FABRICS | ADDITIONALS | BLUEZONE | KEYHOUSE | DESIGN STUDIOS | ReSOURCE | SOURCING

MEDIA KITSTATUS FEBRUARY 2020

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/ / CONTENT

03 MUNICH FABRIC START

04 FABRIC SECTIONS

Fabr ics

Des ign Studios

Keyhouse

ReSOURCE

06 BLUEZONE

07 ADDITIONALS SECTIONS

08 TREND AREAS Trend Book & Colour Code

09 PREVIEW REPORTS SPRING.SUMMER 21

15 SOURCING

16 FACTS & NUMBERS

18 VIEW PREMIUM SELECTION

19 VIEW SECTIONS Key Trends at a Glance

20 CLOSING REPORT SPRING.SUMMER 21

22 STATEMENTS

23 FAIR DATES

24 LOCATIONS

25 VISITORS

26 EXHIBITORS Exh ib i tor deta i ls and new exh ib i tors

30 CONTACT

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// MUNICH FABRIC START MUNICH FABRIC START makes a difference. It con-vinces with a unique format, a profile sharpened time and again with seasonal innovations and the highest degree of value added for designers, product mana-gers and buyers from throughout the world.

It sets standards against the backdrop of market-cri-tical challenges and fundamental changes in an inno-vative and impulsive manner. One of the leading inter-national textile trade fairs, MUNICH FABRIC START offers exclusive, product-specific areas as well as trend and colour forums with an enormous density of information. Trend seminars with VIP speakers and forward-looking panel discussions are strong statem-ents of a trade fair format focused on the future and progress.

This dynamic corporate strategy benefits both the over 1,000 exhibitors as rel iable partners from 38 countries presenting in excess of 1,800 fabric and additional collections for women, men as well as de-nim and sportswear and the approximately 20,000 trade visitors attending per season.

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// FABRIC SECTIONSIn four halls and on three storeys MUNICH FABRIC START covers the complete product portfolio with more than 800 collections ranging from basics to haute-couture collections for all segments of wo-men’s and men’s apparel as well as affiliated textile products.

Moving increasingly in focus are future- proof fabrics, high-tech coatings and smart textile systems for per-formance and active wear. Topics currently high on the agenda such as “Fashion goes Technology”, innova-tions and sustainability or forward-looking process solutions are addressed and deepened by seminars, interaction and panel discussions at KEYHOUSE.

The powerhouse suppliers in this segment include Getzner, Gratacos, Kivanc, Lisa, Manteco, Mectex, Stylem to name but a few.

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ReSOURCE

In September 2018 ReSOURCE replaced the former platform organicselection as a consistent development of the trade fair’s sustainability concept. The subdivision into the nine categories Recycled, Organic / Natural, Regenerated Cellulosics, Innovati-ve (Hybrids & Bioplastics), Leather & Alter-natives, Biodegradable, Pollution Free, De-nim und GOTS is a future-oriented reflection of the current status quo in sus-tainability. Alongside coherent information on the individual sectors the trade fair’s proprietary labelling system provides addi-tional information on the production of the individual, carefully selected fabrics: icons indicate which fabrics were produced using energy-saving or resource-saving proces-ses, thereby allowing designers, product managers and buyers to find environmen-tal-conscious solutions quickly and conve-niently. In addition to international standard setters, certification bodies and non-profit organisations the area in Room K 4 of the MOC also offers well-researched informati-on on innovations in the sustainability field. After the trade fair sourcing can be conti-nued or intensified digitally at resource.munichfabricstart.com

FABRICS

As one of the leading fabric trade fairs

MUNICH FABRIC START offers one of

the most comprehensive fabric ranges

in terms of quality and quantity worldwi-

de. The collections exhibited by approxi-

mately 800 international suppliers on the

three floors of Halls 3 and 4 provide infor-

mation on the latest trends and develop-

ments for SPRING.SUMMER 21, the most

innovative finishes, the key colour sche-

mes and material combinations.

DESIGN STUDIOS

DESIGN STUDIOS – are the concrete ans-wer to the textile industry’s growing need for progressive ideas and individual design solutions. The innovative creative platform of MUNICH FABRIC START has become established as an independent exhibition format and opens up a new creative di-mension for design processes to visitors. Textile designers and design offices from all over the world present their fabric de-signs and latest developments here. Exhi-bitors in this segment include Anteprima, Circleline, Design Union, Lica Design, Bog-gia Disegni and G. Disegni.

KEYHOUSE

KEYHOUSE, Hall 5, the electrifying inno-vation and competence centre of MUNICH FABRIC START, pools forward-looking and business-critical developments of a highly innovative nature. This interactive, novel exhibition approach stages Smart Textiles, Future Fabrics and Technologies with the greatest possible integration into textile products. Pioneering show cases, sustainability, new technologies and value creation processes are presented in the context of cross-industry macro trends. They are complemented by expert work-shops and seminars on trends, technolo-gy, finishing and research. More than 40 suppliers share their latest technology and sustainability concepts: Scoop, Bos-sa Denim, Recover, Care Application, Pe-nelope, Clo 3D, Sewbo, Fashion Catalyst, Circular.Fashion, Blue Rentec.One, Fash-nerd, Officina +39, Lenzing, Lectra, Coc-ccon, Lunative Lab, Pauline van Dongen and Holst Centre.

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// BLUEZONE

BLUEZONE is among the biggest and most suc-cessful denim shows worldwide today. Boasting more than 100 denim and sportswear brands, BLUEZONE has a stronger l ine-up than ever, and has now been expanded to two halls in response to the high demand. As usual, ALL STAR MILLS in Hall 7 with 75 brands showcases their latest develop-ments for denim and sports wear. Rounded off by denim-related products such as flats, cord, pre-was-hed and dyed materials as well as sophisticated brandings with trendy fastener solutions and label-l ing. In-depth trend forums show trendsetting developments, finishes, colours and styles. Stylers International, Lycra, Jeanci, LDM, Denim House, Azgard 9, Kuroki, SC Ready Made Garments, Bayk-anlar, Texpro,Vicunha, Calik, Orta and Bossa.

