mcdonald and dominos1111

8/7/2019 MCDONALD AND DOMINOS1111

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INDEX

Sr No. Particulars Page no

1. OBJECTIVES

2. HISTORY OF McDonalds- Profile- McDonald Intro- Company History

3. HISTORY OF DOMINOS- Board of Directors- Company Profile

4. RESEARCH METHODOLOGY- Data Source- Research Approach- Sampling unit- Data Completion and Analysis- Scope

5. LIMITATION OF RESEARCH STUDY

6. ANALYSIS AND INTERPRETATION

7. CONCLUSION

8. RECOMMENDATION

9. BIBLIOGRAPHY

10. ANNEXURE


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Introduction of McDonald

McDonald corporation is the world largest chain offast foodrestaurants, serving nearly 47 million customers daily.]McDonald's

primarily sells hamburgers, cheeseburgers, chicken products, Frenchfries, breakfastitems, soft drinks, milkshakes anddesserts. Morerecently, it has begun to offersalads, wraps and fruit. ManyMcDonald's restaurants have included a playground for children andadvertising geared toward children, and some have been redesignedin a more 'natural' style, with a particular emphasis on comfort:introducing lounge areas and fireplaces, and eliminating hard plasticchairs and tables.

In addition to its signature restaurant chain, McDonalds Corporationholds minority interest in Pret A Manger(a UK-based sandwichretailer), and owned the Chipotle Mexican Grilluntil 2006 and therestaurant chain Boston Marketuntil 2007. The company has alsoexpanded the McDonald's menu in recent decades to includealternative meal options, such as salads and snack wraps, in order tocapitalize on growing consumer interest in health and wellness.

Each McDonald's restaurant is operated by a franchisee, anaffiliate, or the corporation itself. The corporations' revenues comefrom the rent, royalties and fees paid by the franchisees, as well assales in company-operated restaurants. McDonald's revenues grew27% over the three years nding in 2007 to $22.8 billion, and 9%growth in operating income to $3.9 billion.
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PROFILE:

History of McDONALD:

The business began in1940, with a restaurant

McDonald's

Type Public (NYSE: MCD)

Founded

May 15, 1940 in San

Bernardino, California

McDonald's Corporation,

1955 in Des Plaines,

Illinois

Founder(s)

Dick and Mac McDonald

McDonald's restaurant

concept

Ray Kroc, McDonald'sCorporation founder.

Headquarters Oak Brook, Illinois, USA

No. of

locations31,000+ worldwide

Area served Worldwide

Key peopleJames A. Skinner

(Chairman) & (CEO)

Industry Restaurants

Products

Fast Food

(hamburgers chicken

french fries soft drinks

milkshakes salads

desserts breakfast)

Market cap US$ 60.07 billion (2008)

Revenue US$ 22.79 billion (2007)

Operatingincome

US$ 3.879 billion (2007)

Net income US$ 2.359 billion (2007)

Total assets US$ 29.391 billion

(2007)

Total equity US$ 15.279 billion

(2007)

Employees 390,000 (2008)

McDonalds.comThis box: view talk edit
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opened by siblings Dick and Mac McDonald in San Bernardino,California. Their introduction of the "Speedee Service System" in1948 established the principles of the modern fast-food restaurant.The original mascot of McDonald's was a man with a chef's hat ontop of a hamburger shaped head whose name was "Speedee."Speedee was eventually replaced with Ronald McDonald in 1963.

The present corporation dates its founding to the opening of afranchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15,1955 , the ninth McDonald's restaurant overall. Kroc later purchasedthe McDonald brothers' equity in the company and led its worldwideexpansion and the company became listed on the public stockmarkets in 1965. Kroc was also noted for aggressive businesspractices, compelling the McDonald's brothers to leave the fast food

industry. The McDonald's brothers and Kroc feuded over control ofthe business, as documented in both Kroc's autobiography and in theMcDonald brothers autobiography. The site of the McDonaldbrothers' original restaurant is now a monument.

With the expansion of McDonald's into many international markets,the company has become a symbol ofglobalization and the spread ofthe American way of life. Its prominence has also made it a frequenttopic of public debates about obesity, corporate ethics and consumerresponsibility.

Corporate overview

Facts

McDonald's restaurants are found in 119 countries and territoriesaround the world and serve nearly 47 million customers each day.McDonald's operates over 31,000 restaurants worldwide, employingmore than 1.5 million people. The company also operates otherrestaurant brands, such as Piles Caf, and has a minority stake inPret a Manger. The company owned a majority stake in ChipotleMexican Grill until completing its divestment in October 2006. Until
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December 2003, it also owned Donatos Pizza. On August 27, 2007,McDonald's sold Boston Market to Sun Capital Partners.

