media kit 2020 - connect meetings · of destination business surrounding conventions, conferences,...

MEDIA K IT

2020

our

vis

ion

At Connect, we know that more than ever, real connection and community defines who we are. From planners to suppliers, we make coming together an art form.

What Connect does goes beyond producing conferences and trade shows. It’s about connecting people involved in travel, destination management, hospitality and events—listening and learning what they need to accomplish their goals—and building content, education, resources and relationships around it.

Connect is about valuing our clients and their customers—knowing their names, interests, business and values.

our vision

2020 Media Kit

2020

ev

ents

PACIFIC NORTHWEST200 attendees

West Coast Meeting Guide

CALIFORNIA200 attendees


SOUTHWEST200 attendees


ROCKIES MOUNTAIN INCENTIVE

150 attendeesMidwest Meeting Guide

MIDWESTSMALL CITIES

FAITH1,000 attendees

Midwest Meeting Guide, Connect Faith Show

Guide Magazine

MISSOURI100 attendees

Midwest Meeting Guide

CHICAGO150 attendees

Midwest Meeting Guide

GEORGIA125 attendees

Southeast Meeting Guide

FLORIDA INDEPENDENT PLANNERS

MEDICAL TECH600 attendees

Florida Meeting Guide

NEW ENGLAND100 attendees

NEW YORK100 attendees

Connect Association and Connect Corporate Magazines

DC400 attendees

Southeast Meeting Guide

TEXAS200 attendees

Texas Meeting Planner Guide

CORPORATE EXPO

ASSOCIATION TOUR

LUXURY SPECIALTY

SPORTS4,000 attendees

Connect Association, Connect Corporate,

Connect Sports Show Guide Magazines

FINANCIAL DIVERSITY

TRAVEL MARKETING LEADERSHIP

BUSINESS TRAVELDIVERSITY SPORTS SUMMIT

1,500 attendeesDiversity Show Guide, Florida Meeting Guide, Business Travel Guide

WOMEN IN SPORTS WOMEN IN TOURISM

INDOOR SPORTS80 attendees

Sports Facilities Guide

ADULT SPORTS SUMMIT SPORTS LEADERSHIP SUMMIT

50 attendeesSports Facilities Guide

INCENTIVESPORTS LEADERSHIP SUMMIT

EXPO LEADERSHIP SUMMIT175 attendees


OUR REACH: 2020 events

2020 Media Kit

by m

ark

etOUR COMMUNITY: market by market

READER PROFILECorporate and incentive meeting planners

SPRING• 40 Under 40• City Guides & Citywides

Matching Edit

FALL• Marketplace Guide• 15 Over 50

CORPORATE

S P R I N G 2 0 1 8

ANTWONE STIGALL, CHIEF EVENTSOFFICER, ANTWONE STIGALL & CO. 16

40 Under 40Page 12

What #MeToo Means for Meetings 0

City Guides& Citywides

Page 68

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ASSOCIATION

T E A MBUIL DING T IP S 22 MEE T ING S GO T O P O T 94 DRE S S F OR SUCCE S S 100

FALL 2019

AGENDAEDUCATIONKEYNOTES

EXHIBITORS+ MORE

2019 40 Under 40 72

SAR AH SOLIMAN DAUDIN, SOLIMAN PRODUC TIONS, INC . 75

P L U S

Your Guideto Louisville

186

161

_CA19_Q3_CVR_C1_C4_.indd 1 8/5/19 3:19 PM

FAITH

SUMMER 2018

The Faith in Film Issue

Jim Caviezel helps breathe new faith into Hollywood's fare 23

All Aboard in Chattanooga 32 Toastmasters Takes O� 16 Citywides & City Guides 38

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SPORTS

Meet the pros with a recipe for successful events. 17

FALL 2018

Schedu

le •

Ed

u c a t i on • S p e a k e r s • R e ce

pt i o

ns a

nd

M

ore!

NOW WE’RECOOKING!

