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Magazine Profile 2 Rates 3/4 Formats and Technical Details 5/6 AUTOMOBIL-ELEKTRONIK Industry in Focus 7 Hüthig Electronic Media Group 8 Online Advertising 9-18 50 years of elektronik industrie 19 Address Rental 20 Circulation and Distribution Analysis 21 Recipient Structure Analysis 22 Summary of Survey Method 23 General Terms and Conditions 24 Contact 25 Schedule and Editorial Calendar 26/27 MEDIA KIT 2020 PRINT + ONLINE

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Page 1: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

Magazine Profile 2Rates 3/4Formats and Technical Details 5/6AUTOMOBIL-ELEKTRONIK Industry in Focus 7Hüthig Electronic Media Group 8Online Advertising 9-1850 years of elektronik industrie 19Address Rental 20Circulation and Distribution Analysis 21Recipient Structure Analysis 22Summary of Survey Method 23General Terms and Conditions 24Contact 25Schedule and Editorial Calendar 26/27

MEDIA K IT2020

P R I N T + O N L I N E

Page 2: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

2

1 Title: AUTOMOBIL-ELEKTRONIK

2 Profile in brief: AUTOMOBIL-ELEKTRONIK covers the entire range of passenger and commercial vehicle electronics: from the components and assemblies to software, tools and development techniques. In conjunction with the leading annual AUTOMOBIL-ELEKTRONIK conference in Ludwigsburg, AUTOMOBIL-ELEKTRONIK offers a combination which is unique in the market, thereby providing superior expertise from a technical and business perspective. Together, AUTOMOBIL-ELEKTRONIK and its four sister journals form the Hüthig Electronic Media Group under the umbrella of the all-electronics online portal. Advertising customers will find a unique portfolio here that allows them to reach their target group across a range of media, in an accurate and comprehensive manner.

3 Target Group: AUTOMOBIL-ELEKTRONIK targets managers and engineers in the field of automotive electronics design and manufacturing along the entire value chain, from compo nents across the tiers and on to OEMs.

4 Publication: 7 x per year + special issues

5 Magazine format: DIN A4

6 Volume: Volume 18/2020

7 Purchase conditions and prices (including VAT): domestic € 104.86 + € 8.56 shipping costs = € 113.42 foreign € 104.86 + € 17.12 shipping costs = € 121.98 Single copy price € 20.00 including VAT, not including shipping cost

8 Organ: –

9 Memberships: Deutsche Fachpresse, IVW

10 Publishing company: Hüthig GmbH Managing Director: Moritz Warth

Address: Im Weiher 10 D-69121 Heidelberg Phone: +49 6221 489-363 Fax: +49 6221 489-482 Internet: www.automobil-elektronik.de

11 Publisher: –

12 Advertising Dept.: Frank Henning, Advertising Manager

13 Editorial Dept.: Dipl.-Ing. Alfred Vollmer, Editor-in-chief Editorial Address: Justus-von-Liebig-Str. 1 D-86899 Landsberg

14 Volume analysis: 2018 = 6 issues + special issues Total volume: 516 pages = 100.0 %

Editorial section: 389 pages = 75.4 % Advertising section: 127 pages = 24.6 %

of which: advertorials 18 page = 14.2 % publisher’s advertisements: 10 pages = 7.9 %

Supplements: 7

15 Analysis of editorial content: Components + software 106 pages = 27.3 % Management + events 54 pages = 13.9 % Measuring/testing/tools 44 pages = 11.3 % Systems 27 pages = 6.9 % Safety + security 34 pages = 8.7 % Coverages 14 pages = 3.6 % Products 9 pages = 2.3 % Markets + technologies, news 101 pages = 26.0 %

Total 389 pages = 100.0 %

1Magazine Profile

Page 3: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

3

1 Advertising rates in € (for formats, see page 6): Rates do not include VAT.

Rates for b/w advertisements Basic rate 5 % discount 10 % discount 15 % discount 20 % discount

1/1 page 4,820.00 4,579.00 4,338.00 4,097.00 3,856.00

2/3 page 3,280.00 3,116.00 2,952.00 2,788.00 2,624.00

1/2 page 2,580.00 2,451.00 2,322.00 2,193.00 2,064.00

Junior page 3,085.00 2,930.75 2,776.50 2,622.25 2,468.00

1/3 page 1,540.00 1,463.00 1,386.00 1,309.00 1,232.00

1/4 page 1,130.00 1,073.50 1,017.00 960.50 904.00

1/8 page 600.00 570.00 540.00 510.00 480.00

Total rates for 2c advertisements 2c rate 5 % discount 10 % discount 15 % discount 20 % discount

1/1 page 5,460.00 5,219.00 4,978.00 4,737.00 4,496.00

2/3 page 3,665.00 3,501.00 3,337.00 3,173.00 3,009.00

1/2 page 2,965.00 2,836.00 2,707.00 2,578.00 2,449.00

Junior page 3,470.00 3,315.75 3,161.50 3,007.25 2,853.00

1/3 page 1,925.00 1,848.00 1,771.00 1,694.00 1,617.00

1/4 page 1,330.00 1,273.50 1,217.00 1,160.50 1,104.00

1/8 page 800.00 770.00 740.00 710.00 680.00

Total rates for 4c advertisements 4c rate 5 % discount 10 % discount 15 % discount 20 % discount

1/1 page 5,895.00 5,654.00 5,413.00 5,172.00 4,931.00

2/3 page 4,125.00 3,961.00 3,797.00 3,633.00 3,469.00

1/2 page 3,425.00 3,296.00 3,167.00 3,038.00 2,909.00

Junior page 3,930.00 3,775.75 3,621.50 3,467.25 3,313.00

1/3 page 2,385.00 2,308.00 2,231.00 2,154.00 2,077.00

1/4 page 1,730.00 1,673.50 1,617.00 1,560.50 1,504.00

1/8 page 1,200.00 1,170.00 1,140.00 1,110.00 1,080.00

Page 4: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

4

PAdvertising Rates List No. 18

valid as of 01.10.2019

2 Surcharges Preferential placements: Inside front cover and outside back cover 4c: 10 % surcharge on basic rate

Binding placements: 10 % surcharge on basic rate Prices and conditions for cover placement on request.

Color surcharges (not discountable): 2c 4c 1/1 page € 640.– 1,075.–

2/3 to 1/3 page € 385.– 845.– 1/4 and smaller € 200.– 600.–

Surcharges apply to Euroscale colors Special colors on request Format surcharges: Bleed-off and gutter bleed advertisements: 10 % surcharge on basic rate

3 Discounts (for purchase within 12 months) Frequency discount rate: Quantity discount rate: 3 x publication 5 % 2 pages 5 %

6 x publication 10 % 3 pages 10 % 9 x publication 15 % 5 pages 15 % 12 x publication 20 % 8 pages 20 %

4 Job vacancies / classified ads: Per mm (1-column, 41 mm wide), b/w € 5.–

5 Special Advertising: Bound inserts must be delivered folded, untrimmed, without back stapling

Bound inserts to be delivered to the printers free of charge and correctly packed no later than 14 days prior to publication date (see schedule) of the agreed issue. Required supply quantity: 11,700 copies

Supplements (not eligable for discount): Minimum format 10.5 x 14.8 cm, minimum weight per sheet 150 g/m2

up to 25 g € 3,040.– up to 50 g € 3,760.– each additional 25 g weight € 1,520.–

Maximum paper format 20 x 28 cm Delivery: Specimens to be supplied as of order placement, circulation up to 10 days prior to publication. Required supply quantity: 11,700 copies Partial supplements on request

Stick-on advertising media: Minimum format 6.0 x 7.5 cm at 150 g/m2

Positioning on request In conjunction with advertisement or bound insert € 1,065.– plus adhesive costs – for machine processing € 520.– – for manual processing € 1,170.–

Delivery address for supplements and bound inserts: BWH GmbH, Beckstraße 10, D-30457 Hannover (clearly marked: AUTOMOBIL-ELEKTRONIK, issue XX/2019)

6 Contact: Consultation, bookings: Frank Henning, Advertising Manager Phone: +49 6221 489-363 E-mail: [email protected]

Data delivery, invoicing, documents: Angelika Scheffler Phone: +49 6221 489-392, Fax +49 6221 489-310 E-mail: [email protected]

7 Terms of payment: Net within 30 days of invoice date, 2% discount if payment made in advance or direct debit. Rates do not include VAT.

