meat forever? gea seminar · confidential and proprietary business information of givaudan 16...

Meat forever?GEA Seminar

We are Givaudan

Confidential and proprietary business information of Givaudan

Touching billions of lives – every day and everywhere

15 October 2018 3

We want consumers to love and enjoy the flavour of your products.

Consumers are at the heart of everything we do…

We want to delight and touch their emotions.

We understand the trends of the future and translate these into new categories, markets, and offerings that appeal and inspire. Providing you with the ideas that will support your business growth.

We translate our knowledge of consumer preferences into creations that give you a competitive edge.

Trends are ubiquitous, and there is no shortage of inspiration.

So what sets apart our FlavourVision® program?

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FlavourVision® 2018

Content

InnovationTranslation

Breadth, depth and speedOur trend insight is rooted in fundamental change drivers

We are positioned (and equipped!) to find new ideas and examples every day, all around the world

More than just big ideas

Our technologies are ready to take you from

vision to reality


FlavourVision®

Relevant and actionable insight

Trends are only valuable when tailored to your consumers and brands

Global FlavourVision® Mega Trends

Tailored Expectations

CraftedIdentities

LayeredWellness

HumanConnection DelightFULL Risk-Aware Augmented

Self

DelightFULL


With a sense of global uncertainty and the pressures of modern life, consumers are seeking moments of escape and meaningful indulgence, whether that’s a decadent dessert or a novel, shareable brand experience.

“ When it comes to meat and poultry, quality is particularly important. Meat and poultry is the first category where consumers are willing to spend more money to have premium products.

Canadean report Premiumization and Indulgence 2016

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• 65% of heavy users of meat products find new/exotic flavours appealing

•Chef endorsed products with cooking cue signatures

•Gourmet cuisine

•Products with natural ingredientsand processes

• “Craft” values and the promise of hand-made

•Provenance, product stories, and animal welfare

Superior ExperienceDifferent routes

Source: Mintel report Meat and Poultry review 2015

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DelightFULL: Gourmet RecipesOsso Buco Ready in 15 Minutes

Product:Osso Buco from Marble Beef

Region:EAME- Russia

Application: Beef cuts

Description:A marble beef which was stewed in garlic marinade with spices and chili pepper for more than three hours. Juicy, tender and delicious.


DelightFULL: ExoticCitrus Mango Marinated Crocodile Filet

Product:

Citrus Mango Marinated Crocodile Fillet

Region:EAME- France

Application: Exotic Meat

Description:A journey to the flavours of the world with its original, natural and healthy meat with an authentic flavour.


DelightFULL: StoriesSerenaded Bacon Tastes Better

Product:Serenated bacon

Region:NOAM-USA

Application: Bacon

Description: There are all sorts of reasons Bill E’s tastes better than your average bacon.• Starting with how the

pigs are raised on the 25 Midwestern family farms where the pork comes from.

• His bacon is so delicious and beloved, local songwriters serenade every batch where it’s smoked in Fairhope, Alabama.

Crafted IdentitiesAs technology, social media, and globalization widen their reach, people are willing to defy traditional definitions of identity and embrace more complex, fluid expressions of self beyond gender, race, and ethnicity.

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“We’re craving community. And food is also allowing us to access the globe, so we can find out what harissa is made with and how to prepare something with it, in two seconds on our phones.”

The Atlantic


Crafted Identities: StoriesSausages have personalities

Product:Leeroy in a Whisky and Hickman county BBQ sauce

Region:NOAM-Canada

Application: Dry sausages

Description: Each product has an unique identity. Leeroy is a robust lad from the Southern states. He was brought up under the burning sun, has a rough personality, drinks too much whisky and smells like the sugar and the barbecue smoke arising from the hills of Kentucky.


Crafted Identities: International TasteThai Street food Flavours in Your House

Product:Thai Finger Food Ribs

Region:EAME- Germany

Application: Ribs

Description: RibWorld Thai Finger Food Ribs are described as single, hand cut pork ribs marinated in a traditional Thai style Sriracha sauce. The company is inspired by street food, markets, festivals and unique taste experiences around the world.


Crafted Identities: TraditionsSauna Cured Ham

Product:Sauna Cured Free-Range Ham

Region:EMEA-Finland

Application: Cured ham

Description:Going to sauna is a very popular activity in Finland. Therefore this Finnish ham is said to be cured with sauna steam.

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• Recreating taste complexity from traditional cookingmethods.

• Slow cooking and multi-steppreparations and interactions.

• Ethnic and fusion flavours from around the world

• Using fermented and cured notes

• Giving your products and authentic story to tell.

How can we recreate traditional taste and bring authenticity?

