Media Kit

Leverage social media to market your brand

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Réal Mahadeo Marketing Solution, Canada

LinkedIn | Internet | Toronto Area

Connections: 500+ |

Linkedinlabs.com

Our Mission. Connect the world’s professionals to make

them more productive and successful

5 0 1 Million Members

5+ Million Canadians

Managing their professional identity

Building business relationships

Sharing advice and finding answers

Researching people and companies

What are Professionals Doing on LinkedIn?

Marketing your brand in a professional

context

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Reputation Relevance Relationships

LinkedIn’s Unparalleled Targeting Capabilities

1. Profession

2. Gender

3. Title

4. Seniority

5. Age

6. Industry

7. Connection Size

8. Company Type

9. Company Size

10. Company Name

11. Geography

12. Group Targeting

13. Education

14. Language

15. Influence

Reach your audience through prominently placed, high impact ad units across LinkedIn

Ability to target users who are part of specific groups.

LinkedIn Contextual Targeting

• Multiple tabs to share content

• Include videos, tweets, blogs

• White paper downloads

• Targetable to all audiences

• Shareable

LinkedIn Shareable Content Ads

• New product launch

• Showcase multiple products

• Leverage existing pre-roll assets or video channel

• Showcase webcasts

• Pull in news feeds for contextual relevance

Expandable Video

Content Ad

LinkedIn Expandable Video Content Ads New optional format for video feeds

The benefits of Content Ads

with expandable player:

• Highlight video content

• Provide more information

about the videos

• More engagement options

Standard Content Ad

LinkedIn Partner Messages

Hand delivered message to member’s LinkedIn inbox with high visibility within inbox

• High visibility within inbox

• Maximum of one message per member each 60 days

• Only relevant messages allowed

• Precise targeting options

• Innate credibility as a partner

• Very targeted audience

• Specific title targeting

• Keyword targeting

• Company targeting

• Hard to reach audience

LinkedIn Partner Message Optional Modules

Highlight your company’s

products and services

Drive member

recommendations.

Enriched media targetable to

multiple audience sets

Generate awareness through

ongoing viral updates

A recommendation engine with professional context.

LinkedIn Company Pages

Attract your

audience • Content Ad

• Social Ads

• InMail

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Participate in the

conversation • Polls

• Group

• Company status updates

Question du sondage?

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Find professionals interested in

related business solutions

Facilitate conversation and

encourage interaction

Showcase your brand, your

products, and the expertise of

your people

Connect with Professional Communities