measuring your nonprofit marketing success
TRANSCRIPT
Measuring Your Nonprofit MarketingSuccess with Kivi Leroux Miller
NonprofitCommunications
Trends Report
2015
http://npmg.us/2015#npcomm2015
Communications is about
community engagement and
our brand.
We need to do it all! Fundraising
should drive our communications.
Sound Familiar? Who Has What Job?
Communications is about
community engagement and
our brand.
We need to do it all! Fundraising
should drive our communications.
Sound Familiar? Who Has What Job?
Communications Director Development DirectorExecutive Director
Is Engaging Our Community a Top 3 Goal?
Communications Director Development DirectorExecutive Director
65%
51%
39%
Is Engaging Our Community a Top 3 Goal?
Communications Director Development DirectorExecutive Director
Is General Brand Awareness a Top 3 Goal?
Communications Director Development DirectorExecutive Director
68%
42%
25%
Is General Brand Awareness a Top 3 Goal?
Communications Director Development DirectorExecutive Director
Is Retaining Current Donors a Top 3 Goal?
Communications Director Development DirectorExecutive Director
36%
60%
94%
Is Retaining Current Donors a Top 3 Goal?
Communications Director Development DirectorExecutive Director
Is Acquiring New Donors a Top 3 Goal?
Communications Director Development DirectorExecutive Director
33%
54%
89%
Is Acquiring New Donors a Top 3 Goal?
Communications Director Development DirectorExecutive Director
Not a Surprise, Really. But Few Orgs Talk About It Openly.Your Goals Change Based on Your Job Title!
• Acquiring new donors• Retaining current donors• Increasing giving levels• Funding for new programs• Encouraging peer-to-peer
fundraising
• Getting more program participants or volunteers
• Diversifying participants or volunteers
• Getting people to events• Educating on specific issues• Collecting feedback on specific
issues
• Engaging participants or supporters
• Positioning as an expert or reliable source
• Improving awareness• Building lists• Increasing website traffic and SEO
• Impressions• Coverage• Exposure
• Impact• Conversation• Engagement
• Same time last year• Last month or quarter
of this year• Last edition or
campaign
Kivi Leroux Miller@[email protected]/nonprofitmarketingguide
