MEDIA KIT

A self-proclaimed

storyteller, Iris

McCarthy tells the

stories that matter as

an award-winning

food and travel writer.

She is also the author

of the best-selling

books Food Lovers’

Guide to Philadelphia

(Globe Pequot Press)

and Main Squeeze:

Juicing Recipes for

Your Healthiest Self

(Cedar Fort

Publishing).

Iris’ success through

social media has led

to even more opportunities, including appearances on The Dr. Oz Show (with a hilarious

interaction and culinary demonstration segment with Dr. Mehmet Oz himself), television

and radio as well as countless partnerships with some of the world’s most recognizable

travel/tourism brands. She is often asked to speak at writers’ conferences, author events

and perform culinary demonstrations; her lively, interactive lectures and demos inspire

and enthuse audiences of all backgrounds.

THE STORY

let’s connect! WWW.THEPALATEPRINCESS.COM

WHAT WE DO PO BOX 13203

WILMINGTON, DE 19850

WWW.THEPALATEPRINCESS.COM

IRIS.MCCARTHY@THEPALATEPRINCESS.COM

01/ SPONSORED POSTS

Are you interested in having your brand

appear on ThePalatePrincess.com? From

giveaways to product reviews to creating

unique custom content, we are always

interested in partnering with culinary and

travel brands.

SERVICES

- Branded articles

- Giveaways

- Custom travel itineraries

- Recipe development

02/ SOCIAL CAMPAIGNS

Boost your social media presence through a

curated campaign with The Palate Princess.

From creative hashtags to live chats to short,

engaging videos, we can create something

special that will be consistent with your

brand’s voice and style.

SERVICES

- Hosting live chats

- Organizing live chats

- Unique Instagram stories

- Sponsored posts

03/ CONSULTING

Learn how Iris has been able to create

successful collaborations with culinary and

travel brands all over the world and find out

how your brand can benefit from her

marketing efforts.

SERVICES

- Engaging content creation

- How to grow your social media following

04/ AMBASSADORSHIP

We take ambassadorships seriously. After all,

it’s a long-term commitment and

endorsement of your brand. Typically, we

start off by creating a few smaller

campaigns—like sponsored and social

media posts—to get a mutual sense of each

other before promoting your brand

exclusively. We are always excited to work

with both emerging and established brands.

OUR READERS ARE INTERESTED IN...

Culinary Adventures Luxury Travel Airline Reviews

Recipes Affordable Luxury Travel Unique Destinations

Food & Wine Hotel Reviews Travel Tips

Luggage Reviews Sample Travel Itineraries Travel Packing Tips

Adventure Travel Exclusive/Curated Travel Travel/Digital Nomad Tech

DEMOGRAPHICS & STATS

WEBSITE

Average Monthly Unique Visitors:

31,000 (Source: Google Analytics)

AVERAGE AGE OF READERS

28 - 44, predominantly college-educated females (Source: Alexa.com)

GEOGRAPHIC REPRESENTATION OF READERSHIP

58% US 19% Europe 12% Canada 11% Asia/Other

Visit Greece Visit Costa Rica Visit México

Visit Philly Discover London Visit Nova Scotia

Visit Sweden Visit Great Britain Visit Florida

Visit Cuba Visit Cayman Islands Greater Wilmington CVB

Destination Delco New Orleans & Company Brandywine CVB

TOURISM BOARDS

BRANDS

OXO Eggland’s Best Lodge

Fagor Dyson Prana

Delsey Kiehl’s Emile Henry

ShopRite General Motors Tripology

Rust-Oleum Columbia Sperry

Sorel Vitamix Blendtec

Genji Hook & Albert Hotel Grande Bretagne

Sagamore Hotel Viking River Cruises Viking Ocean Cruises

Holland America Line Norwegian Cruises Norwegian Air

FareBuzz Eurail Eating Europe

PREVIOUS SPONSORS & PARTNERS

MY BOOKS

Beneath the rough and imposing exterior of

city life in Philadelphia lies a culturally rich and

diverse environment that showcases a wide

selection of extraordinary cuisine. Chefs from

all over the world have been creating new

and brilliant outlets of eating throughout Philly

that have allowed this city to flourish. In Food

Lovers’ Guide to Philadelphia, seasoned food

writer Iris McCarthy shares the inside scoop on

the best places to find, enjoy, and celebrate

these culinary treasures. A bounty of

mouthwatering delights awaits you in this

engagingly written guide.

With delectable recipes from the renowned

kitchens of the city’s iconic eateries, diners,

and elegant dining rooms, Food Lovers’

Guide to Philadelphia is the ultimate resource

for food lovers to use and savor.

Say goodbye to unhealthy sodas and energy drinks

and hello to delicious, healthy juices you can make

in your own home! Perfect for anyone looking to

boost their energy level- and maybe shed a few

pounds at the same time-these simple and

satisfying recipes will tantalize your taste buds and

keep you going strong! All you have to do is drink

up!

Available at these retailers

THIS IS A SAMPLE OF SERVICES OFFERED. PROJECTS CAN BE CUSTOMIZED TO SUIT YOUR

NEEDS.

RATE SHEET

SERVICE RATE

TRAVEL WITH SOCIAL AMPLIFICATION OF

HASHTAG(S)

Includes:

- 1 Tweet per itinerary activity, with photos (up to 5 per day)

- 1 Instagram post with aspirational story/caption per travel day

- 1 Facebook post with aspirational story/caption per travel day

$500 PER DAY

BLOG POST HIGHLIGHTING EXPERIENCE

Includes:

- Writing SEO-optimized story (750+ words)

- Creating Pinterest graphic and sharing on relevant boards

- Post amplification across additional blogger networks

$1500

INDIVIDUAL SOCIAL MEDIA CHANNELS RATE

- Instagram (Feed)

- Instagram (Story)

- Tweet

- Facebook Travel Video

$500

$250

$100

$500

Syndication of Photos

** Customized rate quotes given on a per-project basis