At CATALYZER, Hall 6, 25 exhibitors present their product ranges with a focus on heritage, passion, sustainabil ity and innovation. MFC 1979, Tavex-Evlox,Dorlet, KT Trims, Velcorex, Candiani, Berto und Turteks.

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// ADDITIONALS SECTIONSThe extended and re-designed Additionals Forums in the MOC foyer are a clear evidence of the importan-ce of this segment for the product areas of MUNICH FABRIC START.

At the individually designed exhibition halls 1 and 2 over 280 of the world’s leading additionals specialists display their latest developments. Designers, product managers and buyers seek information here about current trends in buttons, tapes, decorative appli-qués, gemstones, fasteners and labels.

These are complemented by novel lining fabrics, lace, embroidery or fusing as well as complete solu-tions for Labelling & Branding. Represented here are Knopf-Schäfer, Riri, Cadica Group, Officina3, Frame-less, Eurotextile, WE Nordic, Panama Trimmings, ITL Group, Clic, Sun Etiket, Lanzi, Harmanci, Tunkets, We-avabel, Fidlock, FSE Franz Schäfer, Groth & Hermanns, Elements, SBS Zipper, Ploucquet and A -Tex.

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// TREND AREAS

Doubtlessly key points of MUNICH FA-

BRIC START are the exclusively created

lifestyle worlds that extend across the en-

tire foyer of the MOC.

Cross-seasonal macro trends flow into

sales-boosting micro themes. Approxima-

tely 2,500 high-impact highlights (with re-

ference to their manufacturer and stand)

selected from over 10,000 samples sub-

mitted by the 1,800 collections on display

are the backbone of this comprehensive

design centre.

Colour Moods illustrated by fabrics, cat-

walk impressions, non-stop videos, spe-

cifically dyed yarn reels as handy hand-

outs are important tools provided by this

atmospheric information forum that is

re-created in a different style each time.

TREND BOOK & COLOUR CODE

As an additional service MUNICH FABRIC START offers dedicated trend publications as a compilation of the Trend and Colour Forums.

TREND BOOK provides an overview of the most important trend themes in elabora-tely designed Mood Stories comprising narrative explanations and Colour Cards with Pantone and Coloro codes. This is completed by high-impact colour compo-sitions that already single out the principal colours with their corresponding accent colours early on. COLOUR CODE is laid out as a handy tool to be immediately built into the creative process. This general trend colour card contains all colour codes of relevance for the respective season.

As exclusively dyed high-quality yarns each assigned to a trend theme they make for an extra tactile fashion experience on top of the visual presentation.

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the MOC, industry experts will provide im-pulses and answers to current questions, from the origins of the material to explo-ring the diverse range of production pro-cesses and end garment recycling. Th-rough direct discussions, you will gain valuable know-how, insights into topics and current solutions for both sustainable and innovative processes along the value chain:

CIRCULARITY | FIBERS & MATERIALS |

MARKETING & COMMUNICATION

RECYCLING | SOCIAL RESPONSIBILITY

// MUNICH FABRIC START PREVIEW SPRING.SUMMER 21

MUNICH FABRIC START – A PARADIGM SHIFT TOWARDS HOLISTIC SUSTAINABILITY

A new level of sustainability, digitalisation,

transparency, a growing need for informa-

tion and the desire to inspire - that‘s what

the Spring.Summer 21 season stands for.

The awareness of a new ecology has become

one of the strongest social movements. It

challenges us to rethink, to take responsibil i-

ty, to create transparency and to enter into an

intensive dialogue.

The MUNICH FABRIC START with BLUEZO-

NE, KEYHOUSE and the individual showcases

presented by around 1,000 international sup-

pliers of fabrics and additionals wil l introduce

the Spring.Summer 21 season from 4 - 6 Fe-

bruary in Munich. Approximately 20,000 trade

visitors wil l have access to an extensive range

of fabrics, additionals, designs, manufactu-

ring services, supported by an informative

and inspiring events programme.

The Spring.Summer 21 season is characteri-

sed by dynamism, waves and radiance – the

guiding theme THRIVABILITY brings enthusi-

asm, creates excitement, let’s blossom and

flourish. THRIVABILITY deconstructs our un-

derstanding of fashion and embeds a new,

positive way of thinking: aesthetics and peop-

le see eye to eye; resources and nature are

respected. This creates a new understanding

of holistic sustainabil ity and future-oriented

entrepreneurial spirit. Spring.Summer 21 ans-

wers current market needs and reflects an

evolved understanding of values. Knowledge,

transparency, quality, responsibil ity and com-

munication influence the current showcase of

innovative product and processes on offer.

THRIVABILITY combines the essence of this

new era with a classic definition of trends and

cultivates an inspiring and progressive direc-

tion for materials, fashion and design.

ASK THE EXPERT - Communication is-lands with THRIVABILITY expertsTaking into account the focus on sustain-ability and innovation driven by THRIVABI-LITY, a new information concept will be integrated into the Trend Forum at the up-coming MUNICH FABRIC START. At vari-ous communication islands in the foyer of

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theme of „The 10 Design Pillars“, he will present new perspectives on design influ-ences from Slowbilisation to Hopepunk, from Biophilia to Datascapes.There will also be another top-class panel discussion on the subject of „Future of the Textile Value Chain“. Moderated by Jana Kern and Alex Vogt from KERN. Consulting, the five international experts Prof. Dr. Michael Braungart, Hans H. Jung, David Shah, Jan Wilmking and Lau-ren Zahringer will discuss the disruption and transformation through sustainability and networking in the textile value chain. FashNerd founder Muchaneta Kapfunde unites the experts Kresse Wesling, Stylia-ni Parascha, Marta Waydel and Marina Toeters to a panel on „Fashion Activism: Creating the Fashion of the Future.”Of course, the MUNIQUE MOODS party will also be an important part of the pro-gramme. In a gigantic tent palace opposi-te the MOC, visitors will enjoy the relaxed networking atmosphere with exclusive drinks and fine food accompanied by be-ats from the DJ crew Geschwister Schall in an extraordinary location.

