me2101 - designing a successful product-2012-2x2-landscape-b+w.pdf

7/23/2019 ME2101 - Designing a successful product-2012-2x2-landscape-B+W.pdf

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Historically, two primary factors consumers.

technological innovations.

Challenge was to make products in largequantities at low cost. Appearance and usabilitywere neg ec e . es e cs an uman ac orswere secondary or non-existent.

Examples: cars like Ford Model-T, phonograph,refri erator VCR com uter household ovenand utensils.

ro uc s es gnefor function only

enry or s o e


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Ford Model T had dominated the auto marketfor 20 years, and Henry Ford thought that itcould continue for another 20 years.

He was caught completely off guard when GM,un er ar ey ar , n ro uce o e mar ebetter quality cars with styles and different

.

,example, caused a sensation. Nearly 50,000were sold b end of 1929.

1927 Cadillac LaSalle by Harley Earl.

1935 Frigidaire Refrigerator

The 1935 Sears Coldspot

improved style and functionof refrigerators, with newlook, cooling unit coveredwith sheet metal, doors thatwere easil o ened evenwhen a persons handswere full of groceries, use

to prevent rust, functionalcompartments, etc.

Result: sales went from,

275,000 per year !


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COLDSPOT Super Six Lovely

Modern Design; Super-powered

-

size; About half usual pri ce.

A NEW COLDSPOT for 1935 and as an ar o a ue n e ec r c

Refrigerators. By Value we dont meanjust a lower price. You will nevera reciate the Value offered in thisCOLDSPOT merely by looking at itsprice. Here is all we ask: Forget theprice for the moment and consider this

,Study its Beauty. Check its features,

Analyze it strictly in terms of what itoffers you. Then compare it with any

other refrigerator of similar size, sellingin the $250 to $350 class. We say thatyou will find the COLDSPOT actually a

,

That It Costs Only About Half as

Much

Successful products are those that differentiate

form, function and added value.

Form: How the product looks like outwardappearance.

Function: How the product works thetechnology involved.

Value: How the product offers a strong effecton lifestyle, enabling features, meaningful

,desirable product.

Consider the success of the .. Aki Maita, a 31-year oldJapanese woman lovedto keep pets and wouldlike to own ets. Shecame up with the virtual

pet idea and sold it to.

n apanese, amago means egg an omo a cmeans friend. Tamagotchi literally means egg-friend.

In less than a year after Tamagotchi was released,ere were near y cense pro uc s assoc a e

with this toy.


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When introduced on 23 November 1996, 80,000pieces were sold in Japan within 3 days, figure roseto 10 million in Germany by mid-1997 and 40 million

- .

Customers cam -out overni ht at stores ex ectinnew shipments the next day. Black-market dealerssold prices as high as 20 to 60 times store price.

The interactive toy is a product that provides an

exper ence n car ng or pe s an arouses emo on othe players. It triggers real feeling of grief, frustration

.success.

arleyarley--Davidson SuperDavidson Super--rally 2008rally 2008

Free spirit

Hulk Hogan and his HarleyHell Angel


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Peter Fonder

Elvis Presley

Marlon Brando

s s

wooshe

keshoe

eare6s

airofNi

ice

ther

sim

plep

No

ina


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The underground Attributes that create value to a productsuse u ness, usa y an es ra y:

Aesthetics :A focus on all five sensoryperceptions including visual, tactile, auditory,olfactory and gustatory

Emotion: Perceptual experience a consumeras w en us ng a pro uc nc u ng a sense o

excitement and adventure, a sense of confidence,security and independence

Ergonomics: easy to use, safe to use and

Impact: Consider social (improves social well-being of consumers) and environmental effects

in relation to competitors, brand identity, timelinessand appropriateness of style

Quality: Craftsmanship (fit and finish), durability,prec s on an accuracy o manu ac ur ngprocesses, materials composition, method ofassembly that meet users expectation

High

FunctionLow

Low


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Designed withestablished

ec no og es anminimum lifestyle

impact, features and

Rely on minimum useof materials, quick

High

cyc e t me, m n maassembly time, massproduction and mass

Lower

,per unit

FunctionLow

Left

Low

driven only byform and style

High

Left

FunctionLow

Low

Products driven bytechnology, sales

ase on y onadded technological

advantages or

Products work well

in professional

High

app ca ons w erestyle is not important

May require skilled

Lower

Right

user willing tooverlook ease of

use

FunctionLow

Low

High tech low

style products


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Success of first peeler design Cover:Ergonomics: WaistMotorolaprovides good grip;O/A size just fits palm

Aesthetics: Colour

a a ou

u on:

Ergonomics: Large,easily located even in

Graphics Display:

Ergonomics: Large

-

,and RH users

Aesthetics: Creates a

and easy to readAesthetics: Matchescontemporary displays

S eaker/Receiver: Base Trim:

look

and digital sportswatches

Ergonomics: Largearea to speak into andlisten to

Curve Bottom:

Ergonomics:

Ergonomics: Providesgood grip especiallywhen wearing gloves

Aesthetics: avoid largemonotonous space

Comfortable to holdwith/without gloves

Aesthetics: Ruggedoutdoor look

Motorola

Talkabout

Clear Window:

Ergonomics: Transparent to

Grooves at back:

Aesthetics : Matches aesthetic of other

easier to orientate zip diskAesthetics: Enable user to seedetails of disk label when in use

box design; makes product appear robustManufacturing: Strengthens plastic withoutusing more material

Cover:

Ergonomics: Matt finish tohide scratches

Iomega

zip driveAudio eff ect of Disk

Entry/Exit:

Ergonomics: Click

Aesthetics: Translucent toshow mechanisms andincrease user experience;

sounds provideconfirmation ofactions carried out

n go co our un que, sanout from other computerproducts

Recess of Disk Entry:

Ergonomics: Enables fingers to hold

disk when inserting and taking out disk

Rubber Feet:

Ergonomics: Prevent product from

sliding; allows resting vertically or

makes product compatible to high-enddisk drive

Manufacturing: Rubber studs outsideproduct enables easy assembly


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Palm VCover:

Ergonomics: Looks cool and feels lesslike machine and more like an accessor

Aesthetics: Curved, tapered and gracefulto appeal to both male and female users;computer is presented as fashion

Inside:

Ergonomics: Simplicity to avoid such asv ra ng aarms, vo ce recor ng, ec.Product aims to compete with paper andnot computers, to store addresses, phonenumbers, calendar, etc

Thickness:

Ergonomics: Reduced from 19mm to11mm and wei ht b one-third to fit in

palm and pocketsManufacturing: To reduce thickness, AAAbatteries replaced by rechargeable lithiuma er es; c p as c cas ng rep ace y

thin anodized aluminium; industrial gluewas used to avoid screws

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