Types of restaurants

Most standalone McDonald's restaurants offer both counter serviceand drive-through service, with indoor and sometimes outdoorseating. Drive-Thru, Auto-Mac, Pay and Drive, or McDrive as it isknown in many countries, often has separate stations for placing,paying for, and picking up orders, though the latter two steps arefrequently combined; it was first introduced in Arizona in 1975,following the lead of other fast-food chains. In some countries"McDrive" locations nearhighways offer no counter service orseating. In contrast, locations in high-density city neighborhoods often

omit drive-through service. There are also a few locations, locatedmostly in downtown districts, that offer Walk-Thru service in place ofDrive-Thru.

Specially themed restaurants also exist, such as the "Solid GoldMcDonald's," a 1950s rock-and-roll themed restaurant. In Victoria,British Columbia, there is also a McDonald's with a 24 carat (100%)gold chandelierand similar light fixtures.

The site of the first McDonald's to be franchised by Ray Kroc is now a

museum in Des Plaines, Illinois. The building is a replica of theoriginal, which was the ninth McDonald's restaurant.

To accommodate the current trend for high quality coffee and thepopularity of coffee shops in general, McDonald's introducedMcCafs. The McCaf concept is a caf-style accompaniment toMcDonald's restaurants. McCaf is a concept of McDonald'sAustralia, starting with Melbourne in 1993. Today, most McDonald'sin Australia have McCafs located within the existing McDonald'srestaurant. In Tasmania there are McCafs in every store, with therest of the states quickly following suit. After upgrading to the newMcCafe look and feel, some Australian stores have noticed up to a60% increase in sales. As of the end of 2003 there were over 600McCafs worldwide.

Some locations are connected to gas stations/conveniencestores,while others called McDonald's Express have limited seating
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and/or menu or may be located in a shopping mall. Other McDonald'sare located in Wal-Mart stores. McStop is a location targeted attruckers and travelers which may have services found at truck stops.

Redesign

A McDonald's in Shenango Township, Pennsylvania just outside ofNew Castle was rebuilt in 2007 with the new "Forever Young" look.

A refurbished stand-alone McDonalds in Portsmouth, England. Unlikeinternational McDonald's, British McDonald's are simply beingrefurbished rather than rebuilt.

In 2006, McDonald's introduced its "Forever Young" brand by

redesigning all of their restaurants, the first major redesign since the1970s.

The new design will include the traditional McDonald's yellow and redcolors, but the red will be muted to terra cotta, the yellow will turngolden for a more "sunny" look, and olive and sage green will beadded. To warm up their look, the restaurants will have less plasticand more brick and wood, with modern hanging lights to produce asofter glow. Contemporary art or framed photographs will hang on thewalls.

The exterior will have golden awnings and a "swish brow" instead ofthe traditional double-slanted mansard roof.

The new restaurants will feature are

The "linger" zone will offer armchairs, sofas, and Wi-Ficonnections

The "grab and go" zone will feature tall counters with bar stoolsfor customers who eat alone; Plasma TVs will offer them news

and weather reports. The "flexible" zone will be targeted toward families and will have

booths featuring fabric cushions with colorful patterns andflexible seating.

Different music targeted to each zone

Business model
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McDonald's Corporation earns revenue as an investor in properties, afranchiser of restaurants, and an operator of restaurants.Approximately 15% of McDonald's restaurants are owned andoperated by McDonald's Corporation directly. The remainder areoperated by others through a variety of franchise agreements and

joint ventures.

The McDonald's Corporation's business model is slightly differentfrom that of most other fast-food chains. In addition to ordinaryfranchise fees and marketing fees, which are calculated as apercentage of sales, McDonald's may also collect rent, which mayalso be calculated on the basis of sales. As a condition of manyfranchise agreements, which vary by contract age, country andlocation, the Corporation may own or lease the properties on which

McDonald's franchises are located. In most, if not all cases, thefranchisee does not own the location of its restaurants.

The UK business model is different, in that fewer than 30% ofrestaurants are franchised, with the majority under the ownership ofthe company. McDonald's trains its franchisees and others atHamburger University in Oak Brook, Illinois.

In other countries McDonald's restaurants are operated by jointventures of McDonald's Corporation and other, local entities or

governments.

As a matter of policy, McDonald's does not make direct sales of foodor materials to franchisees, instead organizing the supply of food andmaterials to restaurants through approved third party logisticsoperators.

