mcommerce monthly digest - april, 2012
DESCRIPTION
An insightful presentation by Obopay focussing on the banking and mobile scenario in the month of April.TRANSCRIPT
MCommerce Digest-Apr 1-30, 2012
Index
• Latest news in Mcommerce Apr 2 - 8, 2012• Latest news in Mcommerce Apr 9 - 15, 2012• Latest news in Mcommerce Apr 16 - 22, 2012• Latest news in Mcommerce Apr 23 - 30, 2012
Obopay Confidential 2
Pizza giant Domino’s Pizza attributes 16.4% of its $95 million sales to mobile commerce. It brought sales worth $1.6 million.http://bit.ly/HTdUIc
Increasing number of smartphone owners watch product videos on phone. Mobile marketers have another feature to promote mobile shopping. http://bit.ly/HZlyUh
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Prompt mobile banking offerings and compelling features to add potential revenue for the banks. http://bit.ly/H3CTON
Latest news in Mcommerce Apr 2 - 8, 2012
Nielson report reveals that a massive 50% of mobile users in the US use smartphones. http://bit.ly/Hz1IlD
Corporate Website Join us on www.linkedin.com/company/obopay
A recent comScore report reveals that consumers are equally active shoppers on mobile as much as in store. http://bit.ly/HWMcM6
Growing trend of using Tablets and Smartphones while watching TV. Good sign for mobile commerce. http://bit.ly/HtOZui
Latest news in Mcommerce Apr 2 - 8, 2012
Mobile advertising is a complex platform to get marketing for brands. Take a look at this insightful article: http://bit.ly/I0XxdL
Mobile apps are an important segment of mobile commerce. Find out how innovation in app matters. http://bit.ly/Hfs9ZA
Electronics and smartphone major Samsung realizes the potential in mobile commerce, ventures into mobile advertising for future smartphones. http://bit.ly/HzIo7U
Mobile commerce has tremendous potential for businesses of all sizes with growing number of Smartphone users & access to Internet. http://bit.ly/IdS6wZ
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By 2016 there will be 10 billion mobile internet devices. Mobile commerce to overpower conventional e-commerce. http://bit.ly/IoVU92
Latest news in Mcommerce Apr 9 - 15, 2012
Indian MVAS expected to reach Rs. 671 billion by 2015 according to IAMAI and mobile banking seen to have huge potential. http://bit.ly/HWpnZL
Corporate Website Join us on www.linkedin.com/company/obopay
HTML 5 will transform mobile commerce with a rich user experience of a mobile app. http://bit.ly/HO1oh0
I-pad is the king in mobile commerce. Drives 98% of revenue according to a study. http://bit.ly/I8aZ0H
Latest news in Mcommerce Apr 9 - 15, 2012
Mobile acting as a true bridge between online and offline user experiences for luxury brands.http://bit.ly/HQaCsv
Mobile payments to be the key driver of UK's Faster Payment Service initiative.http://bit.ly/HzPdXi
1 in 5 American has done a mobile banking activity in the last year but many are skeptical due to security concerns.http://nyti.ms/Ixsbfe
The future of mobile commerce depends on the quality of user experience design (UXD). http://bit.ly/ItgdTV
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Tablets have given a tremendous boost to the growth of E-commerce. Here’s an interesting infograph on ‘The Tablet Economy’:http://bit.ly/IWQfMu
Latest news in Mcommerce Apr 16 - 22, 2012
Brands embrace Mobile not for online commerce but to drive in-shop commerce. Check this out. http://bit.ly/IqpHiP
Corporate Website Join us on www.linkedin.com/company/obopay
Mobile commerce investment surges by 11% to $201000 compared to 8% last year. http://bit.ly/Io9JGN
Growing smartphone penetration and increasing use of mobile internet will make mobile commerce more convenient to use over e-commerce. http://bit.ly/HRtMLS
Latest news in Mcommerce Apr 16 - 22, 2012
Mobile banking usage among the tablet owners is growing at 49% as compared to others where it’s growing at 22%. http://bit.ly/I2jrBk
Research reveals consumers are 72% more likely to purchase if they see an ad on smartphones and tablets along with TV. http://bit.ly/J1NuFR
Huge potential for mobile payments in India’s $250 billion retail & grocery industry.http://bit.ly/I8URPL
Mobile will be a critical factor in the growth of banking sector in Russia.http://bit.ly/HZoh3C
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Locally targeted mobile ad spending to grow $784 Million in 2011 to $5.01 Billion by 2016. http://bit.ly/HZeYwL
Latest news in Mcommerce Apr 23 - 30, 2012
Mobile shopping at Shop NBC is driven by Apple I-pad and around 80% of its revenue comes from iOS devices. http://bit.ly/K2SZn6
Corporate Website Join us on www.linkedin.com/company/obopay
An insightful article explaining how businesses will benefit from the trend of using QR Codes in mobile commerce. http://bit.ly/IrDdVj
Huge opportunity for mobile commerce in New Zealand. Study finds 44% of mobile phone users would like to experience mobile commerce where just one third of mobile users own a smartphone. http://bit.ly/JpnzL0
Latest news in Mcommerce Apr 23 - 30, 2012
29% Brits keen to use mobile for making purchases less than £20. Read to know more about mobile commerce in Britain.http://bit.ly/IWg0ca
Mobile banking is the only solution for 3 quarters of the world’s poor unbanked population. http://bit.ly/ItU7mK
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Highlights: Apr 1 - 30, 2012
Smartphone sales in 2012 are expected to hit 1.8 billion units, while tablet unit sales are expected to climb to nearly 100 million. The proliferation of Smartphones, shopping apps, and cameras that read barcodes have empowered consumers with the ability to instantly compare and shop.
Mobile commerce offers a unique opportunity for those businesses that take a strategic approach toward their company's role and opportunities in the mobile marketplace.Mobile banking has the potential to serve younger consumers and minorities, who lack access to full-service bank accounts. About a third of “under-banked” consumers reported using mobile banking last year according to a recent survey from the Federal Reserve.
A huge opportunity awaits retailers that are mobile ready. Retail sites that lag behind in mobile readiness risk losing customers to other e-commerce sites and local stores. Thus Mobile has become a ubiquitous platform for retailers for developing their online shopping experiences.
Monthly Highlights
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