Bank details: HypoVereinsbank, account: 157 644 60, bank code: 700 202 70 IBAN: DE66 7002 0270 0015 7644 60, BIC: HYVEDEMMXXX

Paper weight Volume

minimum weight

up to 135 g/m2

over 135 g/m2

2 pages 120 g/m2 € 3,920.– € 4,110.–4 pages 80 g/m2 € 4,930.– € 5,150.–

All prices in Euros without applicable VAT

Page 5: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

5

FFormats and technical details

Supplement to Advertising Rates List No. 18

valid as of 01.10.2019

1/2 page vertical86 x 257 mm

bleed105 x 303 mm*

1/2 page horizontal178 x 126 mm

bleed216 x 149 mm*

*Bleed formats quoted include 3 mm trim allowances

1/4 page vertical 41 x 257 mm

bleed60 x 303 mm*

1/4 page block 86 x 126 mm

bleed105 x 149 mm*

1/4 page horizontal 178 x 62 mmbleed216 x 85 mm*

Junior page126 x 178 mm

bleed145 x 203 mm*

1/3 page horizontal178 x 83 mm

bleed216 x 105 mm*

1/3 page vertical56 x 257 mm

bleed75 x 303 mm*

1/1 page178 x 257 mm

bleed216 x 303 mm*

2/3 page vertical117 x 257 mm

bleed136 x 303 mm*

2/3 page horizontal178 x 169 mm

bleed216 x 194 mm*

1/8 page vertical 41 x 126 mm

1/8 page block 86 x 62 mm

1/8 page horizontal 178 x 29 mm

Magazine format: DIN A4, width 210 mm, height 297 mm

Type area formats Bleed formats

Page 6: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

6

1 Magazine format: Width 210 mm, height 297 mm, DIN A4

Type area: Width 178 mm, height 257 mm 4 columns, column width: 41 mm

2 Printing & binding process: Sheet-fed offset, adhesive binding

3 Data transfer: [email protected]

4 Data formats: Data is supplied in pdf format, version 1.3 (PDF/X-1a), created in Acrobat Distiller using version 4.0 or higher and with screen-modulated proof. High-resolution image data of at least 300 dpi, resolution for 60 screen, color model always CMYK (no RGB or LAB elements). Bitmap (barcode scans) should have at least 800 dpi resolution. The format is created in original dimensions plus trim allowance and bleed marks.

5 Color advertisements: For digitally delivered masters for color advertisements, the customer must provide a color proof with Fogra Medienkeil Version 2.0 or 3.0 and a proof or measurement protocol (= certificate). If no proof is provided, the customer forfeits any rights to damage claims due to color deviations.

6 Proof: as given in the FOGRA standard. With FOGRA Medienkeil 2.0 or 3.0 according to the standard, PSO_LWC_Improved_eci.icc for contents as a rule paper type 3 FOGRA 45L – according to standard, ISOcoated_v2_eci.icc for cover as a rule paper type 2 FOGRA 39L – according to standard.

7 Data archiving: Data is archived, thus unmodified repeats are generally possible. However, no warranty for data is assumed.

8 Warranty: 1. The inclusion of advertisements in certain issues or editions or in certain positions is not guaranteed.

2. The publisher warrants the printed, defect-free reproduction of the advertisements corresponding to their representation on circulation paper, and requires the delivery of suitable masters (see details in price list). 3. Color advertisements: the customer must provide a color proof with digitally delivered masters for color advertisements. Failure to provide such proof shall result in the customer forfeiting claims for compensation due to possible color deviations. 4. Complaints must be asserted by the customer in respect of obvious defects not later than two weeks after receipt of invoice. For non-obvious defects, the customer must issue a complaint not later than one year after publication. If, despite prompt delivery of perfect copy and complaint in good time, the advertising material has been reproduced with defects, the customer may demand a substitute placement appearance of the advertisement (subsequent fulfillment) without defects. Claims for subsequent performance are excluded if they subject the publisher to unreasonable expenses. If the publisher is given a reasonable deadline and allows it to expire, the customer shall have the right to cancel the contract or obtain a reduction in payment to the extent to which the purpose of the advertisement was impaired. Warranty claims from merchant customers expire 12 months after publication of the corresponding advertisement or insert. 5. If defects in the print documents are not immediately apparent but become apparent during the printing process, the customer shall have no claims in respect of inadequate publication quality. 6. Customers failing to abide by the publisher’s recommendations regarding the creation and transmission of digital print materials shall forfeit all claims relating to publication of defective advertisements. 7. The customer warrants that all files supplied are free of computer viruses. The publisher is authorized to delete files containing viruses. Such deletion shall not provide the basis for any claims by the customer. The publisher also reserves the right to claim damages if the computer viruses cause further damage at the publisher. 8. The publisher assumes no warranty for the accuracy of the quality or volume of materials (bound inserts, inserts etc.) which the customer claims to have made available.

9 Contact Advertisement processing: Angelika Scheffler Phone: +49 6221 489-392 Fax: +49 6221 489-310 E-mail: [email protected]

FFormats and technical details

Supplement to Advertising Rates List No. 18

valid as of 01.10.2019

Page 7: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

7

AUTOMOBIL-ELEKTRONIK Industry in FocusThe industry guide offers a comprehensive overview of suppliers and service providers to the automotive and electronics industries. It is published biennially and contains comprehensive supplier overviews as well as extensive company profiles with detailed descriptions of companies and their product and service ranges. The market and product overview covers the following areas: assembly parts/components, optoelectronics, electromechanics, power supplies, sensors, actuators, assemblies/control units, cockpits, road safety/advanced driver assistance systems, infotainment/telematics, measurement technology, development tools and services. The list of abbreviations for automotive electronics, also provided in this issue, explains the industry's most important specialist terms.

Publication date: May 29, 2020Advertisement deadline: April 23, 2020

Circulation: 12,500 copies

Formats:Magazine format: 210 mm wide x 198 mm highDisplay/profile: 185 mm wide x 180 mm high

Prices: Company profile (1/1 page 4c): € 1,620.–Display (1/1 page 4c): € 1,940.–Combined profile/display (each 1/1 page 4c): € 3,150.–Inside cover (photo + logo + URL): € 1,590.–Combined profile/inside cover: € 2,200.–Logo in address directory: € 270.–

This special publication is not IVW-verified.

