+

Media Literacy Education in Armenia: Post-Revolution

Approaches and Opportunities

Lusine GrigoryanMedia Initiatives Center

+Media Initiatives Center has been working in the

media sector of Armenia for more than 20 years. We

support freedom of expression, establishment and

development of independent media, as well as

promote media literacy in Armenia.

Who we are?

+What we are doing?

■ Professional training for media people/journalists

■ Multimedia production

■ Work on media legislation

■ Media literacy training for teachers, students, non-formal educators, librarians

■ Games and tools for teaching ML

■ Media.am – media analytic and critique portal

+ Media Literacy in Armenia■ MoU with MinEdu and approved handbook

■ Over 400 teachers and trainers trained since 2012

■ ML topics included in Social Science textbooks

■ ML clubs in schools and regional centers

■ ML introduced in some universities

■ Annual “I am the media” students contest

■ 3 digital games

■ GAPMIL prize in 2017

● 10 topics & lesson plans

● additional reading materials

● links and resources

● audiovisual materials

● computer game

Handbook for teachers

+ Media Literacy

■ Mobile Media Museum

+ Media Literacy

■ Mobile Media Museum

■ Музей - Лратун

+ Media Literacy

■ Mobile Media Museum

+ Media Literacy

■ Mobile Media Museum

+ Media Literacy■ games

+ Media Literacy■ media.am/mediabattle

+Медиа грамотность■ Игра – Медиа битва

■ media.am/mediabattle

+

+ Media Literacy■ tsantsar.media.am

+Медиа грамотность■ Игра – Цанцар

■ tsantsar.media.am

+ Media Literacy■ literatus.media.am

+Игра - Литератус

■ https://media.am/literatus/index.html

+

+Literatus is checking:

■ Misleading headlines

■ Fake accounts

■ Photos and videos

■ Sources

■ Statistics

■ Scientists

■ Propaganda

■ Advertisements

■ Strange URL

+

Livestreamed revolutionMedia was streaming 24/7

+

People are the

media

+ Social media as a tool for direct

communication

+New wave of disinformation

■ Huge amount of user generated content

■ Fake accounts and webpages

■ Manipulation and fake news

■ Change of rules, change of scene in media

+ Fighting back

■ Grassroots efforts- Black & white lists

■ New fact checking platforms

■ Larger interest in media literacy education from all sides

+ #MILWEEKARM18

■ Minister did a live streaming announcing the week

■ Schools all over the country organised ML lessons

■ Game days

■ Visits to local media/meeting with journalists

■ Live Q&A with MIC experts

■ PSAs disseminated through social media and partner

media

+New approaches and

opportunities

■ Government is concerned with fake news

■ Interested in promoting media literacy education

■ Teachers are informed and interested

■ Larger interest from CSOs

■ Professional media needs media literate audience

+New approaches and

opportunities

■ Media literacy summer school for teachers

■ New concept paper for preschool education

■ Addressing parents

■ Involving digital influencers to reach young people

■ Negotiations with the Ministry for further integration of ML

■ Negotiations with Public TV for targeted ML messages

+Media is a key actor in promoting

media literacy

■ Be honest about ownership, finances and policies

■ Fact checking and verification

■ Not fear but employ the new media

■ Educate the audience on and off air

■ Encourage the audience to be critical

+

Media Initiatives Center

lgrigoryan@mediainitiatives.a

m www.mediainitiatives.am

www.media.am

Lusine Grigoryan