According to Fast Food Nation by Eric Schlosser(2001), nearly onein eight workers in the U.S. have at some time been employed byMcDonald's. (According to a news piece on Fox News this figure isone in ten). The book also states that McDonald's is the largestprivate operator of playgrounds in the U.S., as well as the singlelargest purchaser ofbeef, pork, potatoes, and apples. The selectionof meats McDonald's uses varies with the culture of the host country.
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Controversies

Discarded packaging

As a prominent example of the rapid globalization of American fastfood industry, McDonald's is often the target of criticism for its menu,its expansion, and its business practices.

The McLibel Trial, formally known as McDonald's Restaurants vMorris & Steel, is a prime example of this criticism. In 1990, activistsfrom a small group known as London Greenpeace (no connection tothe international pressure group Greenpeace) distributed leafletsentitled What's wrong with McDonald's?, criticising its environmental,health, and labor record. The corporation wrote to the group

demanding they desist and apologize, and, when two of the activistsrefused to back down, sued them forlibel in one of the longest casesin British civil law. A documentary film of the McLibel Trial has beenshown in several countries.

In 1999, French anti-globalisation activist Jos Bov vandalized ahalf-built McDonald's to protest against the introduction of fast food inthe region.

In 2001, Eric Schlosser's book Fast Food Nation included criticism of

the business practices of McDonald's. Among the critiques wereallegations that McDonald's (along with other companies within thefast food industry) uses its political influence to increase its profits atthe expense of people's health and the social conditions of itsworkers. The book also brought into question McDonald'sadvertisement techniques in which it targets children. While the bookdid mention other fast-food chains, it focused primarily onMcDonald's.

In 2002, vegetarian groups, largely Hindu, successfully suedMcDonald's for misrepresenting their French fries as vegetarian.

Morgan Spurlock's 2004 documentary filmSuper Size Me said thatMcDonald's food was contributing to the epidemic ofobesity insociety, and that the company was failing to provide nutritionalinformation about its food for its customers. Six weeks after the film
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premiered, McDonald's announced that it was eliminating the supersize option, and was creating the adult happy meal.

Anthony Bourdain on his show, No Reservations, has criticizedMcDonald's among other fast-food restaurants for its culinaryblandness.

Arguments in defense of McDonald's:

A McDonald's resturant with a Playplace in Moncton, Canada

In response to public pressure, McDonald's has sought to includemore healthy choices in its menu and has introduced a new slogan toits recruitment posters: "Not bad for a McJob". (The word McJob, firstattested in the mid-1980s and later popularized by Canadian novelistDouglas Coupland in his book Generation X, has become a buzzword for low-paid, unskilled work with few prospects or benefits andlittle security.) McDonald's disputes the idea that its restaurant jobshave no prospects, noting that its CEO, Jim Skinner, started workingat the company as a regular restaurant employee, and that 20 of itstop 50 managers began work as regular crew members. In 2007, thecompany launched an advertising campaign with the slogan "Wouldyou like a career with that?" on Irish television, outlining that their jobs

have many prospects.

In a bid to tap into growing consumer interest in the provenance offood, the fast-food chain recently switched its supplierof both coffeebeans and milk. UK chief executive Steve Easterbrook said: "Britishconsumers are increasingly interested in the quality, sourcing andethics of the food and drink they buy". McDonald's coffee is nowbrewed from beans taken from stocks that have been certified by theRainforest Alliance, a conservation group. Similarly, milk suppliesused for its hot drinks and milkshakes have been switched to organicsources which could account for 5% of the UK's organic milk output.
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McDonald's announced on May 22, 2008 that, in the U.S. andCanada, it will be introducing cooking oil for its french fries thatcontains no trans fats. The company will use canola-based oilwith corn and soy oils by year's end for its baked items, pies andcookies.

Product

McDonald's predominantly sells hamburgers, various types ofchickensandwiches and products, French fries, soft drinks, breakfastitems, and desserts. In most markets, McDonald's offers salads andvegetarian items, wraps and other localized fare. This local deviationfrom the standard menu is a characteristic for which the chain isparticularly known, and one which is employed either to abide by

regional food taboos (such as the religious prohibition of beefconsumption in India) or to make available foods with which theregional market is more familiar (such as the sale of McRice inIndonesia).

Advertising

McDonald's has for decades maintained an extensive advertising

campaign. In addition to the usual media (television, radio, andnewspaper), the company makes significant use of billboards andsignage, sponsors sporting events from ranging from Little League tothe Olympic Games, and makes coolers oforange drink with theirlogo available for local events of all kinds. Nonetheless, television hasalways played a central role in the company's advertising strategy.