GAMECHANGERS

2018

MORGAN COOK , CORRIGAN SPORT S ENTERPRISES 22

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Half page$4,500

Full page$6,000

Spread$8,500

Premium Position$9,500

(ask about availability)

Not Your Usual Snooze-Inducing, BORING, Serious Meetings MagazineOur digital, social and print content revolves around helping meeting professionals do their jobs better. Visitors come to Connect often to get the latest

industry news—from hotel developments to people appointments to legislation and more. We also mix in easy-to-digest pieces, such as clever new ideas for dessert buffets, the best shoes to wear to a conference and gadgets for tech-savvy travelers. Tied in closely with our websites and magazines are to-

the-point, visually appealing newsletters as well as engaging social media accounts.

READER PROFILEAssociation and specialty meeting planners

SPRING• City Guides & Citywides

Matching Edit• 15 Over 50

FALL• Marketplace Guide• 40 Under 40

READER PROFILEFaith-based organizers and planners

SPRING• City Guides & Citywides

Matching Edit• Memory Makers

FALL• Marketplace Guide• Early Risers

READER PROFILECompetitive event organizers and sports event planners

SPRING• Sports Facilities Guide

FALL• Marketplace Guide• Game Changers and

Sports Tourism Excellence Awards

CITY GUIDES CVBs, convention centers, hotels and other venues provide, in their own words, details about why they are a perfect fit for meetings and events. Full- or half-page advertorials accompany an adjacent advertisement, highlighting the destination.

MARKETPLACE GUIDESThese guides influence the people making decisions for millions of dollars worth of destination business surrounding conventions, conferences, sports events and meetings in every segment of group business. You’re guaranteed the same quality and results that have earned our Marketplace events and award-winning print magazines, online products and services recognition throughout the industry. 2020 Media Kit

editorial platforms

IN EVERY ISSUE: editorial platforms

TRENDSWhat’s cool? What’s hot? What’s next? Our look at the latest and greatest.

VOICESHear from industry leaders in their own words about innovative ideas and tips to ensure your meetings and events go off without a hitch.

PEOPLEMeet some of the best event professionals in the business creating experiences that attendees will not soon forget.

PLACESWhere in the world should you take your attendees? We delve into the options around the country and the world.

INSPIRATIONFrom photography to expert advice, every issue is packed with ideas that will spark something new in your approach to planning an event.

FEATURESA deep dive into more serious subject matter that will effect the events industry in the immediate future. Spotlights and awards on star industry individuals in every issue.

Thought you knew us? Meet the new us.

Christian Schroeder

[email protected]

336.782.4218

Visit ReinventYourMeeting.com for incentives, floor plans and more.

Karen Wall

[email protected]

336.728.4210

Buzzing with energy and excitement from a multi-million dollar Benton Convention

Center renovation, more than $1.9 billion invested in downtown and recently named

one of Forbes.com’s “Best Places to Travel in the U.S. in 2019,” Winston-Salem is

renovating more than buildings. We’re Reinventing the Meeting. FR

ANCE

SCO

LO C

AMPO

PHO

TOGR

APHY

A S S O C I A T I O N . C O N N E C T M E E T I N G S . C O M 1 3

Out of SITEWhat's cool? What's hot? We look at best practices for events. CONTRIBUTORS: JESSICA CHERNER, SUSAN FINCH, MINDY HYLTON, STACEY MARCUS AND MICHAEL J. SOLENDER

Attendees at SITE's Incentive Summit Europe enjoy the elements in Switzerland.

F A L L 2 0 1 9

TRENDS

10_31_CA_Trends_ms.indd 13 8/5/19 10:52 AM

DINA

DOU

GLAS

S


V O I C E S

Let It GoIndustry leaders offer new and innovative ideas to ensure your meetings and events do not become frozen in time.

Elsa performs at the U.S. Travel Association's IPW 2019 in Anaheim, California.

