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To inquire about advertising with WeddingLDS.com Please contact [email protected]! Media Kit

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Page 1: Media Kit - LDS Wedding Planner · an LDS wedding reception. Many LDS couples have 2 or more receptions. Until now, the LDS market has been largely under-served, and LDS brides are

To inquire about advertising with WeddingLDS.com Please contact [email protected]!

Media Kit

Page 2: Media Kit - LDS Wedding Planner · an LDS wedding reception. Many LDS couples have 2 or more receptions. Until now, the LDS market has been largely under-served, and LDS brides are

To inquire about advertising with WeddingLDS.com Please contact [email protected]!

Comments from our visitors:

“The wedding planner is excellent!” “I really enjoy reading the articles”

“I am not LDS but it is so refreshing to see brides in modest gowns.”

“Your wedding site is informative and fun” “I love this site!!!” “This is

such a great website! It has everything that a LDS bride would need!”

“I wish this site was here when I was married” “Wonderful site”

“This list is AWESOME! -Thank you for compiling it!” “WOW!”

“I've been able to find shopping easier with knowledge of different waist

lines-Thanks!” “It's amazing that you have all this information here”

“Thank you for creating this site-it’s been very helpful!”

When you advertise with us, you have a choice. We have 3 different types of advertising: 1) Preferred Ad in the Local Wedding Directory 2) Sidebar Advertising and 3) Custom National Wedding Vendor Directory. You will be delighted with the value of our advertising rates, the amount of targeted traffic we generate, and ultimately, the caliber of clients you will receive. Couples are delighted with the beauty of our site, the easy-to-navigate article and video pages, proprietary illustrations, vendor guide, and our free wedding planning tools. We strategically market our brand to reach all engaged LDS couples through a vast network of online campaigns. These include excellent organic search engine placement, impressive Alexa ranking, high traffic count, extensive PR campaigns, and a strong presence in the LDS community.

We invite you to join our WeddingLDS family of websites and look forward to building a successful partnership!

Quick Facts:

We receive over 171,000 visitors and over 3.5 million page views each month and continue to grow. We grew more than 100% in 2011. We are--by far--the fastest growing LDS website on the ‘net!

Brides LOVE our site because it’s free, easy to navigate, has over 400 pages of articles, videos, and valuable tools like a free wedding planner complete with an interactive budget, checklists, timelines, and more.

We promote your advertising across various channels: Facebook, Twitter, and blog posts!

In 2011, WeddingLDS.com reached 84 targeted local markets across the United States, Canada, and the United Kingdom.

Brides and grooms will quickly and easily find your targeted ad in the Local Wedding Directory in 3 easy clicks! Our comprehensive directory is divided by 1) country or state, 2) temple area, 3) wedding category.

There are 5.5 million members of the LDS Church in the U.S. and 14 + million members worldwide

Only 12% of members of the LDS church live in the state of Utah, U.S.

LDS brides and grooms have short engagements. Average engagement time-5 months!

An average of $12,750 is spent on an LDS wedding reception. Many LDS couples have 2 or more receptions.

Until now, the LDS market has been largely under-served, and LDS brides are using WeddingLDS.com to find their wedding vendors.

To learn more about the LDS community, please visit www.Mormon.org.

Page 3: Media Kit - LDS Wedding Planner · an LDS wedding reception. Many LDS couples have 2 or more receptions. Until now, the LDS market has been largely under-served, and LDS brides are

To inquire about advertising with WeddingLDS.com Please contact [email protected]!

Who is the WeddingLDS.com couple? Modern, wedding-focused, busy, chic, smart, ready to plan, and book their vendors!

WeddingLDS.com

Captures our LDS bridal couples from the moment they get engaged through their big day and beyond

Provides a targeted, exclusive channel to reach LDS bridal couples along with their friends and family

Provides free, easy-to-access Wedding Planning Tools

Provides fun contests for our brides and grooms via Facebook

Future LDS brides use our site to daydream about their future wedding. Visitors read an average of 29 unique pages per visit

Brides who want a modest wedding dress access our modest wedding gown section

Quick Facts: Medium Age: 24.5 Education level: Bachelor’s Degree Readers: 82% female Employed: Yes Average engagement period: 5 months Number of wedding reception guests? 145 (Note: Most LDS brides and grooms have 2 or more receptions)

Average page views per visit: 29.0

Page 4: Media Kit - LDS Wedding Planner · an LDS wedding reception. Many LDS couples have 2 or more receptions. Until now, the LDS market has been largely under-served, and LDS brides are

To inquire about advertising with WeddingLDS.com Please contact [email protected]!

Frequently Asked Questions

How do couples find your site? Brides and grooms find our site through extensive ad campaigns and word of mouth. Our site has top placement on

and

How do couples find my ad in the Local Wedding Directory? On the front page (and at the bottom of each page) of WeddingLDS is this symbol: Brides and grooms click on this symbol, choose which country or state they wish, choose which local temple area where you are located, then choose which category of wedding service you provide, and FIND YOUR AD!

