media guide 2020 - endeavor business media
TRANSCRIPT
MEDIA GUIDE 2020 AUDIENCE | DIGITAL ADS | NEWSLETTERS | SOLUTIONS | CONTENT CALENDAR | SPECS | SALES
Meet the InfluencersMeet the influencers igniting conversations and engaging the Hydraulics & Pneumatics audience.
Ideation & DevelopmentCollaborate with Hydraulics & Pneumatics’s topic experts to develop topics that will engage, validate market perceptions and produce custom content based on your objectives.
Technical Content ExpertiseHydraulics & Pneumatics’s content team delivers a mix of unparalleled technical content development expertise to ensure that content is accurate, engaging and focused on the topics that fluid power professionals need to know to stay current.
Data & InsightsDeep industry knowledge overlayed with data and insights from numerous analytic tools provides Hydraulics & Pneumatics the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.
Senior EditorSTEVE MRAZ [email protected]
Senior EditorMARIE MCBURNETT [email protected]
Contributing Technical Expert ROBERT J. SHEAF, JR [email protected]
Contributing Technical ExpertPETER NACHTWEY [email protected]
Contributing EditorRAY I SCROGGINS [email protected]
Contributing Editor THOMAS ANDEL [email protected]
Contributing Editor RICARDO SOLORZANO [email protected]
Senior Content Director BOB VAVRA [email protected]
Managing Editor JEREMY COHEN [email protected]
Senior EditorREHANA BEGG [email protected]
Hydraulics & Pneumatics—the Authority on Fluid Power Technology
Hydraulics • Pumps and pressure boosters (intensifiers) • Actuators (cylinders, hydraulic motors, rotary actuators) • Valves (directional- pressure-, flow-control, proportional, servo) • Hose, tubing, fittings, couplings • Hydraulic filters & contamination control • Hydraulic fluids • Reservoirs, accessories, heat exchangers
Pneumatics • Filters, regulators, lubricators (FRLs) • Air cylinders, motors, and rotary actuators • Air valves (directional- pressure-, flow-control) • Tubing, fittings, couplings • Vacuum components & assemblies • Dryers & condensate drains
Sensors & Controls • Pressure gauges, switches, transducers • Linear-displacement transducers • Electrical interfaces & components • Motion controllers • Wireless & internet communications • IoT & Industry 4.0 integration
Applications • Construction • Marine & Offshore • Food processing • Medical Equipment • Waste & recycling • Packaging machines • Agriculture • Mining
For more than 70 years, thousands of designers, engineers, and maintenance technicians working with fluid power equipment have relied on H&P for in-depth technical coverage of hydraulic and pneumatic systems, circuit design, components, monitoring & control, specifications, applications, and products.
Audience Insights
Machinery
Fabricated Metal Product
Professional, Scientific & Technical Services
Wholesaler or Distributor of Durable or Non-Durable
Repair & Maintenance
Electrical Equipment, Alliance & Component
Primary Metal
240,505Average Monthly Reach
JOB FUNCTION Production & Equip Design (Engr Mgmt) 30.80%
Corporate Management 23.72%
Plant & Mfg (Engineering Mgmt) 15.80%
Sales Mgmt 5.76%
Purchasing Mgmt 2.20%
Storage, Warehousing, Distribution 0.76%
PRIMARY BUSINESS
18.37%
8.63%
8.27%
6.94%
6.32%
5.68%
COMPANIES THAT ENGAGE
The Audience Engagement Report provides an integrated view of the Hydraulics & Pneumatics community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.
REACH DECISION MAKERS
78% of audience are managers and above
5.53%
Hydraulics & Pneumatics ensures that professionals addressing fluid power technology understand the latest developments, trends and solutions that are impacting the future of fluid power applications with content focused on technical innovations, successful project implementation and how-to fundamentals. Our portfolio of media solutions is built to drive conversion for marketers by leveraging this high-performing content to engage targeted vertical audiences and drive product awareness and conversations.