AUTOMOBIL-ELEKTRONIK Industry in Focus 2020/2021

Page 8: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

8

Hüthig Electronic Media Group

all-electronics.de is the specialist journalistic website of Hüthig GmbH’s five specialist electronics magazines. The site primarily focuses on electronics development,

electronics manufacturing, automotive and automation. In addition to up-to-the-minute information and new products, the site’s journalistic focus centers on well-founded technical articles, background reports and technical knowledge. There are extensive search options available on all-electronics.de. A company directory, the job market and a newsletter published twice a week with 12,500 registered subscribers round off the offering.

elektronik industrie defines itself as the leading monthly technical specialist publication for electronics developers in the German-speaking world. The editorial content focuses on practical and application-oriented articles and trends for all relevant sectors. The specialist information, which we research ourselves, can be applied and implemented by readers directly in the professional environment. elektronik industrie and its four sister publications make up the Hüthig Elektronik media group under the umbrella of the all-electronics website. Advertising customers will find a unique portfolio here that allows them to reach their target group across a wide range of media in an accurate and comprehensive manner.

elektronik journal is a special-interest magazine for decision-makers working in electronics development. The specialist editorial articles and reports in brief focus on the technical and economic benefits of products and solutions. Trade journalists get right to the heart of the relevant topics in a refreshing magazine style, presented in an easy-to-understand way with an eye to utility. In 2020, the editorial team will be focusing on the following ten issues: Embedded + Wireless, Industrial, Power, Medical Electronics, Automotive + Transportation, Electromechanics, Lighting Technology, Embedded + IoT, electronica and AI + Robotics. It is taking a comprehensive and long-term approach to each topic, from the basic principles and technologies involved to their application, and from the components to the overall systems.

productronic is aimed at decision-makers and specialists in electronics manufacturing and anyone involved in technology development or services concerning electronics manufacturing. As an opinion-shaper, productronic provides comprehensive information that it researches itself on all aspects of efficient and cost-effective electronics manufacturing. The highly regarded industry magazine also publishes news and trend reports both in print and online. productronic comprehensively covers the electronics manufacturing industry in German speaking countries.

AUTOMOBIL-ELEKTRONIK covers the entire value-creation chain of vehicle electronics from components and assemblies to software, tools and development techniques. Together with the leading annual AUTOMOBIL-ELEKTRONIK-KONGRESS conference in Ludwigsburg, AUTOMOBIL-ELEKTRONIK provides a combination that is unique on the market thus demonstrating its expertise both technically and in terms of business.

IEE is the solution-oriented trade magazine for automation in mechanical and plant engineering and in other manufacturing industries. IEE focuses on the major changes in automation technology: innovations and concepts such as the Industrial Internet of Things (IIoT) and Industry 4.0 are rendering the conventional automation pyramid obsolete. In this process of upheaval and disruption, IEE takes its readers on a journey toward Production 4.0 – comprehensive and competent, reliable and always practice-oriented. As a modern trade magazine, IEE is therefore one of the best sources of information for investment decision-makers in all industries and functions.

hue_el_medien_gruppe_engl_2020.indd 1 23.09.2019 10:59:38

Page 9: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

9

Website Profile1

all-electronics.de

1 Website (URL): www.all-electronics.de

2 Profi le in brief:all-electronics.de is the media specialist portal for fi ve electronics trade magazines of Hüthig GmbH. The portal focuses chiefl y on the topics of electronic development, electronic manufacturing, automotive and automation. In addition to up-to-the-minute information and new products, the portal’s journalistic focus centers on solid technical articles, background reports and technical knowledge. Contents are initially published online and optimized for the internet, prior to being published in the fi ve Hüthig Verlag electronics trade magazines.The user also has extensive research facilities at hand in the business directory, which contains over 5,000 companies listed by specifi c industry. And the online presence is reinforced by a newsletter with over 12,500 registered subscribers.The off ering is rounded out by an extensive job market featuring positions for skilled staff and executive management in the electronics industry.

3 Target group: The portal’s target group is comprised of developers and decision-makers in the electronics industry, automotive industry as well as automation specialists from all industries. The majority of users are engineers and designers.

4 Publisher: Hüthig GmbH

5 Editorial Contact: Dipl.-Ing. Alfred Vollmer, Editor-in-chiefTel.: +49 8191 125-206E-mail: [email protected]

6 Contact – Online Advertising: Frank Henning, Advertising ManagerTel.: +49 6221 489-363E-mail: [email protected]

Anja Breuer, Advertising ManagerTel.: +49 6221 489-326E-mail: [email protected]

7 Data delivery: Sabine GreinusTel.: +49 6221 489-598E-mail: [email protected]

8 External ad server used: Google Ad Manager from Google

Complete Media Kit: www.all-electronics.de/mediadaten-online

Facts

Traffic1

• 102,286 visits / month• 170,878 page impressions / month• 12,943 newsletter subscribers

Content• technical articles• product reports• news• editorials• videos

Channels• news• components• embedded• measuring + testing• e-manufacturing• automation• applications• market overviews• events• job market• videos

all-electronics.de

is IVW certifi ed

1 Source: IVW, as of 1/2019

etitel_all_el_onl_seiten_md_engl_2020.indd 1 11.10.2019 16:11:01

Page 10: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

Website Rates and

Advertising Formats P1 Rates and Advertising Formats

Ad Format Format Bookable Channels Price in Euros per month

Prices in the trade fair months March, October, November

Full-Size banner 468 x 60 pixels total rotation 1,905.– 2,095.–Half-Size banner 234 x 60 pixels total rotation 1,370.– 1,495.–Superbanner (=Big-Size banner) 728 x 90 pixels total rotation 2,780.– 3,040.–

Billboard Ad 800 x 250 pixels total rotation 9,270.– 10,200.–Skyscraper 160 x 600 pixels total rotation 2,495.– 2,720.–Sticky-Sitebar 200 x 600 pixels total rotation 3,900,– 4,300.–Content Ad 300 x 250 pixels total rotation 3,400.– 3,680.–Rectangle 300 x 250 pixels total rotation 3,175.– 3,460.–Halfpage Ad 300 x 600 pixels total rotation 5,850.– 6,440.–Wallpaper 728 x 90 and max. 160 x 900 pixels total rotation 4,680.– 5,100.–

Partner-site button in channel 300 x 120 pixels

Market overviews, news, components, embedded, measuring + testing,

e-manufacturing, automation, applications600.– 660.–

Partner-site button on homepage 300 x 120 pixels homepage 1,730.– 1,895.–

Sponsoring button 900 x 30 pixels total rotation 3,600.– 8,550.–

Fireplace Ad Leaderboard: 980 x 90 pixels + Skyscraper (right + left): 160 x 900 pixels total rotation 7,770.– 4,870.–

Microsite/Specials as agreed Link in main navigation + sidebar 1,330.– 1,420.–Company/Product Video 620 x 350 pixels Videos 3,140.– per yearWhitepaper as agreed Whitepaper, Sidebar 2,680.– 2,950.–

Sponsored Post Text + max. 5 pictures 1 week integration on home page + archiving min. 1 year 2,100.– per booking 2,320.– per booking