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gramme is the exclusive trend seminar by Li Edelkoort. The probably most famous trend forecaster of our time presents in an impressive presentation GREEN WAVE - the Fashion trends for Spring.Summer 21, GREEN BOOK - the Recreationwear trends for Spring.Summer 21, as well as STILLNESS - a full Colour Forecast for Autumn.Winter 21/22. David Shah, Trend Forecaster and Publisher of Textile View, will also give a keynote speech. On the

NEW ICON GUIDANCE SYSTEMIn addition, MUNICH FABRIC START has implemented a newly developed icon guidance system which in the spirit of transparency, identifies the sustainable and technical aspects of all the material highlights presented in the Trend Forums. In this way, visitors can establish these re-spective and previously hidden properties of textiles and ingredients at a single glan-ce.

At the MUNICH FABRIC START, it is offe-red a premium event programme featuring impressive panel discussions, polarising keynotes and trend seminars by internati-onal experts. The KEYHOUSE in Hall 5 is featuring exciting lectures on the various subjects of innovation. The diverse events on offer in the BLUEZONE area of Hall 7 provide an in-depth insight into the de-velopments in the denim industry, while the ReSOURCE Forum in K3 in the MOC offer an equally relevant programme on the topics of sustainability, certification and quality seals.One of the highlights of the event pro-

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// BLUEZONE PREVIEW SPRING.SUMMER 21

BLUEZONE – REJECT EGOISM. CREATE ECOISM. REWRITE YOUR FUTURE

Transparency, environmentally friendly pro-

duction and innovative textiles: The denim

industry faces new challenges – standing to-

gether as an optimistic and strong, internati-

onal blue community at BLUEZONE

With more than 100 major international brands,

BLUEZONE has positioned itself as the initiator

of an outstandingly strong and innovative denim

community. Answering to new conscious

consumerism behaviour and a growing interest

for ready-made solutions, offering future orien-

ted products, state-of-the-art manufacturing

processes and complex technology solutions.

BLUEZONE stands for a call for togetherness

and collaboration for the good of our planet.

With our ECOISM movement, we as a blue

community are highlighting the upheavals in the

industry and solutions related to climate chan-

ge. These and other critical themes unique to

the denim market will be tackled in depth across

numerous lectures and international panel dis-

cussions taking place at the long table in the

centre of BLUEZONE, encouraging direct exch-

anges and exclusive dialogue.

“In a world that is struggling with overproducti-

on, we believe that „less is more, when less is

better“.

And there is no better way to express this way

of thinking than to follow ECOISM and collabo-

rate with like-minded people and brands in or-

der to get the message across: Today, fashion

CAN already be produced and consumed res-

ponsibly. Hence our motto: Act now! While

everyone else is still talking.”

Simon Giuliani, Global Marketing Director

Candiani Denim

“To us, ECOISM means that we should all be

part of an extensive network, in which each of

us should contribute equal consciousness.

Good practices are not sufficient enough to

serve as the decisive solutions to our urgent

problems. A harmonious connection between

all players and stakeholders is the current glo-

bal mission.”

Andrea Venier, Managing Director Offici-

na+39-Italy

HARDWEAR: THE SUSTAINABLE DENIM

WARDROBE COLLAB PROJECT

This unique collaborative project between TEN-

CEL™ X JEANOLOGIA® X ENDRIME® made at

Blackhorse Lane Ateliers focused on creating a

truly sustainable workwear wardrobe. The brief

was to design an authentic denim collection, in-

spired by vintage garments from the ENDRI-

ME® archive, using only the latest commercial

TENCEL™ Lyocell fabrics, complimented by the

application of the latest laundry technologies

from Jeanologia®.

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CIRCULART

The project CirculART is the result of cooperati-

ve work by 10 companies who are representati-

ves of the sustainable textile production chain,

from yarns to the final product and accessories.

Four invited artists have metaphorically inserted

themselves between the warp and weft of the

life cycle of clothing to be an intersection point

through which the public can observe the texti-

le production processes, creating different atti-

tudes towards the products we buy. The aim of

the project is to bring artistic research to ques-

tion the different processes constituting the

textile production chain.

SAAT X CANDIANI DENIM FOR BLUEZONE

ECOISM

The hostess outfits for the new edition of BLUE-

ZONE featuring ECOISM have been created by

SAAT in cooperation with Candiani Denim.

Consulting & Design Studio, SAAT, creates con-

cepts and collections based on ‘NO WASTE

PRODUCTS’ with a focus on reducing the

amount of waste during production, emphasi-

zing the value of each individual product. To un-

derpin the ECOISM theme, SAAT created a

‘PURE’ workwear capsule collection in virgin

ecru cotton together with Candiani Denim,

known as the greenest textile company in the

blue world.

Innovation, transparency and sustainability

are the essential themes of the further high-

lights presented at BLUEZONE:

KG Denim Limited, Lycra, Stylers International

and Berto are pursuing the goal of conserving

natural resources and chemicals – through cot-

ton free or post-consumer cotton collections

(KG Denim Limited), a collection of EcoMade

products which recycles waste for a more cir-

cular business (Lycra), a Wardrobe Essentials

collection focusing on timeless pieces (Stylers)

or the development of new indigo tones which

uses far less water and chemicals (Berto). The

Denim House has invested in a biological water

treatment station to reach their goal of recycling

more than 80% of the water usage by June

2020. The collection is influenced by the 90s

comeback with straight cuts, comfortable and

rough styles.

