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Strategic Solutions for Today’s Planner

www.corporatemeetingsnetwork.ca

corporate meetings and eventsCM E&

2013 Print & OnlineMEDIA KIT

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Canada’s Premier Publication for Corporate Meeting, Travel & Incentive Professionals

GenerationNext

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Inside this issue:

September 2012


CONVENTION CENTRESAn Investment in Meetings

Today’s meeting planner faces more challenges than ever before. From marketing and sales to venue selection and event logistics, planners are looking for the strategies to help them deal with those challenges. For more meeting planners every day, those solutions can be found in Corporate Meetings and Events (CM&E) magazine.

Since our inception, CM&E has been providing corporate and independent meeting planners in Canada with the information they need to deliver events that support their strategic business goals. Our timely, relevant and in-depth coverage of the biggest industry issues reaches more than 16,000 internal, senior-level staff employed by Canada’s largest corporations who hold positions in meeting and event planning, marketing, sales, human resources management and executive administration. In addition, more than 4,000 independent and third-party meeting planners, event consultants, and trade show organizers from across Canada turn to CM&E to help them achieve their meeting goals.

Consulting with our respected Editorial Advisory Board and other experts representing the industry’s top professionals, CM&E is committed to delivering the content to help meeting planners strategize and execute any type of corporate event – from an executive retreat to an international conference.

CM&E will also continue to see the advent of several exciting new columns and departments, as well as expanded analysis of the Canadian events industry. Inside each issue of CM&E you’ll find coverage of a wide variety of industry-related topics, including:• An in-depth look at industry best practices in procurement, risk assessment, logistics and management• How to market your events using social media, branded communications and sponsorship programs• News and views on personal, professional and career development and education• A comprehensive report on the latest legislative issues from across Canada• The latest news and information on technology, virtual meetings and audio-visual equipment• Industry case studies to illustrate, inform and inspire• And much more

In four feature-packed issues every year, CM&E provides the comprehensive editorial content and robust advertising platform to have a meaningful impact on your audience. Through our ongoing dedication to offering strategic solutions for today’s planner, CM&E’s goal is to ensure that:• Meeting planners receive the most timely, relevant and useful information • Advertisers have the best vehicle to impact regional and national decision-makers• Our print and digital media products provide customized programs that are strategic, affordable and enduring.

In addition to our magazine, CM&E is also proud of our official website, www.corporatemeetingsnetwork.ca. The goal of our website is to allow Canadian meeting planners to connect with their own community and to promote the Canadian meetings market with the most practical advice and articles, in-depth checklists and industry updates. Beyond the web, our other supporting digital properties include video reports, e-Blasts and e-Newsletters.

An influential and trusted voice in Canada’s $75-billion meetings industry, CM&E believes that meetings are a critical component of every successful business. By focusing on the issues that impact on the success and delivery of corporate meetings, CM&E is ready to help take your business and career to the next level.

As always, please feel free to send us your comments, ideas and suggestions. We look forward to working with you and to bringing you the best in industry content and future advertising opportunities.

Ellen McManusPublisher, 416-512-8186 ext. 268Corporate Meetings & Events [email protected]

About Corporate Meetings & Events (CM&E) Magazine

corporatemeetingsnetwork.ca

The most comprehensive website for the meetings industry, Corporate Meetings Network, is the official online home of Corporate Meetings & Events magazine. The goal of our new industry portal is to promote the Canadian meetings industry and be the source for meeting planning information, services and suppliers.

Our new website allows Canadian meeting planners the chance to connect with their own community. Our goal is to promote the Canadian meeting market with the most practical advice, how-to tips, in-depth checklists and industry updates.

Corporate Meetings Network has been developed specifically to deliver timely and useful information across all areas of the corporate meetings industry. The content for the website focuses on four key areas: the corporate meeting community, event operations, people and profiles, and corporate travel and incentives. Topics include event budgeting, technology, marketing, sustainability, people and profiles, top five lists and much more.

Professionally-produced video reports feature real planners and industry experts providing useful tips and discussing the challenges facing the meetings industry today. Topics such as food trends, the event planner/supplier relationship, building audience engagement and discussions about the latest technologies will give today’s planner the tools and up-to-date information they require to do the job.

