measuring your content: converting audiences into bookings
TRANSCRIPT
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Measuring Your Content: Converting Audiences Into BookingsMatthew Barker - I&I Travel Media@hitriddleGet the slides: bit.ly/AContentAdventure
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CONTENT OVERLOAD VS CONTENT STRATEGY
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THE CUSTOMER JOURNEY STARTS LONG BEFORE THEY PACK THEIR SUITCASE
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GOOGLE’S CUSTOMER JOURNEY TOOL
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EXPLORING YOUR CUSTOMER JOURNEY(S)
Google AnalyticsConversions > Multi-Channel Funnels > Assisted Conversions
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MANY JOURNEYS FOR EACH CUSTOMER
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ENOUGH THEORY, LET’S GET PRACTICAL!
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THE BIGGEST CONTENT MARKETING MYTH
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GET PROMOTING
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FIND YOUR INFLUENCERS
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PAY TO PLAY
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SURVIVING THE “NEW” SEO
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SURVIVING THE “NEW” SEO
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TURNING QUALIFIED PROSPECTS INTO LEADS
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MAXIMISING CONVERSION RATES
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IMPACTING THE (PHYSICAL) CUSTOMER JOURNEY
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THE CUSTOMER JOURNEY DOESN’T FINISH WHEN THE TRIP ENDS
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BUT WHAT ABOUT EVERYONE ELSE?!
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BUILDING A BETTER CONTENT STRATEGY
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REMEMBER THIS COOL REPORT?
Conversions > Multi-Channel Funnels > Assisted Conversions
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EVEN COOLER!
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COOLER AGAIN!
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SO HOW DO YOU GET THIS DATA GOLD MINE?
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SO HOW DO YOU GET THIS DATA GOLD MINE?
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VISUALISE THE JOURNEY
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FROM CONTENT OVERLOAD TO CONTENT STRATEGY
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BE A BETTER CONTENT MARKETER
Matthew Barker - I&I Travel Media@hitriddle
Get the slides: bit.ly/AContentAdventure