mcq_-_marketing_management

8/7/2019 MCQ_-_Marketing_Management

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Marketing Management

1) Customers expect global products and services at ----------------- pr

ices. / Local)

Cheap

Global

Low

Local

2) Size and the location of enterprise have no or very little role.

True

False

3) Customer expects the marketer to concentrate at one end of the

value chain and not to spread its resources across the value chain.

True

False

4) Whether it is in product development, use or disposal marketers

have to make conscious effort to protect the environment.

True

False

5) Markets are diverse, but this diversity is just not based on the de


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9) Marketing is the process of --------------- and --------------- the conce

ption, pricing, promotion, and distribution of ideas, goods, servic

es to create exchanges that satisfy individual and organizational

goals.

Designing and implementing

Planning and executing

Creating and organizing

None of the above

10) Marketing is all about creating a push, sales is all about pul

l.

True

False

11) Trying to get the customer to want what the companyprod

uces is Marketing.

True

False

12) Performance > Expectations =>--------------------------------.

Satisfaction

Dissatisfaction

Promotion


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Appreciation

13) Value = Benefit /----------------.

Price

Cost

Advantage

Analysis

14) ------------------ is the managerial process of creating and mai

ntaining a fit between the organizations objectives and resource

s and the evolving market opportunities.

Strategic Planning

Organizational Planning

Execution

Implementation

15) Successful marketing companies continuously monitor cust

omer needs, wants and preferences. Unfulfilled consumer needs

drive their new product development efforts.

True

False

16) Segmentation is the process of classifying customers into g

roups which share some common ---------------------------.

Needs

Characteristics


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Wants

Demand

17) Positioning is arranging for a product to occupy a clear, dist

inctive and desirable place relative to competing products in themind of the consumer. (True/False) Ans. True

True

False

18) A segment based on state-of-mind issues (e.g., motives, attitudes, opinions, values, lifestyles, interests, personality, etc.) is

called - - - - - - - - - - - - - - - -.

Demographic

Psychographic

Geographic

All of the above

19) Same product to all customers is called segment marketing.

False

True

20) Selling different products in different markets is called.

Mass marketing


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Selective Targeting

Test Marketing

None of the above

21) Selling all the products in one market is called Market Spec

ialization.

True

False

22) USP Means - - - - - - - - - - - - - - -. (Unique Selling Proposition

/ Upper segment Plans) Ans. Unique selling proposition

Unique selling proposition

Upper segment Plans

Unique selling plans

None of the above

23) Segment has to be measurable.

True

False

24) Strategic marketing management is concerned with how w

e will create value for the customer.

True

False

25) In strategic planning process controlling is equally importa

nt.


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True

False

26) The socio economic environment comes under macro env

ironment.

True

False

27) SWOT = -----------------------------------------------------. Ans. Stren

gth, weakness, opportunities, threats.

Strength, weakness, opportunities, threats

Strength,weak,opportunities,time

Strength,weak,offer,threat

None of the above

28) Good, timely marketing information is an extremely valuable management tool because it reduces -------------------- and the ris

ks associated with decision making.

Cost

Time

Uncertainty

Expenses

29) The systematic and objective process of generating inform

ation for use in marketing decision making is called - - - - - - - - - -

- - - - - - - -.


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Marketing Management

Marketing Research

Strategic Management

None of the above

30) ---------------------------Involves how he behaves in the shoppin

g area, how he or she dresses up, & what the customer says whe

n he or she sees the product.(observation/experimentation) Ans.

Observation

Observation

Experimentation

Perception

All of the above

31) A open ended question is one where the respondent has to

select a response from one among the multiple choices offered t

o him or her.

True

False

32) WM means - - - - - - - - - - - . Ans. Web mining.

Web Mingling

Web Managing

Web Mining

None of the above


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33) Market demand refers to the total volume that would be

bought by a defined customer group in a defined time period in

a defined marketing environment under a defined marketing pro

gram. ( True/False) Ans. True

True

False

34) In low Involvement Product Alternatives within the same product class are similar.

True

False35) Low involvement product reflects buyers self concept.

True

False

36) Routinised response behaviour- - - - - - - - - - - - - -

Straigth Rebuy

Modified Rebuy

New Task

Rebuy37) The assumption in the economic version of the buyer behavior is that the ----------- priced product will sell as its marginal utility will always be higher than others.

Low

High

Lowest

Highest38) Learning could be conditioned or be the result of trial and e

rror, or an insight.

True

False39) Human beings see or hear only what they want or anticipat

e is called - - - - - - - - -.

Learning


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Motivation

Perception

Imagination40) ------------------are ambitious, upwardly mobile and status co

nscious; they want to make it big.

Belongers

Achievers

Emulators

All of the above41) Societally Conscious: are those who have a high sense of s

ocial responsibility and want to improve conditions in society.

True

False

42) Opinion leaders provide new product or new usage information.

True

False

43) Organizational buyers are -------- in number than householdbuyers but they purchase in bulk. (Less/More) Ans. Less

Less

More Medium

None of the above44) Since risks and costs involved in organizational purchases

are high,decisions are jointly taken & involve several individuals.

True

False45) B2B marketing means - - - - - - - - - - - - - - .

Business to Business Basics to Business

Business to Basics

None of the above


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46) Satisfaction of desired values creates a delighted customer,but it is the unanticipated value satisfaction which bonds the customer to the organization.

