MARKET.MIND.MULTIMEDIA.

TOPICAL INFORMATION OF THE CERAMIC AND FITTINGS INDUSTRY

WWW.1200GRAD.COM

online magazine_newsletter_premium partner_targeting _video advertising

Media data_2019

1200GRAD.COM

1200GRAD is the first and only topical and interactive online magazine of the ceramic and fittings industry.

Users will find selectively in the content offering of 1200GRAD, without wastage by other product segments, current informa-tion of the international ceramic industry with focus on the fields of tiles and fittings. In doing so, we serve all relevant target groups for the industry free of charge, not just those interested in industry and trade, but also readers of the fields of craft and architecture as well as natural stone.

With the help of an independent editorial offer, that ranges from an interview with leading figures of the industry to current reports about companies and trade fairs, 1200GRAD creates its own journalistic profile. We do not only report currently, quickly and reliably, but we also present critical opinions and ideas of the industry and market.

Through an innovative content management system and with the help of keywords or headings, our readers and users can view quickly and selectively the articles, which are interesting for them. This also includes videos. Furthermore, we spread our stories promptly on other relevant social media channels, such as facebook, Linkedin, Instagram and Twitter. With an RSS feed the information also appears on the own PC, tablet or smart-

1200GRAD.COM

phone via push notifications. The online magazine achieves an average of over 10,000 page views per month with more than 4,000 users.

Target groups Executive employees of the tile, fittings and sanitary industry, tile and building material retailers, tile-oriented planners and architects, representatives of manufacturing, factory and trade as well as tile, panel and mosaic workers and the natural stone industry.

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ONLINE MAGAZINE – TOPICAL

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With its topical reporting the 1200GRAD newsletter has quickly become one of the most popular industry news.

Every week we publish the latest and most interesting news of the online magazine in two newsletters, which we send via e-mail to almost 7,000 readers from the fields of industry, trade, manufac-turing and architecture. In addition to the readers of the news-letter from the tile and fittings industry there are also about 1,000 interested persons from the natural stone field. The target group consists of approximately one third each of tile-oriented architects, tile workers / manufacturer as well as representatives of the tile and fittings industry (executive managers, managing directors, board members, sales representatives, etc.). The newsletter registers approximately 15% openings per distribution, i.e. approx. 1,300 clicks.

Moreover, we publish special newsletters on selected topics and events 6 times a year (for further information see p. 4).

Publication frequency Online magazine: daily Newsletter: weekly every Wednesday and Friday

Advertising opportunities Online magazine: header-banner, sidebar-banner homepage/

category page, content-banner homepage/category page promotion (editorial text with photo marked as advertisement)

Newsletter: header-banner, news-banner, promotion

Run-time Online magazine and newsletter: minimum run-time of

1 month, further run-times: 3 months (3 % discount), 6 months (6 % discount), 12 months (12 % discount)

CoverageDocumentation of page impressions and visits via Google Analytics

Contact PersonFor all advertisements and promotions, please contact anzeigen@1200Grad.com

NEWSLETTERSPECIAL NEWSLETTER

SEE PAGES 4+5

THE SPECIAL NEWSLETTERS

In addition, several times a year we publish for the same target group various special newsletters for important trade fairs (Cersaie, BAU) and topics (video, architecture, technology), where you can book individual promotions in the editorial area. These special newsletters receive a high level of attention from our readers and achieve even better clicks numbers than our weekly information service.

The editorial plan for our special newsletters 2019 looks like this: February: special newsletter architecture and design

Here you can place e.g. ... ... information about reference objects from a design point of

view, architectural programs, planner workshops, design aids, object consultancy etc.

May: special newsletter manufacturing and technology Here you can place e.g. ... ... reference objects from a technical point of view, processing

instructions, manufacturer information, technology seminars July: special newsletter video and new media

Here you can place e.g. ... ... information about your processing and marketing videos,

indications on new websites, social media platforms, links to your online presence etc.

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October: special newsletter Cersaie trade fair Here you can place e.g. ... ... information about your new products, your trade fair presence,

your new marketing concepts. December: special newsletter product innovation

Here you can place e.g. ... ... information about your new products, processing methods

and marketing concepts.

Use this established media brand also for your entrepreneurial success, for example through banner insertions or editorial promotions.