Inside CorporateMeetingsNetwork.ca resides a directory of corporate meetings industry venues and suppliers entitled the Meeting Venue & Supplier Network. This network lists major venues and suppliers in a comprehensive and easily searchable format. We know first-hand that meeting planners desire as much information as possible about the venues and suppliers they will engage. Planners can source suppliers by category or region, or if they simply desire a contact name and phone number, the Meeting Venue & Supplier Network delivers. Detailed directory information features unique offerings such as video, interactive maps, venue floor plans, photo gallery carousel, Green Key Rating for hotels, links to social media feeds, client testimonials, detailed company information, and much more.

Connect and follow us on Twitter, Facebook, LinkedIn and Youtube; read the most-viewed stories on our site, and explore new operational strategies that will help you plan your next meeting or event.

CM& E Staff Ellen McManus, Publisher Ellen McManus has over 20 years of sales experience in the print and digital media markets including Maclean Hunter, Rogers, Sun Publishing and CanWest and a number of online properties in both Canada and the U.S. markets such as Canoe, Yahoo Canada, canada.com, Go2Net and Torstar.

Sean Moon, Managing EditorSean Moon brings more than 20 years of senior communications experience to the MediaEdge team. His experience includes several years as an editor with the Canadian Press, 10 years as the Corporate Communications Director of an international marketing company, several years in the magazine advertising industry and more than five years as a communications consultant. He has also worked extensively in magazine production, corporate event planning and public relations.

Steven Chester, Online Editor, corporatemeetingsnetwork.caSteven Chester is the online and social marketing editor for Corporate Meetings & Events. His 10-year journalism background includes writing and editing for digital and traditional media. Before he joined MediaEdge, he was the managing editor at Homes & Cottages magazine for eight years. He is an expert in social media, online content and email newsletter development.

Editorial Advisory Board

Leanne Andrecyk Creative Director ZedEvents

Doreen Ashton-Wagner Chief Strategist & Managing Director, Greenfield-Services Inc.

Sandy Biback Principal Imagination Meetings

Sarah Lowis President Sea to Sky Meeting Management Inc.

Fiona Marshall-White Managing Director of Events Fraser Institute

Joe Nishi Regional Director Meeting Encore

Francis Pare Account Manager Zeste Incentive

Martin Perelmuter President Speakers’ Spotlight

Rita Plaskett President Agendum Inc.

Brent Taylor Principal Timewise Event Management Inc.

Angela Zaltsman Principal A to Z Event Management

2013 Editorial Schedule2013

Q1 - Spring(includes Sourcebook)

2013 Q2 - Summer

2013 Q3 - Fall

2013 Q4 - Winter

Publish Date March 1, 2013 June 1, 2013 September 1, 2013 December 1, 2013

Material Close February 1, 2013 May 1, 2013 August 1, 2013 November 1, 2013

Regional Focus Ontario B.C. Alberta/Sask./Man. Quebec/Atlantic

Industry Q&A Independent/Third-Party Planners

Industry Suppliers CVBs Senior Executive

Venues Hotels Unique Meeting Spaces Convention Centres Landmark/Cultural

Regular Columns and Departments

Corporate Meetings & Events June 2012 | 29

Bridging the communication gap for a common cause

AV I N S I G H T

Difficult Task

Instant Results

Staying Connected

UNITING PEOPLE THROUGH TECHNOLOGYWhen you’re in the business of uniting and engaging large groups of people from various walks of life in the same space, there are few tried-and-true methods you can bet your last buck on: scrumptious food, great entertainment and AV technology coupled with the right digital and presentation solutions.

TECH TALKStay plugged in with the latest news and information on meeting technology, web applications for meeting planners, hybrid meetings and audio-visual and staging equipment.

I N D U S T R Y N E W S

32 | www.corporatemeetingsnetwork.ca Corporate Meetings & Events September 2012 | 33

T H E B U S I N E S S O F M E E T I N G S

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STATINGDeveloping Your Role

Amid today’s challenging climate of economic uncertainty, more and more discussion about meetings and events is taking place in the corporate boardroom, where senior management teams are assessing the value those meetings bring to their business. For a professional meeting planner, knowing how to prove the value of tangible and intangible returns on a stakeholder’s investment is an enviable skill. Establishing the inherent value of meetings and how they tie in to corporate objectives is a critical component of the planning process, giving you the power to leverage that information with senior management and helping to justify their meetings investment.

Helping stakeholders see the big picture of meetings value

By Brent Taylor

YOUR CASEYOUR CASESTATING

THE BUSINESS OF MEETINGSThis department features an in-depth look at important topics such as industry best practices, procurement, risk assessment, logistics and business and meetings management.