All prices in Euros without applicable VAT

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8/9

Ad Format Format Bookable Channels Price in Euros per issue

Prices in the trade fair months March, October, November

Newsletter/Sponsoring Ad 660 x 30 to 90 pixels* 930.– 1,020.–

Newsletter/Content Ad 480 x 150 pixels* 865.– 950.–

Newsletter/Skyscraper 160 x 600 pixels* 1,050.– 1,150.–

Newsletter/Button 160 x 80 pixels* 600.– 660.–

Newsletter/Text Ad image: 150 x 150 pixels text: max. 330 characters* 865.– 950.–

Company entry/Standard Business directory free

Company entry/Plus Business directory 395.– per year

Company entry/Premium Business directory 580.– per year

Ad Format Format Bookable Channels Price in Euros per month

Market Overview Sponsorship 900 x 250 pixels Full rotation in a market overview 1,905.–

Market Overview Top Ranking Editorial entry in consultation with the editorial team Top position in a market overview 600.–

All prices in Euros without applicable VAT* The banners and text ads in the newsletter are visible for one week after publication.

etitel_all_el_onl_seiten_md_engl_2020.indd 3 25.09.2019 13:15:23

Page 12: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

Website Formats and

technical detailsF1 Bannerformats You can book a wide variety of banner formats on all-electronics.de. Whether an animated gif or an HTML5 banner, the choice is yours. The banner sizes are always displayed within the total rotation, with a maximum of three additional advertising partners in this placement. The only exception to this is the partner-site button. Here, you have the opportunity to reach your target group in even more specific manner by booking a specific channel, e.g. embedded or automation. Your campaign will be billed at the monthly fixed-price rate. The minimum booking period is four weeks.

AMF F

Website

Formats and technical details

Full-Size bannerFormat: 468 x 60 pixelsPrice/month: € 1,905.– / € 2,095.–*

Half-Size bannerFormat: 234 x 60 pixelsPrice/month: € 1,370.– / € 1,495.–*

SuperbannerFormat: 728 x 90 pixelsPrice/month: € 2,780.– / € 3,040.–*

Content AdFormat: 300 x 250 pixelsPrice/month: € 3,400.– / € 3,680.–*

SkyscraperFormat: 160 x 600 pixelsPrice/month: € 2,495.– / € 2,720.–*

Billboard AdFormat: 800 x 250 pixelsPrice/month: € 9,270.– / € 10,200.–*

Sticky-SitebarFormat: 200 x 600 pixelsPrice/month: € 3,900.– / € 4,300.–*

Rectangle Format: 300 x 250 pixelsPrice/month: € 3,175.– / € 3,460.–*

Halfpage Ad Format: 300 x 600 pixelsPrice/month: € 5,850.– / € 6,440.–*

etitel_all_el_onl_seiten_md_engl_2020.indd 4 21.10.2019 16:25:13

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AMF F

Website

Formats and technical details

All prices in Euros without applicable VAT. | All banner formats up to a max. of 50 KB. | File type for banner ad: jpg, gif, png, HTML5* Increased price before trade fairs, see pages

WallpaperFormat: 728 x 90 pixels and max. 160 x 900 pixelsPrice/month: € 4,680.– / € 5,100.–*

Partner-site button Format: 300 x 120 pixelsPrice/channel/month: € 600.– / € 660.–*Price/homepage/month: € 1,730.– / € 1,895.–*

Sponsoring buttonFormat: 900 x 30 pixelsPrice/month: € 3,600.– / € 3,920.–*

Microsite/Specials Contains: text, video, link, documentPrice/month: € 1,330.– / € 1,420.–*

Company/Product VideoFormat: 400 x 280 pixelsFile type: HTML5, MP4, maximum 5 minutes Price per year: € 3,140.– Video production/one-time: on requestDuration: 1 year

WhitepaperFormat: HTML page Contains: text, logo, downloadPrice/month: € 2,680.– / € 2,950.–*

Sponsored Post Contains: Headline, teaser, text, max. 5 picturesPrice/month: € 2,100.– / € 2,320,–*

Fireplace AdFormat: 980 x 90 pixels (Leaderboard) and 160 x 600 pixels (Skyscraper, left and right)Price/month: € 7,770.– / € 8,550.–*

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10/13

8/9

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2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

14

Newsletter Profile1Over 12,500

subscribers!1

Sponsoring Ad2

Format: 660 x 30 to 90 pixelsPrice/issue: € 930.–/€ 1,020.–3

File type: gif4, jpg, png

Skyscraper2

Format: 160 x 600 pixelsPrice/issue: € 1,050.–/€ 1,150.–3

File type: gif4, jpg, png

Content Ad2

Format: 480 x 150 pixelsPrice/issue: € 865.–/€ 950.–2

File type: gif4, jpg, png

Button2

Format2: 160 x 80 pixelsPrice/issue: € 600.–/€ 660.–3

File type: gif4, jpg, png

Text Ad (image + text)2

Image: 150 x 150 pixelsText: max. 330 charactersPrice/issue: € 865.–/€ 950.–3

File type: gif4, jpg, png

AMF 1

Newsletter

Profi le

1 publisher’s claim All prices in Euros without applicable VAT

2 The banners and text ads in the newsletter are visible for one week after publication.

3 Increased price before trade fairs, see pages

4 Note: animated gifs may not display correctly in all e-mail clients. Therefore, check whether any animationin your gif is actually relevant.

1 Name: all-electronics.de-Newsletter

2 Profi le in brief:Each Tuesday and Thursday, our weekly newsletter is sent to over 12,500 subscribers. In addition to current news, the newsletter features new product releases as well as expert editorial contributions for the various trade channels.

3 Target group: The portal’s target group is comprised of developers and decision-makers in the electronics industry, as well as automation specialists from all industries. The majority of users are engineers and designers.

4 Frequency: 2 x per week, on Tuesday and Thursday

5 Editorial Contact: Dr.-Ing. Alfred Vollmer, Editor-in-chiefTel.: +49 8191 125-206E-mail: [email protected]

6 Contact – Online Advertising: Frank Henning, Advertising ManagerTel.: +49 6221 489-363E-mail: [email protected]

Anja Breuer, Advertising ManagerTel.: +49 6221 489-326E-mail: [email protected]

7 Data delivery: Sabine GreinusTel.: +49 6221 489-598E-mail: [email protected]

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10/11

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2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

15

WebsiteBusiness Directory

Website Business directory

All prices in Euros without applicable VAT

Business directoryAlso take advantage of locational benefi ts online: present your company with a company entry in the context of your industry. An entry in our Business directory guarantees constant presence when prospective customers are searching. You can update or modify all company entries at any time.

Standard Plus Premium

Display of your company profi le with relevant search results ✔ ✔ ✔

E-mail contact ✔ ✔ ✔

Address data ✔ ✔ ✔

Manage your product program, product groups and social media channels ✔ ✔

Telephone and fax numbers ✔ ✔

Link to homepage ✔ ✔

Company logo ✔ ✔

Profi le image ✔ ✔

Online statistics ✔ ✔

Highlighting in search results ✔ ✔

Company logo in relevant market overviews ✔ ✔

Image gallery ✔

Company profi le ✔

Link to sales offi ce or branches ✔

Additional information as a fi le ✔

Include company videos ✔

Price/year free € 395.– € 580.–

etitel_all_el_onl_seiten_md_engl_2020.indd 7 25.09.2019 13:19:00

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2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

16

WebsiteDigital Market Overviews

Website Digital Market Overviews

1 Web address (URL): marktuebersichten.all-electronics.de

2 Target group:Developers and decision-makers in the electronics and automotive industries as well as automation specialists from all sectors.