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THE COMPANY NEWSLETTER IN YOUR DESIGN

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On request, you can even book your own, individual company newsletter only with your topics and your corporate design. Please talk to our advertising department, who will be happy to give your further details.

Information about the company newsletters is available at: c.schiffer@1200grad.com or phone +49 163 20 50 730.

PREMIUMPARTNER

1200GRAD premium partners receive an exclusive company presentation (microsite) with their own download portal on a special page in the online magazine of 1200GRAD.

On this page customers and interested persons can find systema-tically and without long online search the relevant information about the company and the use of the products as well as their processing.

This special page includes a company presentation with company logo, company por-

trait, photo gallery as well as linking to the company›s web-site,

a download portal with 5 pdf documents (brochure, catalogs, processing instructions) and 5 video links (advertising films, processing videos, etc.),

a chronologically ordered overview of all 1200GRAD articles about the premium partner.

Add-ons: 1200GRAD premium partners also receive an own pre-sentation area on the home page of the online magazine.

PREMIUMPARTNER

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1200GRAD.COMTARGETING

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The so-called targeting advertising is derived from the term «target» and already enjoys a great deal of acceptance and vigorous effect in the online advertising of other industries.

Targeting aligns the advertising as precisely as possible with the respective target group, thereby it avoids, among other things, wastage. This allows a high customer loyalty with full cost control. The advantage for the users is that they receive exactly the advertising that corresponds to their surfing profile and their interests.

This form of advertising is still relatively new for the building industry. 1200GRAD cooperates exclusively with a special agency. The specialists for digital marketing take over the entire tech-nical and organizational process for 1200GRAD.

This includes: designing of banner by internet professionals technical infrastructure purchase of the required advertising space from more than

100 contract partners (websites, publishers and marketers) with several hundred affiliated top websites.

As a result of the more than 10 million euros media spending of its market customers per year, our agency also receives excellent conditions for the advertising space and the required techno-logy, from which the customers of 1200GRAD directly benefit.

TARGETING

Targeting consists of the following steps: First of all, a data-compliant and completely legal digital

marking of the internet users takes place on a selected homepage, on which a code was integrated previously. This homepage can be a page of 1200GRAD or a company-owned homepage.

If the labelled user visits later one of the high-quality top web pages and portals on which we have booked ad slots, a pro-motional banner fades in, which specialists of our agency exclusively designed for you, according to your standards and your corporate design.

According to your standards our agency organizes in coope-ration with 1200GRAD the insertion of the banners on the inter-net pages and the time and theme-appropriate flash of the banners.

At the end of the campaign 1200GRAD customers receive a pro-fessional campaign management with detailed reports about click rates and performance analysis.

Affiliated German top websites (excerpt):T-Online.de – eBay.de – web.de – bild.de – Focus.de – Chip.de – wetter.com – gmx.de – chefkoch.de – welt.de – computerbild.de – dasoertliche.de – mobile.de – telefonbuch.de – n-tv.de – zeit-online.de – sueddeutsche.de – stern.de – spiegel.de – amazon.de – immonet.de – prosieben.de – sat1.de – rtl.de – finanzen.net – brigitte.de – yahoo.com – aol.de – vox.de – sixx.de – studivz.de – cosmopolitan.de – transfermarkt.de – kicker.de – de.pons.com – galileo.tv – onmeda.de – meinestadt.com – n24.de – markt.de – ask.fm – gutefrage.net – gala.de – bunte.de – familie.de – tvtoday.de – bauen.de – autoscout24.de – immo- welt.de – kunununu.com – xing.com – ran.de – schoener- wohnen.de – tvspielfilm.de – linkedin.com – morgenpost.de – kabeleins.de – formel1.de and many more ... It includes: creation of advertising material (on a template basis by our

experienced graphic designers) establishment of the measure and coordination with the

websites and marketers mediation technology costs (ad server, data management

platform, DSP) professional campaign management screenshots as proof and campaign reports

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VIDEO ADVERTISING

Promotional videos on the internet are gaining in importance in the building industry due to broadband internet access or flat rates. Especially in times when mobile generalists are increasingly becoming part of the market, a comprehensive information of target groups with moving images, which can convey messages independently from language barriers, is becoming more important.

