1Media Kit 2014

T ITLE

MEDIA KIT 2015

2Media Kit 2014

T ITLEOUR CONTENT

Our ultimate goal is to simplify the process of developing, producing and seeding content

for advertisers, while making it a more rewarding and relevant experience for the consumer.

Our engaging content includes:

+ CONTENT SYNDICATION THAT YOU CAN OWN, USE & SHARE

BRANDED CONTENT

EXPERT INSIGHTS

HOW TO VIDEOS INTERVIEWS

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OUR EXPERTISE

As a custom production house we can help you with:

ONLINE EDITORIAL

Written by selected lifestyle and industry experts

VIDEO PRODUCTION

Custom video production for any platform or device

CAMPAIGN INTEGRATION

360 degree multi-platform campaign development from creative concepts to design and execution

CONTENT SYNDICATION

Content developed for your own platforms and devices. OWN, USE and SHARE video or editorial content developed by a team of lifestyle experts. Available for various levels of

customization and exclusivity

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OUR REACH

Social Media Footprint Across Facebook, Twitter, Instagram and YouTube

Australian based unique browsers every month on

thecarousel.com

Impressions on browser screens per Month

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OUR DEMOGRAPHIC

CORE DEMOGRAPHIC, WOMEN AGED 25–55.

18–24

Google Analytics September 2015Proportion of femalesProportion of males

0%

10%

20%

30%

40%

25–34 35–44 45–54 55–64 65+

Our Demographic

• Monthly unique browsers 145,000

• Monthly page impressions 450,000

• Email database 4500

• Core demographic, women aged 25-55

• Social Media Footprint: 850,000

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ADVERTIS ING OPPORTUNIT IES

RUN OF SITE TAKEOVER

Display media campaign as ROS

across all 7 content pillars.

Campaign includes:

• Run of site clickable skin

• Leaderboard (728 x 90 or 1080 x 90)

• MREC (300 x 250)

Mobile, iPad and custom

ad options available

Rate Card Value: $10,000Rate Offered: $5,000

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HOME PAGE TAKEOVER

Display media campaign as ROS

across all 7 content pillars.

Campaign includes:

• Run of site clickable skin

• Leaderboard (728 x 90 or 1080 x 90)

• MREC (300 x 250)

Mobile, iPad and custom

ad options available

Rate Card Value 1 week: $2,000Rate Card Offered 1 week: $1,500

ADVERTIS ING OPPORTUNIT IES

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CONTENT PILLAR TAKEOVER

Campaign offering takeover of nominated content pillar:

Fashion, Beauty, Health, Food, Home, Parenting or Travel

Campaign to include:

• Clickable skin across pillar

• Leaderboard (728 x 90 or 1080 x 90)

• MREC (300 x 250)

• 1 x eDM newsletter mention

• 1 x social mention

Bespoke Content:

The Carousel can create bespoke branded

content to enhance brand integration –

additional production charges apply

Rate Card Value: $6,000Rate Offered: $3,000

ADVERTIS ING OPPORTUNIT IES

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ROS DISPLAY ADVERTISING

Host a display media campaign as ROS (run of

site across all 7 verticals or vertical targeted)

Campaign includes:

• Leaderboard (728 x 90 or 1080 x 90)

• MREC (300 x 250)

Rate Card Value 4 weeks: $20,000Rate Card Offered 4 weeks: $10,000

Leaderboard MREC

ADVERTIS ING OPPORTUNIT IES

Rate Card Value 8 weeks: $36,000Rate Card Offered 8 weeks: $18,000

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SPONSORED FEATURE

Branded Editorial/ Video Content

Description Spec Qty Rate

1 x PTC in studio; WITH TALENT scripted, filmed and edited

2–3 min 1 POA

5 POA

Vines content for Social media

15 sec only POA

ADVERTIS ING OPPORTUNIT IES

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EXPERT TRIAL TEAM

Expert team available

for product trials and

reviews across all content

pillars: Fashion, Beauty,

Health, Food, parenting,

Home and Travel

Experts to be

promoted via:

• Online Editorial

• eDM

• Social Media

Rate Card Value: $4,000Rate Offered: $2,000

ADVERTIS ING OPPORTUNIT IES

Beauty Editor

IANTHA YU

ALL AREAS

Lifestyle Editor

FRANKI HOBSON

ALL AREAS

Contributing Beauty Editor

STEPHANIE DARLING

BEAUTY

Managing Editor

YVETTE LE GREW

ALL AREAS

Online Producer

ANNABELLE OAYDA

ALL AREAS

Beauty Editor

GLENN NUTLEY

BEAUTY

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Solus Edm

Exclusive stand-alone eDM with

tailored branded content

Sponsored Newsletter

Hero tile (600 x 220)

Plus text copy

Rate Card Value: $1,000Offered Rate: $500

Rate Card Value: $2,000Offered Rate: $1,000

ADVERTIS ING OPPORTUNIT IES

SPONSORED NEWSLETTER AND SOLUS EDM

Currently 5,500+ subscribers

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INTEGRATED OPPORTUNITIES

ADVERTIS ING OPPORTUNIT IES

Rate: Added Value for campaign

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T ITLEADVERTIS ING OPPORTUNIT IES

PROMOTION ON SOCIAL MEDIA

Social media total footprint: 850,000

Rate: Added Value for campaign

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SPECS

Leaderboard

728 x 90 or 1080 x 90 Desktop

468 x 60 iPad

320 x 50 Mobile

MREC

300 x 250 Desktop

300 x 250 iPad

X-Large Rectangle

650 x 300 Desktop

300 x 250 iPad and Mobile

Banner Ad (displays on article pages only)

468 x 60 Desktop and iPad

320 x 50 Mobile

*All dimensions displayed in width to height pixels

Leaderboard 320 x 50

Banner Ad 320 x 50

X-Large

Rectangle 300 x 250

Leaderboard 468 x 60

MREC 300 x 250

X-Large Rectangle

300 x 250

Banner Ad 468 x 60

Leaderboard 728 x 90 or 1080 x 90

MREC 300 x 250

X-Large Rectangle

650 x 300

Banner Ad 468 x 60

ADVERTIS ING OPPORTUNIT IES

16Media Kit 2014

CONTACTS

ADVERTISING ENQUIRIES:

CEO Mobile: 0408651219 Office: 0299533636 Email: robyn@thecarousel.com

ROBYN FOYSTER