MEDIALEVEL 2

CONTENTSThe Course

Media 101

Foley Project

Netflix Project

Interactive Media Project

Final Major Project

Welcome to your new Level 2 course. Over the next year you will be covering a range of topics

and completing a number of projects that will allow you to get an idea of the jobs available in the media industry.

This booklet has been designed to give you a complete overview of the year and the areas you will be covering for each project. All of the resources you will need will be available to you through Google Classroom and your Google Drive.

For each project you will get the opportunity to explore the various production techniques used to create a finished product. Each piece of work is coursework based and throughout the year you will need to research, create and evaluate each project. This course has been created to give you the opportunity to learn the skills to enable you to progress onto a Level 3 course or alternatively into work experience. You are responsible for your own learning and we hope you push yourself to show us your full creative potential.

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Exemplification for UAL Awarding Body Grade Criteria – Level 2 This guide is to be used in conjunction with the assessment and grading criteria for UAL Awarding Body qualifications at Level 2. Fail

Work submitted fails to meet one or more of the assessment criteria and is of a poor standard

Pass Work submitted meets all of the assessment criteria and is of a satisfactory standard

Merit Work submitted meets all assessment criteria and is of a high standard

Distinction Work submitted meets all assessment criteria and is of a very high standard

Research Insufficient research and investigation evidenced. Little or no information from relevant sources used to inform ideas.

Sufficient research and investigation of relevant sources, information used to inform ideas.

Thorough research and investigation of relevant sources, coherent use of information used to inform and develop ideas.

Thorough and sustained research and investigation of relevant sources. Accomplished and considered interpretation of information used to inform, develop and extend ideas.

Planning and production

Ineffective or unrealistic planning and poor organisation. Task or tasks incomplete against timescale.

Realistic planning and organisation. Satisfactory production against timescales.

Effective planning, organisation and subject engagement evidenced. Efficient production against timescales.

Detailed and effective planning and organisation, commitment and subject engagement evidenced. Substantial production against timescales.

Practical skills and presentation

Limited use of processes, application of skills or knowledge demonstrated, few or no alternative ideas and poor presentation.

Competent demonstration of processes and application of skills and knowledge used to develop and present creative solutions.

Considered and capable demonstration of processes, application of skills and knowledge used to develop ideas and present creative solutions.

Accomplished demonstration of processes, skills and knowledge used to develop alternative ideas and present creative solutions.

Evaluation and reflection

Inadequate evaluation or insufficient evidence of ongoing assessment of ideas limiting progress and development.

Sufficient evaluation with evidence of ongoing assessment of ideas used to inform progress and development.

Effective evaluation clearly communicated and applied to make reasoned decisions and inform the development of ideas.

Perceptive evaluation and interpretation, demonstrating clarity in thinking and decision making used to inform and progress ideas.

Here’s a quick look into how the course is graded. In order to complete the Level 2 course you need to complete 8 units:

Unit 1 Introduction to creative media methods and skillsUnit 2 Introduction to production techniques in creative mediaUnit 3 Understanding an audience in creative media productionUnit 4 Contextual research for creative media productionUnit 5 Exploring audio production and technologyUnit 6 Exploring visual production and technologyUnit 7 Exploring interactive media production and technology

These are all covered in your projects and are graded as:

• Not Passed• Satisfactory Pass• Good Pass• Excellent Pass

Then you do your Final Major Project which covers: Unit 8 Personal project and presentation

This is graded Pass, Merit or Distinction for the areas in the table below and gives you your overall grade.

The Course

Pre-Production

This covers everything you carry out before creating any practical piece and includes

your ideas, research, storyboards, scripts, shot lists, risk assessments, notes and much more. You will need to evidence a range of

pre-production for each of your projects.

M E D I A 1 0 1Unit 1 Introduction to creative media methods and skillsUnit 2 Introduction to production techniques in creative media

Week 1-2

Moving Image ProductionYou will be carrying out research into film production, the roles that exist and learning the basics of the equipment in order to create a short film sequence using pre-production materials.

Week 3

Investigating PrintFor this project you will carry out research into the uses of Photoshop within media and write a report about digital art that you find inter-esting and explain why. Following this you will do a number of class tutorials and evaluate your progress, followed by creating your own film poster, following professional prac-tice.

