media kit - southern california life magazine · 2016. 11. 8. · magazine 3625 e. thousand oaks...

M E D I A K I T

MAGAZINE

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A L i f e s t y L e P u b L i c A t i o n c e L e b r A t i n g s o u t h e r n c A L i f o r n i A

MAGAZINE

3625 E. Thousand Oaks Blvd. Suite 232, Westlake Village, CA 91362 I Advertising and Sales: 805.777.0080 or [email protected] I socallifemag.com Southern California Life Magazine is published by Elysian Media Group, LLC.

Southern California Life Magazine is a multi-platform lifestyle and destination guide celebrating the culture, lifestyle, people and destinations exclusive to southern california.

from the shores of santa barbara to the sands of san Diego,

southern california Life Magazine is the voice of southern california,

offering in-depth local and travel news coverage, comprehensive

arts, culture, food and entertainment stories, presented in a sleek

design for the adventurous and upscale population residing in the

southland.

our publication is distributed in over 75 luxury hotels in socal,

700+ salons, spas, and doctor’s offices, for sale at over 1,500 retail

stores, at all hudson locations at LAX and san Diego airports and at

all barnes and noble stores in the southland. And in addition to our

subscribers on both print and digital, we send out a targeted mailing

of the magazine to over 5,000 select homes in high-end zip codes

across southern california. We blanket the southland with our

targeted distribution.

integrate your brand into southern california Life Magazine,

through our print edition, online advertising, and social networking.

extend your reach to connect your brand and business with our

readers who are affluent, educated, upscale socal residents.

New Mom & Baby EssentialsBaby!We know Southland men and women areamong the most stylish in the country – frompersonal fashion to home décor and generallifestyle, we like to be on the top end of thetrend scale. Our babies are known to be prettyglammy too. Check out these fabulous finds thatensure the kids in your life and their surroundings are photo-op ready. BY NICOLE POLLASTRINI

Pregnant and breastfeeding mommies

have to be extra careful when it comes

to beauty products and treatments.

The Natural Beauty Skincare Deck by

Deckopedia takes the cake for natural

at-home skin care ideas and treatments.

$19.95, Deckopedia.com.

Sol Tide Kids is a unisex chil-

dren’s line inspired by the easy,

effortless California lifestyle.

Handmade in Southern California,

this line of tees, tanks and

onesies embodies children’s fun

loving spirits and makes dressing

easy for mommy and baby. $28,

SolTideKids.com.

Fawn Design creates clean, classic, highly func-

tional and downright beautiful diaper bags. This

bag can be worn as a messenger bag or a back-

pack so you can have your hands free for your

little one. $145.99, FawnDesign.com

Potato Feet moccasins are comfortable, oh-so-stylish and

handmade with love. $45, Potato-Feet.myshopify.com.

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FAB FINDSOh

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New moms shouldn’t have to lug around an

unattractive, messy diaper bag. Moms and

babies deserve the best, so adorn your arms

with a gorgeous Lily Jade Multi-FunctionalTote that will keep you organized and styl-

ish beyond the baby and toddler years. The

bags are crafted from soft, premium leather

and feature silver hardware and zippers. The

outside of the bag features front pockets

with magnetic closure and two side pockets.

Each Lily Jade bag comes complete with a

detachable, washable Baby Bag organizer

and changing pad. $295, Lily-Jade.com.

WWW.SOCALLIFEMAG.COM

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We found two bags to love because sometimes a mommyneeds to switch up her style:

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THE HOOD

Places to Play in

MID-CIThey call it Mid-City — that bustling odd-shaped area roughly bordered by South LaBrea on the east, Fairfax on the west,Hollywood and West Hollywood to the north,and parts of Culver City to the south.

BY LINDA LANG

The Farmer's Daughteroffers boutique luxuryfor exploring the attrac-tions of Mid-City L.A.

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The Price is Right hosted by Drew Careyis taped at CBS Television City.

