M E D I A D ATA 2 0 1 3f2m food multimedia gmbh

Hamburg, Germany

www.foodmultimedia.de

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f2m food multimedia gmbh is a specialist publisher based in Hamburg, specializing in knowledge transfer and knowledge conservation in the baking industry all over the world. In this context we pay particular attention to technical and technological themes associated with production engineering, raw materials, packing and logistics, as well as control, IT and automation. We offer our information in English, German and Russian.The target group for the content offered by the f2m food multimedia gmbh are proprietors and those responsible for production and technology in the whole product range of the baked goods industry and in chain store bakeries throughout the world.

The publishing program of the f2m food multimedia gmbh:

Magazines+ brot+backwaren, 6 times a year+ baking+biscuit international, 6 times a year+ chleb+wipetschka, 4 times a year+ sweet baking, twice a yearE-media+ backwelt – www.backwelt.de + backwelt | wissen – www.backweltwissen.de+ Email news service “Backspiegel” + Email news service “Handelsregister Bäckerei”Websites+ www.brotundbackwaren.de+ www.bakingbiscuit.com+ www.chlebiwipetschka.com+ www.foodmultimedia.de

baking+biscuit international

baking+biscuit international is published six times a year and reaches bakery enterprises in more than 100 countries worldwide. With a circulation of 6,500 copies per issue, approx. 60% are distributed to readers in Western and Eastern Europe, including France, Italy and Portugal, as well as Poland and Slovakia. The remaining 40% are sent out to those countries which

have increasingly differentiated bakery products’ markets that look towards the European and AngloAmerican baked goods cultures. The magazine reaches equal numbers of readers in Australasia, particularly New Zealand and Malaysia, and the Americas, where hundreds of copies go to readers in the USA and Brazil. baking+biscuit international is aimed at major craft and industrial bakeries that include all branches of the baking trade ranging from bread to pastries, longlife baked goods as well as snack foods. The subject matter deals with bakery engineering and technology, with a lot of the content being presented on the basis of reports from successful commercial operations. baking+biscuit international observes the current projects of those research establishments that work with raw materials and processes to manufacture baked goods, and then presents and reports on their relevance to actual practice. Reporting is increasingly focusing on topics such as process control and the use of IT solutions ranging from the ordering of raw materials to dispatch.Regarding the use of functional raw materials and packaging

++ Introduction to the publisher ++ f2m print media

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solutions that also impact on marketing, baking+biscuit international concentrates on the technical and technological aspects. The range of topics from baking+biscuit international is rounded off by reports and articles about the baked goods’ markets in different countries of the world. As with all of our publications, we offer baking+biscuit international as a printed version and as an epaper via email. The latter has the benefit of getting to our subscribers much faster and it is easier to search for keywords. Additionally, all advertisements are linked with the homepages of the advertising clients.

sweet baking

Sweet baking is the youngest child of our family of magazines. It is published in English twice a year as a supplement within baking+biscuit international. Sweet baking concentrates on sweet baking products ranging from pastries and cakes through to cookies and bars. It particularly focuses on raw materials and methods of production. The two issues of

Sweet baking are published in the spring and autumn of each year and are included together with baking+biscuit international.

brot+backwaren (bread+baked goods)

brot+backwaren was the origin of our publishing company. Founded more than 50 years ago, it has always been aimed at those responsible for production and logistics in Germany’s major manufacturing enterprises. The German market for

bakery goods, once an artisan trade, has changed markedly over the last 40 years.Nowadays more than two thirds of all the bakery goods consumed in Germany are baked in industrial plants and in the semiindustrial production factories of major chainstore businesses. Freezing, as a preliminary stage, plays an increasingly important role, especially as the baking stations

in the food trade are gaining a larger market share. As always, longlife bakery products and frozen pizzas are the domain of a few industrial manufacturers.brot+backwaren focuses on raw materials, process engineering, bakery technology and logistics. Tests and market reviews, together with research and development reports, form the foundation of this highly respected magazine. New entrants include topics such as packaging, production control and IT. In addition, the editors try to sound out the future challenges facing the industry sector in discussion rounds and special themes, and to describe solution strategies. As the official journal of the VDB Bakery Association (Vereinigung Der Backbranche, VDB), the leading organization of management staff in the baking sector, another main emphasis of brot+backwaren is on the advanced training and career guidance of talented young employees in the baking industry.With a circulation of 5,000 copies, brot+backwaren targets the productionoriented management staff of the industrial and semiindustrial manufacturing bakery businesses in Germany, Austria and Switzerland.

