medi-circle corporate presentation
Post on 12-Sep-2014
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DESCRIPTION
Medi-Circle is the first Belgian online private community for physicians interested in medical consultance and medical opinion.TRANSCRIPT
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www.medi-circle.com
Medi-Circlewww.medi-circle.com
Redefining collaboration Redefining collaboration between between pharma industry and physicians…pharma industry and physicians…
Redefining collaboration Redefining collaboration between between pharma industry and physicians…pharma industry and physicians…
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www.medi-circle.com
Could this be history…?
© Medi-Circle – 7 april 2023 © 2009 – p.2
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www.medi-circle.com
Who is behind Medi-Circle?
© Medi-Circle – 7 april 2023 © 2009 – p.3
Bart Rubens
Senior ICT Consultant
Bart Rubens
Senior ICT ConsultantKristiaan Van Woensel
Senior Marketing Consultant
Kristiaan Van Woensel
Senior Marketing Consultant Geert Everaert
Senior ICT Consultant
Geert Everaert
Senior ICT Consultant
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www.medi-circle.com
Medi-Circle’s X-ray
© Medi-Circle – 7 april 2023 © 2009 – p.4
INNOVATIVE AND DIRECTCUSTOMERS ACCESS
E-PLATFORM FOR COLLABORATION
AT MEDICO-MARKETINGPROJECTS
E-PLATFORM FOR EXCHANGE OF
INFO AND IDEAS
NEW WAY TO ECONOMIZE
MARKETING BUDGETWITHOUT ACCESS LOSS
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www.medi-circle.com
Medi-Circle Press Conference 13/01
© Medi-Circle – 7 april 2023 © 2009 – p.5
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www.medi-circle.com
Medi-Circle: in press
© Medi-Circle – 7 april 2023 © 2009 – p.6
Het Medisch Weekblad nr.487
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www.medi-circle.com
Medi-Circle: in press
© Medi-Circle – 7 april 2023 © 2009 – p.7
La Semaine Médicale nr.487
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www.medi-circle.com
Medi-Circle: in press
© Medi-Circle – 7 april 2023 © 2009 – p.8
http://social.eyeforpharma.com/blogs/kristiaan-van-woensel/wwwmedi-circlecom-collaboration-between-pharma-industry-and-physicians-r
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www.medi-circle.com
Medi-Circle: in press
© Medi-Circle – 7 april 2023 © 2009 – p.9
http://blog.medi-circle.com
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www.medi-circle.com
Medi-Circle: in press
© Medi-Circle – 7 april 2023 © 2009 – p.10
http://www.medenews.be/archief/MEDENEWS401-nl.html
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www.medi-circle.com
Medi-Circlewww.medi-circle.com
Redefining collaboration Redefining collaboration between between pharma and physicians…pharma and physicians…
Redefining collaboration Redefining collaboration between between pharma and physicians…pharma and physicians…
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www.medi-circle.com
‘Collaboration’ between pharma and physicians has evolved over time
© Medi-Circle – 7 april 2023 © 2009 – p.12
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.13
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www.medi-circle.com
Physician’s time allocation under pressure
Off line meetings are hard to organize
Pharma’s access towards physicians is restricted
Multiple information channels availability
Pharma ethics pollution
Collaboration between pharma and physicians turned into a huge challenge
© Medi-Circle – 7 april 2023 © 2009 – p.14
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www.medi-circle.com
Too much of everything…
Representatives
Scientific meetings
Social events
Congresses
Advisory boards
How guilty are we?
© Medi-Circle – 7 april 2023 © 2009 – p.15
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www.medi-circle.com
Too less of…
Collaboration
Sharing
Mutual profiting
© Medi-Circle – 7 april 2023 © 2009 – p.16
How guilty are we?
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.17
Does this look familiar to you?
Dr.X
Companies’ point of view: 1 evening with Dr.X/month
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.18
Does this look familiar to you?
Dr.X
Dr.X’s point of view: 4 evenings with companies/month
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.19
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.20
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www.medi-circle.com
Pharma should reinvent itself to survive!
© Medi-Circle – 7 april 2023 © 2009 – p.21
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.22
Global online survey
N=360 senior executives in life science industries
Deloitte Touch Tohmatsu & The Economist, 2009
Pharma should reinvent itself to survive!
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.23
e-Community for medical consultants
Business Communication ConsultancyBusiness Communication Consultancy IT ConsultancyIT Consultancy
&&&&
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.24
Medi-Circle’s mission is to Medi-Circle’s mission is to optimize and innovate communication optimize and innovate communication
between you and your physiciansbetween you and your physiciansthrough redefining ‘collaboration’!through redefining ‘collaboration’!
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.25
e-Community for medical consultants
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www.medi-circle.com
e-Community for medical consultants
© Medi-Circle – 7 april 2023 © 2009 – p.26
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.27
http://www.medi-circle.com
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.28
http://www.medi-circle.com
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www.medi-circle.com
Medi-Circle: milestones…
© Medi-Circle – 7 april 2023 © 2009 – p.29
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www.medi-circle.com
Medi-Circle testings: feedback
Exciting! First e-community for medical consultants, ever! Exciting! First e-community for medical consultants, ever!
Time and energy savings while participating at medical projects!Time and energy savings while participating at medical projects!
Interesting to follow discussions in other domains! Interesting to follow discussions in other domains!
Many colleagues avoid Facebook out of fear to meet patients! But this platform is well protected!
Many colleagues avoid Facebook out of fear to meet patients! But this platform is well protected!
My Network would help my cause: improve contact with GP's that refer to me! My Network would help my cause: improve contact with GP's that refer to me!
Too many off line meetings are too much time consuming! Too many off line meetings are too much time consuming!