10 SOUTHERN CAL IFORNIA L IFE

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An evening of entertainment and inspiration, the JDRF LAChapter’s Imagine Gala is one of Los Angeles’ signature fundrais-ing events. The event on May 14th at the Beverly Hilton featured a performance by Aloe Blacc, entertainment by magi-cian Justin Willman, celebrity guests, and both live and silentauctions. The goal of IMAGINE Gala is to spread awareness oftype 1 diabetes (T1D) and raise $1.5 million for research.

This year, the gala honored Amelia andAdam Stewart.Amelia isthe VP of Media Relations and Corporate Communications forE! Entertainment and Esquire Network and Adam is Google’sVP of Consumer Goods, Government & Entertainment.

PHOTOS: BY TODD WILLIAMSON/GETTY IMAGES FOR JDRF

AuctioneerMellisa Nielsen

Silent auction items on display.

Children participate inthe auction.

AFFAIRS TO REMEMBER

(L-R) VP of Consumer Goods, Government & Entertainment at Google,Adam Stewart, VP of Media Relations and Corporate Communications forE! Entertainment and Esquire Network, Amelia Stewart, and Ben Price.

Actor KevinSizemore (L) andGina Lombardi

Magician JustinWillman (L) andphotographerJillian Sipkins

ActressKirstinFord

ActressBrecBassinger

Auctioneer Mellisa Nielsen (L) and Magician Justin Willman speak onstage duringJDRF LA's IMAGINE Gala to benefit type 1 diabetes research at The Beverly Hiltonon May 14, 2016 in Beverly Hills, California.

(L-R) JDRF LA Board PresidentKevin Wehrenber, AssociateChief Legal Counsel for PixarAnimation Studios, JodyWeinberg, and Recording artistAloe Blacc.

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THE HOOD

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TY L.A.The Grove offers25 acres of high-

end shopping,dining and

entertainment.

COVER STORYSS

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64 SOUTHERN C A L IFORN IA L IFE

On Life, Love andNCISBy ROBYN FLANS Photographed by BENNY HADDAD

EMILYWICKERSHAM

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CELEBRATE DISCOVER EXPERIENCE

S O U THERN C AL IFO RNIA L IFE 65

Makeup by BLONDIE FOR EXCLUSIVE ARTISTSMANAGEMENT USING BECCA COSMETICS, Hair byMIKI TRACTENBERG, Wardrobe Sty l ing by JORDAN

GROSSMAN FOR EXCLUSIVE ARTISTS MANAGEMENT,Location Courtesy o f LUIGI IRAUZQUI

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OUR BR

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MAGAZINE



Santa Barbara

Anaheim

Arrowhead

Beverly HillsDowntown

LA

Northridge

La Jolla

Pasadena

Brentwood

S. Pasadena

Chinatown

Coronado

Culver City

EncinoGlendale

Hermosa Beach

Redondo Beach

Manhattan BeachMarina Del Rey

San Marcos

San MarinoPort Hueneme

Sherman Oaks

Palos Verdes

Pacific Palisades

Palm Desert

Palm Springs

Santa Fe Springs

Studio CityWestwood

Venice

San Juan

Chatsworth

Oceanside

Capistrano

Carlsbad

Catalina

Laguna Beach

Santa Monica

Big BearThousand Oaks

Ojai

Oxnard

Ventura

MalibuLos Angeles

Long Beach

Hollywood

Huntington Beach

TemeculaLaguna Niguel

Mission Viejo

Irvine

La Crescenta-Montrose

Santa Ana

Montecito

Carpinteria

Westlake Village

Newbury Park

Newport Beach

Costa Mesa

Seal Beach

Dana PointSan Clemente

Woodland Hills

San Diego

Calabasas

Burbank

8058

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10

215

210

101

10123

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2

14

60

60

91

1

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7374

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• Anaheim• Arrowhead• beverly hills• big bear• brentwood• burbank• calabasas• capistrano• carlsbad• carpinteria• catalina• chinatown• coronado• costa Mesa• culver city• Dana Point• hermosa beach• hollywood• huntington beach• irvine

• Laguna beach• Laguna niguel• La Jolla• Long beach• Los Angeles• Malibu• Manhattan beach• Marina Del rey• Mission Viejo• Montecito• newbury Park• newport beach• oceanside• ojai• oxnard• Pacific Palisades• Palm Desert• Palm springs• Palos Verdes• Pasadena