n Visit designengineering.endeavorb2b.com/hydraulics-pneumatics to see the complete H2 2019 Audience Engagement Report
Digital Engagement & Insights
n Visit designengineering.endeavorb2b.com/hydraulics-pneumatics to see the complete H2 2019 Audience Engagement Report
ENEWSLETTERS
37,608 eNewsletter Reach
23.10% Avg Total Open Rate
2.35% Avg Total CTR
DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS
165,946Average Monthly Sessions
132,639Average Unique Monthly Visitors
267,871Average Monthly Page Views
33,258Combined Social Following
s 3% Year-to-Date
376Avg Monthly Site Registrations
66% Desktop Visitors Average Monthly
34%Mobile Visitors Average Monthly
*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019
Print Insights
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
n Visit designengineering.endeavorb2b.com/hydraulics-pneumatics to see the complete H2 2019 Audience Engagement Report
2019 issues Print Digital Total Qualified
July/Aug 27,381 9,619 37,000
Sept 26,924 10,076 37,000
Oct 25,534 11,466 37,000
Nov 25,776 11,224 37,000
Dec 25,782 11,218 37,000
Average Qualified Circulation for 6-Month Period
26,279 10,721 37,000
Total Qualified Non-Paid
Both
Total Qualified Non-Paid
Digital
Total Qualified Non-Paid
Total Subscribers
Avg Qualified Circulation
26,279 141 10,721 37,000 37,000
Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
4,186
1,991
3,052
6,230
6,720
11,518
43
2020 Print Content CalendarISSUE DATE HYDRAULICS PNEUMATICS PRODUCT TRENDS INDUSTRY TRENDS SPECIAL ISSUES SHOW COVERAGE AD CLOSE MATERIALS
DUE
JAN Electrification of Mobile Hydraulics
Factory Automation with Pneumatics
Annual Manufacturers Index IFPE Conference Preview IFPE & ConExpo 1/7/2020 1/9/2020
FEB Electronic Controls in Fluid Power
Rotary Actuators in Factory Automation
Best Practices in Maintenance
IFPE & ConExpo Event Preview
Fold-out IFPE Floor Plan IFPE & ConExpo 1/23/2020 1/24/2020
MARHydraulic
Contamination & Filtration
Air Preparation (FRLs & Dryers)
Quick-Acting Couplings Selection
Electronic Sensors in Fluid Power 2/14/2020 2/18/2020
APR Marine & Offshore Applications
Factory Automation with Pneumatics
Waste & Recycling and Waste Expo Preview
Offshore Technology Conference Preview
OTC 2020Waste Expo 3/20/2019 3/23/2020
MAY -JUN Hydraulic Fittings
& FlangesAir Valves for Machine
AutomationElectrohydraulic Control Systems
Hydraulics in Agricultural Equipment 5/18/2020 5/20/2019
JULY Hydraulic Pump Selection
Electronic Control for Pneumatics Automation
Understanding Hydraulic Fluids
Fluid Power in Construction Equipment 6/17/2020 6/19/2020
AUG Designing with Accumulators
Specifying Pneumatic Fittings
Best Practices in Maintenance
Hydraulics in Manufacturing and
IMTS PreviewIMTS 2020 7/17/2020 7/20/2020
SEPT Hydraulics in Mining Equipment
Pneumatics in Packaging and
PackExpo Preview
Controlling Shock & Vibration in Fluid Power Mine Expo Preview 8/17/2020 8/19/2020
OCTContamination Assessment in
Hydraulics
Specifying Air Cylinders for Factory Automation
Hydraulic Hose Assemblies
Electronic Controls & Sensors in Fluid Power Annual Salary Survey 9/18/2020 9/21/2020
NOV - DEC Pumps & Motors in
Mobile HydraulicsAir Valves for
Safety & EfficiencyHydraulic Cartridge Valves & Manifolds
Hydraulic Contamination
& Filtration11/18/2020 11/20/2020
Print Advertising Specs
Print Production Manager: Greg AraujoHydraulics & PneumaticsPH: [email protected]
Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted. Multi-Page and Inserts: Contact Account Manager for Rates and Specifications Gross Rates Apply: Gross rates based on number of insertions within a 12-month period.
Printing Method: Web Offset Publication Trim Size: 7.5 x 10.5 inches Binding Method: Perfect Bound
Email Print Advertising Submission to: [email protected]
DIMENSIONS (inches) Non Bleed* Trim + 0.125 inch Bleed on all four sides*
Full Page 7 x 10 7.5 x 10.5Spread 14.5 x 10 15 x 10.52/3 Pg Spread 14.5 x 6 15 x 6.51/2 Pg Spread 14.5 x 4.625 15 x 5.1251/3 Pg Spread 14.5 x 3.125 15 x 3.6252/3 Pg Vertical 4.5 x 9.75 4.75 x 10.51/2 Pg Island 4.5 x 7.25 4.75 x 7.751/2 Pg Vertical 3.375 x 9.75 3.625 x 10.51/2 Pg Horizontal 7 x 4.625 7.5 x 5.1251/3 Pg Square 4.5 x 4.625 4.75 x 5.1251/3 Pg Vertical 2.3125 x 9.75 2.5625 x 10.51/4 Pg Vertical 3.375 x 4.625 3.625 x 5.125
* Ads with bleed – extend bleed 0.125 inches beyond the trim.
* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter.
Marketing Solutions GuideHydraulics & Pneumatics media solutions are built to leverage our high performing content to drive conversion for marketers
through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
IN
TELLIGENCE ENGAGEMENT
ADVOCACY CONSIDERATIO
N
YOUR CAMPAIGN
ContentStrategy
ContentDevelopment
LeadGeneration
Performance Results
NurturingCampaigns
ResearchPrograms
Unite insight and data to Develop content, messaging, and engagement strategies
that drive greater awareness, engagement, and actions.
Deepen engagement with leads to keep your
solutions top of mind and shorten the sales cycle.
Streamline creative, messaging, and content strategy to drive
engagement and establish market leadership credibility.
Build a pipeline that drives leads and builds
product awareness.
RESEARCH CONTENT
NURTURE TOP OF FUNNEL
Our “always on” strategy utilizes a continuous intelligence and feedback structure to inform and optimize your program’s content, targeting,
engagement, and conversion tactics to effectively reach your target audience.
n Visit designengineering.endeavorb2b.com/hydraulics-pneumatics/#hp-sol for our full portfolio of our Marketing Solutions
Research
Industry InsightsDevelop thought leadership and guide your content marketing strategy with this market-facing research report that will help your target audience understand the forces at play and gain intelligent in s ig ht s fo r s mar t d e c is io n -making. Benefit from research coupled with subjec t mat ter analysis to develop a robus t report that can be used for lead generation.
Brand PerceptionBetter understand how design engineers perceive your brand, pro duc t s or s olut ions . A l s o useful to gauge purchase intent and deliver insight s into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
Social IntelligenceBenefit from the latest social l i s t e n i n g t e c h n o l o g i e s a n d r e s ea r c h a na l y s i s to d e l i ve r competitive benchmarking and valuable insights that will allow you to create a highly effective social marketing strategy.
Content KickstartGain intelligence on a key issue and use the proprietary results to develop content that solves challenges and deeply engages target audiences. Position your brand as a thought leader by leveraging insights that show where the industry is headed.
Custom ResearchCollaborate with our research exper t s to develop a custom research program to inform your business strategy, gather market feedback on product concepts, or gain deeper understanding of your prospects. Partnering with Hydraulics & Pneumatics you have access to all the critical ingredients — deep research expertise, trusted brands, rich audience databases, and design services to help bring data to life.
The Hydraulics & Pneumatics Advantage
Research development and data analysis expertise to ensure meaningful insights.
Subject matter experts to guide development of thought leadership topics.
Database of design engineers in key industries and promotions to deliver statistically valid results.
Contact your sales representative to learn more about the Hydraulics & Pneumatics Advantage.
n Visit designengineering.endeavorb2b.com/research for our full portfolio of our Research options
Interactive Storytelling
Content Engagement CenterAggregate your premium content and lead generation assets into a digital hub designed to accelerate the decision-making process. This highly immersive format creates the opportunity for prospects to self-educate, content binge and nurture themselves, resulting in increased conversion rates and more sales ready leads.
StoryscapeEngage design professionals and deliver m e a s u r a b l e R O I t h r o u g h t h i s h i g h -performing content marketing program that leverages a custom landing page designed with powerful imager y and interactive elements. Feature your premium content and convert prospects to leads.
Personal Video LearningA t t r a c t p r of e s s i o na l s w h o p r e f e r to educate themselves through video and create a video asset that can become a part of your content marketing portfolio. Program includes topic expert to guide the experience, production of a 15-30 video segment, multiple users and the opportunity to interact and ask questions.
WebinarsHydraulics & Pneumatics webinars deliver over 450 leads on average and are useful for engaging design engineering professionals that are actively looking for education on a topic, or a solution to their challenge.
The Hydraulics & Pneumatics Advantage
Subject matter experts to craft unique, on point content that drives sales.