F A L L 2 0 1 9

K E L S E Y D I X O N 5 2

J O A N N A L E A N 5 6

A M A I A S T E C K E R 6 4

S T E V E N H A C K E R 6 6

VISIT MOBILE mobile.org

RENAISSANCE MOBILE RIVERVIEW PLAZA HOTEL renaissanceriverview.com

THE BATTLE HOUSE RENAISSANCE MOBILE HOTEL & SPA renaissancebattlehouse.com

EXPERIENCE MOBILE’S RENAISSANCEHome of America’s original Mardi Gras, Mobile, Alabama has been celebrating great meetings for 300 years. Come experience Southern hospitality, world-class attractions, great restaurants and affordable meeting options in this vibrant city. Mobile’s waterfront convention center is steps away from the fun entertainment district and 1,000 hotel rooms downtown, including two Renaissance hotels: the historic Battle House Renaissance Hotel & Spa and the modern Renaissance Riverview Plaza Hotel. Mobile has 6,000 hotel rooms citywide and is easily accessible from three major airports.

Let us fly you in for a site visit to discuss your 2020+ meeting plans and the incentives we have in place to win your business. Call Visit Mobile at 251.208.2011 and Renaissance Hotels at 251.415.3086 or visit us online to learn more. Let’s celebrate your meeting.

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S P O R T S . C O N N E C T M E E T I N G S . C O M 9

P E O P L EFALL

2019

Stand (Up)and DeliverMeet the pros making a difference in how sports events affect communities.

Dean Burke's active lifestyle applies to his job running Travel Tacoma (Washington).

When considering a city to host your next game or tournament, consider Salt Lake. Salt Lake is an experienced,

full service sports authority. Our community’s diverse venues enable us to host a variety of national level events –

some of which are unique to Salt Lake as part of our Olympic legacy. And our services are award-winning. From

developing dynamic bid packages to partnering with local clubs to executing powerful presentations, we rise above

to win the business. Once selected, Visit Salt Lake provides a full range of support services, including housing

and registration.

visitsaltlake.com

Salt Lake:Your sports event city.

Give Clay Partain a call today at 801.534.4923

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CORPORATE.CONNECTMEETINGS.COM 71

In the Glow LE Miami transformed two halls of the newly redesigned Miami Beach Convention Center into a glow-in-the-dark exhibit in June. The center is in the final phase of a $620-million dollar renovation and expansion. The reimagined facility is set to welcome the first official citywide in September: the American Health Information Management Association annual convention.

COUR

TESY

OF T

ALK

TO C

URRE

NT

G R O U P S & M E E T I N G S

Arizona/Scottsdale, AZ

Charlotte/Concord, NC

Cincinnati/Mason, OH

Colorado Springs, CO

Georgia/LaGrange, GA

Grand Mound, WA

Grapevine, TX

Illinois/Gurnee, IL

Kansas City, KS

Minneapolis/Bloomington, MN

New England/Fitchburg, MA

Niagara Falls, Canada

Pocono Mountains, PA

Sandusky, OH

Southern California / Garden Grove, CA

Traverse City, MI

Williamsburg, VA

Wisconsin Dells, WI

greatwolf.com/meetings

[email protected]

70_91_CC_Places_MS.indd 71 7/30/18 6:09 PM

CAPTURE THE FLAGFormer NFL star Chad Ochocinco tries to avoid a defender during an American Flag Football League event in Kennesaw, Georgia, in July. Ochocinco and Michael Vick were among the captains in a single-elimination tournament that began with 132 teams in March. Houston hosted the championship.

104 FALL 2018 AFFL

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S P R I N G 2 0 1 9

K EL SE Y R ILE Y DIXON,DAV IE S + DIXON, PG . 47

THE ULTIMATE GUIDE TO WELLNESS AND EVENTS 5 8- 6 9

Connect Corporate’s2019 40 Under 40reach new heights.

42-57

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2020 Media Kit

who we reach

OUR COMMUNITY: who we reach

50K 1.26M 75K679K

CONNECT ASSOCIATION & SPECIALTY

Print: 22,000Social: 11,360

Digital: 155,000*

CONNECT CORPORATE & INCENTIVE


Digital: 122,000*

CONNECT SPORTS


Digital: 150,000*

CONNECT FAITH


Digital: 50,000*

CONNECT MEETINGS AND MARKETPLACE

SITES

Social: 6,274Digital: 748,000*JA

IME

NEAS

E


P E O P L EFALL

2019

People PersonsMeet the event professionals creating experiences that you and your attendees will not soon forget.

Edward Perotti has hosted events in famous venues like the Palace of Versailles.

