The highest reaching medium to qualified transportation purchasers in WA

Read from cover to cover…

MEDIA KIT - 2016

JOIN THE WA ROAD

TRANSPORT ASSOCIATION

& GET 25% DISCOUNT

ON ALL ADVERTISING

IN WA TRANSPORT MAGAZINE

With WA’s own rules/regulations and different equipment usage than other Australian states, it makes sense it has its

own dedicated transport publication that has relative information for its readers.

For over 21 years (2015) WA Transport Magazine (WATM) has been reaching the decision-makers (Directors through to Operations Managers) in the Transport related industries of Western Australia. These sectors include freight transportation (Owner Driver through to Fleet), Mining, Drilling, Civil, Rural, Contractors, Construction, Development, Local Government plus many hundreds of businesses who rely on transport equipment to operate their enterprises.

With over 12,000 readers per edition, WATM has a long and loyal readership who appreciate the entirely ‘local content’

because it is relevant to Western Australia.

What the readers say… “I have enjoyed your excellent magazine and encourage you to continue the great work you are doing for the industry.” Timothy Dixon (Owner Operator) “I enjoyed Carol Messenger’s column, as I enjoy every issue of WA Transport Magazine.” Michael Pal, Principal Logistics Analyst Fremantle Ports “I would like to commend you and your magazine for representing the transport industry and congratulations on your induction into the Shell Hall of Fame. Well done.” Gil Wainwright, Innaloo “Cheerio and best wishes to all my trucking mates and struggling subbies. I will keep subscribing to your excellent magazine.” Robert Bawden, Bawden Haulage Pty Ltd “Great magazine” Leece Johnston (Owner Operator)

“I have been reading your magazine for more than a decade and I want to commend you on where you have taken it in the last couple of years. To pick up a magazine and read it

from cover to cover finding every bit of information relevant is indeed an achievement. Well done and keep up the good

work.” Name and address supplied. “I just read Peter Swift’s column ‘Trailer Thefts’. Well done to Peter, keep calling it as you see it and above all else keep up the good work.” Doug Healy, CEO Steel Haul “Steven Guerinoni our Managing Director subscribes to WATM and we found an image of our prime mover in the Private Road Haulage story. I would like to say here at Guerinoni and Son in the remote township of Kununurra, it was a complete joy of acknowledgement. We will be framing the article.” Sue Modra, Guerinoni Group of Companies “Sorry I have not subscribed sooner. A lot on my plate running a one-man business. Great magazine. Very informative with rules, regulations etc. Keep up the good work.” Bruce Westwood, Mini Bobcat Hire

What the

Advertisers say

“WATM gets to our valued

clients. I personally consider it a very economical and

affordable means of advertising.” Glen Rose, Southern Cross Trailers “WATM provides reliable and current information

presented with professionalism and integrity.” Dave Robinson, AV Trucks “Right across the

spectrum of Major Motors, WATM has been a very large part of our continued growth and

development.” Peter Dewar,

Major Motors “WATM provides an important mechanism to communicate and remain informed in WA.” Sharon Middleton, Whiteline Transport “WATM provides Muscat the opportunity to be exposed to all operators

within the WA marketplace.

”Steve Olszewski, Muscat Trailers

Who reads WA Transport Magazine?

OVER 12,000 QUALIFIED DECISION-MAKERS (Managers – Directors) who are aged (average) 46 – 68 years.

