mbrand3 - model case - telecom [english version]
DESCRIPTION
Presents various advertising campains in the Telecom industry. See what SFR, Orange and Bouygues, the 3 titans in the mobile telecom industry in France, have done in terms of mobile marketing Mbrand3 is the 1st Mobile Advertising independent Network in FranceTRANSCRIPT
Mobile - Marketing - Media
Telecom Sector
May 2013
Orange Services campaignDate : June 2013Format : Interstitial HTML5Site: General Rotation iPhone andAndroid application
Redirection:
Orange Services campaignDate : June 2013Format : Interstitial HTML5Site: General Rotation iPhone et Android applications
Redirection:
M6 mobile by Orange campaignDate : June 2013Format : BannerSupport : General Rotation on the Pack Music applications
Redirection:
Orange Sosh campaignDate : April 2013Format : BannerSupport : iPhone applications
Closer – Grazia – Sportytrader - Voyages
Redirection:
Orange Sosh campaign
• Context: Orange launches a Sosh community.
• Goals: Orange launches a new mobile brand, Sosh, which offers subrsciption with low prices and without commitment. A 100% digital brand. Orange plays with words « Qui m’aime me Sosh », or « On skeep in Sosh », and « Les Mains dans les Sosh ». Theses are the catchphrases of this campaign, truly targeting the youth, which enven the signature tells everything : “Join the mobile Sohiety”
• Device: Mobile campaign with Banner, Interstitial and Expand banner.
Orange 4G campaignDate : January 2013Format : Interstital + bannerSupport : iPhone + iPad + Android applications
Nouvel Obs / Tom’s Guide / Tom’s hardware
Redirection:
Orange & moi campaignDate : January 2013Format : Interstitial + bannerSupport : iPhone applications
Redirection:
Orange CinéDay campaign
• Context: Orange launches its CinéDay offers
• Goals: Orange offers every Tuesday a ”Buy one get one free” concept with Cinema tickets to all its clients. For this purpose, Orange launches an application Orange CinéDay which allows to download a guest code in order to benefit from the offer.
• Device: Mobile campaign with Banner, interstitial, and Fix travel with redirection to the CinéDay application
Orange Maison connectée campaign
• Context: Orange opens its doors in the connected house
• Goals: Orange had installed a connected house in 24 french cities. This connceted house offers the possibilty for user to try music, games and TV.
• Device: Mobile campaign Banner and Interstitial.
Orange Rock Corps campaign
• Context: Orange launches the 3rd RockCorps edition.
• Goals: Orange RockCorps works for a few years on the simple concept of spending 4 hours of your time for a charity, and receive a ticket for an exclusive concert. To promote the 3rd edition, Orange rockCorps used the goo atmosphere between the volonteer in order to realise a musicla performance in the heart of Paris.
• Device: Mobile Campaign with banner and interstitial with redirection to the video.
SFR Red campaignDate : April 2013Format : InterstitialSite : General Rotation iPhone + Android applications
Redirection:
SFR ADSL campaignDate : January 2013Format : InterstitiealSupport : General Rotation iPhone + Android applications
Redirection:
Fibre SFR campaignDate : January 2013Format : InterstitialSite: iPad application
Redirection:
SFR Dress on Journal Du Net
• Context: SFR creates un partnership with Journal du Net.
• Goals: A dress and an advertorial of SFR on the site Journal du Net for a period of 2 month
SFR formule Carré campaign
• Context: New mobile subscriptions launching by SFR.
• Goals: New offer Carré web starting 37€ / month. This campaign’s aim is to present and promote these new offers.
• Device: Mobile campaign with banners and interstitials
SFR Pro campaign
• Context: SFR comunicates on its professional offers.
• Goals: Starting sept 2011, SFR commmunicates on its professional offers. Makes discover the new offers through attractive Smartphone (iPhone, Blackberry…) and overwhelming prices.
• Device: Mobile campaign with banners and interstitial on premium sites visited by the professional users.
SFR ADSL rentrée campaign
• Context: SFR communicates on its neufbox offers.
• Goals: From sept 2011, SFR communicates on its neufbox offers. In this aim, SFR put the emphasis on the service’s quality and speed through a funny campaign.
• Device: Mobile campaign with banners and interstitials
SFR Multi-pack campaign
• Context: SFR communicates on its Multi-packs offers
• Goals: Dès la rentrée 2011, SFR communique sur ses forfaits Multi-pack. The multi-packs offer includes the mobile and the neufbox subscription. Through this campaign, SFR offers a reduction on the multi-packs.
• Device: Mobile campaign with banners, interstitials and fixed travel.
Bouygues Neopro campaign
• Context: Bouygues presents its professional offers.
• Goals: Through this campagn, Bouygues enhances its offers designed for professionals, with a discount for people keeping their old number.
• Device: Mobile campaign with banners and interstitials on premium sites
Bouygues client relationship campaign
• Context: Bouygues communicates on its client relationship.
• Goal: For the last 5 years, Bouygues is elected n°1 regarding client relationship in internet and landline.
• Device: Mobile campaign with interstitials
Bouygues B&You campaign
• Context: Bouygues communicates on its new offers
• Goals: Bouygues Télécom just annouced the lauching of its new offer targeting the youth, with 2 subcritpion models, with unlimited call and messages, 24,90€ and 36,90€/month. For this new offer without commitmentand exclusively online, the operator created an new brand : B&YOU
• Deivce: Mobile campaign with interstitial and travel formats
Bouygues Eden campaign
• Context: Bouygues Telecom presents a new offer’s generation called Eden.
• Goals: Bouygues Telecom presents its Eden offers through a new fidelization strategy which allows the clients to change their mobile offer freely and without make a new commitment, starting from 3 month of subcription.
• Device: Mobile campaign with interstitial and travel on premium sites.
Mobile – Marketing - Media
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