Yale of Health, Yale University and the University and the California Pacific California Pacific Medical Center Medical Center experts analyzed experts analyzed 173 studies 173 studies
Media literacy,Media literacy,teaching standards & healthteaching standards & health
The studies offered The studies offered strong evidence that strong evidence that children who get more children who get more media exposure are media exposure are more likely to become more likely to become obese, start smoking obese, start smoking and begin earlier and begin earlier sexual activity than sexual activity than those who spend less those who spend less time in front of a time in front of a screen…. screen….
Media literacy,Media literacy,teaching standards & healthteaching standards & health
…….studies also .studies also indicated more indicated more media exposure also media exposure also was linked to drug was linked to drug and alcohol use and and alcohol use and poorer school poorer school performance performance
Media literacy,Media literacy,teaching standards & healthteaching standards & health
Recommendations:Recommendations:
1. teach kids to be 1. teach kids to be smart media userssmart media users
2. lawmakers should 2. lawmakers should underwrite media underwrite media education effortseducation efforts
What do teaching standardsWhat do teaching standardssay about media & health?say about media & health?
SOUTH CAROLINA HEALTH EDSOUTH CAROLINA HEALTH ED Standard 4 Standard 4Analyze the influence of personal Analyze the influence of personal beliefs, culture, beliefs, culture, mediamedia, technology , technology and other factors on health.and other factors on health.
What is “media literacy”?What is “media literacy”?
Take a few minutes to write Take a few minutes to write your own definition and then be your own definition and then be prepared to share.prepared to share.
Media LiteracyMedia Literacy
“…“….the ability to access, analyze,.the ability to access, analyze,interpret and produce mediainterpret and produce media(communication) in a variety of(communication) in a variety ofways”ways”
Media LiteracyMedia Literacy
“ “ is concerned with helping students is concerned with helping students develop an informed and critical develop an informed and critical understanding of the nature of mass understanding of the nature of mass media, the media, the techniquestechniques used by them, used by them, and the and the impact of these techniquesimpact of these techniques. . More specifically, it is education that More specifically, it is education that aims to increase the students' aims to increase the students' understanding and enjoyment of understanding and enjoyment of how the media work, how they produce how the media work, how they produce meaning, how they are organized, and meaning, how they are organized, and how they construct realityhow they construct reality. Media literacy . Media literacy also aims to provide students with the also aims to provide students with the ability to create media products. "ability to create media products. "
ML Core ConceptsML Core Concepts All media are constructionsAll media are constructions Media are languages with their own Media are languages with their own
sets of rulessets of rules Different people see the same Different people see the same
messages differentlymessages differently Media convey values and points of viewMedia convey values and points of view Media: power & profitMedia: power & profit
Critical Thinking QuestionsCritical Thinking Questions
Who created/paid for the message?Who created/paid for the message? What is the message’s purpose?What is the message’s purpose? Who is the target audience?Who is the target audience? What What techniquestechniques are used to get are used to get
attention; make it believable?attention; make it believable? Who/what is omitted and why?Who/what is omitted and why? Who benefits?Who benefits?
Visual LiteracyVisual Literacy
Let’s apply the critical thinking Let’s apply the critical thinking questions to some imagesquestions to some images
Tobacco: Marketing & AdvertisingTobacco: Marketing & Advertising
Tobacco: How to Read An AdTobacco: How to Read An Ad
ColorsColors
SlogansSlogans
ExpressionsExpressions
SurgeonSurgeonGeneral’sGeneral’sWarningWarning
Ingredients
CameraAnglesText &Sub-text
Story
Tobacco: How to Read An AdTobacco: How to Read An Ad WORDSWORDS: :
read all of the read all of the words on the words on the page, even the page, even the smallest fontsmallest font
IMAGESIMAGES::-what is the -what is the location?location?-what are the -what are the people doing?people doing?-describe their -describe their expressionsexpressions-what colors are -what colors are used?used?-what lifestyle -what lifestyle is conveyed?is conveyed?
TECHNIQUES OF TECHNIQUES OF PERSUASIONPERSUASION::
happinesshappinesssex appealsex appealmaturitymaturityhealthyhealthyslim bodyslim bodyindependenceindependencesocial acceptancesocial acceptancecoolnesscoolnessromanceromanceescapeescaperelaxationrelaxation
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