media data 2013 - wa werbeartikel verlag gmbh

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THE EXPERIENCE OF HAPTIC ADVERTISING PROMOTIONAL GIFT AWARD 2012 www.waorg.com/english Media Data 2015 Efficient target group communications for the promotional products market

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Page 1: Media Data 2013 - WA Werbeartikel Verlag GmbH

Der Newsletter für neue Werbeartikel

THE EXPERIENCE OF HAPTIC ADVERTISING

PROMOTIONAL GIFTAWARD 2012

www.waorg.com/english

Media Data 2015Efficient target group communications for the promotional products market

Page 2: Media Data 2013 - WA Werbeartikel Verlag GmbH

Contents

Contact Details

Contact partners and publishers 3

Publishing Portfolio

Magazines and target groups 4

Advertisement Prices and Topics

Werbeartikel Nachrichten 6

eppi magazine 8

Promotion Products 10

HAPTICA® 11

Other Advertising Options

Jobshop 12

Product Guide 12

Distributor Guide 12

Supplements 12

Accurate advertising – reader structure and target group selection for supplements 13

Technical Guidelines

Advertising formats 14

Data transfer for advertisements and editorials 16

Online/Digital

WA Web – our web portals 17

Newsletters: WA eLETTER, eppi newsflash & Promotion PRODcast 18

2

Page 3: Media Data 2013 - WA Werbeartikel Verlag GmbH

All of the prices stated in the Media Data exclude the applicable VAT charges.

Contact Details

Your contact partners for advertisements

Your contact partner for online advertising

Your contact partners for editorials

Your contact partner for advertisement data

Publishers

Jochen Thoma (National Director)

Tel.: +49 / 221 / 6 89 11– 34 [email protected]

Austria, Switzerland and German zip-code areas 4, 5, 6

Sarah Vieten (International Director)

Tel.: +49 / 221 / 6 89 11– 19 [email protected]

Benelux, France, Great Britain, Ireland and German zip-code area 7

Dorothee Luberichs Tel.: +49 / 221 / 6 89 11– 33 [email protected]

Scandinavia, The Baltic States, Spain, Portugal, Italy and German zip-code areas 0, 1, 2, 3

Alicia Mancino Tel.: +49 / 221 / 6 89 11– 27 [email protected]

Eastern Europe, Turkey and German zip-code areas 8, 9

Ralf Bales Tel.: +49 / 221 / 6 89 11– 21 [email protected]

WA Nachrichten – Dr. Mischa Delbrouck Tel.: +49 / 221 / 6 89 11– 11 [email protected] magazine – Till Barth Tel.: +49 / 221 / 6 89 11– 25 [email protected] Products – Heike Pohl Tel.: +49 / 221 / 6 89 11– 30 [email protected]® – Andrea Bothe Tel.: +49 / 221 / 6 89 11– 17 [email protected]

Anik Ginet Servais Tel.: +49 / 221 / 6 89 11– 14 [email protected]

WA Media GmbH

Waltherstraße 49-51D-51069 CologneTel.: +49 / 221 / 6 89 11– 0Fax: +49 / 221 / 6 89 11– [email protected]

Managing Shareholder: Michael Scherer

Management: Ralf Bales, Dr. Mischa Delbrouck

Deutsche BankSort code: 370 700 24Account: 4 698 122IBAN: DE18 3707 0024 0469 8122 00BIC: DEUTDEDBKOE

Postbank EssenSort code: 360 100 43Account: 140 708 433IBAN: DE97 3601 0043 0140 7084 33BIC: PBNKDEFF

HRB 30697District Court of CologneVAT Identification No.: DE119998878

Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or [email protected] 3

Page 4: Media Data 2013 - WA Werbeartikel Verlag GmbH

Publishing Portfolio

Werbeartikel Nachrichten Target group: German-speaking promotional products distributors (D/A/CH)

Total circulation (IVW-tested): 10,000 copies Pool of addresses: 14,000

Frequency: MonthlySubscription prices: Germany €42, other countries €60

Web: www.wanachrichten.deNewsletter: WA eLETTER

eppi magazine Target group: European promotional products distributors (excl. D/A/CH)