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chleb+wipetschka (bread+baked goods)

chleb+wipetschka is a magazine that deals with practical themes for production oriented management staff. At the same time, reports about technical and technological developments occupy a large amount of space. The baked products’ markets in Russia and the adjoining republics are almost completely dominated by major industrial

manufacturing businesses, the majority of which are in private ownership nowadays. In many cases they are closely linked to commercial operations in the upstream stages of the milling and agricultural industries. Smaller commercial businesses are more likely to be found in the catering market, and scarcely count as investors.As always, the state sees it as its duty in practically all the countries of the former Soviet Union to guarantee the supply of economically priced types of bread, and accordingly exerts an influence on them. In the case of higher value baked goods, prices are determined by market forces. The market is strongly regionalized, although the process of centralization has started in the population hubs including Moscow and St. Petersburg.In all Russian speaking countries, the per capita consumption of baked goods is distinctly higher than in Western Europe, and this is true for bread and sweet bakery products, biscuits and gateaux. The majority of products are delivered fresh, with the market for frozen baked goods still in its infancy, especially as there is a lack of a stable logistics network covering wide areas. Only long life bakery products and snack foods are traded nationally.

chleb+wipetschka is printed in Germany and has a circulation of 6,500 copies; each individual copy is sent from Germany by post to recipients in the various countries such as Russia, Belarus, Ukraine, Kazakhstan, Uzbekistan, etc. Delivery reliability is correspondingly high from Brest to Vladivostok.

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Wilfried Krause

Bastian BorchfeldHildegard M. Keil

Kristina Borchfeld

Barbara ZimnyDirk Dixon

Christiane R. DietrichNatalja Sokolova

David Sprinz

Antke Förster

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++ f2m food multimedia gmbh

There are real people behind everything that happens at f2m. A small community that is driven by its commitment to market magazines, newsletters and other publications which provide benefits to their readers and of which every single one can be proud. A team that enjoys the challenges of its profession and working together.

Hildegard M. Keil (62), Publisher and EditorinChief, is a graduate economist. She has worked alongside the baking industry, its markets and its supplier industries for more than a quarter of a century. Her view of technical and commer

cial developments in the market for bakery products, both in Germany and abroad, is committed and benign, but at the same time sufficiently at arm’s length to allow her to question the developments critically.

Dirk Dixon (49) is a German Canadian living in East Sussex, UK. He had gained a yast amount of experience in the international publishing business before joining f2m nine years ago. He is the driving force behind the success

ful international expansion of the f2m business. Nowadays, as Sales Director, he is responsible for the whole advertising department of f2m.

Bastian Borchfeld (37) is a food technician who began his career in the baking industry with a confectioner’s apprenticeship. After several years in the profession and time spent in China, he started training as a specialist editor at f2m in 2000. Since then he

has used his expert knowledge for journalism and reporting in Germany and abroad. He runs the editorial office of brot+backwaren and chleb+wipetschka as the EditorinChief. Additionally, he updates the homepage of www.backwelt.de with current news on a daily basis.

Barbara Zimny (32) is a graduate nutrition scientist and joined the f2m team in March 2010. As Editor she primarily looks after all of the English issues from the publishing company, such as baking+biscuit international and the supplement sweet baking. A

resident of Hamburg by choice, Barbara additionally prepares the daily news for the website, the indepth information specials and the online dictionary. Born in Poland, she brings journalistic experience from the food sector of the industry.