3 Profi le in brief:The digital market overviews are a sector-specifi c search tool integrated into all-electronics.de with dynamic fi lter and comparison functions. The service, which is free-of-charge to the decision-maker, is a useful tool in selecting and fi nding the right product or manufacturer.

4 An overview of the benefi ts for you:• Excellent targeting (pure target group)• Increased visibility thanks to new form of advertising• High-quality editorial context• Positioning of your advertising message in innovative decision-maker tool

with unique selling proposition

5 Bookable forms of advertising:• Market Overview Sponsorship• Market Overview Top Ranking

6 Bookable market overviews:• An overview of electronics manufacturing service providers• Tools for automotive software• Providers of automotive electronics• In-circuit testers for cost-eff ective quality assurance• Suppliers of controllers

Further bookable market overviews at: marktuebersichten.all-electronics.de

Market Overview SponsorshipPositioning:Advertising message is exclusively positioned in the immediately visible area of a market overview with full rotation via a banner.Format: 900 x 250 pixelsPrice per month: € 1,905.–File type: gif, jpg, png

Market Overview Top RankingPositioning:The editorial product or company entry is shown as the fi rst entry in a market overview in the list view according to the user's fi lter criteria. The form of advertising can be booked by a maximum of three advertising customers.Format: 180 x 120 pixels

for logo and product imagePrice per month: € 600.–File type: gif, jpg, png

Sponsoring

All prices in Euros without applicable VAT

etitel_all_el_onl_seiten_md_engl_2020.indd 8 26.09.2019 15:01:07

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2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

17

WebsiteContent Marketing

Ways to reach the relevant target group: content marketing

Content marketing is a communications strategy with the goal of increasing the sale of products and/or the name recognition among the target audience by providing value-adding content. We will put together a comprehensive and sustainable marketing campaign on an industry-relevant topic on one or more of our quality websites. We will use the reach of our portals to achieve a measurable success for you.

Your benefi ts at a glance:

• Excellent targeting (pure target group)

• More attention and clicks for your publications

• Natural integration in a high-quality editorial environment

• Branding for your company

• Backlink setup for search engine optimization

You can reach your target group with a tailor-made content marketing strategy. Take this opportunity to position your messages in our portal's native environment.

Interested? For a customized quote, contact:

Native AdvertisingFocused Target Group

Anja BreuerTel.: +49 6221 [email protected]

Frank HenningTel.: +49 6221 [email protected]

Story Telling

Brand Awareness

Customer Loyality

Product Awareness

Newsletter

Content Distribution

etitel_all_el_onl_seiten_md_engl_2020.indd 9 11.10.2019 16:24:10

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2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

18

WebsiteWebinars

Ways to reach the relevant target group: webinars

A webinar is a seminar that takes place live over the internet. That means that webinar participants are not merely viewing a recording, as is the case on video platforms such as YouTube, but are there in real time, which gives them the opportunity to put questions to the presenter during the broadcast.

Your benefits at a glance:

• Open up direct dialog with your target group

• Share competence

• Gather leads for your sales activities

• Present yourself as a provider of solutions

Benefit from our strength in media (online + print) and the editorial independence of our trade journals.

We'll take your idea and turn it into an attractive webinar! We'll handle the technical creation and application for you.

Interested? For a customized quote, contact:

I want to present my company as

a modern partner.

I want to make new contact with

customers.

I want to convey

expertise.

I want to strengthen my

brand.

I want to tread new ground

in customer acquisition.

I want to act as an imparter of

knowledge.

Anja Breuer Tel.: +49 6221 489-326 [email protected]

Frank Henning Tel.: +49 6221 489-363 [email protected]

etitel_all_el_onl_seiten_md_engl_2020.indd 10 11.10.2019 16:25:57

Page 19: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

19

50 years of elektronik industrie

Expect a wealth of exciting possibilities for your promotional planning in 2020!• all-electronics.de to be relaunched in spring 2020

• “HIGH-TECH AND INNOVATION – 50 Years of elektronik industrie” special edition in October 2020 full of exciting features and offers

• Competitions for print and online lead generation all year round

Get involved and celebrate 50 years of elektronik industrie with us!

Interested in finding out more? I can’t wait to hear from you!

Frank HenningAdvertising manager+49 6221 [email protected]

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2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

20

Address Rental

Hüthig

Alexander Zöller

Tel.: +49 8191 125-345Fax: +49 8191 [email protected]

Mailshots are the ideal means of advertising, off ering extensive, fl exible design options and thereby off ering a way of drawing plenty of attention, especially when incorporated into a cross-media advertising campaign. Benefi t from our networks within German industry, and address more than 500,000 decision-makers directly and personally.• Up-to-date address databases thanks to the publisher’s own regular magazine distribution• Exclusive contacts, including in specialist departments, thanks to ongoing address validation by phone• Personalized dialog with CEOs, decision-makers and technical specialists• Flexible use of addresses, with one-off , multiple or all-year use options• Invoicing by net quantity used via comparison against your database

Improving success in sales and tapping new potential for revenue

Take a free trial NOW!We will determine the potential of your desired target group free of charge and without obligation.

Marek Birkenhauer

Tel.: +49 8191 125-173Fax: +49 8191 [email protected]

Increasingresponse rate

Boostingcustomerloyalty

Generatingnew customers Expanding

business with existing customers

Obtaining new customers

with decision-makers’

addresses, incl. delivery

guarantee*!

• Address list rental in a nutshell: the right contacts for your message

• More target groups: we will research additional potential target groups for you

• Full service from professionals: we produce and dispatch millions of printed products every year

• *Delivery guarantee: If you want, books returned as undeliverable can be used as credit for a future order

Worry-free service from a single source Address list rental Single use(price per use)

Used twice(price per use)

Used three times(price per use)

Annual rental(flat rate)

Database flat rate € 180.00Company address + 1 contact From € 0.24 From € 0.22 From € 0.19 From € 0.95

Minimum order value € 590.00 (including database/selection flat rate)Minimum quantity 70% of delivered addresses (address matching)

All rental prices are per use; annual rental is flat rate and volume-dependentPrices net of statutory VAT. The terms and conditions of the offer/order confirmation apply.

adressvermietung_2020_englisch.indd 1 04.10.2019 13:53:31

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2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

21

1 Circulation monitoring:

2 Circulation analysis: Copies per issue on average for the period (July 1, 2018 to June 30, 2019)

Print run: 11,525

Number of copies actually distributed: 11,354 including abroad: 352

Copies sold:– Subscribed copies:– Other sales:– Single copy sales:

179178

10

including abroad: including association member copies:

19

0

Free copies: 11,175

Residual, archive and specimen copies: 171

3 Geographical distribution analysis:

Economic region: Percentage of copies actually distributed

% copies

GermanyAbroadOther*

94.43.12.5

10,721352281

Copies actually distributed 100.0 11,354* Section of circulation not analyzed such as trade fair and congress copies etc.