• Port hueneme• redondo beach• san clemente• san Juan• san Marino• san Marcos• santa Ana• santa barbara• san Diego• santa fe springs• santa Monica

• seal beach• sherman oaks• south Pasadena• studio city• ousand oaks• Venice• Ventura• Westlake Village• Westwood• Woodland hills

And more …

TERR

ITOR

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MAGAZINE



Here are some facts you should know about the power of magazines when considering where tospend your marketing budget …

TWEETABLE FACTS:

1. MAGAZINE ADS ACHIEVE BETTER BRAND LIFTWhen it comes to promoting brand awareness, brand purchase intentand brand favorability, print magazines do a far better job than digitaland television ads. in fact, the effectiveness of print advertising wastwice as strong as internet ads in all three categories.

2. MAGAZINE READERS LOVE SOCIAL MEDIAMagazine media consumers are enthusiastically interacting with theirbrands on social platforms. rather than disengaging with print infavor of digital channels, people enjoy bridging the gap and interact-ing with magazines in many ways.

3. MAGAZINES MAKE PEOPLE HAPPIERWhen measuring the positive emotional responses across differentchannels, magazine readers tended to be much more positive whileinteracting with content than every other channel. e mood of areader can have a significant impact on the response to advertisingmessages.

4. DIGITAL EDITIONS ARE GAINING GROUNDin the last three years, the percentage of American adults reading digital edition magazines has more than quadrupled.

5. AFFLUENT CONSUMERS RESPOND TO PRINT ADSWhen it comes to reaching affluent audiences, print and digital magazine advertisers do a much better job than all of their counterparts. for households with an income of $150,000 or more,62 percent said they had considerable or some interest in the advertising that was seen. for households with an income of $75,000or more, that number jumps up to 70 percent.

Soure: The Association of Magazine Media’s Magazine Media 2015 Factbook; 360° BrandAudience Report, Magazine Media Factbook p.7; GfK MRI Fall 2014, Magazine Media Fact-book p. 26, 29; Experian, Simmons Multi-Media Engagement Study, Spring 2014, MagazineMedia Factbook p.37, 46; InsightExpress 2014, Magazine Media Factbook p.42; GfK MRIStarch Advertising Research, July 2013 – June 2014, Magazine Media Factbook p.47

BRANDS ACHIEVE HIGHER BRAND FAVORABILITY& PURCHASE INTENT IN PRINT MAGAZINE ADSTHAN THEY DO ONLINE OR ON TV

MAGAZINE MEDIA'S GROSSAUDIENCE GREW OVER 10%IN Q1 2015 VS. 2014

91% OF U.S. ADULTSREAD PRINT MAGAZINES

CONSUMERS TRUST AND ARE MORE INSPIRED ANDINFLUENCED BY MAGAZINE MEDIA THAN TV

61% OF READERS TAKE ACTIONAFTER SEEING A PRINT MAGAZINE AD

THE FAC

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MAGAZINE



in addition, 40 percent of our readers travel to different citiesin the southland at least 1-2 times per month while another 24percent travel within socal at least 1-2 times per year.

readers spend an average of one hour or more reading southerncalifornia Life magazine. ey take their time looking throughthe issue and enjoy reading the articles and ads alike.

Southern California Life Magazine readers are affluent socal residents as well as travelersto southern california. e majority of our readers are ages 35+ and have a graduate andmaster's degree with a household income of $125,000+

GENDER AGE HOUSEHOLDINCOME

EDUCATIONTRAVEL TO DIFFERENT CITIES IN SOUTHLAND

SPEND TIME READ-ING THE MAGAZINE

CULTURE & ARTS

62%FEMALE

37%MALE

60%OF

READERS ARE 35+

69%MAKE $125,000+

PER YEAR

66%HAVE A GRADUATE OR MASTERS DEGREE

33%HAVE A BACHELORS

DEGREE

In the previous six months …

40% of readers have eaten out at least 20x 35% of readers have attended the movies twice, while 35% have gone 5+x 84% of readers have gone to at least two (2) theater shows70% of readers have gone to at least two (2) concerts76% of readers have gone to at least one (1) museum

40% travel 1-2x per month

24% travel 1-2x per year

16% travel 3+x per month

38%read it onehour or more

34%read it 20 min-utes or more

TARG

ETDE

MOG

RAPH

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* Results tabulated from the Southern California Life magazine 2015-2016 reader survey.