Wilfried Krause (64) is a qualified typesetter and is proud of this craft’s rich tradition. His professional life has been spent in the printing and publishing industry. In the f2m team, he is the unchallenged expert for questions of typesetting

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and printing technology, formats, inks and colors, bookbinding techniques and the digital transformation of the “black art”. He has managed the technical development of advertisements, magazines, annuals and special publications in the company since 2000.

Kristina Borchfeld (34) was born in Riga and grew up speaking several languages. With her knowledge of Latvian, Russian, English and German, she is responsible for running the magazine chleb+wipetschka. Kristina additi

onally supports the readers of the Russian magazine and is the local contact person at the various trade fairs.

Antke Förster (35) trained as a bookseller and publisher in the f2m publishing house and for many years has dealt with readers’ questions and requests on the phone or by email. Her area of responsibility is managing and up

dating the subscribers’ addresses for the f2m magazines and information services. She makes enquiries, matches up and almost always finds a way to deliver the magazines to where they are expected to arrive, no matter whether it’s to Durlesbach, Timbuktu or Vladivostok and is delighted with every new reader. Antke cultivates and designs the internet presence of the publisher.

Christiane Rosa Dietrich (47), a GermanItalian, born in Milan, trained as a wholesale and retail merchant. Her professional career has been mainly in accountancy departments, and that is her domain at f2m as well. Figures are her

passion, whether they are financial or cost accounting. Overdue payments are something she values less.

David Sprinz (34) lives in Lüneburg near Hamburg and is the freelance producer of baking+biscuit international. David is responsible for the wellknown layout of the magazine and has designed it since the very first edition.

Natalja Sokolova (39) from Tallinn/Estonia lived for 16 years in Hamburg, where she successfully completed her degree as a graphic designer. During her training she undertook the design of the Russian and German specialist magazines for f2m.

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++ baking+biscuit international – features 2013

+ Issue 1 Publication date 1�.0�.�01� Advertising deadline 19.01.�01� GulfoodDubai 25.02.–28.02.

+ Oven systems I + Kneaders and mixers + Raw materials for fine bakery wares + Slicing and packaging I

+ Issue 2 Publication date ��.0�.�01� Advertising deadline �9.0�.�01� Siab 25.05.–29.05.

+ Croissant plants + Dough dividers, rounders and moulders + Functional Food

+ Issue 3 Publication date �0.0�.�01�

Advertising deadline �1.0�.�01�

+ Raw material dosing and storage + Dough sheet plants, laminating lines + Yeast, sourdough and pre-doughs

+ Issue 4 Publication date 1�.0�.�01� Advertising deadline 1�.0�.�01�

+ Belt and spiral freezers, proofing plants + Slicing and packaging II + Baking agents, blends and enzymes

+ Issue 5 Publication date �0.09.�01� Advertising deadline ��.0�.�01� IBIE 06.10.–09.10.

+ Oven systems II + Pastry plants + Fillings, fruits and nuts

+ Issue 6 Publication date 10.1�.�01� Advertising deadline 19.11.�01�

+ Continuous mixing and kneading systems + Bread and bread roll plants + Robotics and automatization + Trendy and deep-fried pastries

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++ baking+biscuit international – advertising rates 2013

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++ brot+backwaren – features 2013

+ Issue 1 Publication date 11.0�.�01� Advertising deadline �1.01.�01� internorga 08.03.–13.03.

+ Oven systems I + Kneaders and mixers + Raw materials for fine bakery wares + Slicing and packaging I

+ Issue 2 Publication date ��.0�.�01� Advertising deadline ��.0�.�01�

+ Croissant plants + Dough dividers, rounders and moulders + Functional Food

+ Issue 3 Publication date 1�.0�.�01�

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+ Raw material dosing and storage + Dough sheet plants, laminating lines + Yeast, sourdough and pre-doughs

+ Issue 4 Publication date 1�.0�.�01� Advertising deadline �0.0�.�01�

+ Belt and spiral freezers, proofing plants + Slicing and packaging II + Baking agents, blends and enzymes

+ Issue 5 Publication date 10.10.�01� Advertising deadline 1�.09.�01� südback 19.10.–22.10.

