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Page 1: Media Kit - Experience Delta · Experience Delta is a hyper-local new media enterprise which combines digital marketing strategies ... and follow your pages, and when you post to

Media Kit

NORTH VANDELTA

Page 2: Media Kit - Experience Delta · Experience Delta is a hyper-local new media enterprise which combines digital marketing strategies ... and follow your pages, and when you post to

Experience Delta is a hyper-local new media enterprise which combines digital marketing strategies with a compelling quarterly magazine to connect our community like never before. We help local small businesses, community organizations and event organizers connect with new and expanding audiences, at an affordable price for targeted marketing and advertising.

Who is Experience Delta?

SOCIAL

CONTENT

INFLU

ENC

ER

CONNECTC

OM

MU

NIT

Y SHA

RE

ENG

AG

E

EVEN

TS

REWARDS

CONTESTS

DIV

ERSE

BUSI

NES

S

COLOURFUL

Page 3: Media Kit - Experience Delta · Experience Delta is a hyper-local new media enterprise which combines digital marketing strategies ... and follow your pages, and when you post to

WOULD YOUR BUSINESS BENEFIT FROM TARGETED, ENGAGING SOCIAL MEDIA STRATEGIES, SUBSTANTIAL ONLINE EXPOSURE AND A CONSISTENT PRESENCE ACROSS DIGITAL AND PRINT MARKETING?

If so, then Experience Delta is the smart addition to your advertising and promotions budget. As a community influencer we connect local small businesses, community organizations and events with Delta locals and visitors. For a value-based cost, we’ll help grow your business by driving customers to you through effective digital marketing strategies, including high-impact social media posts and engagements, exclusive contests and rewards.

OUR AUDIENCE IS DELTA LOCALS. AS A HYPER-LOCAL PUBLICATION WE FOCUS ON ENGAGING WITH LOCALS AND CREATING A TRULY LOCAL CONNECTION TO DRIVE ASPIRATION AND BEHAVIOUR.

We are rapidly growing our social media following and already have a highly engaged base, made up primarily of women 25 – 44 years of age. Did you know women account for 85% of all consumer purchases?

MORE GREAT STATS ABOUT THE PURCHASING POWER OF WOMEN:

Why Experience Delta?

Our Audience

75% 92% 61%

% of women that identified themselves as the primary shoppers for their households

(Source: GFK MRI, Survey of the American Consumer, 2011)

Key Source: https://girlpowermarketing.com/statistics-purchasing-power-women/

% of women that pass along information about deals or online recommendations to others

(Source: Mindshare/Ogilvy & Mather)

% of consumer electronics purchases where a woman was involved in the purchase process

(Source: Consumer Electronics Association (2012)

Page 4: Media Kit - Experience Delta · Experience Delta is a hyper-local new media enterprise which combines digital marketing strategies ... and follow your pages, and when you post to

LET US GIVE YOUR SOCIAL STRATEGY AND BRAND AWARENESS A BOOST!

We will actively promote your business to our ever-growing and highly engaged audience of Delta locals across Facebook, Instagram and Twitter, all to help keep your business top of mind. We will encourage our followers to like and follow your pages, and when you post to social media, we will engage with your content to give it a boost across social media rankings, making it more likely your content will be seen by more people.

LET US HELP YOU BUILD ENGAGEMENT WITH YOUR BUSINESS!

We encourage our business partners to provide us with prizes we can use to incent our followers to like and follow your social pages. By providing great prizes we not only highlight your business to our followers, encouraging them to like and follow you, but we also deliver people through the front door of your business to claim their prize.

Social Media

Online Contests

Page 5: Media Kit - Experience Delta · Experience Delta is a hyper-local new media enterprise which combines digital marketing strategies ... and follow your pages, and when you post to

WANT MORE CUSTOMERS THROUGH YOUR DOOR?

Our Experience Delta rewards program encourages shoppers to visit your business and claim an enticing reward provided by you. This helps attract new customers and increase brand loyalty. It also provides you with an excellent tool to measure the effectiveness of your targeted marketing, advertising and promotions spend with us.

WE BUILD COMMUNITY AND SPREAD THE WORD ABOUT WHAT’S GOING ON

Promote your business or upcoming event through our extensive online Events Calendar. With featured space on our home page your event can be front and center for all of our website visitors.

Online Rewards

Online Community Calendar

Page 6: Media Kit - Experience Delta · Experience Delta is a hyper-local new media enterprise which combines digital marketing strategies ... and follow your pages, and when you post to

THE TANGIBLE, HANDS-ON HEART OF THE COMMUNITY

Our quarterly 48-page lifestyle magazine gives you the opportunity to feature your business in front of the entire community. Through beautiful imagery and a well laid-out format, our Experience Delta magazine will be a must grab for Delta locals. Features include engaging articles, community information and a showcase of the best local businesses, interesting people and great events Delta has to offer.

Experience Delta MagazineDELTA

Page 7: Media Kit - Experience Delta · Experience Delta is a hyper-local new media enterprise which combines digital marketing strategies ... and follow your pages, and when you post to

Experience Delta Magazine Experience Delta Pricing Model

DIGITAL MEDIA PRICING

MEDIA VALUE SILVER GOLD PLATINUM

Monthly $50 $150 $300

Annually $600 $1,800 $3,600

SOCIAL MEDIA ENGAGEMENT/MANAGEMENT

Engagement with client social channels $20 Weekly 2x Weekly Daily**

Featured original social media posts $25 4 12 24

EXPERIENCE COMMUNITY WEB SERVICES

Community blog feature articles $1,000 1 2 3

Featured online event listings (regular listings are unlimited) $250 3 6 12

Online contests (you provide item) $500 1 4 6

Online reward listings (you provide reward) $250 1 4 6

Enhanced business directory listing $300 1 1 1

Online banner ads/month (sidebar) $100 * * *

Online banner ads/month (lead banner) $500 * * *

Dedicated e-newsletter to our subscribers $750 ea. * * *

TOTAL RETAIL PRICE $600 $1,800 $3,600

Typical Market Value $3,940 $9,180 $18,700

Total Savings $3,340 $7,380 $15,100

PRINT MEDIA PRICING

Ad Sizes & Dimensions ONE ISSUE FOUR ISSUES MONTHLY

Eighth Page $250 $1,000 $83

Quarter Page $350 $1,400 $117

Half Page $550 $2,200 $183

Full Page $1,000 $4,000 $333

Middle Spread $2,500 $10,000 $833

Back Cover $1,500 $6,000 $500

Inside Covers $1,250 $5,000 $417

Discount for Silver Members 5%

Discount for Gold Members 7.5%

Discount for Platinum Members 10%

* purchased a la carte as needed ** within 24 hours except on weekends/holidays

Call for pricing on double page spreads and centre page spread.

Page 8: Media Kit - Experience Delta · Experience Delta is a hyper-local new media enterprise which combines digital marketing strategies ... and follow your pages, and when you post to

Experience Delta helps customers find you and gives them an incentive to keep coming back! Want to list your business or learn more?

GET IN TOUCH WITH US TODAY!

Lorna Van Straaten, Community Ambassadoremail [email protected]

or call us at 604-317-6915