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A primary care perspective MEDIA KIT 2016-2017

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Page 1: MEDIA KIT 2016-2017 - Taylor & · PDF fileprint advertising: rates & discounts 1 6 12 24 48 52 72 96 104 120 b&w full page $7,770 $7,459 $7,144 $6,932 $6,498 $6,445 $6,401 $6,352 $6,298

A primary care perspective

MEDIA KIT 2016-2017

Page 2: MEDIA KIT 2016-2017 - Taylor & · PDF fileprint advertising: rates & discounts 1 6 12 24 48 52 72 96 104 120 b&w full page $7,770 $7,459 $7,144 $6,932 $6,498 $6,445 $6,401 $6,352 $6,298

Postgraduate Medicine is a rapid peer-reviewed medical journal published for physicians specializing in Internal Medicine or Family Medicine. Established in 1947 by Charles Mayo, MD, Postgraduate Medicine is a peer-to-peer method of communicating the latest research to aid primary care physicians when making treatment decisions.

Our mission is to provide relevant, practical, and authoritative medical information to help physicians solve clinical problems and improve patient care. With contributions from leading physicians and researchers from around the world, Postgraduate Medicine provides a cutting-edge perspective on the most recent developments across many medical specialties.

In our 70th year we are extending the circulation to allow 50,000 selected practitioners across the US to benefit from Postgraduate Medicine for free.

Postgraduate Medicine contains original research, academic review articles, health outcomes articles, and editorials to assist practicing physicians in decision making by including the latest techniques and treatment options for treating their patients. Each issue contains a themed “Clinical Focus” section and a non-themed “Clinical Features” section. Our upcoming themes are as follows:

CLINICAL FOCUS ISSUE

Allergies, Autoimmune Diseases and Immunizations Issue 6, 2016

Neurological and Psychiatric Disorders Issue 7, 2016

Cardiometabolic Conditions Issue 8, 2016

Pain Management Issue 1, 2017

Cardiovascular Disease Issue 2, 2017

Gastroenterology, Hepatology & Nephrology Issue 3, 2017

Diabetes Issue 4, 2017

Pulmonary & Respiratory Conditions Issue 5, 2017

Clinical Immunology & Infectious Diseases Issue 6, 2017

Neurological & Psychiatric Disorders Issue 7, 2017

Cardiometabolic Conditions Issue 8, 2017

Postgraduate Medicine

SPECIAL EDITIONSPAINWeek Selected abstracts distributed to delegates.

Cardiometabolic Health Congress Supplement of articles distributed at the 11th annual conference in Boston.

PEER REVIEWAll articles are reviewed by at least 2 to 3 experts within the primary field of the article.

Page 3: MEDIA KIT 2016-2017 - Taylor & · PDF fileprint advertising: rates & discounts 1 6 12 24 48 52 72 96 104 120 b&w full page $7,770 $7,459 $7,144 $6,932 $6,498 $6,445 $6,401 $6,352 $6,298

PRINT ADVERTISING: RATES & DISCOUNTS

1 6 12 24 48 52 72 96 104 120

B&W Full page $7,770 $7,459 $7,144 $6,932 $6,498 $6,445 $6,401 $6,352 $6,298 $6,262

1/2 page $5,439 $5,221 $5,001 $4,853 $4,549 $4,512 $4,481 $4,446 $4,409 $4,383

1/4 page $3,885 $3,730 $3,572 $3,466 $3,249 $3,223 $3,200 $3,176 $3,149 $3,131

COLOR Full page $10,878 $10,443 $10,001 $9,705 $9,097 $9,023 $8,961 $8,893 $8,818 $8,767

1/2 page $7,615 $7,310 $7,001 $6,794 $6,368 $6,316 $6,273 $6,225 $6,172 $6,137

1/4 page $5,439 $5,221 $5,001 $4,853 $4,549 $4,512 $4,481 $4,446 $4,409 $4,383

PRESCRIBING INFORMATIONAdvertisers with more than two prescribing information pages qualify for a 50% discount to the black and white rate for the 3rd and all additional prescribing information pages.

COVER POSITIONSSold annually to individual advertisers, inside front cover, inside back cover, and outside back cover positions are offered at the start of the calendar year. Renewals are offered to the previous year’s advertiser first. If the advertiser declines the option, it is then offered to the next advertiser on the waiting list. An advertiser can join the waiting list at any point during the year. Invoicing of these pages will take place during the publication month.

SPECIAL ISSUESWork with the editorial team to create a clinical focus of existing articles which will be distributed to the Postgraduate Medicine audience with your branding on the cover positions.

SPECIALIZED ADVERTISINGGatefolds, belly-bands, and other non-standard advertising opportunities are available on request.