+ Oven systems II + Pastry plants + Fillings, fruits and nuts

+ Issue 6 Publication date 10.1�.�01� Advertising deadline 1�.11.�01�

+ Continuous mixing and kneading systems + Bread and bread roll plants + Robotics and automatization + Trendy and deep-fried pastries

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++ brot+backwaren – advertising rates 2013

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++ chleb+wipetschka – features 2013

+ Issue 1 Publication date 0�.0�.�01� Advertising deadline 1�.01.�01�

+ Kneaders and mixers + Oven systems + Robotics and automatization

+ Issue 2 Publication date 1�.0�.�01� Advertising deadline 0�.0�.�01� ModernBakery 24.04.–27.04.

+ Croissant plants + Dough dividers, rounders and moulders + Pastry plants

+ Issue 3 Publication date 09.0�.�01� Advertising deadline 0�.0�.�01�

+ Bread and bread roll plants + Dough sheet plants, laminating lines + Yeast, sourdough and pre-doughs

+ Issue 4 Publication date 1�.11.�01� Advertising deadline 10.10.�01�

+ Belt and spiral freezers, proofing plants + Trendy and deep-fried pastries + Continuous mixing and kneading systems

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++ chleb+wipetschka – advertising rates 2013

* Please add � mm bleed on all sides.

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++ Job Classified within the print media ++ Job Classified Online

JOB ClASSIFIeDColumn Width

Width in mm

brot+backwarenbaking+biscuit

chleb+wipetschka

mm cost for 1 Column 43 �.1� EUR

� Columns 90 �.�� EUR

� Columns 137 �.�� EUR

� Columns 184 �.�� EUR

� Color Packagei.e. Color logo or element 1�0.00 EUR

Box Fee 10.00 EUR

Cost examplesJOB ClASSIFIeD (Black and White)

1/� page = 90 mm x 1�0 mm � Columns �.�� EUR x 1�0 mm wide ��1.�0 EUR

1/� page = 1�� mm x 1�0 mm � Columns �.�� EUR x 1�0 mm wide 1,1��.�0 EUR

1/1 page = 1�� mm x ��� mm � Columns �.�� EUR x ��� mm wide �,��9.�0 EUR

90 mm x 1�0 mm � Columns �.�� EUR x 1�0 mm wide ���.�0 EUR

1�� mm x �00 mm � Columns �.�� EUR x �00 mm wide 1,�9�.00 EUR

2 publications within news portal “Backspiegel” as text data (“Backspiegel” appears weekly) approx. 600 characters: 700 EUR*

Job classified: on the homepage of www.brotundbackwaren.de und www.backwelt.de as a PDF Min. booking: 4 weeks Cost 350 EUR*

Package: together with job classified on the homepage of www.brotundbackwaren.de und www.backwelt.de as a PDF Min. booking: 4 weeks Cost 950 EUR*

JOB SeARCHColumn Width

Width in mm

brot+backwarenbaking+biscuit

chleb+wipetschka

mm cost for 1 Column 43 1.�� EUR

� Columns 90 �.9� EUR

* By booking your job

listing in both print and

digital,

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s to the digital price

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++ f2m e-media

The baking industry worldwide uses the Internet and digital news media. The f2m food multimedia gmbh is one of the pioneers when it comes to offering the above for this sector of industry, having published the “Backspiegel” weekly electronic news service in the German language for more than 15 years. It provides information about current topics quickly and effectively as an email in text format, readable on all terminal devices without tedious downloads.

“backwelt”, a portal within www.backwelt.de, is part of Backspiegel. Every day on this website the reader will find current news items, job adverts, information about commodity exchanges, special articles on interesting topics, and much more that is important in daytoday business.

backwelt receives more than 12,000 visits every month – an impressive figure in view of the fact that the majority of these involve trade visitors from the industry, who use www.backwelt.de to obtain targeted, subjectspecific information.