Calik Denim presents ‘Gravity’, a collection fo-

cused on taking a sustainable approach throug-

hout the whole supply chain. By applying the

‘Denethic’ product concept and its new laundry

technologies, it is possible to create targeted

authentic looks, where clean look garments or

heavy wash effects can be achieved using re-

markable less water, chemicals and energy. At

LDM, eco practices and developing new

techniques for denim production are in their

DNA. To achieve the desired denim look, LDM

uses either a wet process which uses simple

enzymes to reduce water wastage or a new

drying process which uses vegetable dye ins-

tead of chemical dyes.

After 11 years of research, Tejidos Royo de-

veloped the Dry Indigo® technology, success-

fully changing the conventional Indigo dyeing

process by eliminating water consumption. Dry

Indigo® uses foam application, using no water

in the process thus totally eliminating the

discharge of wastewater, reducing energy usa-

ge by 65% and 89% of chemical products.

Thanks to this innovation, the “One Million Li-

ters” project has been launched: the company

donates every year one million litres of water

saved to social causes that need this resource

to live like UNICEF.

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// KEYHOUSE PREVIEW SPRING.SUMMER 21

KEYHOUSE BY MUNICH FABRIC START – A STRONG NETWORK OF CREATIVE MINDS

Progress and new levels of sustainability. Com-

bining hand-made and digitalisation. The future

of the textile and fashion industry is complex

and challenging. The demand for greater trans-

parency and information, for innovative solu-

tions, new mindsets and forms of production is

getting more loud and urgent.

KEYHOUSE, as the think tank of MUNICH FAB-

RIC START, offers concrete approaches to-

wards a visionary textile and fashion industry,

providing answers, inviting discussions and in-

teraction, showcasing new directions and defi-

nitions of innovation. In this way, an inspiring

network of unique partnerships and collabora-

tions with ambitious projects has been establis-

hed.

At KEYHOUSE, everything revolves around in-

novation – be it the luminous jacket from MUS-

GO TECH, 3D printing and 3D knitting from

Cocccon, the solution for a digitally networked

supply chain from Lectra, or the Nebudye

dyeing process using the Officina +39 nebuliz-

ation system. Numerous innovative suppliers

will showcase their trend defining developments

for the first time at KEYHOUSE, including CLO

Virtual Fashion with 3D visualisation of gar-

ments, Circular Fashion with workshops and

software tools for innovative recycling manage-

ment, and Recover providing accurate colour

in upcycled yarns.

“Fashion must take a holistic hybrid approach

in order to establish sustainable innovations in

the apparel industry as a permanent feature.

These sustainability initiatives can be imple-

mented by integrating new technologies with a

high degree of design, disruption and integrati-

on.”

Muchaneta Kapfunde, Founding Editor-in-

Chief FashNerd.com

The Nurture Room by Pauline van Dongen

With “The Nurture Room“, Pauline van Dongen

creates a space for meeting and inviting exch-

ange among like-minded people who share the

desire to redefine the fashion industry. The or-

ganised shared research sessions on topics

such as workwear, outdoor clothing or casual

wear etc. are led by fashion tech experts and

show how technology can be sensibly embed-

ded in clothing. Workshops will inspire partici-

pants to expand their know-how and connect

companies along the entire value chain so that

they can follow up with concrete action.

Re-FREAM Project by Carmina Ferri

With her project Re-FREAM, Carmina Ferri,

founder and CEO of Care Applications, wants

to bring together designers and researchers to

jointly develop innovative fashion concepts. De-

signers are invited to submit their proposals for

‚3D Manufacturing‘, ‚Electronic & Textiles‘ and

‚From Linear to Sustainable Circular Systems‘.

The winning innovative art concepts will then be

developed in the three corresponding research

centres.

SUSTAINABLE INNOVATIONS

The SUSTAINABLE INNOVATIONS Forum com-

bines poetry and problem solving. It will

showcase inspiring developments and establish

new perspectives on the world of textiles: from

extraordinary innovations, new material resour-

ces and the combination of the traditional and

modern to captivating and thought provoking

installations.

> UNSEAM. Karin Vlug and Bas Froon

see the future of fashion in regional fashion pro-

duction that is made to measure, on request

and using digital technologies.

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> CONSUMPTION OF HERITAGE. Sun

Lee questions the values of consumers and

producers and thus those of the conventional

fashion system.

> PRINTING WITH LIGHT. Madeleine Mar-

quardt combines new technologies with Cyna-

topie, one of the first photographic printing pro-

cesses, thus opening up new possibilities for

modern textile design.

> SEAMLINE PROJECT. Gu Qiong

emphasizes the object character of clothing by

highlighting seams in brightly coloured yarns.

> SISAL, MORE THAN A ROPE. Isabella

Monaco uses sisal for clothing and is experi-

menting with hydrogen peroxide and sodium

carbonate to make the natural fibre softer while

maintaining its robustness.

> RINSE OFF. Caterina Tioli uses the

properties of potato starch to stabilize unspun

wool for processing.

> CT DAIRY. Gal Yakobvitch develops a

water-repellent coating for textiles based from

milk protein. The result is a unisex workwear

made of vegetable-dyed second-hand T-shirts.

> FOREIGN FORAGING. Jeanette Lili

Weiss poetically addresses the complex prob-

lem of scarcity and abundance in times of cli-

mate change.

“Our goal is to take a look at the possible future

with these 8 selected Sustainable Innovations,

so that the industry and its professionals can

reach the next level. It is an ongoing dialogue.

We are a community that is growing and

connecting, sharing visions and ideas - it‘s a

very inspiring atmosphere“.

Simon Angel, Curator Sustainable Innova-

tions MUNICH FABRIC START

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// SOURCING

With its wide range of manufacturing services for women and men, for accessories, corpo-rate, couture and tailored, MUNICH FABRIC START once again completes and consolida-tes its comprehensive information and pro-duct portfolio. The range of services offered by the globally established manufacturing companies provides a comprehensive insight into the entire chain of textile production sta-ges and their reliable procurement manage-ment. With numerous new additions, the SOURCING Area presents itself as usual in Atrium 3 of the hall 3.

