MEDIA INFLUENCES

WEBSITE RELIABILITY• No one should assume that information on the

Internet is accurate, timely, clear, and important.

• Many of us have the perception that if something appears in print, then it must be true.

• Any person with minimum computer skills can set up a Website.

• There are no restrictions on what a person can

place on a site, and there are no requirements that the material be edited or reviewed

DETERMINING WEBSITE

RELIABILITYReliability of Internet information can

be determined by: Authority: who is responsible for content

Coverage: how the content is coveredObjectivity: if the content is biasedAccuracy: if the content is factualCurrency: how up to date the content is

AUTHORITY• Is the page signed?• Are the author’s

qualifications available?• Does the author have

expertise in this subject?• Is the author associated with

an educational institution or other reputable organization?

• Is contact information available on the site?

COVERAGE• IS the information relevant?• Is the information useful to you?• Does the page have information

that is not found elsewhere?• How in-depth is the information?

OBJECTIVITY• Does the information show a

minimum of bias?• Is the page a presentation of facts

and not designed to sway opinion?• Is the page free from

advertisements or sponsored links?

ACCURACY• Is the information reliable and error-

free?• Can you find when the last update

was?• Is there an editor or someone who

verifies/checks the information?• Is the page free from spelling or

other obvious problems?

CURRENCY• Is the page dated?• When was the last update?• Are the links current and do

they point to existing pages?

SOCIAL MEDIA

Any website that allows social interaction; a portal for entertainment and communication

Examples: FACEBOOK, TWITTER, VINE, BLOGSTER, INSTAGRAM, TUMBLR, SNAP CHAT, REDDIT, YOUTUBE

BENEFITS OF SOCIAL MEDIA?

• Staying connected• Making new friends• Sharing pictures,

videos, music• Enhanced creativity• Growth of ideas• Expanded networks• Fostering self-

identity

• Collaboration on homework or group projects

• Exchanging ideas• What else can

you think of?

RISKS OF SOCIAL MEDIA?• Limited capacity

to self-regulate• Susceptibility to

peer pressure• Cyber bullying• Privacy issues• Internet addiction• Sleep deprivation• College

Acceptance

• Sexting• “Facebook

depression”• Employment

opportunities• What else can

you think of?

THINK ABOUT THIS TERM:

Collective, ongoing record of one’s web

activity.What goes online, stays online!

Most Advertisers take advantage of social media users by putting ads everywhere!There are many forms of advertising techniques used to get your attention! They find YOU based on YOUR searches

Ads targeted based on web-browsing behavior

ADVERTISING TECHNIQUES

Ads that focus on the way “things used to be”, the good ‘ol days.

Ads that make you want to buy or do something because others have it or are doing it.

Ads that use sounds or pictures to appeal to your senses.

ADVERTISING TECHNIQUES

Ads that use famous people to sell a product.

Ads that make you laugh so you will remember the product.