2013media kit

media kit 2013

our brand

Erin McLaughLineditor-in-chief

Style at Home is the number one subscribed-to home decor book in Canada, delivering beautiful interiors from across the country. The content is inspiring and accessible, and features the latest trends and hottest products. Our editor, Erin McLaughlin, our in-house team of designers and our string of contributors from coast to coast, have built a brand that subscribers have crowned as the authority in Canadian decor.

media kit 2013

She’s a stylish woman who is brand conscious when it comes to fashions for herself and her home.

She’s constantly seeking new ideas for inspiration and shopping is one of her favourite pastimes.

She’s a mom who wants the best for herself and her family.

Circulation: 230,041Readership: 1,502,00081% Female and 19% Male readersAverage Age: 44Average HHI: $101,05486% of readers own their own home

our rEadEr

The Style at Home reader is an affluent homeowner who wants the latest for herself and her home. She’s not afraid to mix the high with the low and has the budget to do it well.

SouRce: Fall 2012 PMB

media kit 2013

The avEragE vaLuE oF The ReadeR’S hoMe iS $358,960, 16% higheR Than The canadian aveRage, and higheR Than any oTheR canadian decoR Magazine.

55% are more likely to add an addition to their home

65% made home improvements to their residential or vacation home within the past 2 years

49% have remodeled or decorated

58% have purchased paint or stain

45% love to spend time looking at household decorating ideas

our readers are more likely to have installed new flooring/carpeting and window treatments in the past two years

Average amount spent on home improvements within the past two years is $13,695

hoME & dEcorStyle at Home readers tend to remodel bathrooms, kitchens, family rooms, basements and attics.

media kit 2013

bEauTY + FaShionThE Style at Home rEadEr iS aS STYLiSh aS hEr hoME and She TakeS gReaT PRide in SPending a conSideRaBle aMounT on heR BeauTy needS.

indEx Spent $1,000+ on women’s clothing in the past year 240

Tries to keep abreast of changes in style and fashion 146

Purchased makeup in the past month 188

use nail care/polish products within the past 7 days 182

Bought face and body skin care in the last month 141

likes to change appearance with cosmetics 176

“The connection between decor and fashion is undeniable – one inspires the other”

Erin McLaughLin | editor-in-chief

media kit 2013

67% PuT an exTRa eFFoRT inTo EnTErTaining and prEparing For FaMiLY cELEbraTionS

80% of readers are the principal grocery shopper

56% have baked from scratch and have done so in the past year

52% entertain at home on a regular basis

40% drank wine in the past week

64% believe that their overall good health depends on eating well

Food + drinKStyle at Home readers are as food conscious as they are decor focused. It remains a strong editorial pillar in our pages year after year for good reason.

media kit 2013

auToMoTivE

ouR ReadeRS will SpEnd MorE Than ThE avEragE canadian on TheiR nexT vehicle.

1 in 5 readers agree if given the choice they would choose a full size/luxury vehicle

Style at Home readers are 47% more likely to spend $50,000+ on their vehicle

Over half of readers own 2+ cars in the household

61% are the principal driver

26% use their cars for vacations and road trips within canada – 3+ trips by car

“Advertising is based on one thing: happiness”

don drapEr | sterling cooper

Style at Home readers care about the car they drive. Their auto choices are strongly aligned with their passion for decor and style.

media kit 2013

avEragE houSEhoLd incoME iS $101,054 coMPaRed To The canadian aveRage oF $80,483.

86% of readers own their own home at a value of $358,960, higher than the canadian average of $310,499

37% used financial planning in the past year

52% currently have a loan or line of credit

50% have RRSPs

73% have credit cards

35% have taken steps to ensure they have sufficient income for retirement.