Exhibtiors at the SOURCING Area are: Casca-de Enterprises, Confetex Albo, D&Y Europe, Dimis Textile Group, Dragon Group, Dyon, Easy Invest Solutions, Fateks, Georgios Chiras & Sons, Keyvali, Kiron, Natalia AD, Private Lab, Raith Texteis, SM Senra, Top Trends, Union 3 Fashion, Vandoma.

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8Hal

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42.500 m2 exhibition space

//FACTSNUMBERS

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// VIEW PREMIUM SELECTION

What started as an exclusive Preview date has now developed into a well-established trade fair with inter-national appeal.

VIEW, the Preview Textile Fair of MUNICH FABRIC START, offers the assured information and planning security so crucial at an early point in time thereby responding immediately to changed processes and seasonal market shifts.

The concept of the two consecutive and complemen-tary trade fair concepts of VIEW Premium Selection and MUNICH FABRIC START has proved correct and forward-looking.

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// VIEW SECTIONSAt VIEW around 400 collections of leading internatio-nal fabrics and additionals suppliers provide the first well-researched preview of the textile and fashion trends for the respective season. At this early point in time the powerful portfolio of increasingly finalised and fine-tuned collections already impresses the lea-ding creative teams of the national and international brands and designers expected in Munich.

They showcase their developments in the areas of fa-brics for men and women, additionals with findings and accessories as well as the initial highlights for denim & sportswear.

In addition to the wide range of fabrics offered at VIEW, selected ReSOURCE developments that repre-sent innovative alternatives for future-oriented collec-tions will be on display at the trend forum.

Equally powerful are the early innovation proposals made by VIEW DESIGN STUDIOS with the latest prints and patterns. Next to a wide range of 90 new collections and new power-house suppliers renowned exhibitors from Germany, Austria, Switzerland, Fran-ce, England, Turkey, Japan and Italy present the la-test developments.

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// CLOSING REPORT VIEW PREMIUM SELECTION CLOSING REPORT SPRING.SUMMER 21

VIEW PREMIUM SELECTION CLEAR POSITIONING – SUSTAINABLE CONCEPTS – STRONG COLLECTIONS

As anticipated, VIEW Premium Selection positioned itself strongly as an early trend-setting trade fair format for the new season. From December 3rd to 4th 2019, leading international suppliers from the Fabrics and Additionals segments pre-sented around 360 refined collections for Spring.Summer 2021. All major German brands as well as numerous brands and designers from neighbouring countries were represented in Munich.

Among these were well-known brands: ALBERTO | ATELIER GARDEUR | BAL-DESSARINI | BOGNER | BRAX BUGATTI | CINQUE | COMMA | ESCADA | ETIENNE AIGNER | HALLHUBER | HESS NATUR | HUGO BOSS | JOOP | LAGER-FELD | LAURÈL | LODENFREY | LUISA CERANO MAC | MARC CAIN | MARC

O’POLO | OUI | PEEK & CLOPPENBURG | S.OLIVER SCHUMACHER | SEIDENSTI-CKER | SET | STRENESSE | WESTWING The overwhelming acceptance by high- quality visitors is once again a clear indi-cation of this exclusive event with its very special flair.

Overall, the atmosphere at VIEW was effi-cient and positive, despite the challenging tasks in many areas of the industry. These were discussed in a committed and solu-tion-oriented manner during intensive dis-cussions. The very complex subject of sustainability and transparency in the pro-duction and logistics processes, the part-ly decreasing margins for the fabric ma-nufacturers, the currently threatening or completed company insolvencies within the ready-made clothing sector were just some of the topics discussed.

“With great encouragement from the exhi-bitors and the continuously developing vi-sitor frequency, especially on a heavily vi-sited second day of the fair, the VIEW event as an early Fabric Trade Fair is the ideal preparation for the MUNICH FABRIC START in February. Despite the

overlapping dates initiated by Milano Uni-ca, we are convinced after discussions with exhibitors and visitors that we can expect three successful trade fair days in Munich with the usual strong international

portfolio.“Sebastian Klinder, Managing Director Munich Fabric Start

The need for early direction and informati-on is great. Also against the background that leading ready-made clothing compa-nies are reorganising their planning, rethinking their delivery and collection rhythms or have already redefined them for the future.

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“The VIEW event, as a business and com-munication platform, is becoming increa-singly important for us, as we will start the season even earlier in the future. All of our divisions were on site for the entire two days of the fair. We have already gained very good insights into the upco-ming colour directions. Also with regards to the spectrum of innovative qualities. There have been very nice developments in the linen sector, for example in combi-

nation with Tencel.“Susanne Schwenger, Marc O’Polo

Manuel Höchel, Lanificio Fratelli Balli, also classifies VIEW as the ideal fo-rum for the conceptual vote.

“For us, VIEW is the perfect trade fair for planning discussions to explore what our partners are pursuing in order to offer them a timely and appropriate offer. Our customers love this fair. Here, they have the opportunity to work in a relaxed man-ner, to inform themselves and then pro-ceed accordingly at MUNICH FABRIC START. At the moment, about 30 percent of our collection is for Spring.Summer

2021.“

Similarly, the assessment of Ted Styli-andis of Liberty London.

“Right at the beginning of the first day, we served numerous visitors from Germany and Austria. At the moment, we are alrea-dy presenting up to 80 percent of the new collection. In the weeks after Christmas we will add an additional Capsule collecti-on. There is great interest in sustainable articles. We will be developing further qualities for this in time for the main trade

fair.“

“We come to Munich with prepared topics and are specifically looking for the materi-als for our pre-collection. This is an excel-lent time for our planning, as we are al-ready placing orders in mid-December. This fair is enormously important for us, as it is the only place where we can get a lot of inspiration, exchange ideas and

receive complex information.“Frank Wojczewski, Windsor

Sonja Kiefer, designer from Munich, also used VIEW as the location for a TV programme and was equally im-pressed by the broad and fashionably sophisticated offer for the new sum-mer season.