Week 4

Podcast ProductionDuring this project you will carry out research into a variety of podcasts and write a report. You will also investigate audio equipment for dif-ferent types of productions. You will then work in small groups to develop a podcast, idea, looking at market competition, content and audience

Learning Outcomes

1.1. Understand a range of methods and skills in the development, deliv-ery and communication of a creative media activity

2.1. Understand a range of produc-tion processes and skills in the de-velopment and delivery of a creative media activity.

Project One

before recording it and evaluating your finished piece.

Week 5

2D Game LevelDuring this project you will be investigating 2D

platform games and writing a report on the conventions and techniques used by game designers to create memorable and fun games. You will then have the opportunity to learn the basics of the software ‘Construct’ and create a simple game level which you have the freedom to develop based on your ability. You will then evaluate the overall process and your finished piece.

M E D I A 1 0 1Unit 1 Introduction to creative media methods and skillsUnit 2 Introduction to production techniques in creative media

FOLEY SOUNDUnit 3 Understanding an audience in creative media productionUnit 5 Exploring audio production and technology

For this assignment you will be looking at a range of the dif-ferent applications sound has in film and TV. Of course

there are other specific media industries that use sound, such as Radio, but as you will be creating video’s at a later date, it’s vital you understand how to get the sound you want. Across the different lessons you will be taking part in a num-ber of workshops to investigate how sound can be created and the effect it can have on a moving image piece, as well as its ef-fect on the audience. This will allow you to understand some of the lesser known job-roles and provide you with the op-portunity to experiment with the equipment and software.

Part 1The first part of this project will involve the following pieces of work:

Sound and the media industries - micro report.Memorable scroes from film and TVHow sound is recorded - The equipment and processesAnalysing trailers and the use of music to effect genre & audience

Part 2The second part will involve the following:

Understanding Audiences worksheetWhat is ADR and its effect on the audience?Practical ADR task & EditChanging Genre practical task & worksheetPeer feedback of finished videos & EvaluationFoley: How sound effects help define an audience - Report

Part 3You are going to be carrying out a foley recording to a specific film sequence. This recording will be done in a realistic work-ing environment and will be recorded for evidence. You will need to have a good sense of rhythm and pace and will need to consider how you will create the sounds required. You will need to analyse the sequence and write a short report that shows you are able to identify the key areas that will re-quire specific sounds and any issues that you might run into.

Project Two

Part 3You are going to be carrying out a foley recording to a specific film sequence. This recording will be done in a realistic work-ing environment and will be recorded for evidence. You will need to have a good sense of rhythm and pace and will need to consider how you will create the sounds required. You will need to analyse the sequence and write a short report that shows you are able to identify the key areas that will re-quire specific sounds and any issues that you might run into.

The final Foley videos will be screened to allow you to see the finished product and gain feedback. Once you have carried out your live foley session you will need to write an evaluation detailing the areas that worked well and didn’t work well, including how to improve in future and your opinion of feedback you receive from peers.

Learning Outcomes

3.1. Understand theaudience for a rangeof creative mediaproduction activities.

3.2. Be able to useknowledge and skillsfor creative production.

5.1. Be able to use audiotechnology skills forcreative media production.

5.2. Be able to use contex-tualawareness in audioproduction and technology.

5.3. Be able to use creativemedia methods and skillsto produce and present anaudio-based project.

NETFLIX ORIGINAL2017 Project Three

This assignment will require you to work in groups to create an original trailer for a

new Netflix show. You will be given a piece of music and must carry out research to work out how best to structure your trailer to appeal to audiences. This research will help you and your teamates create a trailer that reflects profession-al expectations and would be suitable for broad-cast on Netflix.

Part 1You will initially carry out the following:

Understanding Netflix as a company - Group notesAnalysis of Netflix Original trailers and the use of music - ReportStructuring a trailer - Group Discussion

Part 2The second part will involve:

Working as a production team - Roles Analysing a piece of music - research into genre and audience expectationsBreakdown of music - timing and rythmnGenerating an idea - initial paperworkCreating a treatment

Part 3Once this has been completed you will work as a team to create a range of pre-production documents that should clearly link to your idea and your expected end result. These documents should indicate the length of shots in relation to the length of the music you have been provided with.

My List

Unit 4 Contextual research for creative media productionUnit 6 Exploring visual production and technology

Part 4When you have the neccesary documents and have agreed on them as a group, you will then go and film your trailer.