South Point Hotel Unveils $40 Million Dollar GuestRoom Renovation to beCompleted in the Third

Quarter of 2019.

We’re YourPerfect Fit!

To experience all the amenities South Point has to offer, book your next convention now by calling our Group Sales Department at 702-797-8050 or [email protected]

Visit our site SouthPointMeetings.com

In Vegas, Don’t Be a Small Fish in a Big Pond…

n 75,000 sq. ft. Conference Center withBallroom and 22 Breakout Rooms

n 80,000 sq. ft. Column Free, CarpetedExhibit Hall

n 2,100 Rooms and Suitesn 11 Restaurants on

Propertyn Movie Theatersn 64-Lane Bowling Centern And So Much More!

Hotel & Casino u Las Vegas

19-0159P Convene Sales Ad.qxp_Layout 1 3/4/19 2:32 PM Page 1

South Point Hotel Unveils $40 Million Dollar GuestRoom Renovation to beCompleted in the Third

Quarter of 2019.

We’re YourPerfect Fit!

To experience all the amenities South Point has to offer, book your next convention now by calling our Group Sales Department at 702-797-8050 or [email protected]

Visit our site SouthPointMeetings.com

In Vegas, Don’t Be a Small Fish in a Big Pond…

n 75,000 sq. ft. Conference Center withBallroom and 22 Breakout Rooms

n 80,000 sq. ft. Column Free, CarpetedExhibit Hall

n 2,100 Rooms and Suitesn 11 Restaurants on

Propertyn Movie Theatersn 64-Lane Bowling Centern And So Much More!

Hotel & Casino u Las Vegas

19-0159P Convene Sales Ad.qxp_Layout 1 3/4/19 2:32 PM Page 1

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110 SPRING 2017

TUNNEL VISIONFor CES 2017, LG Electronics went to infinity and beyond at its booth using a tunnel made entirely of curved, 55-inch 4K TVs that immersed attendees in an outer space experience.

CES

90_97_CA_Scene_HP_KO.indd 110 2/28/17 2:08 PM

Hot Shot University of California junior Lily Zhang, the only American to be ranked in the top 100 of the international table tennis rankings competes in the 2018 iSET College Table Tennis National Championships at Round Rock Sports Center. Round Rock hosted five championship events in April and May, a fact made possible by the addition of the $14.9 million indoor sports center last year.

USA

TABL

E TE

NNIS

80_99_CS_Places_MS.indd 81 8/1/18 11:33 AM

TOTAL AUDIENCE PRINT CIRCULATION TOTAL DIGITAL + SOCIAL TOTAL EMAIL DATABASE

*total annual page views

2020 Media Kit

regional/state

ANNUAL GUIDES: regional/state specific

Beale Street/Phillip Van Zandt

MEETINGPLANNER

GUIDE

2020 Southeast

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WE COVER• Texas

• Florida

• West Coast

• Southeast

• Midwest

• Louisiana

PLACESWhere should planners take their attendees? We delve into the options around these states and regions.

PROFILESSpotlights and interviews with star industry individuals based in specific states and regions.

NATIVE CONTENTCVBs, convention centers, hotels and other venues provide, in their own words, details about why they are a perfect fit for meetings and events. Information includes number of hotel rooms, new developments and more. Full- or half-page advertorials accompany an adjacent advertisement, highlighting the destination.

2020 Media Kit

packages

DIGITAL LEADERS: packagesOur digital content revolves around helping meeting professionals do their jobs better.

Visitors come to our websites often to get the latest industry news—from hotel developments to people appointments to legislation and more. We also mix in easy-to-digest pieces, such as clever new ideas for dessert buffets, the best shoes to wear to a conference and gadgets for tech-savvy travelers. Tied in closely with our websites are to-the-

point, visually appealing newsletters as well as engaging social media accounts.

WEBSITE NEWSLETTERSOCIAL MEDIA E-BLASTS WEBINARS

Client-produced copy (500 word limit) with one image, contact information and links posted on our website’s home page; promoted with e-blast sent to our digital newsletter recipients and via a share on our social media networks. Upgrade to Destination E-blast to have your article posted on a Connect site.