True

False

47) Product is a bundle of - - - - - - - - - - - - - - - that a customer

buys.

Satisfaction

Goods

Articles

Things

48) The first level of product is called - - - - - - -- - - - -.

Core Product

Formal Product

Internal Product

External Product

49) The tangible component of the product along with the form

al and core components is called as Future product.

True

False

50) Consistency is the degree of similarity between product lin

es with respect to end use, technology, production techniques &


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distribution channels.

True

False

51) A downward trend may be taken to take advantage of a br

and name and market opportunity created by changing life style

or needs.

True

False

52) According to BCG Modal Star situation means

--------------------------. ( Market growth rate is high/ Market growth r

ate is low)Ans. Market Growth rate is high

Market growth rate is high

Market growth rate is low

Market growth rate if moderate

None of the above

53) According to BCG modal if the market growth rate is low bu

t the companys share is high. This is the situation to

----------------------. (Hold/Divest/Build/Harvest) Ans. Harvest

Hold

Divest

Bulid


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Harvest

54) Price is low but the promotion is high, the situation is called

--------------------.

Slow Skimming

Rapid Skimming

Slow Penetration

Rapid Penetration

55) Price is high and promotion is low means ---------------------

Slow Skimming

Rapid Skimming

Slow Penetration

Rapid Penetration

56) Value Map has ------------------generic product positions.

Four

Five

Nine

eleven

57) Sales promotion collectively comprises the tools used to pr

omote sales in a given territory & ---------------.

Time


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Price

Value

Cost

58) With technologies and products getting standardized, differ

entiation between firms has got blunted and price wars have now

become a reality in most consumer goods.

True

False

59) Sales Promotion motivates trade to keep more and push m

ore of those brands that are on promotion.(True/False) Ans. True

True

False

60) -----------------advertising helps awareness creation & brand

positioning while sales promotion induces trial.

Growth Stage

Introduction Stage

Maturity Stage

Decline Stage

61) Marketer should examine trends in his brand sales and pro

duct category sales.

True


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and space.

True

False

67) Cinema, television, video, cable TV, radio is example of

------------------.

Electronic Media

Outdoor Media

Indoor Media

Print Media

68) Different agencies use different creative styles to communi

cate the desired message to the target audience.

True

False

69) Creating distinctive brand personalities to counter competition from ----------------brands.

Me too

Best

Better

None of the above

70) The concept ofunique selling proposition-the advertisemen

t needs to sell and not just merely be a work of art.

True


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75) Testing a copy before and after the campaign helps in ensu

ring advertising -----------------.

Effectiveness

Budget

Coverage

Audience

76) Testing which is done before the launch of the campaign is

called pre-testing and the one done after the campaign is called-------------------.

Measurement

post testing

Pre-Testing

Testing

77) Parameters on which advertising copy has to be evaluated

are desirability, exclusiveness, and believability.

True

False

78) ---------------refers to the proportion of the target audience t

hat can recall an advertisement and its contents.

Recall

Persuasion


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Reach

Positioning

83) Frequent brand switching behaviour does not happen inlow involvement product alternatives.

True

False

84) Concept Hierarchy of Needs is discussed in - - - - - - - - - - - -- - - - - - .

Maslows

Herzbergs

Einstein

Soros

85) Dissonance gets heightened in the buying situation isa high price-high risk situation.

True

False

86) Roles in consumer decision making are initiator, influencer,decider, buyer, -----------.

Payor

User

Seller

None of the above

87) Products to suit the tastes of individuals are called - - - - - -

- - - - - - - . (Micro Marketing/Niche Marketing) Ans. Micro Marketi

ng

Micro Marketing


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Niche Marketing

Macro Marketing

Teat Marketing

88) Segmentation is necessary to have a competitive edge.

True

False

89) Product description includes features, advantages and - - -

- - - - - - - - - . (Benefits/Price) Ans. Benefits

Benefits

Price

Cost

None of the above

90) Product positioning is the way the product is defined by

consumers on important attributes - the place the productoccupies in consumers minds relative to competing products.

True

False


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91) Different agencies use different creative styles to communi

cate the desired message to the target audience.

True

False

92) Standardization Firm offers the same product to

different market segments. It uses the same communication,pricing and distribution strategies.

True

False

93) A market is a group of actual or potential customersfor a particular product.

True False

94) -------------------involves the process of evaluating eachsegments attractiveness and selecting one or more segments toenter.

Segmentation

Targeting

Positioning

Re-positioning

95) A business has twoand only twobasic functions:

marketing and---------------- . Marketing and innovation produce

results: all the rest are costs.


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Selling

Innovation

Advertising

None of the above

96) Data gathered and assembled specifically for the project at.

The data is collected for the first time and not available anywher

e is called - - - - - - - - - - - - - - -.

Primary Data

Secondary Data

Information

None of the above

97) Any research effort in which data are gathered

systematically from a sample of people by means of a

questionnaire is called - - - - - - - - - - - -.

Survey Group

Experimentation

Obsetvation


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98) O=T C S I where O is - - - - - - - - - - - - . Ans. Observed s

ales

Observed Sales

Ordered Sales

Organised Sales

None of the above

99) ------------ is normative as it prescribes norms of acceptable

human behaviour.(Values/Culture/Principles) Ans. Culture

Values

Culture

Principles

All of the above

100) Most industrial buyers in India use internet for sourcing

information only.

True

False


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mcq_-_marketing_management

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