FREIGHT Fleet Operators - Local & Interstate Couriers & Delivery Owner Drivers Furniture Removalists Refrigerated Transport Supermarket Deliveries Contractors MINING Mining Companies Mining Equipment Transporters Mining Equipment Suppliers Drilling Plant Hire Consultants RURAL Livestock Transporters Bulk Grain Transporter Bulk Handling Broadacre Farmers Feed Retailers & Wholesalers Horse Transporters SUPPLIERS Fuel Companies Trailer Manufacturers Truck Sales (new and used) Tyre Sales Component Sales Fabrication Equipment Rental CIVIL & EARTHMOVING Civil Construction Companies Earthmoving Contractors Dingo & Bob Cat Operators Sand & Earth Supplies Quarries GOVERNMENT

Local Government & Shires Main Roads HVO Department of Mines Ports

CONSTRUCTION Construction Companies Contractors Concrete Businesses Paving & Curbing Crane & Hiab Road Works & Maintenance Salvage SERVICES REQUIRING TRANSPORT EQUIPMENT Warehouses (Supermarket & Liquor) Towing & Recovery Tilt Tray and Low Loader Services Waste Removalists Chemical Companies Chemical Logistics Water Transporters Brick Works Steel Companies BUS School Bus Contractors Commercial/Domestic Bus Companies Equipment Suppliers MISC Pilots Roadhouses

In addition, many hundreds

of businesses who need to

operate transport equipment

in Western Australia

OFFICIALLY ENDORSED BY

Single Advertisements Full page $2640 + gst Half page $1815 + gst Quarter page $ 880 + gst DPS $4620 + gst

Six Editions Full page $2200 + gst Half page $1595 + gst Quarter page $ 7 7 0 + gst DPS $4400 + gst

Eleven Editions (12 months)

Front Cover Includes a double page editorial spread (supplied) within the same edition

$4235 + gst

Inside Front Cover

Unavailable $2695 + gst

Inside Back Cover

$2400 + gst

Full page $2035 + gst Half page $1375 + gst Quarter page $ 660 + gst DPS $4070 + gst

Trader Full page $1800 + gst Half page $ 880 + gst Quarter page $ 440 + gst Eighth page $ 220 + gst

Back Cover

Unavailable $3080 + gst

Inserts Full Run (1 – 4 pp)* $2750 + gst

*Subject to weight and size. Must be viewed by Publisher first.

Deadlines 2015

ADVERTISING RATES

PRESS READY ADVERT SPECIFICATIONS High Resolution (300 DPI) PDF Only with crop marks shown for bleed. Full colour proofs to be received no later than 5

th of month prior to publication and no

responsibility are held by WATM for colour matching if not supplied.

SIZES WIDTH/HEIGHT Full Image Area 210 X 297 mm + 3mm bleed Half Horizontal Opt 1: Image Area 175 x 130mm Opt 2: Image Area 210 x 145mm + 3mm bleed Quarter Vertical Image Area 85 x 130mm Eighth Vertical Image Area 84 x 63.5mm

In House Artwork (Basic Service) Full $200 + GST, Half $140 + GST, Quarter $85 + GST

Deadlines 2016 January/Feb (Bi-Monthly) Advertising Booking Deadline – 25th Nov Editorial Copy Deadline – 25th Nov Advertising Material Deadline - 1st Dec On Sale Date – 4th Jan March Advertising Booking Deadline – 25th Jan Editorial Copy Deadline – 25th Jan Advertising Material Deadline -31st Jan On Sale Date – 18th Feb April Advertising Booking Deadline – 25th Feb Editorial Copy Deadline – 25th Feb Advertising Material Deadline - 1st Mar On Sale Date – 18th March May Advertising Booking Deadline – 25th March Editorial Copy Deadline – 25th March Advertising Material Deadline - 31st Mar On Sale Date – 19nd April June Advertising Booking Deadline – 25th April Editorial Copy Deadline – 25th April Advertising Material Deadline - 29 th April On Sale Date – 17 th May