Language: English

Circulation: 10,000 copies Pool of addresses: 16,000

Frequency: Six times per yearSubscription prices: Germany €26, other countries €32

Web: www.eppi-magazine.comNewsletter: eppi newsflash

Promotional Gift Award Cross-target group offer

International design competition that distinguishes innovative and trend-setting promotional products.

www.promotionaward.com

PROMOTIONAL GIFTAWARD

4

Page 5: Media Data 2013 - WA Werbeartikel Verlag GmbH

Publishing Portfolio

Promotion Products Target group: German-speaking end-users (D/A/CH)

Circulation: 30,000 copies Pool of addresses: 61,000

Frequency: Six times per year Subscription prices: Germany €36, other countries €41

Web: www.promotion-products.bizNewsletter: Promotion PRODcast

HAPTICA® Target group: German-speaking marketing decision-makers (D/A/CH)

Circulation: 30,000 copies

Frequency: Twice a year Subscription prices: Germany €14, other countries €20

Web: www.haptica.biz

HAPTICA® live Cross-target group offer

The HAPTICA® live unites a promotional products show, the Pro-motional Gift Award prize-giving ceremony, a best practice special exhibition, a lecture programme and a get-together in this unique “experiencing haptic advertising” format. In 2015, the HAPTICA® live is being staged at the Palladium in D-Cologne on March 25.

www.haptica-live.de

THE EXPERIENCE OF HAPTIC ADVERTISING

Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or [email protected] 5

Page 6: Media Data 2013 - WA Werbeartikel Verlag GmbH

Werbeartikel Nachrichten: Advertisement Prices and Topics

Edition Main Topics

Editorial/Adver-

tisement Deadline

Print Materials

for Adverts

Publication

Date

• Promotional Gift Award 2015: The Winners• Sweets & Snacks• Fan Items, Sports & Club Supplies• Review: PSI 2015/Novelties 2015

16-01-15 16-01-15 30-01-15

• Made in Germany• Hot Times: Summer, Vacation, Barbecues• Vibrant & Healthy: Diet, Exercise, Relaxation,

Cosmetics• Showroom: Trends & Classics

30-01-15 06-02-15 27-02-15

• Promotional Textiles & Headwear• Office, PC & USB Accessories• Nature Pure: Plants, Wood, Jute, Felt & Co.• Showroom: Trends & Classics

20-02-15 27-02-15 25-03-15

• From 0-18: Babies, Children, Youths• Event & Catering Items• Outdoor Activities: Hiking, Climbing, Cycling,

Golf, Sailing…• Showroom: Trends & Classics

20-03-15 27-03-15 22-04-15

• Music & Movies: Digital Entertainment• Reminders & Notes• Drinking Culture: Cups, Glasses, Mugs,

Bottles & Drinks• Showroom: Trends & Classics

17-04-15 24-04-15 20-05-15

Advertisement formats see page 14-15Advertisement price list No. 33, as of 2015

Target group: German-speaking promotional products distributors (D/A/CH)

Total circulation (IVW-tested): 10,000 copies Frequency: Monthly

Pool of addresses: 14,000

Format Price b/w Price 4c

1/1 page €1,800 €2,670

1/2 page €1,320 €2,190

1/3 page €1,220 €2,090

1/4 page €900 €1,770

JobShop €550

334February 2015

335March 2015

336April 2015

337May 2015

338June 2015

6

Page 7: Media Data 2013 - WA Werbeartikel Verlag GmbH

Werbeartikel Nachrichten: Advertisement Prices and Topics

Edition Main Topics

Editorial/Adver-

tisement Deadline

Print Materials

for Adverts

Publication

Date

• Time Management: Watches & Calendars• Oktoberfest• Money Matters: Promotional Products for

Banks & Insurance Firms• Showroom: Trends & Classics

22-05-15 29-05-15 24-06-15

• Christmas• Key Fobs, Lanyards, Badges and Magnets• Cars, Travel and Traffic• Showroom: Trends & Classics