FinancEStyle at Home readers are more affluent than the average Canadian, and finance is an important topic when it comes to home decor and renovation. They invest in their homes and they invest in savings and securities.

media kit 2013

agE

18-49

25-54

35-49

35-64

Average Age

houSEhoLd incoME

hhi $50,000+

hhi $75,000+

hhi $100,000+

hhi $125,000+

hhi $150,000+

Average hhi

EducaTion / occupaTion

BA+

Mope

(000)

904

978

581

1,000

44

1205

971

681

425

254

$101,054

544

444

%

60%

65%

39%

67%

80%

65%

45%

28%

17%

36%

30%

indEx

115

133

153

137

122

144

154

166

166

172

153

gEndEr

female

1214

81%

160 Source: PMB 2012 Fall 2-year Readership and Product database

rEadEr SuMMarY

rEgion

Maritimes

Quebec

ontario

Manitoba/saskatchewan

Alberta

British columbia

toronto

Vancouver

calgary

community size 100M+

hoMEownErS

own a Vacation home

Average Value of home

FaMiLY STaTuS

principal grocery shopper

Kids Under 18 in the home

(000)

79

102

782

145

192

203

402

104

54

1146

1285

146

$358,960

1208

679

%

5%

7%

52%

10%

13%

14%

27%

7%

4%

76%

86%

10%

80%

45%

indEx

76

29

134

147

119

100

160

97

99

109

112

131

125

113

media kit 2013

in every issueEdiTor’S pagE letter from the editor.

STYLE nEwS The hottest decorating items and trend-focused accessories.

high & Low where to splurge and save on the season’s hottest looks.

doLLarS & SEnSE our resident renovator Scott Mcgillivray tells us where to save and where to splurge.

chriSTinE’S noTEbooK contributing design editor christine hanlon continues her series of guides to decorating.

dESSErT oF ThE MonTh our quick and easy meal finale from style and food editor Tara Ballantyne.

Food + drinKS In the Kitchen | our exclusive recipes complete with table setting ideas and entertaining tips.

on the Side | Beautiful presentation ideas, including floral arrangements and decorative elements.

wine pairings | wine suggestions to match our recipes.

EdiToriaL FEaTurES

media kit 2013

JanuarY i NEW YEAR, NEW LOOK get the look of the hottest design trends of the year with our stylish, attainable finds.

FEbruarY i KITCHENS what's new in kitchen design, and new twists on the classic styles you love.

March i SMALL SPACES decorating bijou spaces with style and personality.

apriL i COLOUR YOU CAN LIVE WITH live with the shades you love!

MaY i OUTDOOR LIVING great terraces, luxurious lounges, best outdoor furniture that make the grade.

JunE i DECORATING FOR EVERY BUDGET we give readers all the tips and tricks they need to pull their homes together.

JuLY i THE WHITE ISSUE get outside and relax in perfect summer style with spectacular homes both urban and rural. Bonus: outdoor entertaining essentials.

auguST i COTTAGE STYLE coastal style, painted pieces, whitewashed rooms; the homes in this issue focus on the hallmarks of cottage style with a globe-trotting/anthropologie vibe.

SEpTEMbEr i BATHROOMS/LIVING WITH NEUTRALS creating the bathroom of your dreams, with the latest fixtures, surfaces, accessories and linens.

ocTobEr i FALL DECORATING use the last warm days to bring new life to your rooms with great autumn decor. + ideas for renos

novEMbEr i HOME FOR THE HOLIDAYS The focus is on crafts and gift-giving this issue, with easy ways to decorate. + our annual gift guide

dEcEMbEr i CELEBRATE WITH STYLE create the look you love with our inspiring houses decorated for the festive season.

EdiToriaL caLEndar

media kit 2013

SpEciaL iSSuES

before

The editors of Style at Home identify upcoming consumer trends and produce special interest issues each year. These perfect bound, content-rich special editions are sold on newsstand and are designed to be an excellent source of reference that our readers can turn to for years to come.