Connect has an active audience on Facebook, Twitter, LinkedIn and Instagram. Ask about unique opportunities for extending your coverage on each.

Each month, we deliver an exclusive, interactive educational webinar led by industry leaders and trainers. Attendees earn continuing education credits toward their CMP designation.

Choose from a leaderboard or client-provided advertorial content, based on availability.

AD OPTIONS• Leaderboard• Medium Banner• Large Banner• Midway Banner• Homepage

Takeover

Peak Time Non-Peak Time

Editorial Sites* (One-Week Run)

Association/Corporate/Sports $4,000 $1,500

Faith $3,500 $1,000

Event Sites (Two-Week Run)

Connect Marketplace $4,000 $2,000

Connect Sports or Connect Faith $3,500 $1,750

Connect Regional and State Sites $2,000 $1,000

* Premium pre-roll video options available for all.

Activations Package A: $7,500 Package B: $4,500

Website Advertising

Social Media Activation

E-Newsletter(Leaderboard ad or advertorial story)

E-blast(E-mail list rental or sponsored destination post)

2020 Media Kit

content activation

MEETINGS MARKET: content activation500 clicks

$7,500

1,000 clicks$10,000

2,000 clicks$15,000

4,000 clicks$25,000

Content activation is the proactive distribution of content across the ever-changing landscape

of paid, owned and earned channels.By tapping into Connect’s proprietary database and community of meeting professionals across association, corporate, expo, specialty, sports and faith-based markets, we bring

your brand a unique competitive advantage.

GUARANTEED QUALIFIED TRAFFIC

Targets meeting professionals

• Engage and drive

meeting professionals to content on

client’s website•

Guaranteed clicks

RETARGETING FROM CONNECT’S DATABASE

Retargeting from Connect’s websites,

Facebook pages and email lists

•Drive traffic

to client’s sites

INCREASE ORGANIC SEARCH TRAFFIC

Increase top-of-fold placement

• Integrate SEO-rich

keywords•

Increase time on a page to two to

three times higher than the site’s average

CUSTOM CONTENT ARTICLE

Engage and convey the goals of the destination

•Custom content articles

written by our team of award-winning

editors, bloggers and social media experts

SYNERGY ACROSS PLATFORMS

Articles written to be evergreen

in a long-story format to be repurposed for social media

and e-newsletters

2020 Media Kit

pre-roll for video

PRE-ROLL FOR VIDEO

Have high quality video and need to reach the right traffic?

Connect offers pricing based on COST PER COMPLETED VIEW. So you only pay when the entire video is watched.

CONTENT SITS ABOVE THE FOLD

Pre-roll video combines the branding power of television with the click-through and analytical power of digital

advertising. We deliver a 90% reach potential with industry-

best optimization.

INCREASED ENGAGEMENT

Pre-roll lets you create an emotional connection with

your audience.

CROSS-PLATFORM FUNCTIONALITY

Online, mobile, tablet

GUARANTEED RESULTS

With a cost per completed view methodology, Connect will guarantee your video is

viewed in full.

200,000completed

views $20,000

2020 Media Kit

packages

HYPER TARGETED PROSPECTING: 360° plan

Connect 360° is a cross platform prospecting campaign that takes advantage of Connect’s owned media and 1st party data.

As the digital landscape continues to evolve one thing remains constant, direct messaging is the most effective way to communicate to potential clients. At Connect we utilize this strategy and provide 1st party data to help you prospect in the most beneficial way possible.

Three Step Process: 1. Engaging Message through email targeted to Connect’s owned database. 2. Message Reinforcement through targeted social media ads on LinkedIn and Facebook. 3. Brand Reinforcement through targeted banner ads that will follow the potential buyer across their digital experience.

Pricing: $25,000

Includes: 1 custom email campaign targeted at our 1st party email list of planners

Message reinforcement: Targeted ads on social media channels— 1,750 guaranteed clicks (Facebook, Twitter, LinkedIn)

Brand reinforcement: Custom audience targeting on Google— 250,000 guaranteed impressions

Connect

360°Hyper Targeted Prospecting

E N G AG I N G M E S S AG E

SocialBanner

Email

ME

SS

AG

E R

EIN

FO

RCEMENTBRANDQ

S R

EIN

FO

RC

EM

EN

T

HOW IT WORKS• Connect will capture (w/pixel) everyone who

enters the convention center during the event.

