media kit 2020 - california homes magazine · 2019-10-25 · amanda commins, executive sales...
TRANSCRIPT
media kit 2020
calhomesmagazine.com
When California Homes was launched in 1997 our mission was simple: portray California architecture and design at its best. Published bimonthly, with an additional special interest publication, The Essential
Guide to Architect & Builders, out once each year for a total of seven issues per year
California Homes is considered one of the most important regional magazines in the country and offers inspiring architecture, distinctive interior design and a statewide calendar of visual arts, exhibitions and important design events. After 23 years, the magazine and its online platforms have established a reputation for pride of place. Our editorial content expresses a passion for California design with a keen curated eye towards sophistication, composed beauty and the California lifestyle.
California Homes is a statement of the true worth of the state. It is about quality and beauty. It is about the values that bind us together
mission statement
“California architects and interior designers have a reputation for expanding the cutting
edge of design, but never losing sight of our architectural heritage.”
Susan McFadden,Editor-in-Chief
calhomesmagazine.com
editorial calendar 2020
Editorial Calendar Subject to Change. Visit www.calhomesmagazine.com for updated information and to suggest future editorial.
MAR/APR 2020gardenshomes from traditional to eclectic • Planters & Garden Accessories
• Tile, Stone and Wood
AD DEADLINE FEBRUARY 17, 2020 | ON SALE MARCH 15, 2020
JAN/FEB 2020california contemporary & modernism in the desert • Lighting
• Rugs
AD DEADLINE DECEMBER 10, 2019 | ON SALE JANUARY 20, 2020
MAY/JUNE 2020outdoor living special kitchen issuewaterfront homes• Outdoor Furniture
• Kitchen Appliances
AD DEADLINE MARCH 27, 2020 | ON SALE MAY 15, 2020
JULY/AUG 2020vacation homessummer entertainingcalifornia travel• Paint trends
• Bath & Shower
AD DEADLINE JUNE 10, 2020 | ON SALE JULY 15, 2020
SEPT/ OCT 2020creators and food & wine issue california ranchesentertaining• Fabric
• Decorative Hardware
AD DEADLINE AUGUST 5, 2020 | ON SALE SEPTEMBER 15, 2020
NOV/DEC 2020designer at homeholiday entertaining• Gift Guide
• Tabletop
AD DEADLINE OCTOBER 9, 2020 | ON SALE NOVEMBER 10, 2020
ESSENTIAL GUIDE TO ARCHITECT & BUILDERS 2020special issue AD DEADLINE JANUARY 6, 2020 | ON SALE FEBRUARY 25, 2020
calhomesmagazine.com
engage with our readers
MARKETING
California Homes sponsored events Network with our loyal readers and the design community with showroom events to promote your brand and products.
gift to your customers Advertisers are entitled to a one-year compli-mentary subscription for each $100 of advertising spent.
CALIFORNIA HOMESPARTNERSHIPS
ASID Los Angeles
ASID/Designer Wednesdays
ASID Orange County
Legends of La Cienega
Maison Objet
Palm Springs Modernism Show
WestEdge - Los Angeles Fall 2019
WestWeek - Pacific Design Center
The San Francisco Fall ShowASID Designer Wednesdays @SF Design Center
Legends of La CienegaPalm Springs Modernism ShowSan Francisco Fall ShowWestEdge Los Angeles Fall 2020Westweek @Pacific Design Center
calhomesmagazine.com
readers
AUDIENCE: Our readers are as varied as our features but hold shared values: a taste for the well lived life, a thirst for cultivated design and a sense of adventure. They value enhancing their lives through design and celebrating the bounty of California.
California homes conducts continuous readership studies of both subscribers and newsstand buyers. The results shown are as of Fall of 2012. This study does not include the copies of each issue distributed at the major design centers, design and antique ori-ented events, and in the rooms of finer California hotels.
Subscribers Newsstand Buyers Female 78% 60% Married 72% 82% Median Age 43 42 Number in Household 3.1 2.9 Own Home 92% 89% Own Second Home 48% 39% Primary Home Value $2.0 M $1.5 M Household Income $515,000 $394,000 Plan to Remodel or Redecorate 54% -- Plan to Buy Furniture, Antiques, Art 80% -- Professional Interest in the Industry 52% 46% Carry Professional Designation* 25% 18% Save Copies More Than 1 Year 75% 56 Previous Copies Purchased -- 74% * e.g. ASID, AIA, etc
calhomesmagazine.com
circulation & distribution
Rate Base Readership Subscription Single Copy
42,000 100,000 $22.00 $5.99
Average Paid Circulation Single Issue/Newsstand
29,257 18,500 Subscription: Paid & Requested Controlled Distribution
12,757 8,000 Newsstand Paid Circulation
DISTICOR MAGAZINE DISTRIBUTION
CIRCULATION
newsstandsDistributed through Disticor Magazine Distribution. Newsstand consultant through Clear Choice Consultant. Available at drug stores, home improvement stores and
high—end grocers throughout California such as Ralphs,
Whole Foods, Bristol Farms, Vons, Gelson’s Markets,
Pavilions, Albertson, Nob Hill, Whole Foods. Draeger’s.
Safeway, Woodland Market, and the following airports:
San Francisco, LAX, Orange County and Ontario.
bookstoresMajor retail chains including Barnes & Noble. Nationwide, Hasting Books, and Independent bookstores
DISTRIBUTION
design events & showcase houseSShowcase Houses throughout California. Major Antique and Interior Design Shows, Palm Springs Modernism Show, California Homes sponsored events.