MAGAZINE


DISTRIBU

TION


Southern California Life Magazine has strategic distribution, targeting areas where locals andtravelers eat, shop, stay, and play. from airports, hotels, spas and salons, retail stores, grocery stores and targeted residences across the southland. reach your target audience byadvertising in southern california Life. 36,500 copies distributed bi-monthly.

HOTELS & RESORTSsouthern california LifeMagazine is strategicallyplaced in 76 luxury hotels inmore than 13,000 guestrooms throughout southerncalifornia with more than18,000 copies distributed tothose hotels.

AIRPORTS & BOOKSTORESextensive, targeted Distribution• barnes & noble distribution throughout southern california including premium cash wrap placement at select locations.

• At Los Angeles and san Diego airports in 20+ hudson newsstands and stores.

RETAIL NEWSSTANDSon stands at more than 1,500retail and grocery storesthroughout southern california

SUBSCRIPTIONSPaid subscribers andcomped mailings to top-earning households

SALONS & SPASPlaced in more than 500 upscalesalons and day spas throughoutsouthern california

TARGETED MAILINGSDirect mailing of each issue to 5,000homes throughout southern california

• readers between the age of 35-54• household incomes of 150K+• high net worth zip codes, including:

- beverly hills- santa Monica- rancho santa fe- indian Wells- La Jolla- Pacific Palisades- Malibu- bel Air- san Marino

MAGAZINE


2017 EDITO

RIAL

CALEND

AR


January/february 2017 Space Close Materials Due On Sale DateSoCal Favorites Issuee ‘hood: Mountain towns: Arrowhead, crestline, big bearbest: beaches, Workouts, coffee, restaurants, food tours / Valentine’s gift guide 11.21.2016 11.30.2016 12.27.2016

March/April 2017Arts & Culture Issuee ‘hood: carpenteria & Montecito / national Parks / escapes: Luxury getaways / interactive Museums 1.23.2017 1.30.2017 2.28.2017

May/June 2017Getaway Issuee ‘hood: Palos Verdes / escapes: culinary getaways / Water sports / Mom’s & Dads Day gift guide 3.27.2017 4.3.2017 4.25.2017

July/August 2017Real Estate & Design Issuee ‘hood: oceanside & carlsbad / historic Architecture / focus on southland Designers escapes: coastal getaways / better homes gift guide 5.22.2017 5.30.2017 6.26.2017

September/October 2017Events & Entertainment Issuee ‘hood: santa Monica / Malibu Wine trails / harvest & fall events escapes: historic hotel getaways / back to school gift guide 7.24.2017 7.31.2017 8.28.2017

november/December 2017Holiday Issuee ‘hood: encino & studio city / holiday-specific events / holiday gift guide / escapes: Winter getaways 9.25.2017 10.2.2017 10.30.2017

We have a dedicated website, SoCalLifeMag.com,

where our seasoned writers create unique content

not seen in the print version, keeping people engaged

about socal Life on all platforms.

MAGAZINE


DIGITAL


Southern California Life Magazine is a multi-platform reading experience across print, digital,and social.

Join the conversation with Southern California Life online andreach your target audience.

our social presence is strong with a very active and engaged social audience across Facebook, Twitter, and Instagram. We have thousands of followers across all our socialaccounts.

We post daily articles, comments, and photos on our social platforms. We share behind-the-scenes shots from our photo shoots, teasers and links to our stories, the latest eventsand happenings, and more.

our digital and social audiences are eager to learn more about the companies, businesses,events, activities, restaurants, and hotels in socal.

