Resource Evaluation

INST 6030 Spring 2013

CML 5 Core Concepts1. All media mesages are constucted (built in a specifice way for a

specific purpose).

2. Media uses a creative language with its own rules.

3. Different people experience the same message media differently.

4. Media has embedded (implanted within something else) values and points of view.

5. Most media messages are to gain profit and/or power.

Your Family wants to go on a fishing trip to Bear Lake and

wants to know what the rules are.Bear Lake Fishing information

Is the resource current?Current

Relevant

Valid

Authoratative

You want to buy a skateboard, but don't know what the

best store for you would be.Skateboard shopping 1Skateboard shopping 2

Is the resource relevant?Current

Relevant

Valid

Authoratative

5 Key Questions to ask Yourself1. Who created the information?

2. What technigques are used to attract my attention?

3. How might different people understand this information differently?

4. What values, lifestyles and points of view are represented in, or omitted from, this information?

5. Why is this message being sent?

You are looking for information about Utah History for a

school report.historytogo

Pioneer Library

Is the resource valid?

Relevent

Valid

Authoratative

Current

You just started ballet and wantto know when you can wear pointe shoes.

wikihowPittsburg Ballet Theater

Is the resource authoratative?Current

Relevant

Valid

Authoratative

Other things to consider:additional info

•Look at the resourse carefully and think critically.

•Look at the pictures in the resource, they have a message of their own.energy drink

•If the resourse is not understandable, it can't help you.senate speech

•Resources don't do you any good if you can't access them.dead link

"Media literacy is a basic tool for citizenship in an Information Society."

Pat Aufderheide, Professor, School of Communication, American University