19-06-15 26-06-15 22-07-15

• Ecological, Organic & Fair: Environmental and Recycling Products

• Winter & Weatherproof: Umbrellas, Clothing, Reflective Items

• Motivation and Rewards: Brands, Premiums & Incentives

• Showroom: Trends & Classics

17-07-15 24-07-15 19-08-15

• Writing Instruments• Culinary Promotion: Eating, Cooking,

Serving, Enjoying• Mobile World: Mobile Phone Accessories,

Powerbanks, Tablet & Laptop Cases…• Showroom: Trends & Classics

14-08-15 21-08-15 16-09-15

• Fun & Games• Fired Up: Lighters, Matches, Candles, Grills • Leather, Bags, Fashion Accessories• Showroom: Trends & Classics

11-09-15 18-09-15 14-10-15

• Last Minute Gifts• Plastic• Packaging, Displays, POS Marketing • Showroom: Trends & Classics

09-10-15 16-10-15 11-11-15

• Preview PSI 2016/Novelties & Trends 2016• Knives, Tools, Lamps• Mailing Boosters & Give-aways• Country Life: Garden, Agriculture, Animal

Motifs & Country Chic

06-11-15 13-11-15 09-12-15

339July 2015

340August 2015

342October 2015

341September 2015

343November 2015

344December 2015

345January 2016

Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or [email protected] 7

Page 8: Media Data 2013 - WA Werbeartikel Verlag GmbH

Europe-wide

Combine the placement of your advertisements in the Werbeartikel Nachrichten and eppi magazine, in order to achieve a Europe-wide response. Werbeartikel Nachrichten is sent out to promotional products distributors in Germany, Austria and Switzerland. In all other countries across Europe the promotional products distributors read the English-language eppi magazine.

Reach of eppi magazine

Reach of Werbeartikel Nachrichten

8

Page 9: Media Data 2013 - WA Werbeartikel Verlag GmbH

eppi magazine: Advertisement Prices and Topics

Advertisement formats see page 14-15Advertisement price list No. 18, as of 2015

Edition Main Topics

Editorial/Adver-

tisement Deadline

Print Materials

for Adverts

Publication

Date

103

• Promotional Gift Award 2015: The Winners• Digital World: Mobile Phone & USB-Accessories,

Powerbanks• Bags & Travel Accessories• Review: PSI 2015/Novelties 2015

16-01-15 23-01-15 18-02-15

104

• Promotional Textiles & Headwear• Office Accessories: Adhesive Notes, Mugs,

Organizers, Folders & Co. • Showroom: Trends & Classics

13-03-15 20-03-15 15-04-15

105• Made in Europe• Key Fobs, Lanyards, Magnets, Badges• Showroom: Trends & Classics

08-05-15 15-05-15 10-06-15

106

• Christmas• Weatherproof: Umbrellas, Winter Clothes &

Accessories• Ecological, Organic & Fair: Environmental and

Recycling Products• Showroom: Trends & Classics

24-07-15 31-07-15 26-08-15

107• Writing Instruments• Sweets, Food & Dining Culture• Showroom: Trends & Classics

04-09-15 11-09-15 07-10-15

108• Preview: PSI 2016/Novelties & Trends 2016• Football: European Championship 2016 • Tool Time & Building Industry

30-10-15 06-11-15 02-12-15

Target group: European promotional products distributors (excl. D/A/CH)

Circulation: 10,000 copiesFrequency: Six times per yearLanguage: English

Pool of addresses: 16,000

Format Price b/w Price 4c

1/1 page €1,800 €2,670

1/2 page €1,320 €2,190

1/3 page €1,220 €2,090

1/4 page €900 €1,770

Showroom Ad €900

Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or [email protected] 9

Page 10: Media Data 2013 - WA Werbeartikel Verlag GmbH

Promotion Products: Advertisement Prices and Topics

Edition Main Topics

Editorial/Adver-

tisement Deadline

Print Materials

for Adverts

Publication

Date

47

• Promotional Gift Award 2015: The Winners• Fan Items, Sports & Club Supplies• Made in Germany• Outdoor, Garden, Barbecue• Novelties & Trends 2015

23-01-15 30-01-15 24-02-15

48

• Textiles, Bags & Fashion Accessories• Office, PC & USB Accessories• Sweets & Snacks• Drinking Culture: Cups, Glasses, Mugs, Bottles & Drinks• Novelties