• The pixeled will receive ads during the event as long as they are within close proximity of the center (encompassing hotels and restaurants in the area). Each ad will take attendees directly to your website.

• After the show, Connect will cross-device target pixeled individuals as they leave and head home.

• You can expect gauranteed qualified traffic. The campaign runs until your ad receives 1,000 clicks.

BENEFITS• Brand awareness during

and after the event.

• Highly targeted campaign to conference attendees.

• Device agnostic approach (allows messaging to appear on multiple devices).

With Connects’ Event Targeting program, we help you target the right people at the right place at the right time by putting your message and brand in front of conference attendees of major industry events.

GEOFENCE YOUR TRADE SHOW SCHEDULE

1,000 Clicks$9,950

100,000 Impressions

$5,000

2020 Media Kit

retargeting

AUDIENCE ENGAGEMENT: banner retargeting

Retargeting is the distribution of ad units across the internet landscape based upon previous browsing behavior.

GUARANTEED QUALIFIED

IMPRESSIONS

The Connect websites target meeting and event professionals. Connect will use its

proprietary database and marketing tools to engage our audience

to your brand or destination.

RETARGETING FROM CONNECT WEBSITES

AND DATABASE

Your destination’s branding is increased by placing clients ad units in front of quality prospects

by retargeted from Connect’s websites.

INCREASED BRAND RECALL

A higher level of brand recognition is achieved due to the increase in branding impressions

delivered directly to your prospective audience.

INCREASED CONVERSIONS

Conversions are more likely to happen when

your branding is placed in front of prospects

multiple times during the decision-making process.

1,500,000Impressions

$15,000


$20,000


$25,000

2020 Media Kit

strategic solutions

MEETINGS MARKET: strategic solutions

SPORTS VENUE ANALYSIS & STRATEGY

DEVELOPMENTSTARTING AT $25,000

Utilizing Connect Sports robust database of sporting event organizers and their detailed event requirements, including space needs, hotel requirements, and “deal breakers” we’ll provide an in-person analysis of your community’s sports venues. We’ll prepare a detailed report on suggested business development strategies along with a complete breakdown of sporting event organizers, hosting requirements, etc.

LEAD GENERATIONSTARTING AT $5,000

Effective prospecting is a critical component of sustainable success. However, prospecting is not selling. Allow Connect to utilize its planner database, event registration data, and hosted buyer development team to provide you with a steady flow of qualified prospects for your destination or hotel. We’ll customize each planner profile to include the information that is most important to you and your team.

FAM RECRUITMENTSTARTING AT $10,000

Getting the right planners to attend FAM trips can be time consuming, difficult, and a drain on your sales team. Maximize your sales efforts by partnering with Connect to deliver the right planners to your destination at the right time. We identify and build profiles of planners your destination is looking to capture. Connect will recruit, invite and register up to 12 qualified planners. Travel costs included. Over 3,000 planners attend Connect events annually. We can customize a pre- or post-Connect event FAM to your destination or hotel and we’ll even book the flights! (Not deliverable in all locations.)

DMO SALES TRAINING WORKSHOPS

STARTING AT $25,000

Increase your organization’s room night generation growth with Connect’s sales team training. Selling a destination is a unique challenge and these workshops are designed for destination sales teams in order to give their sellers the knowledge to build better relationships with planners, create planner aligned conversations, and deliver greater customer value. Each workshop includes a Connect instructor, workbooks, customized scenarios, group exercises, and role play practice.

CAPTURE THE FLAGFormer NFL star Chad Ochocinco tries to avoid a defender during an American Flag Football League event in Kennesaw, Georgia, in July. Ochocinco and Michael Vick were among the captains in a single-elimination tournament that began with 132 teams in March. Houston hosted the championship.

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Connect’s suite of marketing products offers destinations the ability to reach travelers from specific target groups through a combination of expertise, experience and technology.

media kit 2020 - connect meetings · of destination business surrounding conventions, conferences,...

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