To date, McDonald's has used 23 different slogans in United Statesadvertising, as well as a few other slogans for select countries andregions. At times, it has run into trouble with its campaigns.
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Domino's Pizza

From Wikipedia, the free encyclopedia

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Domino's Pizza, LLC

Type Public (NYSE:DPZ) (BMV:ALSEA)

Founded 1960

Headquarters Ann Arbor, Michigan

Key peopleTom Monaghan, Founder

David Brandon, Chairman & CEO

Industry Restaurants

Products Pizza, Buffalo Wings, Hot Sandwiches

Revenue $1.462 billion USD (2007)

Employees 145,000

Website www.dominos.com

Domino's Pizza, Inc. (NYSE: DPZ) is an international fast food pizza delivery

corporation headquartered just outside Ann Arbor, Michigan, United States. It wasfounded by Tom Monaghan. There are currently about 8,500 corporate and franchisedstores in all 50 states and 55 countries.[1] It was the second-largest pizza chain behindPizza Hut in the United States when it went public in 2004 for just under $15 a share. [2] Itis commonly offered in school cafeterias.
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Products

The exterior of a Domino's Pizza store inNorth London, England.

Until the late 1980s, Domino's kept its menu very simple. Most stores sold only one typeof crust (Classic Hand Tossed, also referred to as regular crust) in two sizes (large andsmall) and only one choice of beverage (Coca-Cola Classic). Later, competition fromother delivery chains forced Dominos to add Ultimate Deep Dish and Crunchy ThinCrust, get rid of the small size (although the small size is now returning nationwide[7]),

and add medium and extra-large sizes (available at most locations), a choice of severalbeverages, and side orders such as bread sticks and chicken wings (Domino's was the firstnational pizza chain to sell chicken wings).

In the late 1990s, Domino's saw its take-out and delivery orders shrink with theintroduction ofLittle Caesars' Hot-N-Ready Pizza special. To combat falling sales, thecompany's then-Vice President, Ken Calwell, introduced the "555" Deal coupled withvigorous advertising and marketing techniques. When a customer ordered the 555 PizzaDeal, they were able to obtain three medium pizzas for the price of $5 apiece, hence thename 555. In some areas, this offer has become the "5.55" deal, an increase of $1.65.

The Oreo Dessert Pizza was first introduced in Ann Arbor, MI and was only available fora limited time. The crust which was layered with vanillasauce was then covered withOreo cookie crumbles, and finished with icing on top.[8] The farcical, almost ridiculous,nature of the television commercials for the product often led the product to belampooned by satirists Stephen Colbert and Jon Stewart on their respective televisionshows.

Dominos has also introduced numerous innovations in the pizza industry including thenow standard use of corrugated cardboard delivery boxes, the modern belt-driven pizzaoven, modern and centralized ingredient logistics, and the Heat Wave, a portableelectrical bag system that uses patented magnetic induction technology to keep the pizza

hot during delivery.

Franchisees

The rights to own, operate and franchise branches of the chain in Australia, New Zealand,France, Belgium, the Netherlands and the Principality ofMonaco are currently owned byDomino's Pizza Enterprises, having been sold off by the parent company between 1993
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and 2007. The master franchises for the UK and Ireland were purchased by Domino'sPizza Group (now publicly traded as Domino's Pizza UK & IRL) in 1993

Major franchises-

Domino's Pizza Enterprises Domino's Pizza UK & IRL

Controversies

Political issues

Tom Monaghan is one of the founders of Domino's, and while he is no longer involvedwith the running of the corporation, the company has been recognized because ofMonaghan's financial support ofChristianpro-life religious and political organizations,such as Operation Rescue and the Thomas More Law Center.

30 Minute guarantee

Starting in 1973, Domino's Pizza had a guarantee that a customer would receive theirpizza within 30 minutes of ordering, or they would receive the pizza free. The guaranteewas reduced to $3 off in the mid 1980s due to concerns over drivers breaking traffic lawsand putting themselves and others at risk trying to fulfill the guarantee. [citation needed] Tofurther reduce accidents and unsafe driving, Domino's did not hold their driversaccountable for any lates.[citation needed] In 1992, the company settled a lawsuit brought by thefamily of an Indiana woman who had been killed by a Domino's delivery driver, payingthe family US$2.8 million. The guarantee was dropped that same year because of the

"public perception of reckless driving and irresponsibility", according to Monaghan.[10]

In 2008, the company again advertised a 30 minute delivery time in the U.S.; the fineprint in the material stated the time as merely an "estimate". However, in Brazil, Chile,India, Indonesia,Lebanon, Mexico and Turkey, Domino's still guarantees delivery within30 minutes, or the order is free but online orders are not available. In Israel, late deliveryresults in cash back on the spot anywhere from a 5th to half the price of the order(depending on the delay).