27-03-15 02-04-15 29-04-15

49

• Vibrant & Healthy: Diet, Exercise, Relaxation, Cosmetics • Money Matters: Promotional Products for Banks &

Insurance Firms• Oktoberfest• Motivation and Rewards: Brands, Premiums & Incentives• Novelties

15-05-15 22-05-15 17-06-15

50

• Christmas• Cars, Travel & Traffic• Ecological, Organic & Fair: Environmental and Recycling

Products• Time Management: Watches & Calendars• Novelties

10-07-15 17-07-15 12-08-15

51

• Writing Instruments• Winter & Weatherproof: Umbrellas, Clothing,

Reflective Items• Culinary Promotion: Eating, Cooking, Serving, Enjoying• Knives, Tools, Lamps• Novelties

28-08-15 04-09-15 30-09-15

52

• Last Minute Gifts• From 0-18: Babies, Children, Youths• Music, Movies, Mobile World• Events, Trade Fair & POS Marketing• Novelties & Trends 2016

16-10-15 23-10-15 18-11-15

Advertisement formats see page 14-15Advertisement price list No. 9, as of 2015

Target group: German-speaking end-users (D/A/CH)

Circulation: 30,000 copies Frequency: Six times per year

Pool of addresses: 61,000

Format Price 4c

1/1 page €2,870

1/2 page €2,340

1/3 page €2,090

10

Page 11: Media Data 2013 - WA Werbeartikel Verlag GmbH

HAPTICA®: Advertisement Prices and Topics

HAPTICA®. Concrete advertising. The magazine for the successful implementation of promotional products.

HAPTICA® demonstrates how important haptics are in the field of corporate communications, what huge impact promotional products can have as messengers and how they can be lucra-tively implemented in the marketing mix.

30,000 marketing decision-makers and advertising agency creatives are supplied with current best practice examples and success stories from the world of haptic advertising twice a year.

Launched in 2011 by the Cologne-based publishing company, WA Media, with its rubrics IMAGE, DIALOGUE and SALES the publication takes a targeted look at the implementation of promotional products in the various marketing disciplines – from events, to 1-to-1 marketing, through to sales promotion. Interviews show how big players, hidden champions, middle-sized companies, cultural institutions or agencies deal with haptic advertising. Specific target group reports examine the viewpoints of the addressees and USERS of haptic advertising. And the rubric KNOWLEDGE shows new survey results while at the same time building a bridge to other disciplines and researchers that occupy themselves with the theme of haptics.

Always under focus: the new desire for tangibility.

Edition

Advertisement

Deadline

Print Materials

for Adverts Publication Date

8 27-03-15 02-04-15 29-04-15

9 28-08-15 04-09-15 30-09-15

Target group: German-speaking marketing decision-makers (D/A/CH) Circulation: 30,000 copies Frequency: Twice a year

Format Price 4c

1/1 page €3,300

1/2 page €2,850

1/3 page €2,400

Advertisement formats see page 14-15Advertisement price list No. 5, as of 2015

Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or [email protected] 11

Page 12: Media Data 2013 - WA Werbeartikel Verlag GmbH

Other Advertising Options

Jobshop

Product Guide

Distributor Guide

Supplements

Germany

Other countries

Info

Width: 57 mm, min. height: 20 mm, max. height: 100 mm

Min. placement: 6 consecutive issues

InfoFurther prices and target group selections are available on request Partial supplements: Flat-rate handling fee of €250, min. quantity: 3,500 pieces

Info

Min. placement: 6 consecutive issues

(Werbeartikel Nachrichten + eppi magazine only)

• Promotional products suppliers and distributors can place “job offer”ads for the special price of €550 (format: ¼ page vertical). Prices for larger advertisements are available on request. Cost for advertisement design (standard layout): €50. A box number costs €50.

• One “employment wanted” ad (format: ¼ page b/w vertical) is free of charge per calendar year. The prices for larger advertisements or colour ads are available on request. A box number costs €50.