A marketing expert assigned to your program, giving you a turnkey experience.
Promotional campaigns that are built todrive engagement with your target audience.
Contact your sales representative to learn more about the Hydraulics & Pneumatics Advantage.
n Visit designengineering.endeavorb2b.com/content-marketing for our full portfolio of our Interactive Storytelling Solutions
Content Basics
Proven Performance
Subject matter expertise, specialty market knowledge, and trusted editorial credibility.
Content marketing that activates real results and commands attention.
Skilled teams creating full-service, custom and high-impact marketing solutions.
Contact your sales representative to learn more about the Hydraulics & Pneumatics Proven Performance.
n Visit designengineering.endeavorb2b.com/hydraulics-pneumatics/#hp-sol for our full portfolio of our Marketing Solutions
Basics of DesignEducate prospects and generate qualified leads through these guides that feature technical information that is the foundation of the fundamentals of design engineering. Typically evergreen content, this downloads are frequently saved for future reference.
Design FAQAttract engineers and generate leads with this technology-specif ic content piece answering frequently asked technical questions on a particular application area. You determine the topic and our team of experts will answer the most frequently asked technical questions from design engineers in a particular application area.
Difference BetweenCompare and contrast often confused concepts, technologies and terminology while engaging design engineers and educating prospects on your products and solutions. These popular downloads are highly sought after in the design community because of their quick-read format and concise presentation.
Top TipsPosition your brand as a resource for engineers by providing tips to help them quickly understand a process or concept and avoid common pitfalls that slow down the design process. Partner with Hydraulics & Pneumatics industry experts to identify the perfect topic and we’ll create top tips content that will convert prospects to leads.
Content Creation Services
n Visit designengineering.endeavorb2b.com/content-marketing for our full portfolio of our Content Creation Services Solutions
The Hydraulics & Pneumatics Advantage
Authentic, custom content that resonates with and engages design professionals.
Collaborative process with content, marketing and digital experts.
Programs built to achieve your goals and drive conversion.
Contact your sales representative to learn more about the Hydraulics & Pneumatics Advantage.
eBooksHelp solve problems, deliver know-how or uncover opportunities for your prospects through a visual eBook format that has a more conversational tone than traditional white papers and is designed to bring together related content pieces for a wider view on a topic. eBooks are effective engagement tools for lead generation and can be developed with your content or by sponsoring Hydraulics & Pneumatics brand content.
White PapersIntroduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on Hydraulics & Pneumatics. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.
Thought Leadership ArticlesCollaborate with Hydraulics & Pneumatics i n d u s t r y e x p e r t s t o c r e a t e t h o u g h t leadership content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for Content Channels, Content Engagement Centers and Native Programs as well as your own marketing channels.
InfographicsInfographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience and encourage social sharing of your content.
Surface Your Best Content
The Hydraulics & Pneumatics Advantage
Programs created by engagement marketing specialists with proven formulas for driving success.
Demographic data and behavioral insights leveraged to target key personas.
Promotional campaigns that are built to drive engagement with your target audience.
Contact your sales representative to learn more about the Hydraulics & Pneumatics Advantage.
n Visit designengineering.endeavorb2b.com/hydraulics-pneumatics/#hp-sol for our full portfolio of our Marketing Solutions
Recommended for YouLever aging us er data and b ehavior al insight s , we understand what topics are of the most interest to our users and put that information to use for your content marketing push efforts. Awareness and traffic driving program includes co-branded email, targeting based on your criteria and promotion of up to four pieces of content that are hosted on your site.
Design ElementsGenerate leads through this co-branded email program that includes hosting of one asset on the Hydraulics & Pneumatics website and promotion to of up to 3 additional pieces of content or product information with links to your website.
Engineering ResourcesPromote your content marketing assets to drive website traffic and generate leads from our audience of engaged design engineers through these co-branded emails that can be co-sponsored or exclusive. Includes hosting and promotion of up to 3 lead generation assets.
Content Marketing Essentials
The Hydraulics & Pneumatics Advantage
Ideation with subject matter experts to create high-performing content.
Content marketing expertise to develop content that drives successful programs.
Promotional campaigns that are built to attract and engage your target audience.
