media allied direct 3 types of outreach allied outreach
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Media
Allied
Direct
3 Types of Outreach
Allied Outreach
Is an organization or group in your community that works on issues and activities that are similar to or related to those of the League.
Can offer opportunities for local Leagues to reach potential new members.
What specific opportunities exist to talk about the value of League membership esp to your target audience?
What are the benefits of cosponsoring an event with this organization in terms of our priorities and/or focus?
How many members does the organization have that League might reach?
Be Persistent… Always look for opportunities to partner
Be Specific… Identify concrete ways to partner (and know what’s in it for them)
Be Strategic… Prioritize opportunities and partners
Activity
Brainstorm!
Write down 2-3 allied groups that you would like your League to work with this year.
Media
Allied
Direct
3 Types of Outreach
Media Outreach
o NEW or novel
o Contrasting opinion
o Timely and relevant
o Local
o Big impact
o Human interest
o Visual/Sounds
o Unexpected spokesperson
o What is new or unique?
o Is there a link to a current event happening?
o What unlikely spokespeople might present?
o Are there good local and/or human interest angles?
What is Mediagenic?Helps the media make the issue/activity something they can useVivid or VisualTells a SIMPLE story Easily rememberedBecomes the “Quotable Quote”
◦ 1-2 (short) sentences ◦ 3-5 seconds to say (shorter is better)
“You are the one that was making the comparison, Senator — and I'm one who knew him well. And frankly I think you are so far apart in the objectives you choose
for your country that I did not think the comparison was well-taken.”
“Senator, I served with Jack Kennedy, I knew Jack Kennedy, Jack Kennedy was a friend of mine. Senator, you're
no Jack Kennedy.”
Let’s look at one of our issues…
How do you make it mediagenic?
Points to stess - We are real people: volunteers, local
community leaders. Our work has an impact. We educate and inform. We provide facts. We don’t endorse candidates; we aren’t
affiliated with political parties.* We have a history of achievement. We work to get candidates to participate.
Pick a few key outlets & foster those relationships – rather than do them ALL
Name Type Contact Person
Phone Number
Email Address
The Beacon Local Newspaper
Sally Murphy 240-333-9900 [email protected]
Gazette.net Online Newspaper
Sophie Yarb, Editor
240-123-4455 [email protected]
Silver Spring Downtown Arts and Entertainment
Online Community Calendar and News
Gwen Hay, Civic Facility Manager
240-876-1234 [email protected]
The Silver Spring Singular
Community Blog
Silver Spring Patch
Community Blog
http://silverspring.patch.com/ Always include alternative media outlets. . . especially if your
League is in lots of competition for airtime.
o Informationo Accesso Contexto Personal storieso Contactso Credibility
Information Access Context Personal stories Contacts Credibility
What Reporters Need What LWV Offers
Traditional Media:
Print (daily & weekly newspapers, magazines, etc.)
Radio Television Blogs
Social Media:
Blogs Facebook Twitter Pinterest Google+ LinkedIn
How many of you now use Social Media?
What do you use now and how?
Mingle and chat Laugh and listen to
amazing stories Don’t be a wallflower Do not come on too strong Each “party” (social
network) has its own etiquette and rules
What is it?
Any technology that people use to share content including:
news experiences opinionsinsights perspectivesmedia
Why invest ? Facebook
◦ Over 800 million active users
Twitter ◦ 175 million tweets
every day
Good product/Compelling cause Integrate
Not all social media channels are right for every League
Pick and choose Quality over Quantity
Activity
Brainstorm!
Write down 1 traditional and 1 non-traditional media outlets that you would like your League to work with this year.