Layered Wellness


People are leveraging heritage and high-tech solutions to address not only the physical, but also the mental, emotional, social, and spiritual aspects of wellbeing. The increasing quantification of health is enabling more proactive wellness measures.

From now until 2020, the Global market for plant protein basedproducts will rise by 8.4% toreach 5.2 billion dollars.

https://www.plantbasednews.org/post/5-surprising-studies-that-prove-veganism-is-growing-around-the-world


“

”

S5. Which, if any, of the following groups best describes you?Confidential and proprietary business information of Givaudan 22

Very few consumers buying alternative products self identify as having a restricted diet...

3% vegan

7% vegetarian

10% flexitarian

33%

Reducetarian

47%

Non‐identifiers

Total market

I identify with the following group... Restricted diets

Less in

More in

S6. Do you eat/drink dairy alternative products (i.e. products with no animal origin)? S7. Do you eat meat alternative products (i.e. 'meat' products with no animal origin)? S10. You mentioned you consume meat/dairy alternative products, how frequently do you consume these on average?

Base: All respondents Global (n=2527), Dairy (n=1152), Meat (n=1158)Confidential and proprietary business information of Givaudan 23

This means that the vast majority of purchasers are also consuming real meat products...

...so we need to think more broadly than just those on a restricted diet

92%…both real and alternative

meat products

I currently consume...


Layered Wellness: FlexitarianFlexitarian Beetroot Sausages made of 47% vegetables

Product:Smokey Pork n' Bombay Beet Bangers

Region:EAME-UK

Application: Sausages

Description: It consist of British pork and split pea sausages with roast beetroot and onions. • gluten and lactose free• high in protein• low in sugar• source of fibre• reduced fat content


Layered Wellness: Meat analogueReplicating taste and texture of bacon

Product:Vegan Bacon

Region:EAME- UK

Application: Meat Analogue

Description:A vegan alternative to traditional bacon. Mentioned to be "highly addictive," this new plant-based release is described as "cruelty free, high protein, high in vitamin B12 and just delicious" bacon that "may turn you into a vegan if you're not one already." Promoted to "definitely destroy your cravings and make your body and soul feel good!."


Layered Wellness: Veggie and Culinarywith ingredients you know

Product:Garden Gourmet Spinach and Cheese

Region:EAME-Netherlands

Application: Ready Meals

Description: The Spinach cheese Rondos from Garden Gourmet are made from good and familiar ingredients. Great to vary vegetarian every day.

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Masking off-notesCover or simply pairing with the off tastes or undesirable notes coming with the protein source

Succulence of meat

Texture perceptionImpact the perception of textures like fatty, crunchy or crispy of the final product.

Processing notesAdd a recognisable cooking cue to the product such smoked, grilled, fermented or roasted.

Recreate the juiciness, typical acidity, salivating or purely the succulence of meat

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Plant proteinarises important taste challenges

Human Connection


People are craving community and human touch even as they become more mobile and independent. Companies are responding by celebrating the cultural heritage, craftsmanship, and provenance of products. Consumers waver between viewing technology as an enabler of, or a barrier to, connection and community.


Human Connection: InsectsCrickets Snacks: Delicious and environment-friendly

Product: Sweet chilli and limecrunchy roasted crickets

Region:EAME UK

Application: Snacks

Description: These crunchy crickets are said to be not only tasty and nutritious, but sustainable to farm too.

According to the manufacturer, they are an environmentally friendly source of protein, using less of the precious planet’s resources to farm.


Human Connection: Designer proteinLab-grown meat to reduce environmental Impact

Product:Mosa Meat

Region:EAME-Netherlands

Application: Red meat

Description: As Mosa Meat describes: • The livestock sector is

responsible for more than 18% of human-induced greenhouse gas emissions.

• Global demand for meat is forecast to rise significantly towards 2050.

• Mosa Meat aims to create a solution to make the mass production of cultured meat affordable.

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• Improve the understanding of the ingredients to create specific maskers and the right flavour for each product.

• Ensure the best flavour performance on your high-protein base.

• Create authentic meat signatures to ensure product differentiation in a competitive market.

• Improve the mouthfeel to get the correct level of fattiness and juiciness.

How to tailor-made taste solutions to a different protein?

Helping you to solve your taste challengesGivaudan

Givaudan Value Proposition

Culinary Inspiration Consumer Understanding

Regulatory Expertise

Technical Support

Global Reach & Local taste

Givaudan Taste Solutions

Freshness

Masking

Kitchen Ingredients

UmamiSalt Reduction

Richness


• The right flavour based on consumer insights

• in the right recipe optimized through sensory experts

• with the right solutions prefered in consumer tests

• with recommendations for the right regulatory status

= the right product

Do It RightMore Than Flavours

Thanks

meat forever? gea seminar · confidential and proprietary business information of givaudan 16...

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