“The VIEW event is the perfect source of inspiration for my next collection. I am particularly enthusiastic about the new developments shown here. The high qua-lity and fashion competency of the fabrics here fit perfectly into the genre of my rather classic evening wear. Mainly these include satin, crepe, double face with even more stretch for greater comfort

also within event fashion.“

FABRIC NEWS As in the recent past, the range of collec-tions offered by printers, knitters, weavers

and denim specialists is already clearly defined in many areas. In exchange with designers and product managers and ta-king into account current trends, the ran-ge will be extended and adapted accor-dingly until MUNICH FABRIC START, 4th - 6th February 2020.

It is already apparent that the range of co-lours is moving in the direction of brown, cognac and terracotta; that black and white combinations are becoming import-ant; that red with a slight orange hue is gaining significance and blue in various shades is increasingly in demand.

21

The jeans range is dominated by sophisti-cated looks in light elastic qualities; flat weaves in cotton and cotton blends with Tencel and Modal. The use of recyclable qualities is also important here.

“We are very satisfied with the frequency at VIEW. We were also pleased with the positive feedback on our product range for Spring.Summer 2021, which we pre-

sented here for the first time.“Fernando Naval, Tejidos Royo

Florals and newly interpreted batiks cont-inue to dominate the prints as striking all-overs. Digitally applied kaleidoscopic in-terpretations are just as convincing as large format graphics and panneaux prints. Structured effects and crepe yarns are important, even in plain colours. Linen is widely accepted in various interpreta-tions. From irregular plain colours to wo-ven stripes, checks and jacquards. The trend towards cotton and cotton blends in combination with Tencel is strong once again. In contrast to this are articles with a technical finish – now even extending into the classically oriented women‘s and menswear. The demand for comfortable textiles with some part stretch is also increasing among high-fashion producers or even couture suppliers.

“This edition of VIEW was a very success-ful premiere for us. We will be back again in summer for the next VIEW event. The response to our wide range of print col-lections was pleasingly positive. In dis-cussions with numerous customers, we received a lot of input about the future development of our collection in time for

MUNICH FABRIC START.“Yesim Sezer, Ipeker

22

// VOICES“We v iew BLUEZONE as a communi ty

p la t form and content hub. A l though

there are many d iverse market ing

channels for product communicat ion

there is no bet ter brand exper ience

than at a t rade fa i r. And here at the

BLUEZONE we not on ly f ind a great

locat ion but a lso a very open-minded

and engaged communi ty.”

Marykate Kelly, Candiani DenimSebastian Klinder, Managing Director MUNICH FABRIC START

“It ’s a very valuable experience to see the wide

variety of visitors here at KEYHOUSE. Who are

as versat i le as their interests. We received very

posit ive feedback on our Smart Texti les Pop-

Up Lab. To us i t is of paramount importance

to be physical ly on site to present ourselves

to a broad audience. We capital ise on the op-

portunity to arouse and nurture the interest in

technological possibi l i t ies.”

Pauline van Dongen, Holst Center, Eindhoven

“To us this is a fantast ic trade fair to

meet with our customers. Furthermore,

we get plenty of inspirat ions and impres-

sions here. MUNICH FABRIC START is

without a doubt my favourite fair. There

is a very special atmosphere here. Here

the most var ied forms of creat ivi ty col-

l ide. Moreover, we use this opportunity

to explain our products, strategies and

cooperat ions in seminars and to launch

products. We welcome our most var ied

range of visitors here in Munich: Ameri-

can cl ients, university graduates, start-

ups and, of course, leading European

brands.”

Tricia Carey, Lenzing Fibers

“Developments in technology can be a

key to resolving the current contradict i-

on between a growing text i le sector and

the necessity to act in a more resour-

ce-saving manner. Ranging from trans-

parency, recyclabi l i ty to surplus pro-

duction – the potential appl icat ions for

Big Data, Art i f ic ial and Ampli f ied Intel-

l igence are wide and varied. The special

thing about this Keyhouse panel was i ts

mult i-discipl inary approach was a dis-

course between the publ ic perspecti-

ve as represented by Li Edelkoort, the

UN and media on the one side, and the

H&M Foundation, Lenzing and EON on

the other, as those bringing real innova-

t ions to our industry.” „

„

Alex Vogt, KERN. Consulting

Visitors come wel l prepared and ask infor-

med questions. Renowned major players

rub shoulders here with start-ups. We recei-

ve many questions by e-mai l after the fair

now so that an in-depth and personal level

of communication emerges. I t ’s also nice to

see that visitors take their t ime and have a

systematic approach. This shows: the sys-

tem is embraced. The efforts undertaken by

the trade fair company for the RESOURCE

Area have paid off . A great commitment.”

Heike Hess, Internationaler Verband der Naturtextilwirtschaft e.V.

”At f i rst , I thought i t was a problem that

sweaters developed with 3D technolo-

gy looked different than conventional,

tradit ional knitted styles. I only real i-

sed over t ime that i t is truly a USP for

3D knitt ing to have i ts own, inimitable

look that stands out from conventional

styles thereby leading fashion into the

future also in terms of looks.” „

„

Rosanne van der Meer, N.I.O.New Industrial Order

“In view of the current market situat ion in the Ger-

man and European region we are highly sat isf ied

with these constant f igures and the footfal l over

the three trade fair days. Al l segments and areas of

MUNICH FABRIC START were wel l attended, as was

the new Hal l 8 which was received very wel l . KEY-

HOUSE and BLUEZONE have consistently generated

the highest numbers since their inception, with vi-

sitors spending increased t ime explor ing the hal ls

and segments of the trade fair. We observe a shift

in visitors’ needs – beyond purely sourcing fabrics

and addit ionals and towards content and impulses,

towards innovations and new market direct ions.”

14th & 15th July 2020

8th & 9th December 2020

1st & 2nd September 2020

1st to 3rd September 2020

24

// VENUEMUNICH FABRIC START is held at the modern exhibition and event centre MOC, the Munich Order Center (MOC) located in the north of Munich.

