Media evaluation: 

Q2: How does your media product represent particular social groups?

Social groups are groups of peers of a similar nature for example gender, age and social class. I think groups that are represented by my magazine are age groups and gender groups. The age groups would be older teens to younger adults. Not only because of my market research which back up this is also think that they style and layout of my magazine connotes this specific age group. For example I have used a combination of cooler colours with sophisticated fonts, this apeeling to the older side of the age group, where as the bold colours and catching headlines apple more to the younger side of the age group. The muted colours with grey and blacks are very good at being an in-between as they are good for creating a more subtle look that doesn’t look to ‘pop’ like which would not appeal to the age group. Also the smooth layout clever lexis is key points in which the age group would be represented. The gender group is slightly less obvious in terms of my magazines as I didn’t aim to represent a gender group, mover a genre group and an age group. However when looking at the gender group you would find that magazines that had more blue tones with stronger contrasts and darker imagery that it would appeal to the male group, where as warmer tones of pink red and orange with a harmonious colour scheme and catching titles and headline would appeal to the female side of the gender group. Another social group would be social classes. Social class is a group of individuals who are categorised as being in the same social class. I think if my magazine was to represent a class it would be more lenient to middle class, as one could suggest that this classes would prefer a use of mixed vocabulary with serif fonts, artistic photography, and sleeker looking layouts.