DAIRYINDUSTRIES in

tern

atio

nalMedia

Information2019Editorial Direction • Circulation/Readership • Editorial Features List Dollar Advertising Rates Print & Online • Production Requirements

Editorial Direction

Dairy Industries International has been the global mouthpiece for the dairy industry for more than 80 years. As the leading magazine for the dairy processor, our coverage is world-wide – we capture trends ranging from Asia’s favourite bubble tea coming to Europe, to the growing presence of the Chinese and Indian dairy industries in the world marketplace, to what Brexit will be doing to dairy price volatility.

Together with our quality printed monthly magazine, we offer our weekly e-newsletter for keeping readers ahead of the latest news, as well as a key website, www.DairyIndustries.com with the news online. Our Twitter and Linkedin feeds are constantly updated to provide you with the latest information, trends, new products and new equipment.

Our editorial advisory board consists of dairy industry leaders from around the world, and we get regular contributions from our writers, who travel extensively to give you the facts about international dairy. We keep a close eye on things that matter to you, such as the post-quota situation in the European Union, the rise of whey products in the added-value marketplace and the results of mergers and acquisitions.

That is what Dairy Industries is all about – adding value to your business, through timely articles and news about what’s important in your world. If you’re interested, we’re interested. This philosophy has kept Dairy Industries International a market leader since 1936.

Suzanne Christiansen, Editor Dairy Industries Internationalsuzanne@bellpublishing.com

Editorial Advisory BoardOur Editorial Board is regularly updated to ensure it continues to represent the current expertise in the global dairy sector. At present the board members are:

Dr Judith Bryans, Director General, Dairy UK and President, International Dairy Federation

Jenny Deeprose, Dairy Journalist & Cheese ExpertDr Fiona Lalor, Food for Health Ireland,

University College CorkDonald Moore, Executive Director, Global Dairy Platform

Dr Liz Whitley, Society of Dairy Industry

Message from the Editor

www.dairyIndustries.com

Circulation/Readership

Readership Analysis by Product Group %Liquid Milk 15%

Butter, Cream & Dairy Fats 10%

Cheese & Cheese Products 16%

Yogurt, Fermented Products, Dairy Desserts 16%

Ice Cream & Frozen Products 9%

Ingredients 13%Other – processing and packaging machinery, materials, associated plant and equipment, food safety and quality control, microbiology, academic, consultancy etc.) 21%

Dairy Industries International Circulation by Region, Sept 2018

Social Media & NewsletterNewsletter registrations: > 5,700

Geo distribution: 62 countries LinkedIn group: > 1,600 (é8%) Twitter: > 1,900 followers (é30%)

Dairy Industries International is the only monthly magazine for the global dairy processing industry to be pub-lished in Europe and continues to be the most-read journal and website. Since 1936 the magazine has been read by the industry’s influencers throughout the world. Today DII is more than a monthly print journal – with our news-based website updated daily, Twitter feed, active LinkedIn group and weekly e-newsletter, the whole package reaches all corners of this exciting industry, and all corners of the world.

CirculationOur highly targeted circulation (average print circulation 4,380 in 76 countries) of named key individuals covers the dairy decision makers. Job functions are senior roles from board level management (27%) to production engineers, plant managers and other senior managers (43%), R&D, quality control, sales and marketing, academic, consultants (23%), other job functions 7%. Bonus distribution is provided at major trade fairs and dairy events (see Editorial Features List). The combination of targeted readership and independ-ent, unbiased editorial from our team of journalists and industry specialists, provides a cost effective medium for reaching decision makers in the global dairy industry.

Digital Platform

DairyIndustries.com is updated with news daily. Visitor figures continue to grow as the website is recognised as a reputable and reliable source of independent dairy news. More dairy professionals are realising the benefits of having targetted news delivered to their inbox weekly. The LinkedIn group is used by over 1,600 professionals for discussion, networking and information gathering.Our online platforms enable DII to extend to new audiences, opening up industry knowledge and interaction worldwide.

www.dairyIndustries.com

Print Circulation 4,380 to 76 countries, plus bonus distri-bution. Our research has shown a pass-on figure of 4.2 per copy giving overall readership of 18,396 (print only). Print figures do not include digital magazine readership included in all subscriptions.

Website Statistics: dairyindustries.comUsers per month: é 5,973 (up 6.8%)

Sessions per month: é 17,461 (up 36%)

Page Views: é 23,452 (up 12%)

Top Page Views: News, Product Profiles, Features, Editor’s Blog, Events, Suppliers Directory

Top Geographic Regions: USA, France, UK, India, Germany, Netherlands, Australia, Canada, Denmark

New Website Features: SSL Certification; Topic Search; Filter by People, Geographic, Organisation; Video content; White Papers.

Dairy Industries.com website acquisitions

Direct 54%

Organic search 39%

Referral 3.5%

Social 3.5%

EUROPE 46%

AMERICAS 25.5%

UK 22%

ASIA 3%

AUSTRALASIA 1%

MIDDLE EAST & AFRICA 2.5%

Website Viewing Figures 2017-20182017 2018

Editorial Features List 2019

www.dairyIndustries.com

July • Cheese • Colours & Flavours • Food Safety & Hygiene • CIPShow Issue: International Cheese Awards

August • Bulk Handling & Palletising • Conveying • Wastewater Treatment • Filtration

September • SUPPLIER PROFILES • Packaging • Robotics • Equipment • Pumps & Valves • Ingredients • CheeseShow Issue: Global Cheese Awards

October • Testing & Analysis • Milk Processing • Ice Cream • Safety & Hygiene • IngredientsShow Issue: Gulfoods Manufacturing, Process Expo