* See Marketing Program section for Added Value Event Information.
CALIFORNIAHOMES THE MAGAZINE OF ARCHITECTURE
THE ARTS & DISTINCTIVE DESIGN
ENTERTAINING IN THE GARDEN+
Good Life LA JOLLA
LAKE TAHOE LA QUINTA
SAN FRANCISCO
the
calhomesmagazine.com
contacts
NEWPORT BEACHPO BOX 8655Newport Beach, CA 92658Tel: 949.640.1484
EDITORIAL Susan McFadden, Editor-in-Chief, Newport [email protected]
Kendra Boutell, Editor-at-large, San [email protected]
Kathy Bryant, Art [email protected]
ADVERTISING Heidi Gerpheide, [email protected]
Amanda Commins, Executive Sales Director, Los Angeles and Santa [email protected]
Linda McCall, Associate Publisher, Orange County and San [email protected]
Jo Campbell Fujii, Media Consultant [email protected]
PRODUCTION
Megan Keough, Art [email protected]
Cathy Maly, Director of [email protected]
calhomesmagazine.com
advertising rates
Publisher reserves rights to refuse any advertisement that does not meet its requirements for taste or truthfulness. Client represents that it has the right to publish the material in the ad and assumes all risk attendant thereto, including defects in the product and failure to perform.
positionsGuaranteed: Any specific page guaranteed to advertiser. Premium: Any page within the first 64 pages of the book. Run of Book: Any page at the discretion of publisher.
frequencyMagazine is published six times a year: Nov/Dec, Jan/Feb, Mar/Apr, May/June, July/Aug, Sept/Oct. Insertions must run within a twelve month period to qualify for the frequency discount.
rate baseRates are based on a net circulation of 36,500, combining paid (subscriptions and newsstand), requested, and some public place distribution (design centers, etc.).
terms15 days net. Special discounts for prepay. All rates are net.
agency commissionsAdvertising agencies should mark up net rates to allow for their commissions. They will be billed the gross amount.
closing45 days prior to publication (space); 30 days prior (plate ready materials).
ad materialRates are based on advertiser supplied press ready digital copy with contact proof.
MERCHANDISING OPPORTUNITIES INCLUDE:Product editorial, advertorial, in store consumer and trade events, co-branded partnerships, online editorial and sponsored email promotions.
FOUR COLOR 1 time 3 times* 6 times* Two Page Spread 6000 5600 5300
One Page (Guaranteed) 3500 3360 3250
One Page (Premium) 3400 3200 3100
One Page (Run of Book) 3000 2900 2800
2/3 Page (Vertical) 2400 2200 2000
1/2 Page (Horizontal) 2100 1900 1800
1/3 Page (Square) 1500 1300 1200
COVER 1 time 3 times* 6 times* Cover 2 or Page 1 3950 3640 3450
Cover 3 3900 3650 3500
Cover 4 5000 4500 4200
calhomesmagazine.com
GENERAL REQUIREMENTS Printing Process: Web Offset Full Run Trim Size: 9 x 10.875 in. Columns: 3 Binding Method: Perfect Colors Available: 4-Color Process Covers: 4-Color Process
BLEED AD PAGE DIMENSIONS 1 page 9.25 x 11.125 in. 2 page spread 18.5 x 11.125 in.
specifications
We accept files on CD/DVD, Dropbox, email and via FTP:
FTP ACCESSftp://ftp.calhomesmagazine.comUsername: calhomesftpPassword: 8Aa8do#8
FTP program required for access (Cyberduck, Fetch etc).Drag/drop the file. Upon completion of the upload process please confirm by emailing us at: [email protected]
PREFERRED FILE FORMATPDF/x-1aAccepted formatsInDesign|QuarkPhotoshop: 300 dpiIllustrator: EPS format only, converted to outline
RESOLUTION300 DPI AT 100% OF FINAL PRINTED SIZE
COLORSMust be CMYK—No RGBBlack solids 60% Cyan, 40% Magenta, 40% Yellow, 100% Black
COLOR PROOF REQUIREMENTA SWOP-certified proof must be included with all submitted files. Advertiser has the option to waive the contract Proof with submission of a signed color proof waiver, but the publisher will not be liable for the resulting printed color.
LASER/INKJET PRINTERS ARE NOT ACCURATE to four-color process printing. If the advertiser does not supply an acceptable proof, Publisher can have one produced for advertiser’s approval for an additional cost. We cannot guarantee your color unless a digital proof is approved.
PRODUCTION CHARGESAlterations, design, type, color corrections and proof, if produced by Publisher, will be billed to advertiser at cost.
Publisher produced ads include design, production, scan and color proof. Special specifications for inserts required—consult Publisher.
RETURNED MATERIALSPublisher will hold materials submitted by advertiser for six months, unless advertiser specifically requests return and pays shipment costs.
SHIPPING ADDRESSCalifornia HomesAttn: Advertising ProductionP.O. Box 8655Newport Beach, CA 92658 CONTACT [email protected] 949.640.1484
NON-BLEED AD PAGE DIMENSIONS 1 page 8.395 x 10.33 in. 2 page spread 18 x 10.33 in. 2/3 vert. 4.75 x 10.33 in. 1/2 horiz. 7.84 x 4.84 in. 1/3 sq. 4.75 x 4.875 in.
SAFETY - Keep live matter from any trim edge of bleed plate by 1/4 inch.