Q2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS

My target audience is 15-25 and is aimed at both male and females. From this focused on specific social groups within the music genre which is indie/pop but mainly pop.

My main music genre was going to be pop but after doing research into magazine sales I thought it would be best to combine both indie and pop style which is so popular at the moment.

Pop music is music that would be relatively mainstream meaning it’s mainly chart music or chart artists.

I was able to see the kind of reader I will attract.

This helped me focus on specific groups.

I researched into more indie/pop fashion and found that the mainstream styles are always preferred at the moment that style would be indie/vintage. From this I also found that my audience will be looking for the hottest and most current things in a magazine.

So when designing my magazine I followed the pop stereotype with the colours and layout but used indie styled models.

I styled my magazine to what a typical indie/pop teen would like e.g. colours, fonts and indie styled models.

When researching other pop magazines I found that all the names where simple and often either related to pop or music. So following this example I decided to go with jukebox as its something everyone knows and is music related.

The colour scheme I used was blue, black, pink and orange as these are typical pop style colours. These are also the colours you might find on pop clothes and media style for pop viewers.

Even though this is a typical colour scheme I still think that all the colours work well together and match the pop style.

I put my twist to the colour scheme by adding different shades of the 4 colours to make my pages to look more vibrant

The photographs I used were all edited through Photoshop I didn’t change much in terms of colouring but I did highlight certain areas in one or two like the eyes. I didn’t want to change much as to keep with the untouched look of the models.

The poses I used for the magazine mainly had an instrument or was a close up shot. I used the instrument as it fitted with the article but also it fitted with the indie style.

Indie/ pop girls and boys have very similar fashions and tastes so there isn’t much difference between them meaning I could use to my advantage and style my magazine for both parties.

The artist on the front of the cover was my way of targeting both men and women since the female artist would appeal to both.

I thought the artists name Urban Melody worked well since its connecting to different types of music much like my own magazine, also the name is interesting and can be used as an acronym UM which makes it seem more informal.