Its special architecture provides scope for individual stand and presentation options spread across 4 exhibition halls plus large seminar rooms and lounges. The exhibiti-on spaces offered range from white stands with natural daylight to exclusive studios.

The BLUEZONE as one of the biggest de-nim shows worldwide includes hall 7 (ALL START MILLS) as well as the additionally developed hall 6.With CATALYZER we now boast a lifes-tyle-oriented display and communication area revolving around the themes of heri-tage, sustainability and innovation. The well-preserved fabric of the building – massive stone walls – obtains light and lightness through large glass domes and open steel beams. What has remained un-changed is the individual, original layout with the resulting exciting stand design. Comprising MOC, the ZENITH HALL and

the recently developed KEYHOUSE and CATALYZER areas on the Zenith premi-ses, the MUNICH FABRIC START venue is accessible both by car (sufficient par-king is available) and by public transport. VIEW Premium Selection invites visitors to the MVG Museum in Ständlerstraße 20 – which is located in the over 5,000 m² hall of the former bus repair shop near the main tram workshop premises of the Mu-nich transport company; easy to access by underground, bus and tram. Parking for motorists is available.

25

// VISITORSMUNICH FABRIC START aspires to create a business platform in combination with detailed market and trend information. Admission is restricted to trade visitors and subject to visitors presenting respec-tive credentials.

Visitors include: Manufacturers of apparel and fashion accessories, representatives from retail, wholesale and mail-order outfits as well as of purchasing associations that have apparel and/or textile accessories in their ranges, upstream suppliers to the indust-ry, commercial agents of apparel and ac-cessories. In addition to this representa-tives from associated disciplines such as interior design.

September 2019 saw MUNICH FABRIC START register a sustained high attendan-ce with some 20,300 visitors and attract an increasingly international audience.

Alongside all German ready-to-wear ma-nufacturers, top decision-makers and de-signers from neighbouring countries were on site. At 39% the share of foreign visi-tors was up slightly. The quality of visitors was impressive – including such market leaders as Esprit, s.Oliver, Marc O’Polo, Marks & Spencer, Gerry Weber, Drykorn, Diesel, Mavi Jeans, Mads Norgaard, Cin-que, Marc Cain, Tommy Hilfiger, Max Mara, Hugo Boss, Baldessarini, Lagerfeld, Akris sowie Lala Berlin.

26

Country

TurkeyGermanyItalyPortugalChinaFranceAustriaSpainNetherlandsGreat BritainGreeceSouth KoreaHong KongPakistanMoroccoSwitzerlandPolandIndiaDenmarkRomaniaJapanTunisia

261194136635346242118151514131298765555

BelgiumLithuaniaBulgariaCzech RepublicUSAEgyptSwedenIrelandUkraineTaiwanThailandVietnamAustraliaTotalTotal no. of Countries

443332111111196135

EXHIBITOR DISTRIBUTION BY COUNTRIES AT MUNICH FABRIC START SPRING.SUMMER 21

// EXHIBITORS – EXHIBITOR CONTACT DETAILS AND NEW EXHIBITORS

No. of Exhibitors

SPREAD OF COUNTRIES

Greece 2%

Great Britain 2%

Spain 2%

China 6%

Austria 2%

Portugal 7%

France 5%

Italien 14%

Germany 20%

Turkey 27%

Pakistan 1%Hong Kong 1%

86,9% Europe

11,0 % Asia

2,1% Others

VERTEILUNG NACH KONTINENTEN

South Korea 1%

Netherlands 2%

27

SAISON SEASON SPRING.SUMMER 21LIST OF NEW EXHIBITORS

// FABRICS

Company

Abril Co TekstilAdamex druk - print textiles designAnhui Garments Imp&Exp Co., Ltd.BIMS TekstilCan KumascilikDongguan Yu Rong Hanger Co., Ltd.Ekoten TekstilForza ft TextileFujian Qingyang Textile Material Technology Co., Ltd.Guangzhou Kavatar Trading Co., Ltd.Güldemir TekstilHaining Otex Textile Co., Ltd.Hangzhou Shenglan Zipper Co., Ltd.HOKKOHJiaxing Andi Fashion Co., Ltd.Jiaxing Youngsun Fashion Co., Ltd.Kane Top Group Co., Ltd.Kimpeks Kukrer Tekstil Kunshan Xinlong Textile Co., Ltd.La-TeksLemteksNantong Forcheng Enterprise Ltd.Napat-Naphan Co., Ltd.NilgünPakaitaPOIZTEXQingdao Yumei Apparel Co., Ltd.R.F. Textile Co., Ltd.Shanghai Saite Silk Import-Export Co., Ltd.Shaoxing Grifo Textile Co., Ltd.Shaoxing Jiacai Printing and Dyeing Co., Ltd.Shaoxing Yaoyu Textile Science and Technology Co., Ltd.Suzhou Disu Textile Imp & Exp Co., Ltd.Suzhou GBSN Textile Co., Ltd.

Country

TurkeyPolandChinaTurkeyTurkeyChinaTurkeyTurkeyTurkeyChinaChinaTurkeyChinaChinaJapanChinaChinaHKGTurkeyTurkeyChinaTurkeyTurkeyChinaTHATurkeyLithuaniaKORChinaChinaChinaChinaChinaChinaChinaChina

Hall

S1S2A3S1S2A3S1S2S1A3A3S2A3A3S2A3A3A3S1S1A3H3S1A3A3S1S1A3A3A3A3A3A3A3A3A3

Booth No.

