British Food JournalMcDonalds: think global, act local the marketing mixClaudio Vignali

Article information:To cite this document:Claudio Vignali, (2001),"McDonalds: think global, act local the marketing mix", British Food Journal, Vol.103 Iss 2 pp. 97 - 111Permanent link to this document:http://dx.doi.org/10.1108/00070700110383154

Downloaded on: 04 February 2015, At: 05:56 (PT)References: this document contains references to 28 other documents.To copy this document: permissions@emeraldinsight.comThe fulltext of this document has been downloaded 115690 times since 2006*

Users who downloaded this article also downloaded:G.S. Sureshchandar, Chandrasekharan Rajendran, R.N. Anantharaman, (2002),"The relationship betweenservice quality and customer satisfaction a factor specific approach", Journal of Services Marketing, Vol.16 Iss 4 pp. 363-379 http://dx.doi.org/10.1108/08876040210433248Robert K. Perrons, Matthew G. Richards, Ken Platts, (2005),"What the hare can teach the tortoise aboutmake-buy strategies for radical innovations", Management Decision, Vol. 43 Iss 5 pp. 670-690 http://dx.doi.org/10.1108/00251740510597707Satyendra Singh, (2006),"Impact of color on marketing", Management Decision, Vol. 44 Iss 6 pp. 783-789http://dx.doi.org/10.1108/00251740610673332

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