Interesting to use Medi-Circle as communication tool along international trials! Interesting to use Medi-Circle as communication tool along international trials!
First official communication channel for physicians towards Pharma! First official communication channel for physicians towards Pharma!
The community is an excellent platform to make coalitions with peers around ideas! The community is an excellent platform to make coalitions with peers around ideas!
With this new platform we could spare time and efforts! With this new platform we could spare time and efforts!
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www.medi-circle.com
Medi-Circle redefines ‘collaboration’ between pharma and medical consultants!
© Medi-Circle – 7 april 2023 © 2009 – p.31
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www.medi-circle.com
What makes Medi-Circle so different?
© Medi-Circle – 7 april 2023 © 2009 – p.32
- Internet forum- New communication towards Pharma- Online collaboration at medical projects
- Internet forum- New communication towards Pharma- Online collaboration at medical projects
- Internet forum- New communication towards Physicians- Online posting of medical projects
- Internet forum- New communication towards Physicians- Online posting of medical projects
www.medi-circle.com1. SHARING2. EXCHANGING3. COLLABORATING
www.medi-circle.com1. SHARING2. EXCHANGING3. COLLABORATING
- Internet forum- Exchanging project ideas towards Pharma- Online execution of medical projects
- Internet forum- Exchanging project ideas towards Pharma- Online execution of medical projects
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www.medi-circle.com
New and innovative access towards your medical ambassadors!
New and practical channel for gaining ‘insights’!
New opportunity to reallocate budget!
How do you benefit from Medi-Circle?
© Medi-Circle – 7 april 2023 © 2009 – p.33
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www.medi-circle.com
Independent, scientific and ethical platformNew!!! Intranet for physicians interested in medical consultancy and medical opinionTwo-way communication channel: Dr. to Company!Data base of medical consultants by specialismNew approach in collaborators retentionNew lasting approach to promote your commitment, your company and your productsTime savings for you and your physicians
How do you benefit from Medi-Circle?
© Medi-Circle – 7 april 2023 © 2009 – p.34
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www.medi-circle.com
New and innovative way to collaborate at medical projects
Two-way communication channel: Dr. to Company!
New and first intranet for physicians interested in medical consultancy and medical opinion
How do your physicians benefit from Medi-Circle?
© Medi-Circle – 7 april 2023 © 2009 – p.35
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www.medi-circle.com
Independent, scientific and ethical platform
First online community for physicians of all kind of specialism
New approach for physicians to lift their isolation
Data base of medical consultants by specialism
Wide span of project opportunities
© Medi-Circle – 7 april 2023 © 2009 – p.36
How do your physicians benefit from Medi-Circle?
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www.medi-circle.com
Detail aidLeave behindPromotional gadgetPatient leafletAd campaignDTC communicationE-communicationE-learning E-conference
Project opportunities:gaining insights
© Medi-Circle – 7 april 2023 © 2009 – p.37
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www.medi-circle.com
Detail aidLeave behindPromotional gadgetPatient leafletAd campaignBrand web site/company websiteE-learning
Project opportunities: testings
© Medi-Circle – 7 april 2023 © 2009 – p.38
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www.medi-circle.com
Detail aidLeave behindGadgetPatient leafletAd campaignOnline Medical SurveyOnline Advisory/Consultancy boardsOnline case reporting with the aid of KOLE-learning and E-conferencingMedical Consultancy
Project opportunities: online market research
© Medi-Circle – 7 april 2023 © 2009 – p.39
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Project opportunities: online market research
© Medi-Circle – 7 april 2023 © 2009 – p.40
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Treatment trends in medicine
Patients outcome
Physician’s situation
Company
Products
Gaining insights through participation in ‘discussions’
© Medi-Circle – 7 april 2023 © 2009 – p.41
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www.medi-circle.com
How it works…
© Medi-Circle – 7 april 2023 © 2009 – p.42
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How Medi-Circle fits into your marketing mix!
© Medi-Circle – 7 april 2023 © 2009 – p.43
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How Medi-Circle fits into your marketing mix!
© Medi-Circle – 7 april 2023 © 2009 – p.44
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Advisory board meeting
Costs
Meeting room €1.000
Catering €750
Consulting fees €3.250
Time spent(2 employees)
€600
Fuel spent €50
TOTAL €5.650
Direct and indirect budget benefits from Medi-Circle!EXEMPLARY: ADVISORY BOARD MEETING
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.46
Direct and indirect budget benefits from Medi-Circle!EXEMPLARY: ADVISORY BOARD MEETING
Advisory board meeting
Costs
Consulting fees €3.250
Time spent(2 employees)
€200
Medi-Circle 1.000
TOTAL €4.450
Benefit €1.200
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Medi-Circle: future milestones
© Medi-Circle – 7 april 2023 © 2009 – p.47
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www.medi-circle.com
Medi-Circle redefines ‘collaboration’‘collaboration’for you, your physicians and your brand!
© Medi-Circle – 7 april 2023 © 2009 – p.48
INNOVATIVE AND DIRECTCUSTOMERS ACCESS
E-PLATFORM FOR COLLABORATION
AT MEDICO-MARKETINGPROJECTS
E-PLATFORM FOR EXCHANGE OF
INFO AND IDEAS
NEW WAY TO ECONOMIZE
MARKETING BUDGETWITHOUT ACCESS LOSS
![Page 49: Medi-Circle Corporate Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081412/5412c4ab8d7f720a4e8b46b1/html5/thumbnails/49.jpg)
www.medi-circle.com
Medi-Circle: Q & A
© Medi-Circle – 7 april 2023 © 2009 – p.49
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www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.50
Redefining collaboration between Redefining collaboration between pharma industry and physicians…pharma industry and physicians…