E114F202C112E124F204C112E112F208F122C121C117F202C114C113F204C112C11626E114E113C120F21E112C117C123E115E1145C112C119C112C119C122C114C112C112

Webpage

www.abrilco.comwww.adamexdruk.plwww.ahgiec.comwww.bimstekstil.comwww.cankumascilik.com

www.ekoten.com.trwww.forzatekstil.comwww.filiztunca.comwww.fjqingyang.com

www.guldemirtekstil.comwww.otextile.com

www.hokkoh-japan.co.jp

www.kanetop.comwww.kimpeks.com.trwww.kukrertekstil.com

www.la-teks.comwww.lemteks.com.tr

www.niltex.com www.pakaita.ltwww.akdemtekstil.com.trwww.poiztex.com

Company Country

SpainUkraineTurkeyChinaChinaChina

Hall

H3S2S2A3A3A3

Booth No.

B04E224E221C112C115C113

Webpage

www.telater.comwww.rv-tstyle.com.ua/en/www.universaltextile.com.tr

Company

Akbey Mensucat Tekstil San Tic Ltd StiEcex FermuarElements Printing and Packaging LimitedHarmanci Etiket Fab. A.S.ITL GroupLANZI SRLLinx EuropeManohar Filaments (P) Ltd.Merih Dugme San. Tic A.SSafari LabelSBS ZipperSun Etiket Umut Accessories

Country

TurkeyTurkeyHKGTurkeyGermanyItalyGermanyIndiaTurkeyTurkeyHKGTurkeyTurkey

Hall

H1H1H1H1H2H1H2H1H1H1H1H1H1

Booth No.

D07E19B15A20A19B08A12D10D13D20C19C12B09

Webpage

www.akbeytekstil.com www.ecefermuar.com.trwww.elementspp.comwww.harmanci.com.trhttps://itl-group.com www.lanzinastrificio.com

www.manoharfilaments.comwww.merihdugme.com.trwww.safarilabel.comwww.sbszipper.com.hkwww.sunetiket.comwww.umutaksesuar.com.tr

// ADDITIONALS

Telater S.L.T-Style UNIVERSAL TEXTILEWujiang Haodeli Textile Co., Ltd.Wujiang Sarytex Co., Ltd.Zhejiang Shangzheng Textile Technology Co., Ltd.

28

// KEYHOUSE

Company

Blue RenTec.oneCare Applicationscircular.fashion CLO Virtual FashionCrystal Mind StudioGY StudioIsabella MonacoJeannette Lili WeissMadeleine MarquardtPenelopeRecoverRemei AGScoop - Scorecode Texteis SAStudio Caterina TiolistudioLEESUNunseam

Country

GermanySpainGermanyGermanyChinaUSBelgiumGermanyGermanySpainSpainCHEPortugalNLDNLDNLD

Hall

H5H5H5H5H5H5H5H5H5H5H5H5H5H5H5H5

Booth No.

1423383210467913153337583

Webpage

www.juliakaleta.comwww.careapplications.comhttp://circular.fashionwww.clo3d.comwww.gu-qiong.comwww.galyakobovitch.com

www.jeannetteweiss.comwww.madeleine-marquardt.dewww.penelopecad.comwww.recovertex.comwww.remei.chwww.scoop.pthttps://www.caterinatioli.comwww.studioleesun.comwww.unseam.nl

Company

Cascade EnterprisesD&Y Europe UGDragon Group LimitedEasy Invest Solutions - Enter 2 srlFateks Kumas TekstilKeyvali Ltd.Kiron s.a.Ningbo DYON Imp & Exp Co. LTDRAITH TÊXTEISUnion 3 Fashion S.A.

Country

IndiaChinaChinaROUTurkeyItalyMoroccoChinaPortugalGreece

Hall

A3SA3SA3SA3SA3SA3SA3SA3SA3SA3S

Booth No.

D 110D 106D 108D 110D 109D 108D 108D 110D 104D 105

Webpage

www.cascadenterprises.comwww.daiyin.comwww.dragongrouplimited.com www.enterprises-braila.rowww.triotextiles.comhttps://keyvali.itwww.kiron.mahttp://dyontex.com/http://raithsa.com/www.union3.gr

// SOURCING

Company

Angelo Verga Contemporary JewelryBorkro Textile LTDBregla DenimCRJ - Confection Ras JebelDenim MastersEminaFoshan Huafeng Textile Co., Ltd.Island DenimJeanci Konfeksiyon Tekstil San. Ve Tic. A.S.LDM CompanyReynas Etiket ve Aksesuar San. Tic. Ltd. StiStylers International Pvt. Ltd.Via del Cotone by MFC 1979 srlXindadong Textiles (Vietnam) Co., Ltd.

Country

GermanyBGRTurkeyTUNPKItalyChinaTurkeyTurkeyGRCTurkeyPKItalyVietnam

Hall

H6H7H7H7H7H6H7H7H7H7H7H7H6H7

Booth No.

B06C07 A24C14B06B09C23C20A18B19C13B03A03C19

Webpage

www.angeloverga.comwww.borkro.comwww.bregla.com

www.denim-masters.comwww.emina.uswww.hf-textile.cnwww.island-denim.comwww.jeanci.comwww.ldm.companywww.reynastr.comwww.stylersintl.com

www.xindadongdenim.com

// BLUEZONE

Country

GBGermany

Hall

S1 DSS1 DS

Booth No.

E102E105

Company

Design UnionPrimus Pattern

// DESIGN STUDIOSWebpage

www.design-union.co.ukwww.primuspattern.com

29

EXHIBITOR GROWTH AT MUNICH FABRIC START 2002 - 2020

956 950 905

986

925

1028

910

976

897

952

847

952

792

857

768

823

727

775

762

765

728

745

668

755

648

706

637

650

580

639

496

541

282

381

February

September

Num

ber

of

Exh

ibito

rs

1035 1127

2017 2018 2019 20202016201520142013201220112010200920082007200620052004200320020

200400600800

10001200

961

30

// CONTACT

PressChantal GräffPhone: +49 (0)89 45 22 47 40Fax: +49 (0)89 45 22 47 22E-Mail: cgr@munichfabricstart.com

Marketing & KommunikationClaudia Mynott (geb. Goßen)Phone: +49 (0)89 45 22 47 45Fax: +49 (0)89 45 22 47 22E-Mail: cm@munichfabricstart.com