100+ dESignEr SEcrETS i SPRING in this special issue you will find the latest designer secrets, design solutions from the pros, best paint colours for every room and no fail designer palettes. cLoSing: april 8, 2013 on SaLE: May 21, 2013

SEaSonaL EnTErTaining BOOKAzINE i SUMMER This spectacular bookazine uses full-page inspirational photography and spectacular recipes to help readers entertain beautifully throughout the year. Seasonal sections provide decorating advice, tabletop ideas, colour palettes and stunning entertaining ideas, from a casual party to a formal event. cLoSing: July 8, 2013 on SaLE: august 19, 2013

KiTchEn + baTh i FALL Style at Home will showcase a large variety of new or renovated kitchens and baths, which will give readers the confidence to begin remodelling their homes. includes inspirational photos, floor plans, the latest news and products and a special budget section. cLoSing: Sept 9, 2013 on SaLE: oct 21, 2013

Full page, four colour $6,788 gross, $5,770 netSiPs/Bookazines are sold on newsstand only.

NATIONAL SIP RATES 2013

media kit 2013

total reach 1.5 million

4 coLour 1-4x 5-8x 9-12x

full page $18,305 $17,750 $17,205

2/3 page $15,740 $15,270 $14,795

guide page $14,640 $14,205 $13,765

1/2 page $13,730 $13,320 $12,905

1/3 page $10,070 $9,765 $9,460

DPS $34,780 $33,735 $32,685

1/2 DPS $22,880 $22,190 $21,505

IFCS $41,730 $40,480 $39,225

IBC $21,965 $21,305 $20,645

OBC $23,795 $23,080 $22,3650

naTionaL raTES 2013

“We’re here to inspire and empower readers to decorate their

homes in a way that reflects their own personal style”

Erin McLaughLin | editor-in-chief

media kit 2013

eastern edition (ontario, Quebec, new Brunswick, P.e.i., newfoundland, nova Scotia) Total Reach: 962,000

western edition (B.c., alberta, Saskatchewan, Manitoba, northwest Territories, nunavut) Total Reach: 540,000

4 coLour 1-4x 5-8x 9-12x

full page $10,980 $10,650 $10,320

2/3 page $9,445 $9,160 $8,880

guide page $8,785 $8,525 $8,260

1/2 page $8,235 $7,990 $7,740

1/3 page $6,040 $5,860 $5,675

DPS $20,870 $20,240 $19,610

1/2 DPS $13,730 $13,320 $12,905

4 coLour 1-4x 5-8x 9-12x

full page $14,640 $14,205 $13,765

2/3 page $12,590 $12,215 $11,835

guide page $11,710 $11,360 $11,010

1/2 page $10,980 $10,650 $10,320

1/3 page $8,055 $7,815 $7,570

DPS $27,820 $26,985 $26,150

1/2 DPS $18,305 $17,750 $17,205

rEgionaL raTES 2013

media kit 2013

iSSuE SpacE cLoSE MaTEriaL duE inSErTS duE iMpacT nEwSSTand

January november 8 november 12 november 16 november 27 december 10

February november 29 december 3 december 7 december 18 January 7

March January 3 January 7 January 11 January 22 february 4

april January 31 february 4 february 19 february 26 March 4

May february 28 March 4 March 8 March 19 April 1

June March 28 April 1 April 5 April 16 April 29

Sip #1 April 8 April 15 April 26 May 20

July May 2 May 6 May 10 May 21 June 3

august May 30 June 3 June 7 June 18 July 1

September June 27 July 2 July 5 July 16 July 29

Sip #2 July 8 July 15 July 26 August 19

october August 1 August 6 August 9 August 20 september 2

Sip #3 september 9 september 16 september 27 october 21

november August 29 september 3 september 6 september 17 september 30

december october 3 october 7 october 11 october 22 november 4

cLoSing daTES 2013

media kit 2013producTion SpEcS

mechanical requirements

METHOD OF PRODUCTION•Style at Home is printed by high-speed web offset at

a resolution of 300 dpi/150 lpi, and is perfect bound.• Folding and trimming are subject to variation.• Please adhere to the live area specifications as

stated above.• Text type should be a minimum of 8 pt. Reverse type less

than 12 pt. is not suitable for reproduction. Style at home is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type.• uRc (295% max.) and black (95% max.).• all ads with bleed must have 1/8" bleed on all four sides.