Starting in 2013, backwelt will be joined by a sister portal named “backwelt | wissen”. Its objective is to collect the industry’s specialist knowledge, to update it on an ongoing basis and to make it usable. Here again this is not just an archiving function but one that involves making the state of knowledge and engineering extending beyond the immediate present available to the industry quickly and easily. www.backweltwissen.de is planned as a longterm project that will constantly grow and branches out. For this the editorial office fosters collaboration with various specialists, universities and businesses, and welcomes suggestions and contributions from readers.

Current news items from the international bakery world together with additional specialist articles are offered on the home pages of the magazines baking+biscuit international (in English at www.bakingbiscuit.com) and chleb+wipetschka (in Russian at www.chlebiwipetschka.com).

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++ Advertising in the e-media of the f2m food multimedia gmbh

The digital world is fast and innovative, so the following principle applies to all the digital media of f2m food multimedia: whatever novel digital ideas you are pursuing – please let us discuss it together.

Basically we offer you an opportunity on all the websites and portals to present yourself, your business and your product ranges, either in banners of various sizes, references to existing text and image offerings, or prominently positioned contributions from articles, images, videos and graphics, i.e. the socalled Specials. On request we will mention your information offering in the weekly email news service and/or in the print media.

Specials are information contributions that consist of articles, photos, graphics or videos, and which can extend over several pages. On request these pages or contributions will be linked to your own homepage or to other websites. You can supply us with the contributions in their entirety. Responsibility for the content rests with you, and the publication will be identified as advertising. Editorial support is available to you if necessary. The costs of this are governed by the extent of the performance requested.

On the German language website of + www.backwelt.de per month 1,000 EUR with subsequent transfer into the special archive

On the websites + www.brotundbackwaren.de + www.bakingbiscuit.com + www.chlebiwipetschka.com per month 500 EUR

Format of leadpricture: 468 x 250 px

In the event of multiple bookings on a single banner location, the banners will be displayed in rotation.

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++ Prices for advertisment on the websites of f2m

You can book banners in the following formats and positions on the following web pages of f2m:

+ www.backwelt.de+ www.backweltwissen.de+ www.brotundbackwaren.de+ www.bakingbiscuit.com+ www.chlebiwipetschka.com+ www.foodmultimedia.de

The web format, positioning, format and prices for these remain valid for four weeks. In the event of multiple bookings on a single banner location, the banners will be displayed in rotation.

Banner advertising on the web sitesSky banner (max. 468 x 60 px): 500 EUR per month1/2 skyscraper (max. 200 x 300 px): 500 EUR per monthSkyscraper (max. 200 x 600 px): 850 EUR per month

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++ Prices for advertisment on the websites of f2m

Advertising messages in the German language “Backspiegel” news service mailed weekly must not exceed 6 lines of 80 characters (including spaces). They will be advertised within the news service as advertising.

Advertising message in the German language e-news service„Backspiegel“ sent out weekly6 lines of 80 characters per issue 300 EUR

Combination adverts in the print media and e-media

For a combination of emedia advertising and advertisement publicity in the magazines (minimum 0.5 page, for job adverts 0.25 page), the price of the emedia advertising is reduced by 50%.

links to your web pages

It goes without saying that we link your specials, banners and advertising messages in the Backspiegel to your web pages. However, our service goes even further. In the digital edition of the journal we will gladly link adverts booked in the print media to your web pages or additional information that you provide to us.

Price: a simple link is free of charge, additional information requiring editorial or technical processing will be billed according to expenditure.