Contact your sales representative to learn more about the Hydraulics & Pneumatics Advantage.
n Visit designengineering.endeavorb2b.com/hydraulics-pneumatics/#hp-sol for our full portfolio of our Marketing Solutions
ContentStreamLeverage Hydraulics & Pneumatics website content for use on your website and other content marketing channels through this innovative content marketing platform. Quality content is a must have for marketers that have goals to grow engagement and drive conversion. Gain access to the Hydraulics & Pneumatics content library and easily syndicate our high-performing content in your marketing channels.
Content ChannelsIntegrate your sponsored content into Hydraulics & Pneumatics’s editorial channels and generate awareness while educating prospects on your products and solutions. Hosted on the Hydraulics & Pneumatics website, this competitor free environment features your content alongside related Hydraulics & Pneumatics content in a topic based channel that is promoted to an engaged audience of fluid power professionals.
Snap SolutionsEngage engineers in an interactive way to build a high-quality prospect database. Collaborate with our team of topic and engagement marketing experts to craft a quiz that will attract your target audience and collect valuable data and top of funnel leads.
Webinar Lead TouchGain greater retur n on your webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. The program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.
Unique Sponsorship Opportunities
n Visit designengineering.endeavorb2b.com/hydraulics-pneumatics/#hp-sol for our full portfolio of our Marketing Solutions
IFPE Product Showcase & Floor Map Join us as we help your company navigate IFPE-CONEXPO 2020, providing maximum exposure for your brand with these special advertising opportunities that include print, newsletters and an IFPE 2020 Floor Map.
Learn More about the IFPE Showcase & Floor Map
Salary & Career Report Today’s Design Engineers strive to be more productive, embrace workplace diversity and benefit from having a broad range of expertise. We surveyed over 2,000 engineers on their perception of the industry, their career, their employers and what the future holds. The results of this survey deliver data points and insights about your customers that can be used to inform your product, sales and marketing strategies. Download the full report now and get to know today’s Design Engineer.
The Hydraulics & Pneumatics Advantage
Programs that have been vetted to drive proven performance and deliver results for marketers.
Access to leading industry experts through virtual learning and in depth content.
Unique solutions that offer entertaining ways to engage fluid power professionals and create awareness for products and solutions.
Contact your sales representative to learn more about the Hydraulic & Pneumatics Advantage.
Targeted AdvertisingThe Hydraulics & Pneumatics Advantage
Experienced team of direct marketers and data analysts.
Rich database of over 5 million business professionals in high growth markets.
Partner networks that can extend your brand reach and target key persona audiences.
Contact your sales representative to learn more about the Hydraulics & Pneumatics Advantage.
Custom eBlastsEmail marketing is one of the most effective m e t h o ds fo r t ar ge t ing an d r ea ching prospects with messaging focused on produc t s and solutions. Deliver your message directly to the inboxes of relevant, targeted design engineers or leverage the power and scale of Endeavor Business Media’s 5 million audience database to expand your reach. Based on your objectives and goals our team will set up and deploy targeted email campaigns that engage prospects you want to reach. Email delivery is GDPR compliant, full reporting metrics provided post deploy.
Audience ExtensionNot retargeting, it’s Audience Extension. Par t n e r w it h o ur team of d e dic ate d engagement marketers and data analysts to custom build display, native and social campaigns that will target the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, only to those that fit your targeted profile.
Account Based MarketingLeverage our database of 5 million business professionals in high growth markets to reach deep into key accounts that you provide or collaborate with us on creating look alikes based on behavioral data or demographic data points. Leverage display, native, email and social campaigns to drive awareness, convert prospects to leads and provide key account support to your sales team.
ProgrammaticCombining advanced ad serving technology with our proprietary data offers a unique programmatic buying experience that delivers measurable results. Providing you with more control over your campaign and allowing for real time creative and messaging adjustments ensures that you are delivering the right message to the right audience at the right time.
n Visit designengineering.endeavorb2b.com/advertising for our full portfolio of our Targeted Advertising Solutions
Newsletters Writers, editors, designers and marketing strategists create highly original, in-demand content designed to resonate with partners’ target audiences and inspire action.
Interested in adding a digital package to your media plan? Contact your sales representative today!