July Advertising Booking Deadline – 26th May Editorial Copy Deadline – 26th May Advertising Material Deadline - 1st June On Sale Date – 20 th June August Advertising Booking Deadline – 24th June Editorial Copy Deadline – 24th June Advertising Material Deadline - 30th June On Sale Date – 19 th July September Advertising Booking Deadline – 25th July Editorial Copy Deadline – 25th July Advertising Material Deadline - 1st Aug On Sale Date – 19 th Aug October Advertising Booking Deadline – 25th Aug Editorial Copy Deadline – 25th Aug Advertising Material Deadline - 1st Sept On Sale Date – 20 th Sept November Advertising Booking Deadline – 26th Sept Editorial Copy Deadline – 26th Sept Advertising Material Deadline - 30 th Sept On Sale Date – 20 th Oct December Advertising Booking Deadline – 25th Oct Editorial Copy Deadline – 25th Oct Advertising Material Deadline - 1s Nov On Sale Date – 21th Nov

Become a 'member or

sponsor' of WARTA and

receive 25% discount on

all advertising in WA

Transport Magazine

About Membership with WARTA

As a not-for-profit, member based industry association and Registered Training organisation; The Western Australian Road Transport Association offers its members access to a number of unique services and discounts, as well as information and advice relevant to their operations. If you are a part of the road transport, logistics or passenger service industry then we invite you to join our Association.

Divisions of Membership

WARTA currently provides membership under the Freight, BusWA - Tour & Charter, BusWA - School

Bus and Pilot divisions.

Become A Supporter

If you are interested in establishing a mutually beneficial arrangement with WARTA and support WA’s Road Transport Industry why not become one of our supporters. Depending on the level of sponsorship you are interested in we offer our supporters numerous opportunities for contact with our members, event naming rights and more.

The Benefits of Becoming a Supporter

WARTA endeavors to do the following for our supporters, ensuring a meaningful relationship which benefits all parties involved, including our members. * Provides its supporters with up to date information on current issues and challenges affecting the road transport industry. * Aims to add value to your brand by increasing your company’s profile within the industry and linking your organisation to new business markets and networks. * Promotes your business and associated products and services through the many industry functions and events our association is involved in, ie; industry awards, charity golf days, industry meetings and workshops. * Provides reinforcement of your brand and promotion of your associated products and services through WARTA communication materials, including the association’s regular communiqués, website and direct mail-outs.

To request a membership application or information on sponsorship please contact

WARTA on 08 9355 3022 or email reception@warta.com.au and put WA Transport

magazine Referral in the Subject Line

EDITORIAL WATM’s editorial content is non-commercial. First preference to any product editorial will always go to our advertisers and readers. Press releases are welcomed, however, will be accepted only if newsworthy and benefit to readers. If you wish to run an advertorial please visit the Advertising Rates page or Features Planner of this Media Kit. We listen to our readership and deliver the Information they want and need such as the latest Main Roads HVO rules and regulation changes, expert information such as how to Win Contracts, C&E, Dangerous Goods Transport, Curfews, Permits, Safety, Industrial Relations and many articles that will assist our Reader’s in improving their businesses and bottom their line. Human interest plays an important part of WATM and we acknowledge the people from Western Australia who make a difference to our industries. Our columnists are some of the ‘best read’ pages in the magazine and include Ian King CEO of WARTA, Rural and Livestock Association, Owner Driver’s Peter Swift, Ray Pratt and Vince Ziino, transport company owner Carol Messenger and our own Minister for Transport Dean Nalder who answers WATM’s readers’ questions each edition.

Special Publications

Each year ‘special editions’ of WA Transport

Magazine are produced to alert readers and

inform them of new product releases for

events such as Dowerin Field Day, Goldfields Mining Expo and

importantly the Perth Truck & Trailer Show. As a lead up to

these events we offer special editorial/advertising packages so

you may attract the right people to you exhibits on the day.

Anniversary, new premises, new product release

- Be the main company profile in WATM

A WATM Company Profile is the most cost-effective and high impact form of marketing you can undertake. Your profile is supported by your suppliers who receive many viable incentives to align their products alongside their most valuable client and reach 12,000 plus potential new business leads in their target market in the process. There is no cost to you. We pay for your story to be professionally written. You drive the content and sign off on the finished article, which once published in WATM can then be used on your www or point of sales literature.