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Visits at www.backwelt.de (Source: Google Analytics)

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Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12

++ Visits

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Page views at www.backwelt.de (Source: Google Analytics)

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Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12

++ Page views

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++ Fairs and exhibitions 2013

+ January

19.01. – 23.01. Sigep Rimini, Italy

20.01. – 24.01. FBK Bern, Switzerland

23.01. – 24.01. Confitexpo Los Angeles, USA

26.01. – 30.01. SIRHA Lyon, France

27.01. – 30.01. ISM/Pro Sweets Cologne, Germany

31.01. – 03.02. Chocolate and Sweets exhibition Metz, France

+ February

19.02. – 22.02. Caterex Japan Tokyo, japan

25.02. – 28.02. Gulfood Dubai

+ March

03.03. – 05.03. SweetTarg Katowice, Poland

05.03. – 08.03. Foodex Japan Chiba, japan

06.03. – 09.03. Mobac Osaka, Japan

07.03. – 10.03. Foteg Istanbul Istanbul, Turkey

08.03. – 13.03. Internorga Hamburg, Germany

10.03. – 11.03. Bakkersvak Rosmalen, Netherlands

12.03. – 15.03. Ingredients Russia Moscow, Russia

28.03. – 23.03. Taipei Bakery Show Taipei, Taiwan

+ April

10.04. – 12.04. IFFIP Kiev, Ukraine

10.04. – 13.04. Food and Hotel Indonesia Jakarta, Indonesia

13.04. – 15.04. Sachsenback Dresden, Germany

24.04. – 26.04. Food and Hotel Vietnam Ho Chi Minh City, Vietnam

24.04. – 27.04. Modern Bakery Moscow, Russia

27.04. – 30.04. Öba/Ökonda Wels, Austria

+ May

07.05. – 10.05. Hofex Hong Kong

20.05. – 22.05. Bakery China Shanghai, China

21.05. – 23.05. NCA Sweet and Snacks expo Chicago, USA

22.05. – 24.05. Baltpiek Gdansk, Poland

25.05. – 29.05. Siab Verona, Italy

26.05. – 27.05. Scandinavian bakery fair Copenhagen, Denmark

+ June

02.06. – 04.06. Bakery Australia Melbourne, Australia

10.06. – 14.06. Fithep Buenos Aires, Argentina

30.06. – 02.07. NASFT New York, USA

+ July

30.07. – 02.08. Confitexpo Guadalajara, Mexico

+ October

05.10. – 09.10. Anuga Cologne, Germany

06.10. – 09.10. IBIe Las Vegas, USA

19.10. – 22.10. Südback Stuttgart, Germany

+ November

13.11. – 16.11. Bulpek Sofia, Bulgaria

19.11. – 21.11. FIE Frankfurt, Germany

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++ Technical information

Magazine format:210 mm wide x 297 mm high, DIN A4Type area: 184 mm wide, 265 mm high

Printing and binding methods:Sheetfed offset in accordance with Euroscale (CMYK, ISO 2846)with saddle stitching.

Print documents:Delivery date for advertisement data – two days after closing date for advertisements, at the latest. Supply one proof or one press proof for comparison and checking of the data.

Adverts with trim:Additional bleed 3 mm all round; elements relevant to content at least 5 mm separation distance relative to side edges.

Delivery of data:Highresolution, printable PDF (PDF X3), no RGB data!Medium, version/edition and company name must be stated.

For a data volume up to 10 MB:Email: krause@foodmultimedia.de

Alternatively you are welcome to make the advertisement data available on a server for download (FTP/HTTP).

CD-ROM and proof or press proof (for color adverts)by post to the publisher

Data delivery for online media: Banner: JPEG, (Animated) GIF, FlashVacancies: onesided PDF

Payment conditions:20 days net cashWe allow 3 % discount for direct debits

Delivery address for inserts and supplements:We ask that inserts and supplements be sent directly to our printing works, carriage paid home, at the latest two days after the closing date for adverts:

Leinebergland GmbH & Co. KGIndustriestr. 2 a31061 Alfeld/LeineGermanyPhone: +49 51 81 84 64 0 Email: info@leinebergland.de

