Measuring Effectiveness Measuring Effectiveness

of Social Mediaof Social Media

Paul BakerPaul Baker

Wisconsin Center for Education ResearchWisconsin Center for Education Research

How can new online tools help me How can new online tools help me communicate research?communicate research?

What are ‘social media’?What are ‘social media’?

What is Web 2.0?What is Web 2.0?

‘‘Social media’ Social media’ provide…provide…

more outletsmore outlets

more resourcesmore resources

a wider networka wider network

more rapid communicationmore rapid communication

OverviewOverview

A. Tools for production A. Tools for production

B. Tools for monitoring B. Tools for monitoring

C. Tools for measurementC. Tools for measurement

D. Outcomes D. Outcomes

E. Next stepsE. Next steps

A. Tools for productionA. Tools for production

BlogsBlogs PodcastsPodcasts Social tagging & bookmarkingSocial tagging & bookmarking SlideShareSlideShare

BlogsBlogs

Engage journalists and Engage journalists and practitioners in conversationpractitioners in conversation

Provide a forum for sharing Provide a forum for sharing resources via links, tags, blogrollresources via links, tags, blogroll

Boost recognition for your Boost recognition for your institutioninstitution

PodcastsPodcasts

Like radio, except available at Like radio, except available at user’s convenienceuser’s convenience

Content accessible for visually Content accessible for visually impairedimpaired

Social bookmarkingSocial bookmarking

Del.icio.us = Del.icio.us = communitycommunity

Bookmark and share content you Bookmark and share content you have found, or developed have found, or developed

Follow others’ bookmarks to find Follow others’ bookmarks to find new resources and outletsnew resources and outlets

Tags: Blogs Tags: Blogs

Tags: Technorati Tags: Technorati

Tags: SlideshareTags: Slideshare

Tags: Flickr Tags: Flickr

Tags: YouTube Tags: YouTube

B. Tools for monitoringB. Tools for monitoring

Alerts Alerts

WatchlistsWatchlists

News aggregators News aggregators

AlertsAlerts

WatchlistsWatchlists

News aggregatorsNews aggregators

C. Tools for C. Tools for measurement measurement

Wordpress stats Wordpress stats

SiteMeter statsSiteMeter stats

Feedburner statsFeedburner stats

Wordpress Wordpress

SiteMeterSiteMeter

FeedburnerFeedburner

D. OutcomesD. Outcomes

These tools have provided meThese tools have provided mewith:with:

More information sourcesMore information sources

More dissemination outletsMore dissemination outlets

A wider network of communicators A wider network of communicators and practitionersand practitioners

Fresh approaches to communicationFresh approaches to communication

E. Next stepsE. Next steps

Given your content, your Given your content, your audience, and your time. . . audience, and your time. . .

. . . which . . . which productionproduction tool could tool could best help you further disseminate best help you further disseminate your research?your research?

. . . which . . . which monitoringmonitoring tool could tool could best help you track the web for best help you track the web for your interests and to track the your interests and to track the use of your online content? use of your online content?

. . . which . . . which measurementmeasurement tool could tool could best help you track the use of best help you track the use of your content? your content?

More resourcesMore resources

RSS for Educators. Blogs, Newsfeeds, Podcasts, and Wikis in the ClassroomRSS for Educators. Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom

John G. Hendron. ISTE, 2008. 308 pp.John G. Hendron. ISTE, 2008. 308 pp.

Web 2.0: New Tools, New Schools.Web 2.0: New Tools, New Schools.

Gwen Solomon and Lynne Schrum. ISTE, 2007. 270 pp.Gwen Solomon and Lynne Schrum. ISTE, 2007. 270 pp.

Strategies and tools for corporate blogging.Strategies and tools for corporate blogging.

John Cass. Elsevier/ Butterworth-Heinemann, 2007. 224 pp.John Cass. Elsevier/ Butterworth-Heinemann, 2007. 224 pp.

Wikinomics: How mass collaboration changes everything.Wikinomics: How mass collaboration changes everything.

Don Tapscott and Anthony D. Williams. Portfolio/Penguin, 2007Don Tapscott and Anthony D. Williams. Portfolio/Penguin, 2007

Public Relations Theory IIPublic Relations Theory II

Edited by Carl H. Botan and Vincent Hazelton. Lawrence Erlbaum, 2006Edited by Carl H. Botan and Vincent Hazelton. Lawrence Erlbaum, 2006

Public Relations: Critical Debates and Contemporary Practice.Public Relations: Critical Debates and Contemporary Practice.

Edited by Jacquie L’Etang and Magda Pieczka. Lawrence Erlbaum, 2006Edited by Jacquie L’Etang and Magda Pieczka. Lawrence Erlbaum, 2006

Assessing Organizational Communication: Strategic Communication Audits Assessing Organizational Communication: Strategic Communication Audits

Cal Downs & Allyson Adrian. Guilford Press, 2004, 292 pp. Cal Downs & Allyson Adrian. Guilford Press, 2004, 292 pp.

The Handbook Of Communication Audits For Organizations, The Handbook Of Communication Audits For Organizations,

Edited by Owen Hargie and Dennis Tourish . Routledge, 2002, 2002, 2004 Edited by Owen Hargie and Dennis Tourish . Routledge, 2002, 2002, 2004

Building Bridges with the press: A guide for educators, Building Bridges with the press: A guide for educators,

Julie Blair. Education Week Press, 2004.Julie Blair. Education Week Press, 2004.

Public Relations on the Net Public Relations on the Net

Shel Holtz. American Management Association, 2nd ed., 2002. Shel Holtz. American Management Association, 2nd ed., 2002.

Blogging for Business: Everything you need to know and why you should careBlogging for Business: Everything you need to know and why you should care

Shel Holtz, Ted Demopoulos. Kaplan Publishing, 2006. 247 p.Shel Holtz, Ted Demopoulos. Kaplan Publishing, 2006. 247 p.

Naked Conversations: How blogs are changing the way businesses talk with Naked Conversations: How blogs are changing the way businesses talk with customers.customers.

Robert Scoble, Shel Israel. Wiley, 2006. 251 p.Robert Scoble, Shel Israel. Wiley, 2006. 251 p.

Thank youThank you