Advertising

In the 1980s, Domino's Pizza was well known for its advertisements featuring The Noid.That concept was created by Group 243 Inc. who then hired Will Vinton Studios toproduce the television commercials that they created. Customers were implored to orderfrom Domino's in order to "avoid the Noid."

In 1989, a man, Kenneth Lamar Noid, who thought the ads were a personal attack onhim, held two employees of an Atlanta, Georgia, Domino's restaurant hostage for overfive hours. After forcing them to make him a pizza, Noid surrendered to police. Noid was
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charged with kidnapping,aggravated assault, extortion, and possession of a firearmduring a crime, but he was found not guilty by reason of insanity.[11] Contrary to popularbelief, this incident did not cause Dominos to pull the "Noid" campaign off the air; inreality, Noid creator and ownerWill Vinton Studios asked for a larger amount of moneyfor continued use of the Noid character, and Dominos chose not to renew its contract.

In the first few years after the end of the Noid campaign, Domino's introduced their"Something for Nothing" campaign, often accompanied by an animated domino wearingsunglasses. Occasionally, a female domino with a blond ponytail would appear as well.This lasted until 1994. Following the introduction of buffalo wings to the menu,Domino's began using the "Gotta Be, Gotta Be Domino's" slogan, with the music set tothe tune ofQueen's "We Will Rock You". Some early commercials centering on thebuffalo wings featured a buffalo with "wings" flying down to a football stadium. One ofthe ads featuredNBC broadcasters Charlie Jones and Paul Maguire. The campaign lasteduntil 1996, after which the slogan was retired and the Domino's logo was revised to itscurrent form.

In Canada during the 1990s, a Domino's TV ad featured a family ordering a pizza, andhaving it delivered by Wayne Gretzky.

In 2000, Dominos introduced another advertising mascot for its North Americancustomers, Bad Andy. His objective was to get Dominos employees to break the rulesset down by the company (his most famous was trying to get a worker to use a rolling pinto shape the crust, even resorting to stalking to get him to try it). The slogan thataccompanied Andy was "Bad Andy. Good Pizza." It was not well received, and lastedonly a little over a year.

In 2008, Domino's introduced yet another mascot for North America, "Pasta Dude". Thiswas to introduce pasta dishes to its menu in competition with Pizza Hut who had alsoadded pasta to its menu. It was a satirical take on blatant pandoring toward "urban youthculture". "Pasta Dude" is shown wearing a baseball cap backwards, a gold chain with alarge, square "Domino's Pizza" medallion and sneakers. All the while he is rhymingabout the new pasta line up and is shown doing various "Hip Hop Dance" inspired movesbefore being swatted by a spatula. Within a few weeks it was soon edited to remove a"questionable" dance move to prevent any bad press. The dance move in question lookedas if "Pasta Dude" was depicting a sexual position. To be more accurate, "Pasta Dude'sleft hand looked as if it were placed on the small of an invisible partner's back, while hisright hand slapping their bottom from behind.
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HISTORY OF DOMINOS

1983

The first Australian Domino's Pizza store openedin Springwood, Queensland, on 27 December1983. Domino's Pizza quickly expanded

throughout Brisbane, Sydneyand Perth.

1993

The Australian and New Zealand Master Franchisewas purchased by Silvio's Dial-a-Pizza.

From 1993 to 1995 Domino's Pizza and Slivio's Dial-a-Pizza brandswere operated separately.

1995

The decision was made to combine both operations and convertSilvio's Dial-a-Pizza stores to Domino's Pizza stores. At this time

Silvio's Dial-a-Pizza operated 70 pizza stores across suburban andregional Australia. Starting in 1995 Silvio's Dial-a-Pizza stores wereprogressively re-branded as Domino's Pizza stores.

2001 - 2003

The foundations of the current Senior Management Team cametogether when Don Meij and Grant Bourke, the two largest Domino's

Pizza franchisees in Australia, merged their 25 franchised stores intothe corporate store network. As consideration for their stores, DonMeij, Grant Bourke and their related parties received 20% ofDomino's Pizza, and subsequently acquired a further 2.8% in 2002.

Following the merger in July 2001, Domino's Pizza operated 50corporate and 128 franchised stores.