Publisher/technical contact person:f2m food multimedia gmbhWilfried KrauseBehnstr. 6122767 HamburgGermanyPhone +49 40 38 61 67 94Fax +49 40 39 90 12 29Email: krause@foodmultimedia.de

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++ Contact

f2m food multimedia gmbhBehnstr. 6122767 HamburgGermany

Phone: +49 40 39 90 12 27Fax: +49 40 39 90 12 29Email: info@foodmultimedia.deWebsite: www.foodmultimedia.de

editorial staff:

Hildegard M. KeilPhone: +49 40 380 94 82Email: keil@foodmultimedia.de

Bastian BorchfeldPhone: +49 40 39 90 12 28Email: borchfeld@foodmultimedia.de

Barbara ZimnyPhone: +49 40 39 90 30 61Email: zimny@foodmultimedia.de

Kristina BorchfeldPhone: +49 40 38 61 67 92Email: k.borchfeld@foodmultimedia.de

Advertising:

Dirk DixonPhone: +44 18 25 89 12 21Email: dixon@foodmultimedia.de

Wilfried KrausePhone: +49 40 38 61 67 94Email: krause@foodmultimedia.de

Distribution:

Antke FörsterPhone: +49 40 39 90 30 62Email: foerster@foodmultimedia.de

Finance:

Christiane Rosa DietrichPhone: +49 40 39 90 30 60Email: dietrich@foodmultimedia.de

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1. The term “advertisement order“ as used in the following General Terms and

Conditions refers to the contract concerning the publication of one or more

advertisements of any advertiser or any other space buyer in a printed pu

blication for the purpose of circulation.

2. Unless stated otherwise, advertisements should be released for publi

cation within one year of the signing of the contract. If the right to release

individual advertisements is included as part of the contract, the order

should be processed within one year from the appearance of the first ad

vertisement where the first advertisements are released and published

within the timeframe stated in clause.

3. Upon contractual signing, the customer shall be entitled to release further

advertisements in addition to the volume stated in the order within the

agreed timeframe or that stated in clause 2.

4. In case an order may not be executed due to circumstances for which the

publisher cannot be held responsible, the customer, without prejudice to

any other legal obligations, shall pay the publisher the difference between

the discount granted and the discount which corresponds to the actual

volume. This reimbursement shall not take place, if the nonfulfillment is

due to force majeure in the publisher’s area of risk.

5. In the calculation of advertisement volumes, text millimeter lines are con

verted according to price into advertisement millimeters.

6. Orders for advertisements and thirdparty inserts to be published speci

fically and exclusively in specific issues, specific publications or in specific

places in the publication must reach the publisher in sufficient time so that

the customer may be informed before the advertisement deadline of whether

the order can be executed in the manner specified. Without being subject

to any explicit agreement, classified advertisements shall be printed in the

appropriate category.

7. Textual advertisements are advertisements which border on the text – and

++ General terms and conditions for newspapers and magazines

not on other ads – on at least three sides. Advertisements which for exam

ple are not recognizable as such because of their editorial layout shall be

clearly identified as such by the publisher for instance by marking it with

the word “advertisement”.

8. The publisher shall reserve the right to reject advertisement orders, inclu

ding any individual advertisements under the terms of a contract and insert

orders on grounds of content, origin or technical format under its own stan

dard, factually justified principles, if their content infringes legal or regula

tory stipulations or if their publication is unacceptable for the publisher.

This shall also apply to orders submitted to branch offices, receiving of

fices or representatives. Orders for insert shall become binding for the pu

blisher only after a sample of the insert has been submitted and approved.

Inserts which, due to the format or appearance, may appear to the reader

to be part of the newspaper or magazine, or which contain thirdparty ad

vertisements, shall not be accepted. The customer shall be notified immedi

ately about the rejection of an order.

9. The customer shall be responsible for timely delivery of the advertisement

text and accurate printing data and inserts. The publisher shall request re

placement for any recognizable inaccuracies or damaged printing data

without delay. The publisher guarantees print quality normal to that of the

title concerned within the scope of the possibilities of the printing data.