Page 4: MEDIA KIT 2016-2017 - Taylor & · PDF fileprint advertising: rates & discounts 1 6 12 24 48 52 72 96 104 120 b&w full page $7,770 $7,459 $7,144 $6,932 $6,498 $6,445 $6,401 $6,352 $6,298

LOOSE INSERTS

1 2 3 4 5 6 7 8

2 PAGE $15,540 $15,152 $14,763 $14,375 $13,986 $13,598 $13,209 $12,821

4 PAGE $31,080 $30,303 $29,526 $28,749 $27,972 $27,195 $26,418 $25,641

6 PAGE $46,620 $45,455 $44,289 $43,124 $41,958 $40,793 $39,627 $38,462

8 PAGE $62,160 $60,606 $59,052 $57,498 $55,944 $54,390 $52,836 $51,282

10 PAGE $77,700 $75,758 $73,815 $71,873 $69,930 $67,988 $66,045 $64,103

12 PAGE $93,240 $90,909 $88,578 $86,247 $83,916 $81,585 $79,254 $76,923

REPRINTS / EPRINTS Reprints are a basic necessity for medical meetings, conferences, and exhibit booths. They are a valuable tool for direct mail, press kits, sales force education, sales calls, leave behinds, new product launches, formulary kits, and much more. They are a welcome educational service to physicians, nurses, pharmacists, and other health care providers. Reprints/ePrints help your sales force speak to clinicians with knowledge and relevance. We can also recommend related articles to create a comprehensive review package for your customers. Reprints of articles and custom reprints are available.

Email: [email protected]

TIP-ONS Tip-ons create a lot of attention for your marketing message, product, and/or sample.

Tip-ons are available on the front cover of the journal through a temporary fastening.

Postgraduate Medicine can help to print your message.

Email: [email protected]

Page 5: MEDIA KIT 2016-2017 - Taylor & · PDF fileprint advertising: rates & discounts 1 6 12 24 48 52 72 96 104 120 b&w full page $7,770 $7,459 $7,144 $6,932 $6,498 $6,445 $6,401 $6,352 $6,298

DEMOGRAPHIC SELECTION CRITERIA

CIRCULATIONControlled circulation 50,000 AMA members specializing in Family Practice or Internal Medicine, in the United States of America.

Paid for subscriptions Available to those individuals or organizations which do not qualify for the above.

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AL120

AZ934

AR428

CA6007

CO841

CT677

DC148

FL3422

DE139

GA1195

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IL2101

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KY601

LA603

MA1386

MD1036

ME319

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MN1084

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MS337

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NC1424

ND116

NE305

NH249

NJ1454

NM279

NV393

NY2962

OH2054

OK569

OR763

PA2232

RI206

SC687

SD153

TN944

TX3506

UT318 VA

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VT119

WA1145

WI977

WV310

WY87

Page 6: MEDIA KIT 2016-2017 - Taylor & · PDF fileprint advertising: rates & discounts 1 6 12 24 48 52 72 96 104 120 b&w full page $7,770 $7,459 $7,144 $6,932 $6,498 $6,445 $6,401 $6,352 $6,298

BOOKING DEADLINE MATERIAL DEADLINE INSERTS DEADLINE MAILED DATE

ISSUE 6, 2016 24th June 1st July 8th July 15th August

ISSUE 7, 2016 25th July 1st August 8th August 15th September

ISSUE 8, 2016 23rd September 30th September 7th October 15th November

ISSUE 1, 2017 24th November 1st December 8th December 13th January

ISSUE 2, 2017 25th January 1st February 8th February 15th March

ISSUE 3, 2017 22nd February 1st March 8th March 14th April

ISSUE 4, 2017 24th March 31st March 7th April 15th May

ISSUE 5, 2017 24th April 1st May 8th May 15th June

ISSUE 6, 2017 24th June 30th June 7th July 15th August

ISSUE 7, 2017 25th July 1st August 8th August 15th September

ISSUE 8, 2017 22nd September 29th September 6th October 15th November

GENERAL INFORMATIONAdvertisements are subject to the approval of the Publisher, and are accepted provided they are in line with the FDA guidance for drug advertising to clinicians. The law requires that advertisements for prescription drugs must be accurate and cannot be misleading.

In consideration of the acceptance and subsequent publication of the advertisement, the agency and the advertiser must, in regard to the contents of the advertisement, indemnify the Publisher in full against all loss, damages, injury, costs and expenses (including legal and other professional fees and expenses) awarded against or incurred or paid by the Publisher as a result of the publication of the contents of the advertisement.

Advertisements that resemble editorial material or the publication’s editorial format will carry the word “advertisement” in at least 10-point type at the top or bottom.

Run-of-book cancellations are accepted in writing up to one week prior to the official date for reserving space without penalty, unless otherwise stated. Penalty is applied in all other situations and is assessed as administrative and production charges incurred by the Publisher.

Schedule

ADVERTISING OFFICE Roger Massey, Business Development Manager – AdvertisingTel: 1-888-238-1639 (toll free)Email: [email protected]

EDITORIAL OFFICEJonathan Patience, Managing EditorEmail: [email protected]