Distribution by federal states: Percentage of copies actually distributed

% copies

Baden-Wuerttemberg 22.6 2,422Bavaria 25.0 2,657Berlin, Brandenburg, Mecklenburg-Western Pomerania 4.5 482

Bremen, Hamburg, Schleswig-Holstein 5.9 629Hesse 7.3 786Lower Saxony 7.3 787North Rhine-Westphalia 15.5 1,659Rhineland-Palatinate 3.1 337Saarland 0.9 98Saxony, Saxony-Anhalt 5.3 573Thuringia 2.6 273Copies actually distributed Germany 100.0 10,721

2Circulation and Distribution Analysis

The detailed description of the survey method can be found on page 23

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2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

22

1.1 Sectors / industries

WZ 2008Code

Recipient groups(according to industrial sector classification, WZ 2008)

Percentage of copies actually distributed

% Recipients

29, 30 Production of motor vehicles and motor vehicle parts, vehicle manufacturing

42.2 4,796

72, 71.12 Engineering offices, development 15.3 1,734

26.1 Production of electrical parts and circuit boards

8.4 950

26.51 Production of measuring, testing, navigation and similar tools and appliances

8.3 942

26.3 Production of devices and facilities for telecommunications technology

3.8 435

27.3, 35 Production of cables and electrical installation material, energy supply systems

3.6 411

Other industries (e.g. software development, universities, trade associations)

15.9 1,805

Other* 2.5 281

Copies actually distributed 100.0 11,354

1.2 Size of business unit

Percentage of copies actually distributed

% Recipients

1 - 49 employees 35.1 3,985 50 - 199 employees 20.4 2,313 200 - 999 employees 17.7 2,0131.000 and more employees 24.3 2,762Other* 2.5 281

Copies actually distributed 100.0 11,354

2.1 Job feature: field of activity

Percentage of copies actually distributed

% RecipientsCompany management, technical management 35.1 3,985Research and development 25.1 2,850Design 8.5 963Production 7.9 896Quality 5.2 587Purchasing 9.5 1,087Other functions (e.g. IT, organization, industry associations) 6.2 705Other* 2.5 281

Copies actually distributed 100.0 11,354

* Section of circulation not analyzed such as trade fair and congress copies etc.

* Section of circulation not analyzed such as trade fair and congress copies etc.The detailed description of the survey method can be found on page 23

3-ERecipient Structure

Analysis

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2020MEDIA KIT

Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de

23

Summary of Survey Method

Distribution and recipient structure analysis (AMF scheme 2 and 3-E)Total acquisition through file evaluation in accordance with IVW guidelinesDescription of the acquisition method for the distribution and recipient structure analysis (AMF scheme 2, no. 3 and AMF scheme 3-E, nos. 1.1–2.1)

1. Survey method:Recipient structure analysis through file evaluation – Total acquisition in accordance with IVW guidelines

2. Description of the recipients at the time of data acquisition:

2.1 Content of the file:The recipient file contains the addresses of all recipients. Since address details are provided, the file can be sorted by postal code / domestic and foreign recipients. The file also contains industry affiliation, company size categories and job characteristics.

2.2 Total number of recipients in the file: 26,8732.3 Total number of changing recipients:

(change after every second edition)26,475

2.4 Structure of the recipients of an average edition by sales form:

– Paid circulation 179of which:

subscribed editionsindividual saleother sale

17801

– Free copies 11,175of which:

permanent free copieschanging free copiesadvertising copies

21910,785

171

Copies actually circulated (CAC) 11,354– of which domestic 11,002– of which foreign 352

3. Description of the survey:

3.1 Basic population (percentage surveyed):

Basic population (CAC) 11,354 = 100.00 %

Of which not included in the survey:

– Advertising copies 171 = 1.51 %

Of the basic population (CAC), the survey represents 11,183 = 98.49 %

3.2 Date of digital evaluation: Aug. 2, 2019

3.3 Description of the data basis:To assign the recipients to the “industries”, “company size” and “job characteristics” criteria, the data is continuously maintained in our address and customer system and updated with small adjustments to ensure that it is always in line with the latest market trends.

3.4 Target person of the survey:The institution-based recipients entered in the file.

3.5 Definition of the reader: N/A

3.6 Survey period: July 1, 2018 to June 30, 2019

3.7 Survey conducted by: Hüthig GmbH

This survey complies with the current version of the ZAW framework for advertising media analysis in terms of structure, implementation and reporting.

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General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising§ 1 Validity, Exclusivity1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable, together with the publisher's price list valid at the time the contract is concluded, whose provisions constitute an integral element of the contract. The validity of any General Terms and Conditions of the customer is excluded to the extent that they do not conform with these General Terms and Conditions.2. These General Terms and Conditions apply mutatis mutandis to orders for supplements. Supplements shall only be accepted by the publisher following submission of a sample and checking by the publisher.§ 2 Offer, Conclusion of Contract1. Advertising order as used in the General Terms and Conditions below shall mean a contract on the publication of one or several ads, third-party supplements or other advertising materials of an advertising company or other commercial advertiser in any advertising media (print/digital) for the purpose of distribution.2. Orders for advertising material may be made in person, by telephone, in writing, by fax, by email or via the internet. The publisher is not liable for transmission errors.3. A contract shall not be deemed to exist until the publisher issues an order confirmation in writing. The price list valid at the time the order is placed shall apply. 4. At the publisher's due discretion it shall be authorized to decline orders and individual releases of advertisements that occur under an overall conclusion of contract. This applies in particular if their contents violate laws or official provisions, or were considered objectionable by the German Press or Advertising Council in a complaints procedure, or if their publication is deemed unacceptable to the publisher due to their content, origin or technical format or, due to their format or presentation, would lead the reader to believe that they constitute editorial content, or if they contain advertisements by third parties. The publisher shall make its refusal known immediately upon acquiring knowledge of the relevant contents.§ 3 Contract Implementation1. Orders must be completed within one year of conclusion of contract, commencing with the first placement (publication) of the advertising material.2. The customer shall supply the publisher in good time with all content, information, data, files and other materials (“copy") that are necessary for the advertising material, and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is transmit-ted digitally to the publisher (e.g. by CD-ROM or e-mail) it must be exclusively sent in locked files, i.e. in files in which the publisher is unable to alter the contents. The publisher shall assume no liability for the faulty publication of advertising material which has been sent in open files (e.g. in files saved in Corel Draw, QuarkXPress, Freehand). Files which belong together must be sent or saved in a common directory (folder). In the event that the customer digitally transmits print copy for color advertisements, the customer shall, at the same time, supply a color proof and proof protocol or measurement protocol. Should the customer fail to comply with this stipulation it shall not be entitled to compensation in respect of any color variations which may occur. The customer warrants that all files supplied are free of computer viruses. The publisher shall retain the right to delete files containing computer viruses. No claims on the part of the customer shall derive from such action. The publisher also reserves the right to claim damages if the computer viruses cause further damage at the publisher. The publisher shall immediately demand replacement of clearly unsuit-able or damaged copy. Copy shall only be returned to the customer if specifically requested. Failing this, it shall become the property of the pub-lisher. The obligation to store all documents which are sent expires three months after publication of the respective order. 3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to origi-nally agreed versions requested by the customer or for which the customer is responsible. 4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In the event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material.5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and distributed.6. The design and labeling of advertorial styled advertising material must be agreed with the publisher in a timely manner prior to publication. Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertis-ing materials as advertisements if they are not recognizable as such. 7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the customer by regular mail (even if the said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no responsibility for the safekeeping and timely forwarding of the offers.8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them at short notice to suit the production run.9. Orders may only be canceled in good time, no later than the advertising deadline, and in writing, by fax or by e-mail. Customers must pay for advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancella-tion notification, in accordance with statutory regulations. 10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication as per the currently valid price list.11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts, bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agen-cies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that the said advertising agency is responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of doubt the contract shall be concluded with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate.§ 4 Prices, Conditions of Payment, Discounts1. The price for the publication of advertising material is based on the price list valid at the time the order is placed. The publisher may apply prices which differ from those in the price list for advertorial styled advertising material, supplements, special publications and collections, as well as for advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days of receipt of notification of any price increase.2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year ("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the placement of the first advertising material.