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2004

In 2004 a key franchisee, Andrew Rennie, mergedhis nine franchised stores into the corporate storenetwork in return for a 3.5% interest in theCompany. As a result of these mergers, Don Meij,Grant Bourke and Andrew Rennie have a relevantinterest in shares in the Company as at 13 April 05

equating to 25.5%

300th Australian store opened in Melbourne in August 2004.

Don Meij named 2004 Ernst and Young Australian YoungEntrepreneur of the Year.

2005

On 16 May, Dominos Pizza Australia New Zealand Ltd successfullylisted on the Australian Stock Exchange, following an oversubscribedoffer, becoming the first and only publicly-listed Australian pizzamaker.

Domino's Pizza boosted its store numbers with the acquisition of 16Big Daddy pizza stores in Melbourne and 30 Pizza Haven stores in

New Zealand.

On 25 August 2005, Dominos opened its 400th store in Aspley,Queensland.

Dominos Pizza established Domino's Pizza College centres to trainstaff in all capital cities across Australia

The Domino's Pizza Luv Lub, the national Domino's Pizza productdevelopment kitchen, opened in Brisbane.

The Company-owned direct mail centre, Domino's Direct, opened.

In September, Dominos Pizza partnered with Telstra to launch anAustralian-first mobile phone ordering system.


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In late 2005, trials began for Dominos Pizzas internet orderingsystem.

2006

On 4 July 2006, Dominos Pizza purchased existing Dominos Pizzaoperations in France, Belgium, the Netherlands and the Principality ofMonaco from Dominos Pizza Inc, giving the Company its firstfoothold in Europe.

The European purchase sees Dominos Pizza surpass the 500th storemark.

With more than half of its Australian stores now online, DominosPizza launched the second stage of its internet ordering system. The

Australian-first online ordering technology allows customers to view,order and track the progress of their pizza order in real time on theinternet.

Dominos Pizza launched its Dominos Services and Suppliesenterprise, which will in-source the purchase and maintenance ofequipment for all Australian stores.

Domino's Pizza is now the largest quick service pizza franchise in

Australia with more Network Stores and Network Sales than anycompetitor. It is also the largest franchisee for the Dominos Pizzabrand in the world.

Dominos operations now extend across five countries, with over 600stores employing approximately 14,000 people and making morethan 60 million pizzas a year.

Dominos changed its name to Dominos Pizza Enterprises Ltd, toreflect its global network.


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Board of director of DOMINOS:

Ross AdlerNon-Executive ChairmanRoss was a Non-Executive Director of the Commonwealth Bank ofAustralia from 1991 to September 2004, and was a Director of Telstrabetween 1995 and 2001. Ross is also Chairman of AUSTRADE and

Executive Chairman of Amtrade International Pty Ltd. Ross was ChiefExecutive Officer of Santos Ltd from 1984 to 2000. Previously he wasDeputy Managing Director of Australian Paper Manufacturers (nowAMCOR) and Managing Director of Brown & Dureau. Ross has beenan adviser to Dominos Pizza for three years. Ross holds a Bachelorof Commerce from Melbourne University and an MBA from ColumbiaUniversity.

Paul CaveNon-Executive DirectorPaul is the founder and Chairman of BridgeClimb. Paul foundedBridgeClimb in 1998, following nine years of development, planningand construction. Paul, along with the BridgeClimb business, hasbeen highly rewarded by the tourism and business community inAustralia. Paul was awarded the National Entrepreneur of the Year(Business) in 2001, and the Australian Export Heroes Award in2002/2003. Pauls career included marketing and general

management roles for B&D Roll-A-Door, before founding the AmberGroup in 1974. In 1996, Paul sold his interest in the Amber Group tomanagement. Paul is a director and founding shareholder of InterRiskAustralia Pty Ltd. Paul holds a Bachelor of Commerce from theUniversity of NSW.


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Barry AltyNon-Executive DirectorBarry has had a retail career spanning 40 years with leading retailersincluding Woolworths and Foodland. Barry spent the first 16 years ofhis career with Woolworths (New Zealand), culminating in hisappointment as National Merchandise Controller. He beganemployment with Foodland in March 1993 as General Manager Western Australian Operations. He was appointed Chief ExecutiveOfficer in September 1994 and Managing Director in November of thesame year, serving until 2000. Barry was appointed General Managerof Queensland Independent Wholesalers in 1987, and held variousindustry consulting appointments in Queensland and Papua NewGuinea. Barry is a Member of the Australian Institute of Company

Directors.