Part 5Once this has been completed and checked for errors, you must edit the footage to the track provided to you. You are able to raise and low-er the volume depndent on any talking/sound effects needed. - Your video will be exported as H.264 720p 25.

Part 6The final stages of this project require:

Watching trailers and gaining feedbackCollating feedback and analysing resultsWriting evaluation with reference to feedback.

Learning Outcomes

4.1. Understand contex-tualresearch for creativemedia production.

4.2. Be able to use re-searchfor creative mediaproduction.

6.1. Be able to use visual

technology skills forcreative media produc-tion.

6.2. Be able to usecontextual awarenessin visual productionand technology.

6.3. Be able to use crea-tivemedia methods and skillsto produce and present avisual-based project.

Home About Contact

WebsiteDuring this project you are going to be using a website builder to construct a website for

yourself to use as a portfolio of evidence. You can add your already completed work as well as future projects to the site in order to showcase it.

Part 1Initially it’s important to get an understanding of interactive media as a whole. In order to do this you will carry out:

Research into What is interactive Media? - ReportExperiment and evaluate interactive media

Work

Project Four

INTERACTIVE MEDIAINTERACTIVE MEDIAUnit 7 Exploring interactive media production and technology

Part 2Following from this investigation you will:

Investigate modern web design standards - research reportDevelop ideas for page layout and contentDesign rough website - sketch/photoshop

Did you know that all web browsers display your web pag-es slightly differently. Therfore it is important to test your con-tent using a variety of browsers.

The Html code that is used to create a website helps search engines identi-fy what content is on the page and how best to cate-gorize it when you search.

Statistics show that if your website is too cluttered, peo-ple are likely to leave and find a different website with the same information just because it’s easier to read.

PHOTO PHOTO

Part 3Once you have an idea of what you hope your site to look like and how you will embed your content, you need to do the following:

Create a website layoutupload/creaate conent for siteGet feedback about your pages - ease of use & designEvaluate your site in relation to feedback

Learning Outcomes

1. Be able to use technology skills for interactivemedia production.

2. Be able to use contextual awareness in interactive media production andtechnology.

3. Be able to use creative media methods and skills to produce and present aninteractive media project.

FINAL MAJOR

PROJECTProject Five

Unit 8 Personal project and presentation

This is your final project on the Level 2 and the end result will provide you with

the final grade for the course. It is important that you refer to the grade spreadsheet on page 2 of this booklet and on the walls of the classroom. You need to meet the grade for each section to get an overall result of that grade.

For this project you have a great deal of free-dom and will need to apply the skills you have learnt this year to create a finished out-come.

You are going to be creating either:

• A Moving Image Piece• An Audio Piece• A Series of Print Pieces• An Interactive Product

Around the theme of ‘EMOTION’.

The emotion you decide upon is up to you, but your project must clearly reflect your choice and you will need to carry out an in-vestigation into this during your initial re-search stages.

You will need to show you are able to:

Develop ideasCreate a ProposalPitch your proposal to your lecturerFinalise your idea based on feedback

Carry out a range of research into your ideaCreate planning materials - including spec-ifying dates for completion of each piece of work.Evaluate research and write-up findingsUse research to make any changes to your idea

Carry out pre-production paperwork to pro-fessional expectations

Carry out production work showing evi-dence of your use of pre-production and planning.

Carry out post-production work based on product choices and evidence the stages you take during creation.

Allow peers, family and lecturers to see work and give feedback.Write evaluation with reference to feedback and initial proposal.

-------------------------------------------------You need to make sure you fully apply your-self to this project and use your time wisely each session.

Your work must be clearly labelled in your Google Drive folders and should be organ-ised.

Make sure you go back through your doc-uments on a regular basis and make notes against any changes you make and why.

Good Luck.Learning Outcomes

1. Be able to identify, planand develop a creativemedia project.

2. Be able to undertake anduse research for a creativemedia project.

3. Be able to use mediamethods, processes andtechnology skills toproduce and present acreative media project.

4. Be able to assess theeffectiveness of a creativemedia production.

Notes

Year CalendarUse the following to help you plan your projects effectively.These dates are provisional and therefore some minor changes may happen during the year.

Level 2 Award & Diploma in Creative Media Production and technology