1200GRAD has been working successfully with editorial video clips since the middle of 2017. Every week we present our readers a top story with moving images. According to our observation, the 1200GRAD video news are frequently clicked on and spread and also enjoy a high level of acceptance.

We now offer this attractive editorial environment as an adver-tising platform.

Sponsored Video-NewsCustomers have the opportunity to book a self-chosen topic as sponsored video news. We create the video clip and therefore we need a finished press release and a selection of at least 5 photos or movie clips. The report will be distributed as a sponsored video news on 1200GRAD, in the e-mail newsletter as well as on our social media channels for at least one week and is available for unrestricted secondary use on company-owned media channels.

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You can use these promotional videos systematically for brand management for press work for relaunch of companies, brands and products to increase product sales, for example by presenting product

benefits in the video, to strengthen customer loyalty, for example with video

instructions and tutorials to advertise on other websites for the own offer to achieve with the help of moving image the best possible

search engine positioning

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EDITORIAL PROMOTION

The editorial promotion has a particularly good price-perfor-mance ratio and a high credibility for the reader because it is arranged as a normal editorial text.

You provide us with a freely selectable text of approx. 1500 cha-racters with a maximum of 3 photos. You freely determine the content, however, text and photos should be selected primarily journalistic. The report will be marked with a promotion note and will appear permanently in the online magazine as well as in the newsletter for one week (2 insertions). In addition, we will post the promotion on our facebook page.

1200GRAD.COMCROSS-POSTING ON THE MEDIA CHANNELS OF 1200GRAD

The social media channels of 1200GRAD on facebook (about 3,000 followers), Instagram (more than 1,000 followers) and Linkedin (almost 1,000 followers) have become very popular information sources with a steadily growing number of follo-wers and are now part of the strongest social media channels of the tile and fittings market.

Profit from our coverage and post your company report on the 1200GRAD social media channels! With our low-cost annual offers, you also significantly increase the coverage of your social media presence with the help of these sponsored links!

You are you planning an attention-getting product launch or a special sales promotion? You would like to call attention to a special trade fair appearance? Then our pop-up action seller is exactly the right thing for you.

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On the homepage we will integrate a pop-up banner with your advertising message and at the same time we will design the background of our homepage according to your individual ideas. You can integrate an image, photo or your company color. More attention-grabbing is not possible!

POP-UP ACTION SELLER

Banner online magazinetype of banner position size price* discounts (minimum run-time 1 month)

header-banner above or next to the 580 x115 px 950,00 euros 3 months ( 3 % discount) homepage 1200GRAD-logo 6 months ( 6 % discount) 12 months (12 % discount

sidebar-banner at the right next to the 340 x 340 px 750,00 euros 3 months ( 3 % discount) homepage content on all pages 6 months ( 6 % discount) 12 months (12 % discount)

sidebar-banner at the right next to the 340 x 340 px 350,00 Euro 3 months ( 3 % discount) category page content on all category 6 months ( 6 % discount) pages 12 months (12 % discount)

content-banner horizontal advertisement 805 x approx. 130 px 600,00 euros 3 months ( 3 % discount) homepage in the content part of the 6 months ( 6 % discount) homepage 12 months (12 % discount)

content-banner horizontal advertisement 805 x approx. 130 px 400,00 euros 3 months ( 3 % discount) category page in the content part of the 6 months ( 6 % discount) category page 12 months (12 % discount)

Pop-up Actionseller 1300,00 Euro 3 months ( 3 % discount) special pop-up banner on the homepage of 1200GRAD 6 months ( 6 % discount) design of the homepage of 1200GRAD with own image or company colour 12 months (12 % discount)

Banner newslettertype of banner position size price* discounts (minimum run-time 1 month)

header-banner horizontal advertisement max. 655 x max. 250 px 600,00 euros 3 months ( 3 % discount) under the newsletter logo 6 months ( 6 % discount) 12 months (12 % discount)

news-banner horizontal advertisement max. 655 x max. 250 px 430,00 euros 3 months ( 3 % discount) in the content part between 6 months ( 6 % discount) the news 12 months (12 % discount)

