What have you learned from your audience feedback?

We conducted rather in depth audience research. We held a focus group where a selection of around twenty people watched our video at the stage it was at the time (uncompleted) and they all gave use useful feedback of what we need to improve on in our video and what our video does well. The majority of the people commented on the band shots and the lip-syncing. It was poor quality and the lip-syncing was a bit out of synchronisation. Therefore we decided to reshoot the entire band shots and improve on them in terms of lighting, camera angles and refinement of the shots (quality in terms of lip syncing). The majority of the audience who watched our music video said that the farm shots were good but could be improved however we did not have time to reshoot the farm shots again which would be advantageous to the music video but we simply did not have the time. However our farm shots were not poor they were still of decent quality but they could be improved upon slightly. To improve on our video we removed the black and white effect, which we initially had on the farm shots and replaced it with an indie red effect similar to the band shots to keep the colouring consistent throughout the video. The audience felt that the black and white effect was ruining the effect of the video therefore we changed it due to our audience feedback. Our audience research also stated that we had a good use of mise en scene meaning that they were enticed by the farm shots because it is different compared to other music videos of similar genre (indie rock). We tried to break certain forms and conventions of the indie rock genre, such as the fact that the majority of the music video is set on a farm, which is very individual and different. We addressed the problems, which our audience research presented us with such as the different effects on the video and reshooting the band shots. Personally, we agreed with the audience with the feedback that they gave regarding the lip-syncing not being perfect and the quality of the band shots. Therefore we did not hesitate on reshooting the band shots to improve lip-sync quality and the camera angles and general quality of the shots.

How did you use media technologies in the construction and research, planning and evaluation   stages?

We used a number of different media technologies during the construction, research, planning and evaluation sections of our music video. For example: iMac’s, Final Cut Pro, electric guitars, YouTube, Google,

slideshare, blogger, Microsoft word, Canon 500D. The main tool we used throughout our project was the iMac. Everything we did revolved around it. All of our editing was done on it using Final Cut Pro which we used several different effects and transitions such as the ‘indie red’ effect throughout the video and how the drum beats at end fades in at the end of the song. We used lots of different media technologies such as the electric guitar used as props in our band shots of our music video. We used YouTube to share our video with the world and get detailed feedback from the public about our music video. Another key media technology, which we could not have completed our product without, is the camera equipment we used to film our film. More specifically we used a Canon 500D DSLR camera, which provided us with crisp pictures for our digipak and advert and of course with our filming shots, which we used to construct our music video. Google was another very useful tool, which aided us in our planning and research of the product for things such as planning where to film (using Google maps) and finding useful presentation methods such as Prezi, slideshare and Pintrest. We used Microsoft word to plan out the majority of our blog posts and evaluation questions. Slideshare was a useful media technology, which allowed us to put long posts and PowerPoint’s onto out blog without it taking up lots of room on our blog. It is useful presentation tool to make the presentation of our blog a lot better.