media industry at the age of new media
DESCRIPTION
TRANSCRIPT
Media Industry In The Age Of New Media
December, 2008
“The media will change as consumers will look for other sources of information…”
(Ira Magaziner)
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Convergence - Once Digitalized, Always Interacting
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Participation – Fueling Digital Communities
Collective Intelligence
Open Platform
Rich Media Content
Striving Digital Community
Participation – Interacting With Traditional Media
Commenting, blogging and spreading content in social networks.
Participation – The Key For Newspapers’ Survival?
18 out of 26 of the features are related to participation.
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Citizen Journalism – Outsourcing News Production
Citizen Journalism – Elite or Common People?
Citizen Journalism – Can We Impose Ethics?
Citizen Journalism – Immediacy Over Quality
Citizen Journalism – Becoming Main Stream Media
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Working Environment - Media People On The Move
Culture figures
Higher mobility withinthe sector
Short term and freelance contract employment
Working around the clock 24/7/365
Urban resident
Mix between working space and private space
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Commercialism – Survival Of The Fittest
Free content
Catch all ads
Pay Per View
Paid subscription
Contextual and targeted
Pay Per Click
Reformed Business Model
Commercialism – The Long Tail Theory
Addressing smaller crowds with niche products.
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
The Media Consumer – Threat Or Opportunity?
The Media Consumer - Demand For Bite (or byte) Size News
News aggregators for the monitorial citizen.
The Media Consumer – Active Producer Of Media
User Generated Content & social media platforms
The Media Consumer – Not Passive Anymore
If you won’t let them participate they will take it anyway.
The Media Consumer – Internet Killed The Video Star
The list of priorities had changed.
The Media Consumer – It Is All About Mobility
The content you receive depends on The content you receive depends on your positionyour position..
The Media Consumer – The Effect of Crowed Sourcing
They are not mass audience, but individuals and communities and their ability to influence greater than we think.
The Media Consumer – Know The Price Of Free
They might hate ads, but not enough to pay to avoid them.
The Media Consumer – Prime Time, All The Time
They decide where, how and when to get their content.
The Media Consumer Is You
Thank You.
Connection Info:Omer Rosenbaum, Sundsvall, SwedenEmail: [email protected]: (+46) 076.566.1028