med-e-mail presentation.042015
TRANSCRIPT
“We get your message delivered to
healthcare professionals”
About mms
Getting Your Message Delivered
Email Best Practices
mms, inc.
Specialize in Healthcare Professionals Marketing
About mms
Over 85 years of Experience in
Marketing lists and databases
Over 15 years of Email Marketing
Services
mms, inc.
Getting Your Message Delivered
Reach Key Healthcare Professionals
mms, inc.
1.5 million Email Addresses primarily sourced from
Premier Professional Associations.
AMA- American Medical
Association Physicians
AAPA- American Academy of
Physician Assistants
Nurse Practitioners
Hospital Managers
AAP- American Academy of
Pediatrics Physicians
ACCP- American College of Chest
Physicians
AADE- American Association of
Diabetes Educators
ASHP- American Society of Health
System Pharmacists
Getting Your Message Delivered
mms, inc.
Targeted Data Selections
Match client files by ME#/NPI# Name/Address
AMA Demographic Selections
RX Data
Enhanced Response Data
ICD 9/CPT Data
Getting Your Message Delivered
mms, inc.
Data Quality
98% deliverability Email and Direct Mail
Daily Data Hygiene
Regular reviews of top domain deliverability and reputation
scores
Getting Your Message Delivered
mms, inc.
Simple Deployment Process
MMS reviews for
deliverability
Test email
broadcast sent
1. Send us the target audience, HTML creatives
2. Creative is reviewed for best practices,
deliverability (SPAM Score)
3. Test email broadcast sent
4. Medical / Legal Approval Process
5. Deployment / Automated Re-send
6. Broadcast Reports
Getting Your Message Delivered
mms, inc.
Result Reports
Standard Aggregate - Gross/Unique: Delivered, Open, Clicks, Opt-outs
Expanded Standard Reports – Specialty/Time of day (per broadcast or by
month)
Additional Analytics – Viewing Platform (web/mobile/desktop), Average
Read Time(Glanced/Skimmed/Read), Mail Client (Outlook/iPhone/Google
Android, etc)
Custom – Reporting at individual professional level
Email Best Practices
mms, inc.
Your Message
Are you Can-Spam Compliant?
Are you using Best Practices?
Are you Mobile Friendly?
Email Best Practices
mms, inc.
Your Message
Are you Can-Spam Compliant?
• Must include a sender postal address
• Must include an opt-out link- can be a hyperlink or email address
• Opt-outs must be applied within 10 days
Email Best Practices
mms, inc.
Your Message
Are you using Best Practices?
• What is your SPAM Score?
•From Name
• should be accurate and “identify” the sender.
• should be short and preferably a person by name or company name
• Subject Line
• short and to the point- 50 characters or less recommended
• consistent with message, what’s in it for me?
• front-load words with biggest impact
• Pre-Header
• support the subject line without duplicating
• can include call to action
Email Best Practices
mms, inc.
Your Message
Are you using Best Practices?
•Creative Content- HTML
• Must be in an HTML format
• Symbols- i.e.- copyright, trademarks need to be in HTML codes
• Check links- all should be working
• Check image to text ratio- preferably not all 1 image or multiple images
• Keep design simple- no scripts, no embedded surveys, flash programs
• Make sure message is conveyed even if images are blocked.
• Call to Action above the fold; include in multiple areas if needed
Don’t hide call to action in image.
• Text version?
• To personalize or not personalize?
Email Best Practices
mms, inc.
Your Message
Are you Mobile Friendly?
• Can your message be viewed on any device?
“94% of HCPs have smartphones, and 77% have tablets”
(SERMO Survey June 2014)
“50% HCPs use mobile devices to view email”
(mms Survey March 2014)
“42% of subscribers delete emails that don’t display correctly on mobile phones”
(Get Response Study August 2013)
Email Best Practices
mms, inc.
What is Mobile Friendly Design?
Scalable- Skinny emails that have a narrow email width that makes it
suitable for either desktop or phone. Email width is generally 300 pixels or
less.
Fluid Design– Fluid email fills the entire screen on any device, but as the
screen gets smaller, so does the text size and image sizes.
Responsive Design – Responsive design emails change according to the
size of the device. It can be simple or very complex depending on overall
email strategy.
Scalable
Design
Fluid Design
Simple
Responsive
Design
mms, inc.
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Simple
Responsive
Design
“We get your message delivered to
healthcare professionals”
Q & A