10,000+ 800+

1,300+

MAGAZINE


AD RATES


(-10%) (-15%)

1x 3x 6x

Full Page $3,995 $3,595 $3,395

1/2 Page $1,997 $1,798 $1,697

1/4 Page $1098 $989 $933

Back Cover $9,500 $8,550 $8,075

Inside Front Cover $8,000 $7,200 $6,800

Page One $6,500 $5,850 $5,525

Inside Back Cover $7,500 $6,750 $6,375

Spread $7,800 $7,020 $6,630

15% surcharge for premium placement.

Leaderboard: 2 advertisers (50% SOV) - $1,200 each ($2,400 per month) MPU (Square ad): 3 advertisers (33% SOV) - $900 each ($2,700 per month)

bimonthly rates!

Ad on newsstands and in hotel guestrooms for 2 months(full page = $1,997.50 per month x 2)

Print Ad sales

Digital Ad sales

MAGAZINE


ADVE

RTISING

SPEC

IFICATIONS


AD SIZE FINAL TRIM SIZE NON-BLEED SIZE BLEED SIZE

Two-Page Spread 16.75”x 10.875” 16.25” x 10.375” 17” x 11.125”

Full Page 8.375” x 10.875” 7.875” x 10.375” 8.625” x 11.125”

1/2 Page Horizontal 8.375” x 5.325” 7.875” x 5.075” 8.625” x 5.575”

1/2 Page Vertical 4.0625” x 10.875” 3.59” x 10.375” 4.325” x 11.125”

1/4 Page Vertical 3.59” x 4.84” N/A N/A

BLEED: Extend bleed 1/8” on all sides, include crop marks outside of print area.LIVE AREA: Keep all live matter at least 1/4” from FINAL TRIM SIZE on all sides.

(Refer to Non-Bleed Size.)

GUTTER SAFETY: Keep all critical matter at least 1/2” from the gutter.PRINTING PROCESS: Four-color process (CMYK). Direct to plate. Web offset. Perfect Bound. SCREENS: 150-line preferred. Total printing tone value should not exceed 280 percent.

1/4 PAGEVERTICAL

1/2 PAGEHORIZONTAL

1/2 PAGEVERTICAL

FULL PAGE 2-PAGE SPREAD

GENERAL GUIDELINES• Build document to ad size.• Be sure to extend bleed by 1⁄8” on all sides, and allow at least 1⁄4” on all sides for live area,

as trimming of ad content may occur otherwise.• Include crop marks with bleed ads only. Do not include any printer’s marks in image or

bleed area.• Images and graphics should be 300 dpi at 100%, or no less than 266 dpi.• No RGB images. No SPOT or PANTONE colors. All colors should be four-color process (CMYK).

Never use the color “Registration” built in color palettes.• All images should be converted to CMYK.• All image files should be TIF, JPG or EPS. PICT and GIF files are low-resolution web files not

suitable for printing.• Perfect alignment of type or design across gutter of two facing pages cannot be guaranteed.• Advertisers are responsible for the content of their ads or materials.

FONTS• Convert all fonts to outline; or• Include a copy of all fonts used in your files. If EPS images are linked, be sure to include

all linked fonts as well. Be sure to include both printer fonts and screen fonts for your files.• Some fonts may be restricted from being embedded in a pdf file. Please choose another font,

or supply all working files and fonts used.• PC fonts cannot be accepted.

ACCEPTED FILE FORMATS• Camera-ready ads may be submitted in the following formats:

PDF, TIFF, JPEG or EPS at 300 DPI in CMYK.

FILE DELIVERY METHOD• EMAIL: [email protected]

Questions? Contact Antoni Pham, Advertising Design & Production:[email protected].

Uploaded ads need to be clearly marked with the advertiser’s business name. Account Execu-tives will email a digital proof. Hard copies available upon request. Proofs are limited to threeper insertion.

Southern California Life reserves the right to reject any camera ready ad because of its content ordesign. In that event, our production staff may create a new version that meets the magazine’squality standards and fulfills the advertiser’s needs.

media kit - southern california life magazine · 2016. 11. 8. · magazine 3625 e. thousand oaks...

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