How does the payment and renewal for my ad work? All of our billing for the Local Wedding Directory is done on an annual basis. This payment structure helps us keep our costs low and allows us to provide you with competitive rates. We will email you before your ad renews. Sidebar Ads are billed monthly.

Can I make changes to my ad? Yes! After the initial ad approval (which happens in 24-48 hours) you may make real-time changes to your 850 x 250 pixel ad or to your expanded full page listing 24 hours a day, 365 days a year. This includes updating your business information, contact info, and uploading the newest cutting edge photos of your work. (We reserve the right to return any advertising we deem to be offensive or inappropriate.)

“The future of effective online

advertising is, quite simply, finding

the people who want your goods and

services, but not blanketing a huge

population with messages they don’t

want to hear. The best way to do that

is by finding the target demographic

wherever they are online.”

Chris Butler, Online Publishing Insider,

MediaPost.com, August 2007

Page 5: Media Kit - LDS Wedding Planner · an LDS wedding reception. Many LDS couples have 2 or more receptions. Until now, the LDS market has been largely under-served, and LDS brides are

To inquire about advertising with WeddingLDS.com Please contact [email protected]!

What types of advertising do you offer? At WeddingLDS we understand that businesses have different marketing needs and budgets

So we offer 3 forms of advertising

Local Wedding Vendor Directory: Weddings are visual; that’s why a full-color 850 x 250 Preferred Ad in our Local Wedding Vendor Directory offers you space for 4 photos and a logo. Remember, readers don't get drawn in by words. They get drawn in by images. Hook them with your photos. Take their breath away! To see actual full-color ads: click here

Sidebar Ad: A Sidebar Ad is the perfect solution for wedding vendors who provide wedding services and products online and for vendors who travel. You will reach brides by advertising your services in one of 19 wedding sections. You simply choose the section you desire, and then choose the ad spot of your choice. 171,000+ brides view an average of 29+ unique pages per visit and your ad will be right at the point of sale. What could be easier? To see how affordable Sidebar Ads are please click here

Custom Vendor Directory: NationalThe custom national vendor directory utilizes the strength of all forms of advertising available on WeddingLDS to create a comprehensive advertising package. Your company will have a 1) 300 by 250 pixel Sidebar Ad in the Section of your choice above the fold on the sidebar. This ad will link to your 2) Custom National Directory! We will create a customized directory for your business with your logo and links to your local distributors in the United States and, if applicable, the United Kingdom and Canada. 3) Local Wedding Vendor Directory! Each of your distributors will be able to purchase a Preferred Ad in our Local Wedding Directory at the discounted rate of only $29.10 for the first year. That’s 70% off the published price.

4) Sponsored Article! We will create an article about your business (or you may provide us with one) which will be displayed in the section of your choice. The article will have a banner ad with a link to your Custom National Vendor Directory. To see an example of a Custom National Directory please click here

For a customized national advertising proposal: Please contact [email protected] Or call 509-315-5416 Or toll-free 877-4LDS WED (877-453-7933)

Reserve your spot now while the top spaces are available!

“When you break down all the fluff,

there are two ways to promote and

market your business: dumber and

slower, and expensive, or smarter,

faster, and cheaper.”

David Siteman Garland

Host of the Rise to the Top

Page 6: Media Kit - LDS Wedding Planner · an LDS wedding reception. Many LDS couples have 2 or more receptions. Until now, the LDS market has been largely under-served, and LDS brides are

To inquire about advertising with WeddingLDS.com Please contact [email protected]!

We promote your advertising: We are constantly promoting our online Local Wedding Directory and our LDS Wedding Website with the goal of driving as much traffic as possible to you!

Search Engines: You will find WeddingLDS on the first page (above the fold) of an organic Google search for many LDS Wedding terms, including LDS Wedding, LDS Wedding Vendors, LDS Wedding Resources, LDS bride, LDS groom, Wedding LDS, and more.

Press: We promote WeddingLDS.com in the press through fun and informative articles and videos related to wedding planning:

How long have you been in business? Our wedding experts have been in business since 1989. Our WeddingLDS.com website was created in 2010. The WeddingLDS Local Wedding Vendor Directory was launched in April 2012.

BLOG

BLOG

“Increasingly, the mass

marketing is turning into a

mass of niches.”

Chris Anderson

Editor-in-Chief WIRED Magazine

Author of “The Long Tail”

Page 7: Media Kit - LDS Wedding Planner · an LDS wedding reception. Many LDS couples have 2 or more receptions. Until now, the LDS market has been largely under-served, and LDS brides are

To inquire about advertising with WeddingLDS.com Please contact [email protected]!

Join these amazing wedding vendors who already advertise on WeddingLDS:

Chief Administrative Contacts:

Rose Haller Founder & CEO WeddingLDS [email protected]

Crystal Watts Creative Editor, Featured LDS Weddings [email protected]

Esther Engstrom Style Editor [email protected]

Ted Moon Graphic Design [email protected]

Shannon Cothran Director of Public Relations [email protected]

Brian Engstrom Customer Service: West Coast [email protected]

Renn Bartlett Customer Service: East Coast [email protected]

Howard Edward Haller, Ph.D. Founder & CEO Celestial Publishing [email protected]