crop/registration marks should have an offset of 1/4" (18 pts.) beyond trim.

advErTiSing uniT LivE arEa TriM SizE bLEEd SizE

double page spread 17.5" x 10.3125" 18" x 10.8125" 18.25" x 11.0625"

full page 8.5" x 10.3125" 9" x 10.8125" 9.25" x 11.0625"

2/3 vertical 5.375" x 10.3125" 5.875" x 10.8125" 6.125" x 11.0625"

1/2 horizontal spread 17.5" x 4.875" 18" x 5.375" 18.25" x 5.625"

1/2 horizontal 8.5" x 4.875" 9" x 5.375" 9.25" x 5.625"

guide/digest page 5.375" x 6.625" 5.875" x 7.125" 6.125" x 7.375"

1/3 vertical 2.5" x 10.3125" 3" x 10.8125" 3.25" x 11.0625"

1/3 square 5.375" x 4.875" 5.875" x 5.375" 6.125" x 5.625"

1/3 horizontal 8.5" x 3" 9" x 3.5" 9.25" x 3.75"

2/3 horizontal 8.5" x 6.625" 9" x 7.125" 9.25" x 7.375"

1/2 vertical 4" x 10.3125" 4.5" x 10.8125" 4.75" x 11.0625"

1/6 vertical embedded 2.625" x 4.75"

media kit 2013

METHOD OF PRODUCTIONTo ensure proper control and insertion of supplied inserts, the following procedures must be strictly adhered to when shipping inserts to Transcontinental – owen Sound division.

RECEIVING APPOINTMENTBefore shipping any material to the owen Sound Plant, an appointment must be made at least 24 hours in advance through the receiver: Tel: 519-371-5171, ext. 372 The receiver can be contacted between 8 a.m. and 4:30 p.m. Monday through Friday. weekend deliveries can be set up in advance. deliveries are to be made no later than 5 working days and no sooner than 10 working days prior to the insertion date. weeks that contain a statutory holiday will advance all delivery deadlines by a minimum of 24 hours. due to space constraints, only quantities necessary for the current issue can be accepted. Please do not send in more than one issue's worth.

BILL OF LADING INFORMATION1) name of the insert or code.2) date and/or month of the insert.3) actual name of the public-ation that the insert is in.4) number of pieces, skids and/or cartons on the truck or trailer. when more than one trailer is used, the last bill should be marked Final.5) Total number of copies on each truck and/or trailer being used.6) Ship to:

attn: ingrid bader Transcontinental RBw graphics, 2049 20th St. e.,owen Sound, ont., n4k 5R2

shipping + packaging

inSErTS

FOR OUT-OF-CANADA CUSTOMERS/SUPPLIERSout-of-canada customers need to supply a commercial invoice with their shipments; the carrier has to go through a broker in order to clear customs, so that information should be noted on the form. if you do not have a broker, you can use our broker affiliate. when sending small parcels overnight, please use Fedex, as they have their own broker to clear customs.

CARTONSwhen cartons are used, they should be fully packed and properly sealed. The weight per carton should not exceed 40 lbs. each carton label must display the name of the actual insert/issue/publication, the content quantity and the cSR contact. each carton must be labelled at both ends. each carton must contain the same number of copies, with the last carton being the balance. These requirements also apply to skids.

BANDING when banding skids, the bands should be tight, but not to the extent of damaging the insert being supplied. when skids are loaded on the trailer, they must not be double-decked.

