mcd election 2017
TRANSCRIPT
MCD ELECTION 2017
By Sunil Mishra 8527193263Political Consultant
About us• Partners in Excellence is an India based political consulting firm offering
services to individuals and parties in the field of campaign management, political strategy, public relations, strategic communication and public policy advising, employing services of experts from diverse backgrounds such as political science, statistics and sociology. We work with our clients at local, state and national level.
• We also cater to the corporate world which requires specialized services such as product campaigns management, community outreach and crisis management.
• We offer our services on non-partisan basis. We don't profess any ideology- right, left or centre. We assist all our clients in the best way possible without compromising our integrity or our clients' interests.
Challenges 2012 Vs. 2017• BJP in centre: No one should neglect the presence of BJP
in centre , this will be a favourable condition for the party in MCD election. All seated MPs from the state will actively participate to change the history and get to get the victory.
• AAP : In 2012 Aam Aadmi Party was not in picture. Since most of MLA seats have been won by AAP and their MLAs are connected with voters at ground level. It may be a turning point for MCD election 2017.
2012 Vs. 2017• Micro Level management of AAP :Aam Admi Party has
very good team at Muhalla level and it is key for their success and threat for competitors.
• Ostracism of Indian National Congress : One of the crucial and sparking reason that make mcd election 2017 more challenging is the decline graph of INC in last two and half years. There was a time when one can get advantage for being INC candidate in 2012 election ,now it may be curse and one has to put extra efforts to win under INC banner.
2012 Vs. 2017• Patriotism plaintiff Of BJP : After 2014 BJP tried to make
several attempts for their patriotic image. Somehow they have spread a message in society that BJP is the only patriotic party who care about Nation and Hinduism. This so called image will dent a few percentage of vote shares from other parties specially INC.
• Surgical Strike & Notebandi: Both the events made an environmental change and one individual has to play very well before using or misusing the same.
2012 Vs. 2017• Anti incumbency factor: In most of the cases it allows
the voters to register their discontent with sitting councillors, particularly when protesting against certain actions taken by the elected officials in question .
• Delimitation: Changes in composition of ward may impact the equation of candidate and party for the upcoming mcd election 2017.
Key of Success
All is well that Ends well.
Mission 60 Days• Marketing research and on ground survey for the ward to
know and influence the voters mood.• A focused approach to enhance the PR with the ward voters
and to make an unbreakable shield for success.• Approach to reach mostly voters through different ways.• Enhancement of individual candidate image within two
months through different activities.• To make candidate more visible through visual merchandise
and social media.
Action plan• First 5 Days- Ward research with candidate and point out the
strengthening and weaken area layout for different plan of action.
• Chalk out weekly plan for activities .• Weekly review and back to board discussion.• Metro station campaigning (near by ward).• Manifesto/speech/slogan/social media management. • Strategic approach to share the achievements during current
tenure . • Competitors strategy observation and proactive steps to
neutralize them.• Gross root analysis, letter to all voters, door tag…etc.
Action Steps Ward Research & Survey
To understand ward well there will be research and survey for the ward in the first week after the contract to know the strength and weakness of candidate and demographic distinction.We will conduct two on ground survey in the particular ward with the sample size of 1500-2000 voters.
First survey/area research will be done in the beginning of contract to understand the ward well, it will help us for the formulation of strategy for the particular ward.
Second on ground survey will be done post 45 days of the contract to know the mood of voters and impact of branding/marketing activities. After second survey one can take proactive action for next 15-20 days.
Action Steps Manifesto
• Though most of the party decide their manifesto for the state/ municipal level but we help to make it for local level. As a political consultancy firm we advise to put local/ward issues in the manifesto, it may helps to enhance the attention.
Action Steps Team Management & their Motivation
• This is one of the core issue that has to managed well for the victory. We are expertise in team management and their time to time management. For the 60 days of campaigning we will take care of team motivation through reward and recognition programme.
Action Steps Candidate Brand Building
• Apart from party image we will make visible brand for candidate in their ward. It has been noticed that a few time party image may dent the vote percentage so we will proactively take care of the individual brand to maximise the vote percentage.
Action Steps In & Out Advertising
• Through in & out advertising we will try to cater all the entry, exit and approach road with visual merchandise to lure voters in our favour. For the last quarter it helps for distinction with competitors.
Action Steps Keeping our eyes on Competitors
• This is one of the key factor for the victory of candidate . Under this segment we keep our eyes open on competitors and proactive action will be taken to neutralize the impact .
Action Steps Weekly Review with our core team
• Back to board activity will be done on weekly basis and point to point review will be done in presence of our core team. This will make a positive synergy . Routine review helps to know the exact status of our ground activities and it gives new ways to approach the voters.
Action Steps Speech/slogan writing
• For the advance stage of campaigning it is very crucial to speak the right things in a right way. In addition to candidate capacity our expertise will be leading to deliver better things in a better way.
Action Steps Nukkad-Natak/ Plays
• In the last week of campaigning we will plan Nukkad Natak with help of 10-12 volunteers in the different part of ward to give our message promptly.
Action Steps Social Media Management
Action Steps Unique visual Merchandises
THANK YOUSUNIL [email protected]