Media Information 2016Market Research, Schedule, Technical Specifications & Rate Card

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POTENTIAL READERSHIP 1.4 MILLION + PER ISSUE*

IRISH READERS 230,000**

PUBLISHED 8 TIMES A YEAR

PRINT RUN 40,000 SINGLE ISSUES & 50,000 DOUBLE ISSUES

PASSENGER PROFILE ABC1 AUDIENCE 61% **

AVERAGE AGE 34 MALE / FEMALE 56% / 44%

Cara MagazineThe Aer Lingus inflight magazine provides a unique environment for advertisers to communicate a marketing message to an affluent captive audience of 1.4 million+ passengers every issue.*

With no distractions from home life or the office, passengers have little else to do other than sit and read the magazine which is on every seat back on every flight.

CARA carries lifestyle, destination and business features to reflect the diversity of travellers to ensure that people engage with the publication. 91% of Aer Lingus passengers read inflight magazines (TGI).

According to a survey carried out by the Sunday Business Post, CARA scores well among chief executives.

CARA prides itself on its high quality, which has resulted in a strong relationship withadvertisers and a 2012 PPAI Award for Customer Magazine of the Year, as well as the prestigious international overall media prize by the German National Tourist Office.

*Based upon Aer Lingus passenger statistics**Based upon TGI statistics

In Wales, nobody lives more than an hour from the coast. We love our coastline, every bit of it, especially

now that it’s all been joined up into one stunning Wales Coast Path, the whole 870 miles of it.

Existing long-distance paths, such as the Isle of Anglesey Coastal Path, Ceredigion Coast Path, Offa’s Dyke Path and Pembrokeshire Coast Path, have been connected to form a continuous circuit enabling people to walk around the whole coastline of Wales. The path runs from Queensferry in North Wales to Chepstow in the far southeast. This is the longest continuous coastal path around any country in the world,

and we make no apologies for being ridiculously proud of it. In fact Lonely Planet Guide voted The Wales Coast Path the number one place on earth to visit in 2012.

We’ve all got our favourite bits. Feel like scrambling along wave-washed rocks? We invented coasteering and the Welsh coast is still the best place to do it, along with other adrenaline sports like kite-surfing and scuba-diving. And if that doesn’t appeal we can heartily recommend bodyboarding, which is stupendous fun for anyone who can negotiate a wetsuit (while holding a towel, naturally).

The wildlife is rich and diverse.

WALES

Exploration of the coastline along the path reveals bays, headlands, towering cliffs and inlets, all providing stunning views of nesting seabirds, guillemots, razorbills, puffins and shearwaters. Out to sea off the Ceredigion coast in Cardigan Bay, bottlenose dolphins and porpoises can be seen playing in the surf and its sheltered inlets and coves harbour Atlantic Grey Seals.

Or check out the chalkboard in the local pub, where today’s catch includes freshly landed lobster, crab and seabass. Or there’s the pick-your-own pleasure of gathering mussels and samphire, or taking a mackerel boat from the harbour to catch your own

There are 870 glorious miles of coastline in Wales, and now there’s a stunning path that takes you from one end to the other. So lace up those boots and enjoy the sights along the way.

GOING COASTAL

10 WELSH WONDERS

4 GO BACK IN TIMEWales has an ancient landscape and a Celtic

heritage that dates back over 2,500 years. So it’s not surprising it has around 641 castles – the highest concentration in Europe. Some highlights include Caerphilly Castle, one of the largest medieval fortresses in Britain, the mighty UNESCO World Heritage Sites of Caernarfon, Conwy, Harlech, above, or Beaumaris, and Carreg Cennen Castle, one of the most dramatically sited castles in Wales. For more, go to www.cadw.wales.gov.uk

2 TASTE WHISKY AT PENDERYN DISTILLERYPenderyn Distillery is the only

distillery in Wales and one of the smallest in the world. It takes its name from the old Welsh village in which it is located and nestles in the foothills of the ancient Brecon Beacons mountain range. Take a tour of the visitor centre and distillery and sample the Penderyn Single Malt Whisky and range of other spirits and liqueurs. www.welsh-whisky.com