10. In the event of totally or partially illegible, incorrect or incomplete printing

of the advertisement, the customer shall be entitled to a reduction in pay

ment a corrected replacement advertisement, but only to the extent that

the purpose of the advertisement is affected. If the publisher allows an ap

propriate period of time given for this purpose to elapse or if the replace

ment advertisement is still incorrect, the customer shall be entitled to a

reduction in payment or cancellation of the order. Compensation claims

from positive breaches, faults upon contractual signing or nonpermitted

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acts are excluded. This also applies to contracts concluded by phone. Com

pensation claims from impossibility of provision or delay are limited to

compensation for foreseeable damage and to the fee due for the advertise

ment or insert concerned. This does not apply to intent and gross neg

ligence on the part of the publisher, its legal representative or its vicarious

agents. Liability of the publisher for damages arising from the absence of

assured qualities and properties shall remain unaffected. Furthermore, in

accordance with the principles of sound commercial practice, the publisher

shall not be liable for gross negligence on the part of its vicarious agents;

in all other cases, liability to business people for gross negligence shall be

limited, according to the extent there of, to the foreseeable damage and up

to the amount of the payment for the advertisement in question. Comp

laints must be made within four weeks of submission of invoice and re

ceipt, except in the case of defects that are not obvious.

11. Pressproofs shall only be provided if specifically requested. The customer

shall be responsible for the correctness of the pressproofs returned. The

publisher shall observe all error corrections made known to it within the

period of time specified upon sending the pressproof.

12. In case no particular specifications have been made concerning the size,

the amount charged shall be calculated based on the print size that is nor

mal for the type of advertisement.

13. In case the customer does not make any advance payment, the invoice

shall be sent immediately or within a maximum of fourteen days after pu

blication of the advertisement. The invoice must be paid within the period

given in the price list, starting from the date of receipt of the invoice, un

less a different payment period has been agreed upon in individual cases.

Any discounts for advance payments shall be granted according to the pri

ce list.

14. In the event of delay or deferral in payment, interest and recovery costs

shall be charged. In the event of delayed payment, the publisher may with

hold further publication under the order concerned until payment is made

and demand advance payments for the remaining advertisements. Where

there is established doubt over the customer’s ability to pay, the publisher

shall be entitled, even during the term of an advertisement contract, to

make the publication of further advertisements dependent on advance

payments of the amount due and the settlement of outstanding invoices,

regardless of the payment terms originally agreed.

15. If requested, the publisher shall provide an advertisement record together

with the invoice. According to the type and scope of advertising contract,

advert extracts, record pages or full record numbers will be provided. If a

record can no longer be created, it will be replaced with a legally binding

certification from the publisher of the publication and distribution of the

advertisement.

16. The customer shall bear the costs of the production of ordered printed do

cuments and of considerable changes arising or requested by the customer

to the specifications originally agreed.

17. In the event of reduction in circulation, a price reduction may be claimed for

contracts for a series of adverts if, in the overall average of the insertion

year of the first advert, the average circulation stated in the price list or

stated any other way or, if a circulation figure is not given, the average

number of issues sold (for trade magazines, where appropriate, the average

actual distribution) in the previous calendar year is not exceeded. A red

uction in circulation is only deemed as a deficiency eligible for a price red

uction if it amounts to

– 20 per cent for circulation of up to 50,000 copies

– 15 per cent for circulation of up to 100,000 copies

– 10 per cent for circulation of up to 500,000 copies

– 5 per cent for circulation of up to 500,000 copies.

Added to this, claims to price reductions for contracts are excluded, if the

publisher has given notice of the reduction in circulation to the customer in

sufficient time for the customer to be able to cancel the contract before the

publication of the advertisement.

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f2m food multimedia gmbhBehnstr. 61 · 22767 Hamburg · Germany

Phone: +49 (0) 40 39 90 12 27 · Fax: +49 (0) 40 39 90 12 29

Email: info@foodmultimedia.de · www.foodmultimedia.de

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