Want to really make an impact? Ask about having the front cover of WA Transport Magazine in the

edition you are being profiled in.

Advertising Features

As of 2016 WA Transport Magazine will commence running 'one' dedicated advertising Feature per edition. The 'main' emphasis of these features will be to show case 'time and money saving products and services' that add productivity and benefit the bottom line of WA Transport Magazine readers. All participants of Advertising Features will receive a 25% discount on your advertising spot (see x 11 on Rates) PLUS a corresponding editorial. Editorial must be supplied along with a 'high resolution' jpeg image (see deadlines). We will do our best to place editorials close to advertisements and every care will be taken in placement of both editorial and advertising in relation to your competitors.

2016 Features March 2016 - Hydraulics

April 2016 - Towing Services & Terminal Trucks

May 2016 - Trailers & Components June 2016 - Buses July 2016 - Container Services August 2016 - Hire and Rental Sept 2016 - Panel and Paint

October 2016 - Trailers & Components

November 2016 - Refrigerated & Cooling

December 2016 - Buses Jan/Feb 2017 - ROPS & FOPS

If you have a product/service not meeting the above planner or have a feature suggestion , please email:

karen@angrychicken.com.au

Quarter page Advertisement Will receive a half page editorial (350 words plus image) Half page Advertisement Will receive a full page editorial (600 words plus one image) Full page Advertisement Will receive 1 1/2 pages of editorial (800 words plus two images) Double page Advertisement Will receive a double page of editorial (1200 words plus three images)

I know how to tie a load down and restrain it safely, follow the road rules and think about the safety of others, however, I do not want to be glued to a computer to be looking out for changes to regulations on the internet. That is a beauty of having our own West Australian magazine - WA Transport. It is delivered straight to my mail box, so entails no more than just a walk down the driveway to get it, and within is all the relative and important information I need in 'layman's terms'. That's what I want, something that is easy to understand that's straight to the point. Peter Swift Owner Operator - Western Australia

From his 'Hornet's Nest' Column - Jan 2016

ABOUT THE PUBLISHER

The WA Transport Magazine (WATM) is

a West Australian owned and run

business.

The publisher of WATM – Karen-

Maree’ Kaye has 30 years publishing

experience and has been the driving force

behind WATM since the late 1990’s.

This unique publication holds the highest

penetration to the transport sectors of WA

than any other medium known and its

popularity amongst reader’s lies in the fact

that it holds only relevant information and

gives industry a voice.

This helps WA operators get their message

heard by bureaucracy and other industries

they work with.

WA Transport Magazine is of a very high

quality in not only content but also design

and print. Environmental practices in all

areas are of the highest available.

Karen is very hands on and deals directly

with everyone from the readers to the

advertisers of the magazine through to the

writers and creative.

This personal approach gives a high level of

customer focus and attention.

“From my experience readers relate best to

information that it not only local, but

relevant. Many of WATM’s writers are

people who actually ‘do the job’. They know

what they are talking about.

“This ensures that the magazine is read

from cover to cover which in turn benefits

all the advertisers,” says Karen.

Karen was presented in 2000 with the

Livestock Transporters Associations

President’s Award for outstanding

industry contribution. In 2002 and

2011 she was a finalist for the WA Road

Transport Associations Woman of the

Pictured above: Karen-Maree’ Kaye with

one of her beloved Friesian horses

year award as well as winning this

award in 2006. In 2012, Karen was

inducted into the National Transport

Hall of Fame for her contribution to the

transport sector. As well as publishing

WA Transport Magazine, she has

produced a national safety publication

that gives the distances of all facilities

on regional roads throughout Australia

called On the Road - Trucks.

CONTACT Karen-Maree’ Kaye

Angry Chicken Publishing Pty Ltd

PO Box 1387, Morley WA 6943 Tel 08

9296 4488· Fax 08 9296 0388

Mob: 0430 153 273

Email: karen@angrychicken.com.au ·

ABN 35 486 530 095

www.angrychicken.com.au