Magazine Format b/w 4cWerbeartikel Nachrichten/eppi magazine

mm/price €1.25 €2.50Banner entry €25 €50

Sample Prices: 20 x 57 mm €25 €50 50 x 57 mm €62.50 €125

100 x 57 mm €125 €250

Magazine Format 4cPromotion Products 114 x 60 mm €200 per entry

Furthermore, your entry will be published under www.promotion-products.biz for the duration of one year for just €50.

Magazine Price per insert up to 20 g

Price per insert up to 50 g

Werbeartikel Nachrichten €0.36 €0.46Promotion Products €0.30 €0.40

Magazine Price per insert up to 20 g

Price per insert up to 50 g

Werbeartikel Nachrichten €0.90 €1.15eppi magazine €0.90 €1.15Promotion Products €0.90 €1.15

12

Page 13: Media Data 2013 - WA Werbeartikel Verlag GmbH

Accurate advertising – reader structure and target group selection for supplements

Target groups

If you want to address a precisely defined target group with a supplement, we can select them for you according to countries,zip code areas or specific branches. If you have other selection criteria, just let us know.

www.eppi-magazine.com

promotional products industrymagazine for the european

Italy14%

Overseas6%

Scandinavia11%

Great Britain10%

France17%

Southern Europe10% Benelux

15%

Eastern Europe17%

Pool of addresses: 16,000

Management &Owners

19%

Production1%

Product Management

2%

Sales &Marketing

16%

PersonalAssistance

1%

Marketing &Communications

41%

Promotional ProductsPurchasers

20%

Advertising Agencies(sales promotion, POS,

promotion, full-service, etc.)29%

Promotional ProductsDistributors

22%

Switzerland6%Benelux

5%

Austria10%

OrganisedPromotional Products

Distributors11%

Promotional ProductsSuppliers

17%

Pool of addresses: 14,000

Pool of addresses: 61,000

Das Magazin für neue Werbeartikel

Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or [email protected] 13

Page 14: Media Data 2013 - WA Werbeartikel Verlag GmbH

Technical Guidelines: Advertisement Formats

1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal

236 x 296 mm(visible: 230 x 290 mm)

123 x 296 mm(visible: 117 x 290 mm)

81 x 296 mm(visible: 75 x 290 mm)

236 x 151 mm(visible: 230 x 145 mm)

236 x 101 mm(visible: 230 x 95 mm)

190 x 234 mm 100 x 234 mm 64 x 234 mm 190 x 117 mm 190 x 78 mm

1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal 1/4 page vertical 1/4 page horizontal Panorama 1/2 Panorama

216 x 303 mm(visible: 210 x 297 mm)

106 x 303 mm(visible: 100 x 297 mm)

76 x 303 mm(visible: 70 x 297 mm)

216 x 146 mm(visible: 210 x 140 mm)

216 x 91 mm(visible: 210 x 85 mm)

426 x 303 mm(visible: 420 x 297 mm)

426 x 146 mm(visible: 420 x 140 mm)

182 x 260 mm 90 x 260 mm 60 x 260 mm 182 x 130 mm 182 x 75 mm 90 x 130 mm 182 x 60 mm

1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal Panorama 1/2 Panorama

236 x 296 mm(visible: 230 x 290 mm)

118 x 296 mm(visible: 112 x 290 mm)

84 x 296 mm(visible: 78 x 290 mm)

236 x 151 mm(visible: 230 x 145 mm)

236 x 102 mm(visible: 230 x 96 mm)

466 x 296 mm(visible: 460 x 290 mm)

466 x 151 mm(visible: 460 x 145 mm)

200 x 260 mm 97 x 260 mm 63 x 260 mm 200 x 130 mm 200 x 81 mm

www.eppi-magazine.com

promotional products industrymagazine for the european

Das Magazin für neue Werbeartikel

WERBUNGKONKRET

DAS MAGAZIN FÜR DEN ERFOLGREICHEN EINSATZ VON WERBEARTIKELN

HAPTICA

14

Page 15: Media Data 2013 - WA Werbeartikel Verlag GmbH

Technical Guidelines: Advertisement Formats

1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal 1/4 page vertical 1/4 page horizontal Panorama 1/2 Panorama

216 x 303 mm(visible: 210 x 297 mm)

106 x 303 mm(visible: 100 x 297 mm)