3 GO DOLPHIN SPOTTING Bottlenose dolphins can be seen from the

shoreline along the whole bay from Cardigan to the Dyfi Estuary. One of the most popular viewpoints is the harbour wall in New Quay. Or go on a ‘Dolphin Survey Boat Trip’ and spot them playing in Cardigan Bay. www.discoverceredigion.co.uk

5 BOOK IN TO HAY-ON-WYEHay-on-Wye is famous for one thing – books, with almost 40

bookshops. And they are everywhere. The castle’s a book shop, the cinema’s

a book shop, the fire station’s a book shop even the alleyways

are book shops. Visit in May and you’ll catch the annual Hay Festival of Literature, which former US president Bill Clinton once called ‘the

Woodstock of the mind’. www.midwalesmyway.

com / www.hayfestival.com

1 EXPERIENCE THE WELSH HIGHLAND RAILWAYTrains start the spectacular

25-mile scenic journey from below the castle walls at Caernarfon. Hauled by the world’s most powerful narrow gauge steam locomotives, the trains climb from sea level to over 650 feet to the foothills of Snowdon, before zig-zagging dramatically down to reach Beddgelert, in the heart of the National Park, then through the magnificent Aberglaslyn Pass and on to Porthmadog. www.festrail.co.uk

FOR MORE!

Wales View 2014 magazine features many

more reasons to visit Wales. Request your brochure at www.visitwales.com and

sign up to receive our newsletters.

GETTING THERE Wales is easy to get to. Aer Lingus operates a direct flight to Wales from Dublin to Cardiff via Aer Aran, and this route also links Wales to a number of airports in North America. Wales is less than three hours from London, two hours from Birmingham, and one hour from Manchester. Rail and bus connections across Britain also provide easy access, or you can rent a car and travel at your leisure.

6 PLAY GOLF In July 2014, Royal Porthcawl, left, plays host to the Senior

Open Championship, the first Major Championship to take place in Wales. This is undoubtedly the biggest competition the course has hosted and it doesn’t end here – the Senior Open will return twice more to Welsh shores between 2014 and 2024. For golfers, if you’re looking for the true links experience, Royal Porthcawl is a must-play. Highlights include one of the finest second holes in golf, where reaching the green requires nerve and accuracy, and the 10th with its spectacular sea views. www.golfasitshouldbe.com / www.royalporthcawl.com

8 VISIT A GARDENAberglasney Gardens, below, is a jewel in the British gardens’ crown.

It has earned a reputation as one of the UK’s most exciting garden restoration projects. The 10 acres include three walled gardens, woodland areas and water features. At its heart is an Elizabethan and Jacobean cloister garden and parapet walk, unique in Britain – visit in spring when many of its rare flowers are in bloom. The on-site café is run by one of Wales’ most prominent food critics, Simon Wright, using fresh local ingredients picked from Aberglasney where possible. www.aberglasney.org

10 BE A CULTURE VULTUREThe Wales Millennium Centre, above, has been recognised as

one of the world’s most iconic arts and cultural venues, showcasing everything from concerts to ballet to West End musicals. It is also home to seven of Wales’ major cultural institutions, including the Welsh National Opera and the BBC National Orchestra of Wales. The summer 2014 programme features some of our best-loved West End musicals including War Horse, Cats and West Side Story. www.wmc.org.uk

7 CELEBRATE POETRY Dylan Thomas is one of greatest poets of the 20th

century, and the most famous literary figure to come from Wales. In 2014, Wales celebrates the centenary of Dylan’s birth with a wide, year-long programme of events – large and small, international and local – which means that wherever you travel, you’re bound to rub up against some of that Dylan magic. Explore some of the places that inspired his work. Including the Dylan Thomas Centre in Swansea, The Boathouse in Laugharne, the fishing village of New Quay where he once lived, No.5 Cwmdonkin Drive where Dylan was born, and Browns Hotel where he spent many afternoons writing, reading and bantering with his drinking companions. www.dylanthomas100.org.

9 SEE THE SIGHTSThere are seven national museums and galleries in Wales, all of which are

free to visit. Don a miner’s hat and go 300 feet underground with a real miner at Big Pit National Coal Museum. Experience life as a Roman soldier at the National Roman Legion Museum at Caerleon. View the largest collections of French Impressionist art outside of Paris at The National Museum and Gallery of Wales, left, or learn about our maritime and industrial history at Swansea’s National Waterfront Museum. www.museumwales.ac.uk

ADVERTORIAL

Passengers on Aer Lingus flights are a wonderful audience for me to reach, as I am an Irish artist exhibiting in New York and other parts of the US. I have also been very impressed with the professional service provided by the team at IMAGE publications.”