*all prices refer to the given minimum run-time

ADVERTISEMENT FORMATS AND PRICES

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1200GRAD.COM

Premiumpartner price discounts (minimum run-time 3 months)

microsite within the online magazine of 1200GRAD 440,00 euros/ 3 months ( 3 % discount) own company presentation with download portal for videos and brochures, month 6 months ( 6 % discount) special presentations on the homepage and all content pages 12 months (12 % discount)

ADVERTISEMENT FORMATS AND PRICES

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Targeting price* discounts (minimum run-time 1 month)

accurate target group advertising with user registration 890,00 euros 3 months ( 3 % discount)on external internet portals with different banner types 6 months ( 6 % discount) 12 months (12 % discount)

Video Advertising price discounts

low-cost production of promotional and PR videos with own photos and texts, 200,00 euros/ 3 pieces ( 3 % discount)insertion on 1200GRAD, material at free own disposal piece 6 pieces ( 6 % discount) 12 pieces (12 % discount)

Editorial promotion (newsletter and special newsletter) price discounts

editorial designed post with own photos and texts 370,00 euros/ 3 pieces ( 3 % discount) insertion in the online magazine of 1200GRAD and newsletter (2x) piece 6 pieces ( 6 % discount)

12 pieces (12 % discount)

Cross Posting price discounts

linking of own social media posts on the social media channels of 1200GRAD 150,00 euros/ 3 pieces ( 3 % discount)(facebook, Instagram, Linkedin) piece 6 pieces ( 6 % discount) 12 pieces (12 % discount)

*all prices refer to the given minimum run-time

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File formats for online magazine + newsletter photos: GIF or JPG (without animation), bitmap-resolution

with 72 dpi texts: word-file

Please remember for the data delivery a possible linking- address (e.g. your internet address) and the integration of possible click tags.

file size: max. 100 KB HTML, FLASH max. 100 KB The denoted KB-data for each advertisement medium are

maximum sizes and are the total amount of all data, that define the advertisement medium (inclusive reloaded files, photos, flash etc.)

Company newsletter price* discounts

Design of own newsletter (max. 6 reports) with company colours and logo 1900,00 Euro/ 3 pieces ( 3 % discount)as well as distribution to the 1200GRAD distributor (6500 addresses) piece 6 pieces ( 6 % discount) 12 pieces (12 % discount)

Special newsletter price* discounts

6x a year newsletter on specific topics and events see editorial promotion p. 13with editorial promotion

*all prices refer to the given minimum run-time

ONLINE MAGAZINE_NEWSLETTER: FORMATS AND TEMPLATES

ADVERTISEMENT FORMATS AND PRICES

1200GRAD.COM

Conditions of paymentWithin 30 days after tax, no cash discount. Foreign orders are processed only against advance payment.

Please note: We do NOT grant additional AE commissions for insertion discounts!

Bank account1200GRAD / Ralf SchanzeSparkasse EssenIBAN DE40 3605 0105 0007 0011 18 (SPESDE3EXXX)

Terms and Concitions Our terms and conditions valid for all orders. You can down-load them from our online magazine or we will send them to you on request.

Status: 12/201815

Delivery timeAt least one week before the beginning of insertion via email. Delays caused by belated delivery will not be our fault.

Delivery addressPlease send all banner or advertisement and promotional do-cuments to the following address: anzeigen@1200grad.com

For delivery we require the following information medium (online magazine, newsletter, combination offers) format (size and position of the banner) booking period contact details of the contact person click-URL (to the linked homepage) alternative file for flash files: JPG or GIF for flash versions

_indication of flash version _information about actionscripts for promotions

text and photos as well as the desired category for the position

ONLINE MAGAZINE_NEWSLETTER: FORMATS AND TEMPLATES

MARKT.MEINUNG.MULTIMEDIAL.

1200GRAD

Editorship Ralf SchanzeErftstraße 18 D-45219 Essenmail: info@1200grad.comphone: +49 20 54 8 70 80 44

Advertising managementChristina SchifferGantesweiler 1D – 45133 Essenmail: c.schiffer@1200grad.comphone: +49 163 20 50 730

Correspondent Italy Alexandra BeckerVia C.Battisti, 39I – 37039 Tregnago (VR)mail: a.becker@1200grad.comphone: +39 347 93 74 896

WWW.1200GRAD.COM