76 x 303 mm(visible: 70 x 297 mm)

216 x 146 mm(visible: 210 x 140 mm)

216 x 91 mm(visible: 210 x 85 mm)

426 x 303 mm(visible: 420 x 297 mm)

426 x 146 mm(visible: 420 x 140 mm)

182 x 260 mm 90 x 260 mm 60 x 260 mm 182 x 130 mm 182 x 75 mm 90 x 130 mm 182 x 60 mm

1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal Panorama 1/2 Panorama

236 x 296 mm(visible: 230 x 290 mm)

118 x 296 mm(visible: 112 x 290 mm)

84 x 296 mm(visible: 78 x 290 mm)

236 x 151 mm(visible: 230 x 145 mm)

236 x 102 mm(visible: 230 x 96 mm)

466 x 296 mm(visible: 460 x 290 mm)

466 x 151 mm(visible: 460 x 145 mm)

200 x 260 mm 97 x 260 mm 63 x 260 mm 200 x 130 mm 200 x 81 mm

Panorama 1/2 Panorama

466 x 296 mm(visible: 460 x 290 mm)

466 x 151 mm(visible: 460 x 145 mm)

Full-format advertisements are to be designed with a bleed of 3 mm all the way around them, so that no undesired white areas appear should the pages happen to be cut inaccurately. Register marks and page information are not needed.

Type area advertisements do not need a bleed, because they are fitted into the type area within the page and are thus not affected by the cut.

Colour codes of this double page:

Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or [email protected] 15

Page 16: Media Data 2013 - WA Werbeartikel Verlag GmbH

Technical Guidelines: Data Transfer

Advertisements

Editorial

Print material must be provided in digital quality and must comply with the following guidelines:

3 mm bleed, without register marks and page information.

File typesIllustrator:AI (CS5), PDF, CMYK, incorporate images (300 dpi, CMYK), convert fonts into paths

InDesign: Open document (CS5 or CS5-IDML document) imports, supply fonts

Photoshop (CS5): Format : PSD, TIF or JPGModus: CMYKResolution: 300 dpi

PDF: “PDF-X4“ or “print output quality“. Export specifications for the creation of PDFs, as well as preflight profiles are available at: http://profile.waorg.com as a download.

Please always state the programme in which the document was created.

Minimum resolution 300 dpi (not interpolated)

Data media CD-ROM, DVD

Please note Please send in addition a legally binding 4c print or a legally bindingdigital proof to:

WA Media GmbHAnik Ginet ServaisWaltherstraße 49-51D-51069 Cologne

[email protected] (max.20 MB per mail)

Profile and SettingsThe profile and settings are available as a download at:http://profile.waorg.com

FTP-UploadPlease ask for access data via: http://profile.waorg.com ImportantWe cannot be held legallyresponsible for faulty printingresults if the digital advertise-ment data is supplied w/oproof(s). Advertisements canbe created on special request.The costs for this service and/or for carrying out correctionswill be invoiced (separately).

Please send text and images separately (please don’t integrate graphics/images into Word or Quark documents). Text editingand layout is carried out at the publishers. Due to the tight schedules it is not possible to send proofs of PR articles.

Image formats (for digital material): PSD (preferred) TIF, JPG, PDF (please state type)Minimum width: 15 cmMinimum resolution: 300 dpi (not interpolated)Text formats: .doc, .pdf or .rtf

Please forward photos, product samples, etc.:

WA Media GmbH Heike Pohl · Waltherstraße 49-51 · D-51069 CologneE-Mail: [email protected]

The editorial deadline must be respected, editorial contributions, which arrive too late,might not be included in the corresponding issue.

16

Page 17: Media Data 2013 - WA Werbeartikel Verlag GmbH

Online/Digital

WA Web – our web portals

Advertising options on all portals

Internet prices per portal (prices for an advertisement running-time of 12 months)

Our print magazines have comprehensive web portals that are available at: www.werbeartikel-nachrichten.com,www.eppi-magazine.com, www.promotion-products.biz and www.haptica.biz, where in addition to current news,you will also find further interactive features (i.e. photo galleries of recent events and further services).