November • Flavours & Colours • Sweeteners • Spray Drying • Top Trends • YogurtsShow Issue: Fi Europe

December • Weighing & Detection • Labelling, Coding & Marking • Bagging & Powder Packaging

January • Yogurts • Ice Cream • Hygiene & Safety • Whey Powder

February • Separation & Filtration • Robotics • Wastewater Treatment • Measuring & Testing

March • Processing & Packaging Equipment • Pumps & Mixers • Sustainability • Desserts Show Issue: Pro FoodTech

April • Ingredients • Equipment • Cleaning In Place • Process Automation • Safety Trends

May • Whey • Colours & Flavours • Clean Label • Ingredients • Sweeteners • Spray Drying

June • Cold Storage & Transport • Weighing & Detection • PET Packaging • Pumps & Valves • Testing & Analysis

Advertising Rates 2019 (print)

Classified Adverts Rates 2019 1x 6x 12xQuarter Page $1,405 $1,030 $700Half Page $1,785 $1,250 $890Full Page $2,300 $1,610 $1,105

Print listing includes4 x 4 cm Box + Specific Heading (12 months)

Online listing includesColour Logo, all contact details, email and website hyperlinks and 200-word company profile

$ Dollar Display Advertising Rates 2019 Four Colour 1x 6x 12xDPS $6,189 $5,560 $5,034Full Page $4,148 $3,770 $3,350Junior Page $3,560 $3,145 $2,830Half Page $2,990 $2,675 $2,360Single Column $1,943 $1,780 $1,570Quarter Page $1,785 $1,570 $1,360

Special positions 15% extraInside Front Cover, Inside Back Cover, OutsideBack Cover, Insert, Bellyband, Gatefold and reprintsavailable

www.dairyIndustries.com

Research has proven that for advertising to be effective, a reader must be exposed to the advertisement several times before the message sticks.

“Repetition increases recall of both the ad and brand byincreasing the opportunity to process the ad (Krugman

1972) and encoding in memory (Cacioppo and Petty 1980).”Source: Lehnert et al, AMA Summer Educators’ Conference Proceedings 2011, Vol. 22, p42

Repetition breeds success

Dairy Directory Rates 2019 1 x Print Listing Plus Online Listing $1,050 3 x Print Listing Plus Online Listing $2,539 5 x Print Listing Plus Online Listing $2,665

Advertising Rates 2019 (online)

Leaderboard Banner (90 x 728 pixels)

1 month $1,212

3 months $2,829

6 months $4754

MPU (250 x 300 pixels) 1 month $711

3 months $1,561

6 months $2,530

As well as being visited by its core print magazine audience, www.dairyindustries.com taps into an additional global readership.

The Website The NewsletterDairy Industries International is a weekly subscription newsletter.

White Paper Downloads1 month $2,100

Video2 weeks $1,040

4 weeks $1,920

E-shotsRent our full newsletter circulation list to reach key industry personnel.100% clean data so no wastage1 x E-Shot $2,400

3 x E-SHot $2,070

Advertising Options

Advertising Options Leader Board Banner (90 high x 728 wide pixels) $1,212MPU(250 high x 300 wide pixels) $711

www.dairyIndustries.com

Leaderboard Banner

MPU

Production Requirements

ADOBE ACROBAT PDF FILES (print)We support files generated by Adobe Acrobat Pro using the specific Distiller Job Options setting listed below.• A PDF should be generated from a high resolution Postscript file or printed to using high resolution settings.• All application files must be flattened before generating PDF files.1) GENERAL – Compatibility: Acrobat Pro – Optimize PDF – Resolution: 2400 dpi 2) FONTS – Check the Embed All Fonts box – Check the Subset All Embedded Fonts box and specify Below 100% - When Embedding Fails specify Cancel Job – for Embedding specify Base 14 Fonts – Always and Never Embed should remain empty.

ACCEPTABLE FORMATS (print)Adobe Acrobat PDF Files (PREFERRED)Adobe InDesign, Illustrator, Photoshop CS6Applications & formats must be indicated.All files should be CMYK and have a resolution of 300 DPI.

ACCEPTABLE FORMATS (online)All sizes in pixels, height x width. Artwork should besupplied as web safe JPG or GIF file formats. Files must be in RGB colour mode and at 72dpi. Leaderboard Banner (90 x 728 pixels) MPU (250 x 300 pixels)

TRANSMISSION E-mail ads should be sent to: sam@bellpublishing.com

REMOVABLE MEDIA CDs - Applications & formats must be indicated.

SEND DISCS AND PROOFS TODairy Industries International, Bell Publishing Ltd 57 The Maltings, Bath Street, Gravesend, Kent DA11 ODF, UK.

PROOFS Dairy Industries International is NOT liable for final output of your ad if it is NOT a PDF and you do not send a proof at 100% with your file.

STORAGE OF PRINTED PDFsAdvertisements running in Dairy Industries International will remain on file one year.

PRODUCTION CHARGESThere will be a production charge to design/produceadverts if required.

PRINTING & BINDINGPrinting by sheet fed litho

FULL PAGEType Area 254 x 180Bleed Size 303 x 216Trim Size 297 x 210

HALF PAGE (HORIZONTAL)Type Area 125 x 180Bleed Size 154 x 216Trim Size 148 x 210

HALF PAGE (VERTICAL)Type Area 254 x 86Bleed Size 303 x 106Trim Size 297 x 100

SINGLE COLUMN Type area 254mm x 45 mm

QUARTER PAGE 125 x 86

JUNIOR PAGEType Area 180 x124Bleed Size 203 x 140Trim Size 200 x 137

DOUBLE PAGE SPREAD Type Area 254 x 399Bleed Size DPS 303 x 432Trim Size 297 x 420