3. If an order is extended, the customer shall be entitled to a retroactive discount provided that the basic order was originally eligible for a discount. Said entitlement shall lapse if not claimed within one month of expiry of the advertisement year. If an order fails to reach the forecast order volume, the excess discount granted shall be subsequently invoiced to the customer.4. Unless otherwise agreed, following receipt of the invoice orders shall be paid for within the period specified in the price list. The so-called pre-notification deadline after the SEPA Core Direct Debit has been shortened to four days. The publishing house shall have the right to assign their claims against the client to third parties. If the client is in payment default regarding a claim, all other claims against this client can be declared due and payable. In the event of payment default, dunning and collection expenses shall be charged to the customer. In the event of payment default, the publisher shall be authorized to defer delivery on a current contract until payment is made, as well as require advance payment. In case of reasonable doubt concerning the customer's ability to pay, the publisher shall be authorized, including during the term of an overall contract, to deviate from an originally agreed due date of payment and to make the publication of further advertising material dependent on advance payment and the settlement of outstanding invoiced amounts. Erroneous invoices may be corrected by the publisher within six months of issue. 5. All prices exclude statutory VAT amounts on the day the invoice is issued.6. For orders from abroad which are not subject to VAT, the invoice shall be issued without VAT. The publisher is entitled to charge VAT retroactively should the tax authorities confirm that the advertising order is subject to taxation.7. In the event of a decrease in circulation, if the customer has concluded a contract for multiple advertising materials it shall be entitled to a dis-count if, as an overall average for the advertisement year which commences with the first placement, circulation falls short of the average circula-tion quoted in the price list or elsewhere, or – if no circulation is specified – falls short of the average circulation sold (if sales figures are not avail-able, then the average actual circulation) in the previous calendar year. A decrease in circulation shall only constitute a defect entitling the cus-tomer to a discount if a specified circulation was underachieved by at least 20%. Any other entitlement to price reductions on contracts is excluded if the publisher has notified the customer of the reduction in circulation in such timely manner that the customer was able to withdraw from the contract prior to publication of the advertising material. Said entitlements to price reductions for customers who are business persons lapse 12 months after publication of the advertising material.§ 5 Warranty for Defects1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions. 2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these General Terms and Conditions or the price list. 3. Complaints must be lodged by the customer in respect of obvious defects not later than two weeks following receipt of invoice. For non-obvious defects, the customer must issue a complaint not later than one year after publication. In the event the advertising material has been reproduced with defects – despite prompt delivery of error-free copy and complaint in good time – the customer may demand a substitute placement appear-ance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was adversely affected. Claims for subsequent fulfillment are excluded if they subject the publisher to unreasonable expenses. In the event the pub-lisher is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor defects is excluded. Warranty claims from business persons shall lapse 12 months following publication of the advertising material.4. In the event that defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the addi-tional associated costs or losses incurred during production. In the event that defects in the copy are not obvious, the customer shall have no claims in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw attention to said errors in good time prior to publication of the next placement. 5. The publisher accepts no responsibility for the accuracy of the quantity or quality of the material supplied by the customer (bound inserts, sup-plements etc.).§ 6 Liability, Force Majeure1. Claims for damages by the customer against the publisher are excluded, irrespective of the legal grounds, in particular claims arising from delays, breach of contractual obligations, violation of the industrial property rights of third parties and tortious actions. This liability exclusion shall not apply in the event of intent or gross negligence on the part of the publisher, its representatives and vicarious agents, or in the event of ordinary negligence which leads to the breach of a contractual obligation which is material to the fulfillment of the contractual purpose, or in the event that the claims for damages arise from a warranty of quality. In the event the publisher is liable on the merits, the claim for damages is limited to the foreseeable losses. This liability exclusion shall not apply in the event said damages were caused by intent or gross negligence by the publisher, its representatives and vicarious agents, or if claims for damages are based on the Product Liability Act, or arise in connection with injury to life, limb or health. To the extent that the publisher's liability is excluded, this shall also apply to the personal liability of its employees, representatives, bod-ies and vicarious agents. All claims for damages against the publisher expire 12 months after the point in time at which the customer became aware or should have become aware of the circumstances substantiating the claim.2. In the event of force majeure and industrial dispute actions which are not the fault of the publisher, the publisher is freed from the obligation to fulfill the order; no claims for damages shall arise from this. § 7 Concession of RightsThe customer warrants that it holds all rights necessary for the placement, publication and distribution of the advertising material. The customer shall grant the publisher the necessary copyright, usage and performance protection rights and other rights which permit the use of the advertising material for its intended purpose in the relevant advertising media, in particular the rights necessary for duplication, distribution, transmission, dispatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download, in terms of time, space and content and to the extent necessary for the execution of the contract. The aforementioned rights are in all cases granted without geographical restriction and confer authorization for placement by all known technical methods and in all known forms of advertising media.§ 8 Data ProtectionData processing shall be carried out in accordance with the applicable regulations of the Federal Data Protection Act and the European General Data Protection Regulation. Hüthig GmbH shall collect, process and use the customer’s personal data. Further information on data processing and data protection can be found in the data protection policy of Hüthig GmbH at https://www.huethig.de/datenschutz§ 9 Out-of-court Online Dispute ResolutionThe European Commission has set up a platform for online dispute resolution. You can reach this at: http://ec.europa.eu/consumers/odr/. Consumers can use the platform to resolve their disputes. We are neither willing nor obligated to participate in a dispute resolution procedure before a dispute resolution body unless there is a legal obligation to participate.§ 10 Place of Performance, Place of Jurisdiction, Reimbursement of Costs1. The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding conflict of laws. The place of performance is the publisher’s registered office. The place of jurisdiction for lawsuits against merchants, legal persons under public law or special funds under public law shall be the publisher’s registered office.2. The client shall bear all charges, costs and expenses arising in connection with any legal prosecution conducted against them outside of Germany.Status as at: April 2020

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25

Your contacts and representatives

ABROAD

Switzerland, LiechtensteinKatja Hammelbeck interpress gmbh Ermatinger Str. 14 CH-8268 Salenstein Phone: +41 71 55202-12 Fax: +41 71 55202-10 E-mail: [email protected]

Austria, Great Britain, Ireland, USA, CanadaMarion Taylor-Hauser Max-Böhm-Ring 3D-95488 EckersdorfPhone: +49 921 31663Fax: +49 921 32875E-mail: [email protected]

YOUR CONTACTS

Hüthig GmbH Im Weiher 10 D-69121 Heidelberg Internet: www.huethig.de

ADVERTISING

Advertising manager: Frank Henning Phone: +49 6221 489-363 Fax: +49 6221 489-482 E-mail: [email protected]

Advertising assistants:Birgit Baureis Phone: +49 6221 489-348 Fax: +49 6221 489-482 E-mail: [email protected]

Georgia Köhler Phone: +49 6221 489-232 Fax: +49 6221 489-482 E-mail: [email protected]

