mcdo swot analysis

This is a beautiful story about two rival food chain then later became a love team then a couple.

they were friends, then best friends then closer and closer.

and closer....

until they fell in love and cupids shoot their hearts...

And when they broke up…

Ray Kroc started it all when he bought the franchise of a small burger joint owned by Dick and Mac McDonald, and opened his first restaurant in Des Plaines, Illinois in 1955. Now, McDonald’s has more than 30,000 restaurants, serving nearly 50 million people in over 119 countries everyday, making it the number one quick-service restaurant in the world.

George T. Yang built the first Golden Arches in the Philippines in 1981. As of 2005, McDonald’s Philippines is a 100% Filipino-owned company. From its first restaurant along Morayta, Manila in 1981, McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide! With Kenneth S. Yang at the helm, McDonald’s is now a multi-billion peso company that continues to expand and serve Filipinos all over the country.

Xanthie Sarreal

• Bachelor of Science in Business Administration- Major in Marketing.

• Graduated at St. Joseph College1999

• Bachelor of Science in Business Administration- Major in Management

• West Point College 2005

• Presently works as Marketing Manager in McDonalds ManggahanBranch

Organizes their employees

formal informal

meets future manpower needs

improves job satisfaction

best performance of employee

Promotions and recognitions

Rewards and incentives

monitoring performance

Motivate

strengths and weaknesses

measuring

performances

ORGANIZATION

Support sales

Render good service

Satisfy customers

Promotes products through actively sponsoring several

internationally recognized events like the OLYMPICS

2012 that was held in London.

McDonalds has always maintained its position at the

forefront of the fast food industry.

has been able to expand their products and marketing campaigns to include health-conscious individuals.

up to date with innovations

Reduce McDonalds solid waste through source reduction,

recycling and composting

Not immune to the effects of a recession.

health concerns related to the daily consumption of fast

food

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S W O T

• McDonalds has a strong global presence

• Worldwide brand image and reputation

• Good governance of its operating line

• Strategic locations

• McDonald’s offers the consumers reasonable value, great service and choice.

• High employee turnover rate

• Negative public image of their foods

• An increasing price competition

• Large fluctuations in their net and operating profits making impacts on the investors.

• Failing pizza test market thus limiting their ability to compete with fast food pizza providers.

• McDonalds can open up online services

• Continuous growth of our economy

• Continuous growth of population in our country

• McDonalds can introduce healthy hamburgers for people

• Discounts given on every food item

• COMPETITORS

• Cost of utilities

• Cost of raw materials

• Economic problem