Media Kit 2018

Food is the ultimate recipe and lifestyle magazine for everyday Kiwi foodies. We help New Zealand families inject

some inspiration and excitement into meal times. From making the most of in-season produce, to reinventing old favourites, Food magazine offers recipes, ideas and tips that are both achievable and impressive. Plus, all recipes feature nutritional analysis with easy-to-read dietary symbols, so readers can make informed decisions to eat well. With every issue we aim to inspire, inform and entertain Kiwi home cooks through recipes, news and views, feature stories and lifestyle information. We celebrate the joy of food on a daily basis, not just special occasions, and delivers content that is modern, seasonal, simple and special.

Sophie GrayEDITOR AND FOOD DIRECTOR

Philosophy

ProfileFood readers Core target

The Reader• Females aged 30-64.• Average age 42.

Urban Dwellers• 62% live in metropolitan areas (Auckland/Hamilton/Wellington/Christchurch/Dunedin).

Shoppers• 81% are household shoppers.• 52% are main household shoppers.

Grocery buyers• Households with Food magazine readers spend more than $5.1 million on groceries over a typical week. • Primary readers of Food magazine spend 20% above the NZ weekly average on groceries.

Hard-working families• Family oriented, 53% have kids 0-17 in the household. • 51% have 4 or more in household.

• Busy with work and family obligations, Food magazine readers value products and meal ideas that give them back their time. • They love reading and trying delicious new recipes which they can share with both friends and loved ones. • Our readers have a desire to keep learning new tips and tricks. • They seek clever and easy recipes which use seasonal produce for family dinners, children’s lunchboxes and entertaining.• Interested in the story their food tells them, they seek locally produced products and are more likely to buy packaged foods made in New Zealand. • They want to be in the know; aware of what’s hitting supermarket shelves and up-to-date on trends in cooking and events near them.

Nielsen CMI Jul 16 – Jun 17 ABC Average Net Circulation Apr 16 – Mar 17

Total circulation: 22,736 | Total readership (aged 10+ years): 149,000

Frequency: Bi-monthly | Cover price: $8.90 | Countdown Onecard cover price: $6.90

Distribution: Nationwide through Progressive supermarkets, bookstores, service stations and dairies.

Editorial

Food for thought Fresh ideasLeading the magazine, this section covers the reader’s need for social currency in knowing what’s new, what’s now and what’s next in the culinary world.

Features• New products• Food events around the country• Latest trends• Up-to-date information• New food books• Interviews with foodies of the moment

“It can give you inspiration to try new foods and gives info on new brands or products coming out that you may not otherwise be across.”

Recipes featuring in-season produce, latest ingredients, new ways to use familiar ingredients, fresh twists on baking, and new ideas for seasonal events. This section feeds the reader’s need for new cooking inspiration.

Features• In Season • On the Calendar• Spotlight On• New ways with• Indulge• Make and Take

“I love getting it each time and enjoy sitting somewhere quiet with a cup of tea to have a read. Then I go and cook something from it.”

sections

Family firstThe majority of our readers are cooking for their family daily, so here we offer our utility section to help extend their midweek repertoire.

Features• Eat the Week – each issue we present 10 new meals that can be made in 45 minutes or less.• Superfoods for Families – midweek meals with an emphasis on healthy ingredients.

“I just love this mag and get excited each time I buy it.”

Cook School Smart livingOur experts show you how to upskill in the kitchen, satisfing the reader’s desire to keep learning new tips, tricks, techniques, and discovering how they can engage their kids in the kitchen.

Features• Make the perfect• Make your own• Ask the Expert • Kids in the Kitchen

“I enjoy Food magazine. Always something new to try out and learn”

We cannot live on food alone so this section delivers ideas for full life balance through other people’s stories and lifestyle pillars from gardening to beauty.

Features• Kitchen Garden• Wine Notes• Foodie Folk• Food connections• Trending in home• World on a plate• Health• Beauty“I enjoy Food magazine and when I do

purchase it, it feels like a ‘guilty pleasure’ - it makes me feel ‘guilty’ for buying it then not trying out as many recipes as I could/should! However, I have great ‘pleasure’ in reading it”

Issue themes*

MARCH/APRIL 201 7

The Sweet treats issue• Easter baking special• Indulge in chocolate creations• How to make the perfect Hot Cross Buns

MAY/JUNE 201 7

The New classics issue• New takes on your old favourites• Mother’s Day treats• Make and Take: fill the freezer for new mums

JULY/AUGUST 201 7

The Winter wonders issue• Slow cooking and one pot dishes• Spice it up: Curry in a hurry• Puddings, glorious puddings

SEPTEMBER/OCTOBER 201 7

The Useful Issue• Everything you need to know to be a star in the kitchen

NOVEMBER/DECEMBER 201 7

The Christmas Issue• Kiwi festive classic reinvented• Showstopper desserts• The make and take Christmas

WE FOCUS ON TOPICAL THEMES THAT THE READERS WILL RELATE TO AND BE INSPIRED BY

* Themes may change

Online

• While Food is a magazine they keep, Food to Love is a tool that readers use to engage with Food every day.• It has more recipes added daily than any other New Zealand site.• Powered by NZ’s largest portfolio of trusted food brands: Food, Taste, New Zealand Woman’s Weekly, The Australian Women’s Weekly, Woman’s Day and more.• Delivers creative ideas from quick, healthy meals to dinner party menus.

• Has tips, tricks and inspiration to help our online audience become even better in the kitchen.• Clean, modern, user-friendly design works seamlessly across all devices and platforms.