Fluid PowerCutting-edge topics, news, products and developments in fluid power technology. Exclusive; Mondays & Wednesdays
Subscriber .............................. 16,814Avg Total Open Rate .............. 20.40%
• 595x335• 30 Character Headline• Up to 60 words of text• JPG, GIF or PNG-100 kb max, 72 ppi• URL required
Hydraulics & PneumaticsProduct SpotlightFeatures a wide range of products and services. Multi-sponsored 2nd & 4th Monday of each monthExclusive; Thursdays
Subscriber .............................. 20,794Avg Total Open Rate .............. 25.80%
• 180w x 150h • 40 Character Headline,• Up to 80 words of text• JPG, GIF or PNG-80 kb max, 72 ppi• URL required
The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019
IFPE/Con Expo Show DailyKeep the Hydraulic & Pneumatics audience dialed into show happenings by promoting your product launches and company announcements the week of the live event. Exclusive; March 9-13, 2020
Subscriber .............................. 16,720 • 595x335• 30 Character Headline• Up to 60 words of text• JPG, GIF or PNG-100 kb max, 72 ppi• URL required
n Visit designengineering.endeavorb2b.com/advertising/newsletters to view samples of our the Newsletters
Digital AdvertisingHydraulics & Pneumatics offers you the opportunity to engage design engineers in multiple channels for deeper connections and better return on your marketing investment.
Display BannersNet Rates. Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad Size (pixels)Floor Ad 1200×90 – Expanded: 1200×410
Jumbotron 300×600 – Expanded: 970×700 — mobile: 300x250 pixels
In-Article Expandable 728×90 – Expanded: 970×700
Filmstrip 300×600 – Total expanded: 300×3000
Sidekick 300×250/300×600 – Expanded: 850×700
Pushdown 970×90 – Expanded: 970×415 — mobile: 300x50 pixels
Contact your sales representative for pricing.Interested in adding a digital package to your media plan? Contact your sales representative today!
Ad Type Ad Size (pixels)Leaderboard 728x90 & 320x50*
Rectangle 300x250
Half Page Standard 300x600
Site Skin Contact Online Ad Operations for specs
Welcome Ad 640×480 & 300x416* *Please provide all sizes listed.
Rich Media OpportunitiesRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.
Online Specs
Newsletter Specifications:Formats Currently Accepted: • JPG, PNG
Information: • Please note: We accept gifs but a black line frame will be automatically added to the image• Flash not accepted• It is the advertiser’s responsibility to maintain the link for the duration of the ad• If word count exceeds the max, file will be returned for revision, otherwise complications with the newsletter template may arise
Dimensions/File Sizes: • See our Newlsetter section of the media guide
3rd-Party Ads: • Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: • Five business days prior to publication.
Send Newsletter Banner Ads To: • [email protected]
Check out our advertiser site for more information: • designengineering.endeavorb2b.com/hydraulics-pneumatics
Campaign Analyst | Materials Contact:Seth Hastings [email protected]
Website Specifications:Banner sizes: • See our Digital Ad Specs section of the media guide
Acceptable file types: • JPG, GIF, animated GIF, and third party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times, Max # of frames: 4, Animation length: 15-20 seconds
Information: • Click-through URL required and should not be hard-coded• Creative must be hosted through a third-party with a “STANDARD” ad tag: All 3rd Party tags and accompanying technologies being served by tags must be SSL Compliant (HTTPS).• Z-index of ad must be set low or as a “1”• Backup JPEG, GIF or PNG (200kb max) required for delivery to mobile devices• If mobile users are to be excluded from your Rich Media impressions, please inform us in advance
Materials due: • Five business days prior to publication.
Send Website Banner Ads To: • [email protected]
Check out our advertiser site for more information: • designengineering.endeavorb2b.com/hydraulics-pneumatics
Campaign Analyst | Materials Contact:Seth Hastings [email protected]
Contacts
VICE PRESIDENT, DESIGN & ENGINEERING Tracy Smith913.967.1324 | [email protected]
NORTH AMERICARonald Klimko216.931.9662 | [email protected]
SENIOR DIGITAL INNOVATION & STRATEGY DIRECTORRyan Malec913.967.1678 | [email protected]
BELGIUM, NETHERLANDS, LUXEMBURG, UNITED KINGDOM, SCANDINAVIA,FRANCE, SPAIN, PORTUGALRachel Disanto011 44 1625 876622 | [email protected]
GERMANY, AUSTRIA, SWITZERLANDChristian Hoelscher011.49.89.95002778 | [email protected]
ITALYDiego Casiraghi011.390.31.261407 | [email protected]
PAN ASIAHelen Lai866.2.2727.7799 | [email protected]
Sales