Tell us about yourself: Born and raised in Winnipeg, I am very passionate about events, have a

strong connection to my Indian culture and I am an advocate for industry professionalism, growth

and moral philosophy.As a business owner, wife and mother of three very young children, I strive to find balance on a daily basis. However, I love what I do! I can't wait to get started each day and I enjoy working with the amazing and dynamic team that I have. I am devoted to each and every one of my clients. I treasure seeing an event plan come to life and go from concept to reality.

Tell us about your work: A s a p ro f e s s i o n a l f u l l - s e r v i c e event p lann ing company based i n Winn ipeg , Even t s by Emma specializes in corporate, non-profit, upscale private functions, social events and weddings. The Events

by Emma team is proud of our ability to understand our clients’

v is ion and needs and introduce p ro f e s s i o n a l a n d ex p e r i e n c e d consultation combined with creative and fresh ideas, ultimately turning their concepts into realities.

How did you get to where you are today?

I am pretty sure a combination of my immigrant parents’ push for me to “be something respectable,”

Emma Singh

M E E T I N G P L A N N E R P R O F I L E

seeing an event plan come to life and go from concept to reality.

i n Winn ipeg , Even t s by Emma

and fresh ideas, ultimately turning their concepts into realities.

How did you get to where you are today?

I am pretty sure a combination of my immigrant parents’ push for me to “be something respectable,”

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Name: Emma Singh

Present: Founder and CEO, Events by Emma Corporation, Winnipeg, MB

Past: Marketing and Fundraising Director

Expertise: Over 15 years of event-management experience. Also worked extensively in fundraising, marketing communications and cultural and environmental education.

Specialty: Organization, attention to detail, creative imagination, concept design and contagious enthusiasm.

TODAY’S PLANNERNews and views on personal and professional development, planner profiles, roles and responsibilities, and continuing education.

REGIONAL REPORTA comprehensive look at the latest legislative and regulatory developments across Canada from the executive team at the Business Events Industry Coalition of Canada.


NEXT

M E E T I N G T R E N D S

Since 2011, when the oldest baby boomers turned 65, an average of 1,000 Canadians are reaching retirement age every day. The recession and recent changes to Canada’s Old Age Security program may be delaying some leaving the workforce, but by 2014, the retirement wave is expected to hit.

Resistant to Change

Tech Savvy

M E E T I N G T R E N D S


By Doreen Ashton-Wagner

BUILDING BUZZDiscover how to market and promote your events using social media, public relations, marketing communications, branding initiatives and sponsorship. Learn tips and techniques from our expert team of contributors as they explore these dynamic, ever-changing topics.

STORIES OF SUCCESSTake your event planning business and career to new heights after diving into these extraordinary industry case studies that are sure to illustrate, inform and inspire.

30 | www.corporatemeetingsnetwork.ca Corporate Meetings & Events June 2012 | 31

Sell it to the CFO“In my experience, introducing sustainable meeting planning to a corporate events portfolio is most likely to get traction when you get an audience at the C-level. For example, when I was trying to implement sustainable meeting elements within my organization, I wasn't getting a lot of support from middle management. Then, one day while meeting with the CEO on an unrelated matter, I asked him if he had a minute to discuss sustainability. When I told him that we could measure our meetings impact reductions and report them as part of our company's overall green program, he was surprised. The idea wasn't even on his radar. He told me to go ahead, which was huge. In many cases, unless meeting planners bring it to senior management's attention, the benefits of sustainable meetings will remain off the radar. It is still a grass roots movement, starting with planners.”

Diana Graling, HelmsBriscoe, Edmonton, CANADA.

M E E T I N G C O M M U N I T Y

R.I.S.E. to the occasion by integrating sustainable elements when evaluating event successBy Tamara Kennedy-Hill

SUSTAINABLE EVENT PLANNING

R – Responsibility Research

I – Innovative Design

S- Sustainable Event Standards

Sustainability is a powerful conversation within major corporations and the corporate meetings marketplace. According to the 2011 Carbon Disclosure Project Canadian report, the top 200 largest Canadian companies report that the three main drivers for increased transparency related to sustainability impact monitoring are: 1) new revenue streams; 2) an increase in brand value; and 3) reducing cost and mitigating the risk of rising oil prices. The CDP Canadian report notes: “In short, the majority of companies see a clear economic benefit in implementing efficiency initiatives that replace emissions-intensive technologies and processes with cleaner and cheaper alternatives.”

