media literacy
TRANSCRIPT
Media
LiteracyBlock H Media Class
Media Literacy
Literacy: the condition or quality of being
able to read, write and understand
messages.
Johannes Gutenberg
In Johannes Gutenberg invented the
printing press with replaceable/moveable
wooden or metal letters in 1436
(completed by 1440). This method of
printing can be credited not only for a
revolution in the production of books, but
also for fostering rapid development in
the sciences, arts and religion through the
transmission of texts.
Johannes Gutenberg 1400’s
Hyper Abundant Media
….Media is now not just words and
symbols, we are saturated, constantly
exposed to messages.
Media Dependency & Active
Processing of Content
Media now includes our social world, and
actively turning symbols in our mind. We
not only receive information, but actives
process the symbols in our mind. Think of
the mind as like a file cabinet.
Bias of Communication
Whoever controls the channels of
communication has an advantage.
Elites control the knowledge.
Oligopy
Oligopoly: a market condition where a few sellers can greatly influence market factors.
IN the USA in 1996 the mass media industry was deregulated
TimeWarner
NewsCorporation
Viacom
Disney
Why Should You Care?
What You Can Do?
Who created this message?
Why is this message being sent?
How did this message get my attention?
How might someone different understand this message?
What values, lifestyles and point of view are represented?
What ones are left out?
Class # 2 Brainstorm
Elements that make for good
entertainment
What makes a TV show or movie exciting?
Violence in the Media
Compare the actions in the media to what would really happen in reality.
For example, in a movie, heroes often destroy property and commit murder, but never have to pay for damages or serve jail time.
In real life, what consequences might the hero face? Would this person be admired? When is violence justified?
Writing Prompt #1
estimate how many people are the
victims of violent crime in Pattayaover a
certain period of time
Turnitin.com
Class Name: Media
Block H
Class id: 5374834
Password: blocking
MLA Format
Victims of Violent Crime
Google search terms
Google “victims of violent crime in
Thailand 2011, 2012
Crime and Safety Report in Thailand
Good Movies
Humor
Romance
Action
Weapons, explosions, graphic,
murder
Thriller
Horror
Fantasy
Violence
Explosion
Broom down the throat
Hit with a 2 by 4
Tails chopped off with an ax
Shooting with a gun
Destroyed the house
Poisioning
Quotes from the papers….
In my own opinion, the movie helps
teenagers to understand that doing
violent actions in not a good way to
express their feeling. And from that I think
the teenager can learn that the violence
might harm the others and destroy one’s
life.
Quotes from the papers…
The affects of this violence of this
violence wind up killing all the people
who are faced with the events and even
shows the pain they deal with right before
they die.
Quotes from the papers…
The more youths see harm and danger in
the media, the less rational thinking they
do in their lives.
Quotes from the papers…
A study done by Albert Bandura (1961)
about violence in television changed
many aspects of television today.
Bandara asked children to watch a
television show about how a woman
beats up a bobo doll. Eventually, the
children showed the exact same response
to the bobo doll as in the video.
Quotes from the papers…
When the violence occurred, nothing
would happen and the story would move
on. Tom gets attached most of the
time, most likely you’ll see blood or guts
flying everywhere but Tom is fine in every
single episode. Sometimes it shows some
symptoms such as bruising, burns, etc.
However, they recover so fast it looks as if
nothing has happened.
Quotes from the papers…
Concerning The Dark Knight Rises …when
a certain evil man rises to the
streets, Batman has no choice but to
return and fight the very evil man and his
followers, there is a lot of violence and
blowing up.
Quotes from the papers…
With the movie Scream…..of course there
is evidence that the person has been
killed intentionally considering the amount
of blood surrounding the body along with
the cuts from each stab, but there is
absolutely nothing to prove that it was as
if the killer had disappeared into thin air
and was nowhere to be found until the
next victim.
Quotes from the papers…
People who have a habit of shooting
people in video games brutally, forget the
reality between reality and electronics.
Quotes from the papers…
In my own opinion, the movie helps
teenagers to understand that doing
violent actions in not a good way to
express their feeling. And from that I think
the teenager can learn that the violence
might harm the others and destroy one’s
life.
Quotes from the papers…
In my own opinion, the movie helps
teenagers to understand that doing
violent actions in not a good way to
express their feeling. And from that I think
the teenager can learn that the violence
might harm the others and destroy one’s
life.
Video Games… Make a Top 10 list of favorite video games.
Pick one of the most popular games on the list and deconstruct it.
Is violence a component in this game?
What types of rewards are given for completing certain tasks?
What elements of the game increase realism for the player?
What real life consequences of violence are ignored?
Popular Video Games…
The Walking Dead
Battlefield--------
Halo
Assassin’s Creed
Team Fortress
How to Read a Photo
A picture tells a thousand words…..
Essential Questions….
How can we read & understand
photographs?
What can we learn from studying the
techniques of photography?
How do design elements affect the
viewer’s experience with a photograph?
How can a photograph tell a story?
What makes a quality photo?
Is there a clear center of interest, the main
subject?
What are the supporting details to the
main subject?
Does the lighting enhance the subject?
What story does the photo tell you?
Writing Prompt #2
Go to:
http://bop.nppa.org
Go to “Still Photography”
Pick one of the winners and answer the
following questions:
Writing Prompt #2 Questions
What is it about the photo you
chose that makes it a good photo?
Is there a clear center of interest?
What are the supporting details to
the main subject?
Does the lighting enhance the
subject?
What story does the photo tell you?
Photo Tests…..
Fake or Photo
http://area.autodesk.com/fak
eorfoto
Hoax Photo Test
http://www.museumofhoaxes.c
om/tests/hoaxphototest.html
Tricks of Advertising….
Learn to dissect an advertisement….
What does the ad:
Imply?
Infer?
Connote?
August 30, 2012
Review of Writing Prompt #1
The title of cartoons, TV series, and films are italicized . Newspaper articles are italicized also.
After you write the essay, remove the questions at the bottom or top of the page.
When you make a claim….
Back it up with a quote!!! Many wrote in
their papers of the ravaging effects of
violence in the media…
According to…..
Use different signal phrases……
Titles & Names to Italicize…
A novel
A ship
A play
A film
A painting
A sculpture or statue
A drawing
A CD
A TV Series
A cartoon series
An encyclopedia
A magazine
A newspaper
A pamphlet
Titles to Put Into Quotation
Marks
Poem
Short story
A skit
A commercial
An individual episode in
a TV series (like "The
Soup Nazi" on Seinfeld)
A cartoon episode, like
"Trouble With Dogs"
A chapter
An article
A newspaper story
The big and little trick
Big things and things that can stand on their own, like books, are italicized. Little things that are dependent or that come as part of a group, like chapters, are put into quotation marks.
For example, a CD or album are major (big) works that can be divided into smaller parts, or songs. The song names (small part) are punctuated with quotation marks.
Find this article and use a
quote…..
http://www.apa.org/research/action/prot
e
www.bibme.org
ct.aspx
No page # (Internet Source)
use either the paragraph number(Lewis par. 5)
or section name
(Brooks “Introduction”)
in place of page numbers.
If there is not an author to cite?Cite the title (shortened if necessary) of the article, s
tory, or book in-text along with the page or section number.
Example: (“Traveling” par. 19)
If it is longer than 4 lines…..
Indent
Less than 4 lines, quotation marks….
Similarity Index
If you have a percentage of more than
5% in your similarity index, you must return
to your essay and reword so your text is
less than 5%