• Extensive data tagging ensures relevant, accurate and searchable recipe recommendations.• Supported by the wider brand portfolio of magazines, websites, email and social media.

FOOD’S ONLINE HOME, FOOD TO LOVE, IS NEW ZEALAND’S BIGGEST RECIPE DESTINATION WITH MORE THAN 25,000 RECIPES

Increase the frequency ofyour message and extendyour campaign’s reach withan integrated campaign

Reinforce your Foodmagazine campaign to anengaged online audience

Sponsored content,collections and high profilerich media ads makefor exciting advertisingopportunities

Rich data platform meansgreat opportunities fortargeted advertising

FOOD DELIVERS CONNECTIONS THAT WORK

FOR YOU

Brand community

Readers

• 57% seriously consider buying something they’ve seen in a magazine.

• 41% have had a barbeque or a picnic with friends and family in the past month. • 49% go to events they see advertised in magazines.

• 58% buy products reviewed or recommended in a magazine.

• 85% had a family meal together in the past month.

• 57% of Food readers want ideas to make cooking meal easier, and are 76% more likely to love reading new recipes and trying them out.

• 77% talk to someone about something they have seen or read in a magazine.

• 67% tried a new recipe in the past month (58% more likely than the typical New Zealander).

• Food magazine readers enjoy pulling meals together, experimenting with what’s in their pantry and then sharing them with others. In the past week, 70% of readers had a family meal together and more than 1 in 3 entertained friends or relatives at home.

ACTIONS TAKEN BY FOOD MAGAZINE PRIMARY READERS

Print magazine

• Delivering to an engaged reader, amongst Primary readers Food magazine is picked up on average 7 times. Time spent reading is 1 hour and 33 minutes. • 94% have cooked a recipe from Food magazine, and 63% of loyal readers regularly cook something they have seen in the magazine at least monthly. • 69% of Food magazine readers have taken an action as a result of something they have seen or read in Food magazine, this increases to 86% among loyalists.

CIRCULATION:

22,736 149,000READERSHIP:

Food video• We can bring the recipes from Food magazine to life with short how-to videos.• The videos can create a range of integration options for advertising partners – from product placement to customised videos developed specifically to showcase your brand.• This engaging content can be shared with our fast-growing digital audience, and also released through our partners’ digital assets.

Social media & digitalFACEBOOK FANS

9,900+ INSTAGRAM FOLLOWERS

1,600+

FOODTOLOVE.CO.NZ UNIQUE VIEWS PER MONTH

133,000+

TWITTER FOLLOWERS

800+

EDMFood/Food To Love’s weekly EDM keepsour most engaged subscribers up to date with what’s happening on the website and in the magazine. The EDM has 36,148 subscribers.

Events• Food can hold a range of successful activations, from interactive cooking

demonstrations to seminars with foodie folk and industry experts.• Food events are a powerful way for advertising partners to have a conversation directly with our

audience.• Our in-house activations team can

design a bespoke event for yourbrand to ensure it is noticed in an

effective and engaging way.Source: All Woman Talk Reader Panel 2016 n=410Nielsen CMI Jul 16 – Jun 17ABC Average Net Circulation Apr 16 – Mar 17Facebook Likes, EDM Subscribers & Google Analytics to October 17

Advertising specifications

$12,000

$10,000

$6,800

$5,950

$3,800

$3,800

$2,600

Advertising rates

Inside front cover DPS

Double page spread

Outside back cover

Full page

Half page horizontal

Half page vertical

Third page vertical

NB: These rates are agency commission bearing, exclusive of GST and for four-colour advertising. Guaranteed positions will carry a 10% loading fee. There is limited availability and positioningavailable for part-page advertising. Bauer Media reserves the right of final approval of all magazine advertisements. Rates are quoted in NZ dollars and exclude GST of 15% which will be added to the above rates with invoicing.

Dimensions (run of book)

Double page spread

Full page

Half page horizontal

Half page vertical

Third page vertical

250 x 180

250 x 180

125 x 180

250 x 90

250 x 60

*275 x 210

275 x 210

138 x 210

275 x 105

275 x 68

285 x 220

285 x 220

148 x 220

285 x 115

285 x 78

TYPE AREA (MM) TRIM (MM) BLEED (MM)

Sponsored content attracts an additional 25% increase on rate card.

Deadlines

Food Jan/Feb 18

Food Mar/Apr 18

Food May/Jun 18

Food Jul/Aug 18

Food Sep/Oct 18

Food Nov/Dec 18

25 Dec 2017

19 Feb 2018

16 Apr 2018

18 June 2018

27 August 2018

29 Oct 2018

01 Dec 2017

26 Jan 2018

23 Mar 2018

25 May 2018

03 Aug 2018

05 Oct 2018

08 Dec 2017

02 Feb 2018

29 Mar 2018

01 Jun 2018

10 Aug 2018

12 Oct 2018

28 Nov 2017

23 Jan 2018

20 Mar 2018

22 May 2018

31 July 2018

02 Oct 2018

ON SALE AD BOOKING CLOSURE AD MATERIAL RECIEVED AD CANCELLATION CLOSURE

ContactCommercial Brand Manager Kath Gola027 403 5344(09) 308 2723kgola@bauermedia.co.nz

Direct Account ManagerEmi Hooper027 203 9518emihooper@bauermedia.co.nz

Classifieds Sales ManagerKim Chapman(07) 578 3646classifieds@addictionadverts.co.nz

www.bauermedia.co.nz