Don MeijChief Executive Officer/ Managing DirectorDon commenced his career as a delivery driver for Silvios Dial-a-Pizza in 1987 and became a store manager in 1989. Don becameDirector of National Operations between 1991 and 1993 for Silvios

Dial-a-Pizza. In 1993, when Silvios Dial-a-Pizza acquired Dominosin Australia, Don became General Manager of Dominos Pizza. In1996 Don became a Franchisee and built a network of 17 stores,before vending his stores into Dominos Pizza in 2001. Don becameChief Operating Officer of Dominos Pizza in 2001 and ChiefExecutive Officer in 2002. Don has won a number of internationalDominos awards, notably, 1996 International Manager of the Yearand in 2004 the Chairmans Award, for Outstanding Leadership inDominos Pizza in the worldwide network. Dons Industry Awards alsoinclude the 2002 Qld Retail Franchise Australian Institute of

Management (AIM) Professional Manager of the Year 2004, and TheErnst & Young Australian Young Entrepreneur of the Year in 2004.


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Grant BourkeExecutive DirectorGrant has been a part of Dominos Pizza for 12 years since hebecame a Franchisee in 1993. In 2001 Grant vended his eight-storefranchise network into Dominos Pizzas Corporate Network. Between2001 and 2004 Grant was a Director of Corporate Store operationsfor Dominos Pizza. Prior to joining Dominos Pizza, Grant spent sixyears with Masterfoods (Mars Inc) working in various technical, salesand marketing roles for the company throughout South East Asia,New Zealand and Australia. Grant has won many awards withinDominos Pizza, including National Sales Champion in 1995, GoldenFranchisee award in 1995, Franchisee of the year 1997 and 1998,and the Golden Eagle in 1999 for his contribution to Dominos Pizza.Most notably Grant won the Chairmans Award, for Outstanding

Leadership in Dominos Pizza in the worldwide network. Grant holdsa Bachelor of Science (Food Technology) from the University of NSW

OBJECTIVES:

1. To provide the goods and services of Mc.Donalds andDominos.

2. To determining the customer satisfaction regarding fast foodrestaurant.

3. To know the customer relation.4. To know the sales.


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RESEARCH METHODOLOGY

It is well known fact that the most important step in marketingresearch process is to define the problem. Choose for investigationbecause a problem well defined is half solved. That was the reasonthat at most care was taken while defining various parameters of the

problem. After giving through brain storming session, objectives wereselected and the set on the base of these objectives. A questionnairewas designed major emphasis of which was gathering new ideas orinsight so as to determine and bind out solution to the problems.

DATA SOURCE

Research included gathering both Primary and Secondary data.Primary data is the first hand data, which are selected a fresh and

thus happen to be original in character. Primary Data was crucial toknow various customers and past consumer views about restaurantand to calculate the market share.Secondary data are those which has been collected by some oneelse and which already have been passed through statistical process.Secondary data has been taken from internet, newspaper, magazinesand companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is awidely used method for data collection and best suited for descriptivetype of research survey includes research instrument likequestionnaire which can be structured and unstructured. Targetpopulation is well identified and various methods like personalinterviews and telephone interviews are employed.


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SAMPLING UNIT

It gives the target population that will be sampled. This researchwas carried in City jalandhar only.

These were 50 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findingsof the project were presented followed by analysis and interpretationto reach certain conclusions.

SCOPEMy project was based on the Comparative Study of McDonald V/SDominos and data was taken in the City jalandhar only.

LIMITATIONS

1. Research work was carried out in one jalandhar only the findingmay not be applicable to the other parts of the country because ofsocial and cultural differences.

2. The sample was collected using connivance-sampling techniques.As such result may not give an exact representation of thepopulation.


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3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect truepicture.

RECOMMENDATIONS:

1. Dominos should introduce some more flavour having more fastfood.

2. McDonald should be think customer satisfaction.3. More franchisee should be opened.4. They also introduce some good discount schemes for peoples5. The price should be affordable.

BIBLIOGRAPHY

1. www.mcdonald.com

2. www.google.com

3. www.dominos.com

4. www.wikipedia.com

5. www.yahoo.com

QUESTIONNAIRE
http://www.mcdonald.com/http://www.google.com/http://www.dominos.com/http://www.wikipedia.com/http://www.yahoo.com/http://www.mcdonald.com/http://www.google.com/http://www.dominos.com/http://www.wikipedia.com/http://www.yahoo.com/


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NAME: -

CONTACT NO .

AGE:- 15-20 20-25

25.30 Above 30

OCCUPATION:- Businessman Employee

Student Other

Q1) Which fast food restaurants do you like?

A) McDonald ( ) B) Dominos ( )

Q2) In a week how many time you pay a visit to these fast food restaurant?