M E E T I N G C O M M U N I T Y SUSTAINABILITYJoin the sustainability revolution by checking out strategies and ideas for environmentally friendly meetings and how you can play an even bigger role in developing corporate social responsibility within the events industry.


H o t e l Quintessence in Mont Tremblant

Site Selection Made SimpleHow Do You Choose a Meeting Venue?

One of the first tasks meeting planners are charged with is to choose an appropriate venue that ensures a successful event on all fronts. If careful consideration isn’t given to venue selection, it can spell failure on epic proportions. People might remember a terrific keynote speaker for a few days, but they’ll never forgive being shoehorned into a too-tight space with bad ventilation. Get the venue right, however, and you’ve set yourself up for success right out of the gate – with both delegates and those signing the cheques.

ELEVENTH HOURRead about some of the most common industry business challenges and learn the strategies and solutions to help overcome those challenges.

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Canada’s Premier Publication for Corporate Meeting, Travel & Incentive ProfessionalsCanada’s Premier Publication for Corporate Meeting, Travel & Incentive Professionals

Spring 2011

www.corporatemeetingsandevents.ca

EventPortfolioAlignment


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B.C. and Alberta Deliver Rocky Mountain Meetings MajestyB.C. and Alberta Deliver Rocky Mountain Meetings MajestyWESTERN PROMISES


The Value of the Third-Party Planner

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June 2012


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B.C. and Alberta Deliver Rocky Mountain Meetings MajestyB.C. and Alberta Deliver Rocky Mountain Meetings MajestyWESTERN PROMISES

of the Third-Party Planner

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GenerationNext

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Inside this issue:

September 2012



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Also:Meeting Blueprint

Gaming VenuesAlberta, Quebec City




Working together to achieve successWorking together to achieve successCollaborationCollaboration

Canada’s Premier Publication for Corporate Meeting, Travel & Incentive ProfessionalsCanada’s Premier Publication for Corporate Meeting, Travel & Incentive ProfessionalsFall 2010Fall 2010

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Working together to achieve successWorking together to achieve success

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DESIGNED TO SHOWCASE AND PROFILE LEADING SUPPLIERS ACTIVE IN THE CORPORATE MEETINGS AND EVENTS INDUSTRY.

2012SOURCE BOOK


Doing More with Less

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DESIGNED TO SHOWCASE AND PROFILE LEADING SUPPLIERS ACTIVE IN THE CORPORATE MEETINGS AND EVENTS INDUSTRY.

SOURCE BOOK

Doing More with Less

Page 10

Inside this issue:

2013 Advertising Print Rates

Four Colour

Size 1x 2x 4x

Full Page

2/3 Page

½ Page

1/3 Page

¼ Page

1/6 Page

Premium PositionsSize 1x 2x 4x

IFC – DPS

IBC – DPS

DPS (double page spread)

IFC (inside front cover)

IBC (inside back cover)

OBC (outside back cover)

Special Covers and ProductsSize 1x 2x 4x

Full BellyBand

Bookmarks RFQ RFQ RFQ

Post-it Notes RFQ RFQ RFQ

Cover Wraps RFQ RFQ RFQ

Custom Printed Tabs RFQ RFQ RFQ

Merchandise (Inserts) RFQ RFQ RFQ

Merchandise (Outserts) RFQ RFQ RFQ

For all RFQ inquiries, please contact [email protected]

Space rate: Net Canadian FundsAgency commission – Add 15% to rates

For advertising rates, please contact:Ellen McManus, Publisher416-512-8186, ext. 268 orToll Free: [email protected]


Production SpecificationsDigital Files: Preferred formats are Indesign,

Adobe Illustrator, QuarkXPress, or a PDF,

provided all fonts are embedded and all colour

is converted to CMYK. Image files must be 300

DPI. Please include a laser copy for reference,

as well as all image files and fonts used in

document. All colour files must be accompanied

by colour proofs or separated laser proofs.

Publisher assumes no responsibility for

accuracy where no proof is provided.