Roísín Fitzpatrick, Artist of the Light

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PASSENGER FINANCIAL AND PURCHASING HABITS

SERVICES

82% book hotel accommodation

57% book directly with hotels or hotel groups

19% fly more than 5+ times a year

PRODUCTS

40% of passengers agree ‘I feel reassured using products recommended by an expert’

37% of passengers agree ‘I love to buy new gadgets and appliances’

14% looking to purchase new car in the next year

74% feel advertising is useful

FINANCIAL

80% have a credit card 42% earn in excess €50,000

per annum21% have investments

(stocks/shares)

BUSINESS

16% fly for business43% work more than 30 hours

per week29% want to start up their own

business

SCHEDULE Publication Date – 1st of each month

ISSUE COPY DEADLINE

December/January* 4th November February/March* 8th JanuaryApril/May* 7th MarchJune 6th MayJuly 6th JuneAugust 4th JulySeptember 5th AugustOctober/November* 5th September

*DOUBLE ISSUES

Dec/Jan, Feb/Mar, Apr/May, Oct/Nov,

SINGLE ISSUES

June, July, August, September

Alaïa • Alexander McQueen • Bottega VenetaBrioni • Canali • Céline • Chloé • Christian Dior

Dolce & Gabbana • Ermenegildo ZegnaGivenchy • Gucci • Hermès • Louis Vuitton

Marc by Marc Jacobs • Michael Michael KorsSaint Laurent Paris • Stella McCartney

Tom Ford • Valentino • Victoria Beckham

Welcome toBROWN THOMAS,

the home of the world’sleading luxury brands...

Armani • Aveda • Bobbi Brown • Charlotte TilburyCrème de la Mer • Dior • Estée Lauder

Jo Malone London • La Prairie • Laura MercierMAC • Nars • Sisley • Tom Ford • Yves Saint Laurent

... and the destination for beauty.

Cloon Keen Atelier • Foxford Woollen MillsHeidi Higgins • J.W. Anderson • KDK • Lucy Downes

Lucy Nagle • Mariad Whisker • Paula RowanSmyth & Gibson • Waterford Crystal

... the very best Irish brands ...

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RATE CARD

Double Page Spread €11,677

Full Page €6,595

Half Page €3,740

COVERS

Outside Back Cover €10,995

Inside Front Cover / Inside Back Cover €9,895

Guaranteed position additional 10% | Publication date – 1st of each month | Payment terms – 30 days from invoice | Please note that all rates are ex VAT | Special on Request

Corinné Vaughancorinne.vaughan@image.ie +353 (0)1 271 9622

For further information on advertising opportunities contact: Ballinacurra House, Kinsale is an award winning private estate and

because we are not a mainstream product as such – we are very mindful of how we ‘advertise’ privacy. Advertising isn’t about pretty pictures – it’s about results and we can honestly quantify bookings from our inclusion in Cara. It’s also the only campaign that we have ever done where we have had so much noticeable feedback, with people saying, ‘saw you in Cara!’ so it also helps as a quality brand building exercise as well.”

Des McGahan, Owner, Ballinacurra House Kinsale

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TECHNICAL SPECIFICATIONS

HEIGHT WIDTHDouble Page Spread Bleed 296mm 446mm Trim 290mm 440mm Type area 260mm 410mmFull Page Bleed 296mm 226mm Trim 290mm 220mm Type area 260mm 190mmHalf Page Horizontal 127mm 190mmHalf Page Vertical 260mm 92mm

PRINTER SPECIFICATIONS

All Ad copy should be supplied with a colour proof. If not supplied, we will assume that the digital file supplied has been proofed and signed off to your satisfaction.

All files to be supplied as composite 1.3 CMYK PDFs

Files must contain crop marks.

Where necessary, a minimum bleed area of 3mm must be contained within the file.

Single page PDFs should be supplied and not double page spreads.

All PDF advertising pages must have the same document area offset. The Paper Width and Paper Height are to be set to

240mm x 310mm. This provides a 10mm border around the pages essential for the pinters imposition software. Page position should be on Centre.