Günther Pfeffer Phone: +49 6221 489-249 Fax: +49 6221 489-482 E-mail: [email protected]

Advertisement processing: Angelika Scheffler Phone: +49 6221 489-392 Fax: +49 6221 489-310 E-mail: [email protected]

EDITORIAL TEAM

Hüthig GmbH Justus-von-Liebig-Str. 1 D-86899 Landsberg Internet: www.huethig.de

Editor-in-chief: Dipl.-Ing. Alfred Vollmer Phone: +49 8191 125-206 E-mail: [email protected]

Editors: Dr. Nicole Ahner Phone: +49 8191 125-494 E-mail: [email protected]

Dipl.-Phys. Gunnar Knüpffer Phone: +49 8191 125-145 E-mail: [email protected]

Martin Probst, M.A. Phone: +49 8191 125-214 E-mail: [email protected]

Editorial assistant/printed excerpts:Waltraud Müller Phone: +49 8191 125-408 Fax: +49 8191 125-141 E-mail: [email protected]

Diemut Baldauf Phone: +49 8191 125-227 Fax: +49 8191 125-141 E-mail: [email protected]

Page 26: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

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Issue 01-02January/February

03March

04-05April/May

Industry in Focus

06June

09-10September/October

Anniversary edition

11-12November/December

Publication date Feb. 18, 2020 Mar. 25, 2020 May 20, 2020 May 29, 2020 June 30, 2020 Sept. 29, 2020 Oct. 22, 2020 Dec. 10, 2020

Advertisement deadline Jan. 24, 2020 Mar. 2, 2020 Apr. 24, 2020 Apr. 23, 2020 June 4, 2020 Sept. 4, 2020 Sept. 29, 2020 Nov. 17, 2020

Editorial deadline for contributed articles Dec. 16, 2019 Feb. 3, 2020 Mar. 25, 2020 Apr. 2, 2020 May 5, 2020 Aug. 7, 2020 Aug. 21, 2020 Oct. 20, 2020

Trade shows CES Las Vegas, USA Jan. 7–10, 2020

embedded world Nuremberg, Germany Feb. 25–27, 2020

PCIM Nuremberg, Germany May 5–7, 2020

Automotive Testing Expo Stuttgart, Germany June 16–18, 2020

24th Automobil- Elektronik Congress in Ludwigsburg, Germany June 23–24, 2020

Sensor+Test Nuremberg, Germany June 23–25, 2020

Iseled Conference Munich, Germany Sept. 3, 2020

IZB Wolfsburg, Germany Oct. 6–8, 2020

ELIV Marketplace Baden-Baden, Germany Oct. 16–17, 2020

electronica Munich, Germany Nov. 10–13, 2020

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Themes

Infotainment, connectivity, virtual/augmented reality, multimediaCommunication (tele-phone, 5G, Bluetooth), satellite navigation, secure integration of mobile devices, interaction with ADAS/AD, eCall, concepts

Bus systems / protocolsEthernet/IP, multi-gigabit, FlexRay, CAN, LIN, MOST, HDbaseT

Power electronicsMOSFETs, IGBTs, smart power, inverters, DC/DC converters, measurement technology for power applications

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Advanced driver assistance systems (ADAS) and automated drivingSystems, radar, sensors, evaluation electronics, sensor fusion, image processing, security and comfort aspects

Electronic ComponentsCPUs, MCUs and DSPs, memories (RAM, Flash), MEMS, ASSPs, FPGAs/PLDs, power semiconductors (MOSFETs, IGBTs etc.), passive components (resistors, capacitors, inductors)

EthernetSemiconductors, subsystems, cabling, connectors, software, tools, services, testing, trends etc.

SemiconductorsMicrocontrollers, micro-processors, DSPs, memory ICs, FPGAs/PLDs

CybersecurityHardware and software solutions for data security, services, systems and concepts

Safety & securityDesign concepts, tools, security ICs, hypervisor, cybersecurity, services, ISO 26262

Alternative drive and mobility concepts(Hybrid) electric vehicles, batteries, fuel cells, super-capacitors, ECUs, concepts

ElectromechanicsCables, connectors, relays, switches, buttons, rotary knobs, touchscreens, control systems

E-mobility 2021Components and (sub-)systems for the electric vehicles of tomorrow (and beyond)

ElectromechanicsConnectors, cables, disconnectors, plugs, high-voltage and 48-volt systems

Automated driving and advanced driver assistance systems Components, subsystems and concepts for ADAS and AD

Sensor elements and sensor systemsSensor fusion, video, radar, lidar, acceleration, temperature, humidity, pressure, path, magnetic field, optoelectronics etc.

Electromechanics Relays, connectors, cables, services, control systems

Sensors/ActuatorsSensor fusion, sensors (including camera, radar, lidar), conditioning ICs, motors, piezo elements, solenoids, actuators etc.

Automated driving ADAS and AD: components, subsystems and concepts (including AI)

Special themes SPECIALCES roundupThe editorial staff visits CES in Las Vegas and reports about the automotive highlights.

SPECIAL OptoelectronicsLighting, LEDs, OLEDs, matrix lights, displays; interior, ambient and signal lighting

SPECIALTest and simulation of hardware and softwareSystem testing, test benches, HiL, SiL, DiL, mobile measurement technology, diagnostics, test automation, test systems, tools

SPECIALExhibitors and presentations at the 24th Automobil-Elektronik Congress in Ludwigsburg, Germany

Exclusive report: Presentations and impressions from the 24th Automobil-Elektronik Congress in Ludwigsburg, Germany

SPECIAL Car-to-X/V2x and OTA systemsElements, system solutions, background information and outlook concerning V2X and over-the-air updates as well as 5G

In every issue: the latest industry news, strategy reports, management interview(s), new products and the latest on megatrends such as connectivity, electrification and ADAS/AD.

Page 27: MEDIA KIT - huethig.de · MEDIA KIT Hüthig GmbH, Im Weiher 31, D-45323 Heidelberg, Phone 65 4223 675-848, Fax 65 4223 675-672, Internet: 4 Advertising Rates P List No. 18 valid as

www.automobil-elektronik.de

A U T O M A T I S I E R U N G . W I S S E N . A U F D E N P U N K T .

For further

contact details

see page 25

Editorial department:

Advertising department:Frank HenningAdvertising manager +49 6221 489-363 [email protected]

Günther PfefferAdvertising assistant +49 6221 489-249 guenther.pfeffer@ huethig.de

Georgia KöhlerAdvertising assistant +49 6221 489-232 georgia.koehler@ huethig.de

Dipl.-Ing. Alfred VollmerEditor-in-chief +49 8191 125-206 [email protected]

Waltraud MüllerEditorial assistant +49 8191 125-408 [email protected]

Katja HammelbeckSales representative Switzerland, Liechtenstein +41 71 55202-12 kh@interpress- media.ch

Marion Taylor-HauserSales representative Austria, Great Britain, Ireland, USA, Canada +49 921 31663 [email protected]

Dr.-Ing. Nicole AhnerEditor +49 8191 125-494 nicole.ahner@ huethig.de

Martin Probst, B.A.Editor +49 8191 125-214 [email protected]

Dipl.-Phys. Gunnar KnüpfferEditor +49 8191 125-145 [email protected]

Birgit BaureisAdvertising assistant +49 6221 489-348 birgit.baureis@ huethig.de

Diemut BaldaufEditorial assistant +49 8191 125-227 [email protected]