A) Ones a week ( ) B) Twice a week ( )

C) Thrice a week ( ) D) More than this ( )

Q3) Do you quite often go at fast food functions?

A) Yes ( ) B) No ( )

Q4) Why you prefer the above place?

A) Price ( ) B) Quality ( )

C) Service ( ) D) Both b&c ( )


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Q5) The service of this restaurant (McDonalds/ Dominos) is?

A) Slow ( ) B) Fast ( )

C) Medium ( )

Q6) According to you in terms of market share the fast food restaurant( McDonald/Dominos) is in?

A) Number 1 ( ) C) Number 2 ( )

B) Number 3 ( ) D) Number 4 ( )

Q7) The customer service satisfaction of this restaurant is.

A) Good ( ) C) Very Good ( )

B) Bad ( )

Q8) Does restaurant provides hygienic food.

A) Yes ( ) B) Not so much ( )

C) Not at all ( )

Q9) Does this restaurant has home delivery facility

A) Yes ( ) B) No ( )

Q10) What things should be improved by the restaurant to make it evenbetter

A) Quality ( ) B) Price ( )

C) Service ( )

Q11) Any suggestion?


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Data Analysis and

Interpretation:1). Which fast food restaurant do you like

McDonalds 76%

Dominos 24%

2) Do you quite obtain go at fast food junction?Yes 80%No 20%

3) In a week how many times you pay a visit to thesefast food restaurants ?One a time 51%Twice a week 30%Thrice 10%


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More than this

4 ) Why you prefer the above place?McDonalds 60% quality16% service

Dominos 24% service

5) According to you in term of market share the fastfood restaurants (McDonalds / dominos)is in ?McDonalds 72% no. 1

4% no. 2

Dominos 2% no.122% no.2

6) The service of these restaurants (McDonald/dominos) isMcDonalds 70 % fast

6% mediumDominos 24 % fast7) The customerservice satisfaction of this restaurant is


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McDonalds 76% very good

Dominos 4% very good

20 % good

8) Does restaurant provides hygienic food.

McDonalds 62 % very hygienic14 % hygienic

Dominos 18% hygienic6% very hygienic

9) Does these restaurants deliver food to home?McDonalds 73 % yes

3% no

Dominos 16% yes

8 % no


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McDonald's -- Much Maligned, But an

Engine of Economic Development

Adrian E. Tschoegl, Wharton School of the University of Pennsylvania

Abstract

Critics have excoriated the US fast-food industry in general, and McDonald's mostparticularly, both per se and as a symbol of the United States. However, examining

McDonald's internationalization and development abroad suggests that McDonald's andthe others of its ilk are sources of development for mid-range countries. McDonald's

brings training in management, encourages entrepreneurship directly through franchisesand indirectly through demonstration effects, creates backward linkages that developlocal suppliers, fosters exports by their suppliers, and has positive external effects on

productivity and standards of service, cleanliness, and quality in the host economies.

Domino Reactions in Organic Synthesis

2ND ABSTRACT

The phrase "Domino Reactions" comes from an analogy with a row ofdomino tiles that falls down sequentially, and refers to a sequence inwhich chemical bonds are formed one after another. The formation of

more than one inter- or intramolecular bond in a single synthesis stepenables the elaboration of most highly complex molecules.

The book "Domino Reactions in Organic Synthesis" organizes thesereactions according to mechanistic principles in chapters with suchtitles as Anionic Domino Reactions, in which the fundamentals arefirst explained, followed by several examples from the currentliterature that await discovery by the reader. It makes sense toclassify the reactions from a mechanistic perspective, and provide abrief introduction for each; this is probably the only meaningful way to

present these transformations. This monograph is thus better viewedas a textbook or as a source of original ideas rather than as atraditional reference work.

However, it should be emphasized that there are in excess of 1000literature citations to be found in this book. The majority of thereaction examples are moreover accompanied by mechanistic


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explanations, so that the reader gleans detailed insights into thedesign of these domino reactions. Even when the moleculespresented are rather complex, one still gains a deep-seatedunderstanding of the mechanisms involved, which will be anadvantage when drawing upon ones own creativity.This book is aimed at advanced students who are interested innatural product synthesis, but also at the chemists working inresearch and development who wish to employ these extraordinaryreactions to generate complex molecules. Several hundred targetstructures are included, and certainly the value of this monograph liesin its organization and in the detailed mechanistic presentations. Inaddition, readers will find themselves astounded by several of thecomplicated reactions that are covered, which makes this book a veryinteresting read!

mcdonald and dominos1111

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