• Banners, animated banners in established sizes, sub-banners• Showroom entry (product promotion with product photos)• Individual forms of advertising• Search Engine Marketing/SEO Banners, Backlinks, Content-Ads• Free publication of editorial material (non-product promotion)

You would like to carry out content marketing activities or launch new online shop projects?Don’t hesitate to contact us on +49/221/6891121 or [email protected] for individual advice.

Banner Skyscraper (exclusive) 150 x 600 Pixel €2,500Leader board/Super banner (rotation) 728 x 90 Pixel €1,200Full format banner (rotation) 468 x 60 Pixel €1,000Button banner (exclusive) 250 x 250 Pixel €1,200Button banner (exclusive) 140 x 140 Pixel €800

Further banner formats are available on request.

BacklinksBacklink/year3 Backlinks/yearContent Ad

Showroom1 Product €805 Products €30010 Products €500

www.wanachrichten.dePage impressions per year: approx. 2 milVisits: approx. 600,000

www.eppi-magazine.comPage impressions per year: approx. 750,000Visits: approx. 250,000

www.promotion-products.bizPage impressions per year: approx. 620,000Visits: approx. 172,000

www.haptica.bizPage impressions per year: approx. 640,000Visits: approx. 181,000

€400€1,000€500

Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or [email protected] 17

Page 18: Media Data 2013 - WA Werbeartikel Verlag GmbH

Online/Digital

Newsletters: WA eLETTER, eppi newsflash & Promotion PRODcast

Advertisement Premium/Dual Premium

Advertisement Standard/Dual Standard

Jobshop

Tips and notes

• Animated formats (GIF), incl. a link, are possible without a surcharge directly above the newsletter logo. 250 x 250 pixels: €400 per advertisement 500 x 250 pixels: €800 per advertisement

• Job advertisement, 3 months online, on the web portal with a link to the job advertisement in the respective newsletter €100 per advert €50 box number charge €100 three additional links in the following newsletter issues

• Selection of images: Avoid non-plain backgrounds and difficult-to-read script on products, don’t use collages. We recommend a large product photo with shadows, if possible against a white background. Larger images can be linked to your website.

• Selection of links: If you inform us of a valid link, a direct link can be made to the product on your web site or shop system.• Communication data: Please remember to give the e-mail and extension of your company and not that of your PR or Graphic

Departments; this will enable an optimum response.

• 1 image 250 x 250 pixels, JPG format• Direct link to your shop or to the product website• Product name or slogan (approx. 30 characters), communication data (company name, tel., e-mail)• As an alternative to the shop link: Showroom entry on the respective WA web portal for the presented product

Make targeted use of our newsletters to announce your novelties, special campaigns and offers,for show invitations, selling off remaining stock or to announce your website relaunch.

Standard250 x 250 pixels: €250 per advertisement

Offer for 10 advertisements: €1,800 Offer for 20 advertisements: €3,400 Free choice of newsletters and publishing dates in 2015

Dual Standard528 x 250 pixels: €400 per advertisement

Offer for 10 advertisements: €3,000 Offer for 20 advertisements: €5,000 Free choice of newsletters and publishing dates in 2015

WA eLETTErTarget group: German-speaking promotional products distributors (D/A/CH)Readers: 10,000 Frequency: Weekly

Promotion PrODcastTarget group: German-speaking end-users (D/A/CH) Readers: 14,000 Frequency: Monthly

eppi newsflashTarget group: European promotional products distributors (excl. D/A/CH) Readers: 9,200 Frequency: Two-weekly

Der Newsletter für neue Werbeartikel

18

Page 19: Media Data 2013 - WA Werbeartikel Verlag GmbH

WA eLETTER

eppi newsflash

Promotion Prodcast

Newsletters: Publishing Dates

Edition Publication Date

230 06-01-15

231 20-01-15

232 03-02-15

233 17-02-15

234 03-03-15

235 17-03-15

236 31-03-15

237 14-04-15

238 28-04-15

Edition Publication Date

66 22-01-15

67 19-02-15

68 12-03-15

69 23-04-15

Edition Publication Date

490 06-01-15

491 14-01-15

492 21-01-15

493 28-01-15

494 04-02-15

495 11-02-15

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