Files must contain a trim box set to the trim size of the publication.

All images contained within the PDF must be high resolution (300dpi

recommended), CMYK format.All Pantone colours and RGB images must be converted to CMYK before creating the PDF file as consistent colour conversion on the RIPs cannot be guaranteed.No spot colours are to be used.

NO Colour Management, ICC profiles, Lab colours,

Screen ruling or Dot structure should be embedded within the PDF.PDF files should only contain Adobe Type 1 fonts. These must be embedded and subset.Files should not contain any True Type, Multiple Master or Bitmap fonts, as they can perform unpredictably.

If you have any production queries, please contact: Derek Skehan dereks@typeform.ie +353 (0)1 855 3855

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To & From Dublin • VIA DublIn with Aer lingus • AeR lIngus RegIonAl Routes operated by Aer Arann Austria Vienna • belgium Brussels • bulgaria Bourgas Canary Islands Fuerteventura Gran Canaria Lanzarote Tenerife Croatia Dubrovnik Czech Republic Prague Finland Helsinki France Bordeaux Lyon Marseille Nice Paris • Perpignan Rennes • Toulouse germany Berlin • Dusseldorf • Frankfurt • Hamburg Munich • Stuttgart greece Athens Hungary Budapest Italy Bologna Catania Milan (Linate) • Milan (Malpensa) Naples Rome • Venice • Verona lithuania Vilnius

the netherlands Amsterdam • Poland Krakow • Warsaw • Portugal Faro • Lisbon • Romania Bucharest spain Alicante • Barcelona • Bilbao Ibiza Madrid • Malaga • Palma Santiago de Compostela sweden Stockholm switzerland Geneva • Zurich turkey Izmir united Kingdom Birmingham • Edinburgh • Jersey London (Gatwick) • London (Heathrow) • Manchester • united Kingdom Aberdeen • Blackpool • Bristol • Cardiff • Edinburgh • Glasgow • Southend • usA Boston Chicago New York Orlando San Francisco LA

From Cork belgium Brussels Canary Islands Lanzarote Tenerife Las Palmas France Nice Paris Rennes • germany Munich Italy Rome Portugal Faro Lisbon spain Alicante Barcelona Malaga

From Madrid usA Washington DC

From gatwick Ireland Cork Dublin Ireland West Airport (Knock)

From belfast Canary Islands Lanzarote Tenerife Italy Rome Portugal Faro spain Alicante Barcelona Malaga united Kingdom London Heathrow

From shannon united Kingdom London Heathrow united Kingdom Birmingham •| Bristol •

Edinburgh • Manchester • usA Boston New York

• VIA new YoRK with Jetblue Aguadilla Austin Baltimore Buffalo Burbank Burlington Charlotte Denver Fort Lauderdale Fort Myers Houston Jacksonville Las Vegas Long Beach Los Angeles New Orleans Oakland Orlando Phoenix Pittsburgh Ponce Portland ME Portland OR Raleigh-Durham Rochester Sacramento Salt Lake City San Diego San Francisco San Juan Seattle Syracuse Tampa West Palm Beach

• VIA boston with Jetblue Baltimore Buffalo Dallas Fort Worth Denver Ford Lauderdale Fort Myers Jacksonville Las Vegas Long Beach Los Angeles New Orleans Oakland Orlando

Phoenix Pittsburgh Portland OR Raleigh-Durham Richmond San Diego San Francisco San Juan Seattle Tampa Washington (Dulles) Washington (National) West Palm Beach

• VIA CHICAgo with united to usA Atlanta Austin Charlotte Cincinnati Cleveland Columbus Dallas (Fort Worth) Denver Detroit Houston Indianapolis Jacksonville Kansas City Las Vegas Lexington Los Angeles Louisville Miami Minneapolis Nashville New Orleans Omaha Phoenix Pittsburgh Portland OR Raleigh-Durham Sacramento San Diego San Francisco Seattle St Louis Tampa

• VIA CHICAgo with united to Canada Calvary Edmonton Toronto Vancouver Winnipeg

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For further information on advertising opportunities, please contact:

Corinné VaughanAdvertising Manager

corinne.vaughan@image.ie+353 (0)1 271 9622

Crofton Hall, 22 Crofton Road, Dun Laoghaire, Co Dublin, Ireland tel +353 (0)1 280 8415

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