* MUST have .125” of bleed

Mechanical Print SpecificationsAdvertising SizesAD SIZE WIDTH DEPTHDPS trim* 16.75” 10.875”

Full Page trim* 8.375” 10.875”

2/3 Vertical 4.625” 9.50”

1/2 Horizontal 7” 4.625”

1/2 Island 4.625” 7”

1/2 Vertical 3.375” 9.50”

1/3 Vertical 2.125” 9.50”

1/3 Square 4.625” 4.625”

1/4 Vertical 3.375” 4.625”

1/4 Banner 7” 2.125”

1/6 Vertical 2.125” 4.625”

1/2 Horizontal 1/2 Island

1/2 Vertical 1/3 Square

1/4 Vertical 1/4 Banner

2/3 Vertical

1/3 Vertical

1/6 Vertical

DPS page bleed Full page

Mechanical Requirementssize in inches Width Depth

Type Size 7” x 9.50”

Trim Size 8.375” x 10.875”

Bleed Size 8.625” x 11.125”

Halftone Screen: 133 lines maximum

FTP information:Host: ftp3.mediaedge.ca

Username: me_cm&e_ad

Password: artwork

Welcome to www.corporatemeetingsnetwork.ca,

Canada’s premier website for people who plan

meetings and events across Canada and around

the world. Our multimedia website is designed to

serve both planners and suppliers, bringing them

together in this multi-billion-dollar industry to

connect, communicate and do business.

CM&E has built an impressive list of over 25,000

key decision-makers who book, plan, organize and

influence buying decisions related to corporate

meetings, events, incentives and travel.

Our digital products includes weekly eNewsletters,

monthly Video Feature, dedicated ePromos and

eCards. CM&E helps you find new and exciting

ways to build and grow your business in a

targeted and cost-effective way.

Digital Advertising and Promotions

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2013 Website Products

Mechanicals 1x 6x 12x pr/mth pr/mth pr/mth

Leaderboard Banner Ad 728 x 90 pixels

Big Box/Tab Sponsor 300 x 250 pixels

Skyscraper Tower Ad 120 x 600 pixels

Button Ad 125 x 125 pixels

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Website landing page:

Article Page:


eNews

CM&E eNewsletters are deployed on a bi-weekly basis to approximately 25,000 subscribers and received by

meetings industry professional. The content contains industry news and announcements as well as feature

articles unique to the website that will help meeting professionals plan their next event.

E-Report

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eNews


Top Leaderboard 728 x 90 pixels $600 $500 $400

Body Leaderboard 728 x 90 pixels $500 $400 $300

Text Ad (max 30 words) 200 x 95 pixels $400 $300 $200

**NO ANIMATED ADS FOR eNEWSLETTERS**

Top Leaderboard

Body Leaderboard

E-News(Text Advertisement)

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Exclusive Video Report Sponsor Package (includes all items below)


Home page sponsor recognition, “Sponsored by”

Video Report sponsor 480 x 95 pixels (max 50 words)

Sponsorship recognition 480 x 270 pixels on actual video 90 x 50 pixels

Big Box Ad 300 x 250 pixels

Archived on cme.ca for a minimum of 1 year

Video Reports in CMN eNews

Our Video Reports are unique to the industry and deployed within the CM&E e-newsletter to over 25,000 subscribers.

Regularly, we ask the industry to comment on issues relevant to the meeting community. Each Video Feature will

have two different communities on the chosen subject.

Website landing page:

Video Report:

eNews:

Video Feature

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Video Landing Page:B


eBlast

The eBlast is created and supplied by our advertiser and deployed to over 25,000 CM&E subscribers by MediaEDGE.

Technical Specifications:

• Do not use CSS styles to design the HTML, as MS Outlook does not render these properly (tables are better).

• Do not use animated images – gifs or swf (flash) files.

• Width of the emailer should be no wider than 728 pixels.

• Images should only be in jpg/gif format and should be kept to a minimum if possible. (If there are more images

as opposed to text, emails may get stuck in spam filters.)

• Use basic fonts for text (i.e. arial, helvetica, sans serif)

• Include a link at the top that will allow readers to view the email on a website if there are problems within their

email application.

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eBlast Rates (net) 1x 6x 12x

eBlast HTML file

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Contact Information

5255 Yonge Street, Suite 1000, Toronto, ON, M2N 6P4 • Telephone: (416) 512-8186Fax: (416) 512-8344 • www.mediaedge.ca • [email protected]

Our mission is to produce market leading, superior quality magazines, digital products, conferences and trade show brands that provide distinctive

and effective ways to deliver client information to key industry players.

Publications produced by MediaEdge Communications Inc.

Corporate Meetings & Events is published by:

Ellen McManus

Publisher

Tel: 416-512-8186 x268

[email protected]

Sean Moon

Managing Editor

Tel: 416-512-8186 x265

[email protected]

Steven Chester

Online Editor

Tel: 416-512-8186 x224

[email protected]

SERVICES


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