BUNDLINGwe are only capable of working with logged signatures that are:1) no more than 36" in length.2) do not weigh more than 80 lbs. Please advise your supplier that our docks are 4' high, which is standard trailer height.

media kit 2013

TErMS + condiTionS1) This rate card is an integral part of the advertising agreement between the parties, and no other agreement shall be binding on Transcontinental unless stated in writing and signed by both parties.

2) Services provided by Transcontinental shall be paid in canadian dollars within the thirty (30) day period following the date of billing. notwithstanding the above, if the credit of the client or agency is not established to the entire satisfaction of Transcontinental, the cost of the said services must be paid in full prior to the publication of the advertisement. any delay in the payment of any amount will bear a 2% monthly interest rate.

3) in the case of non-payment, Transcontinental may terminate the contract at its discretion without any prior notice. if the contract is cancelled, the space used shall be billed and must be paid according to the rates in effect as indicated on the rate card at the time of cancellation, if the rates referred to in this contract are lower than those listed on the rate card.

4) Fees paid for artwork, layout, typesetting and any other work performed at the request of the client are to be paid by the client in addition to the rate indicated for advertising space. all taxes related to services provided in accordance with this contract must be paid to Transcontinental. additional cost will be

charged to the client for all material requiring corrections in order to respect our requirements.

5) Transcontinental shall not be bound by any other statement, condition of specification appearing upon any document or material presented if such documents do not conform to the practices and requirements of Transcontinental or if such documents are contrary to the clauses of this agreement and the rate card.

6) Transcontinental has the right, but not the obligation, to examine any advertising material submitted for publication in Style at Home.

7) The client or advertising agency accepts full responsibility for any advertisement published in Style at Home. The client or representative thereof must ensure that all advertising material published in these Transcontinental magazines or submitted to Transcontinental for publication conforms to the laws and bylaws effect in Quebec and canada, as well as the code of ethics applicable to the advertising business.

8) in the case of documents that contain names, photographs, and/or testimonials submitted for publication, the submission of these documents shall constitute the express acknowledgement by the client and the

advertising agency that: a. They have obtained the written consent of any individual involved in order to use his/her name, photo, and/or testimonial. b. The publication of these documents does not infringe upon any law.

9) The client must also ensure that the use of the inserts does not infringe upon any canada Post or any other legislation applicable to inserts.

10) notwithstanding the above, in the case of any error or omission by Transcontinental in the layout, typesetting or printing that has carried out, Transcontinental shall reimburse the client. Transcontinental shall be liable for the least cost of the space reserved or the space that included the error.

11) The client and the advertising agency are responsible for all the obligations referred to in this contract. The client and the advertising agency release Transcontinental from any responsibility regarding the advertisements published in Style at Home, and both the client and its representative agree to compensate Transcontinental in the case of damages, fines, penalties of advertising material in Style at Home.

12) Transcontinental shall in no way be held liable for the loss of revenue or profit or any other damage inflicted to the client or agency

as a result of the publication or non-publication of the advertising material.

13) all advertisements must be clearly identifiable as such. Those advertisements that, in the opinion of Transcontinental, too closely resemble editorial features in the magazine shall bear the mention “advertisement” at the top of the page in 12 pt. helvetica Regular font.

14) Transcontinental may at any time refuse to publish an advertisement, regardless of whether this advertisement has already been accepted or previously published, without prior notice to the client or advertising agency and without liability. if the client or agency refuses to supply another advertisement, Transcontinental may terminate the contract by serving a twenty-four (24) hour notice to the client or agency.

15) The client and advertising agency acting of behalf of the client shall be jointly and wholly responsible for the payment and the fulfilment of any other obligation indicated in any insertion order, or additional contracts signed by Transcontinental and advertising, as soon as one or the other of the two parties has signed such an agreement.

16) Transcontinental may terminate this contract at any time.

17) positioning guarantees will be deemed null and void if material is recieved after the due date.