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    INTRODUCTION:

    As we see around the globe together with central and Eastern Europe as well as Southeast Asia,

    women are starting and operating their own businesses in record numbers. In Canada the

    number of women entrepreneurs grew by 8% between 1996 and 2001 as compared to 0.6%

    increase for men and it encourage the female entrepreneur and has enabled her to start,

    possess, and manage a significant number of small businesses.

    (Galor and Stelios, 2006)in economic growth between advanced and lessdeveloped countries

    can narrow owing growth of entrepreneurial activity.(DeTienne and Chandler 2007)It can be

    observed that female entrepreneurial activity is more sensitive to economic cycles than male

    entrepreneurial activity. Then, differences in the process of creating businesses could depend

    on differences of the gender of the entrepreneur.

    Many governments have taken actions to support the engagement of women in self-

    employment or business creation and female entrepreneurship is growing. But still gender gap

    is there. Women are considered to be more competitive but they are shy. Women some ethnic

    minority groups the disabled and those in rural areas may all face some degree of additional

    problems in trying to start a business i.e. finance, labor, market. The increase in female and

    ethnic minority entrepreneurship is likely to have a positive effect on economic development

    and they are successfully starting new life.

    The contribution made by women business owners to economic development includes jobcreation as well as economic growth stemming from the increase in their active involvement in

    corporate life. They also enrich business processes due to the differences that exist in the way

    that they act and conduct themselves compared to their male counterparts (Safarik, 2003;

    Reed ,2012).

    Lecture and discuss ideas then to share our findings with scholars, policy-makers, and the

    greater entrepreneurial community of Sweden and, finally, to broaden our scope and engage

    additional researchers from around the world to form research on female entrepreneurship

    was valued. High employment growth aspiration female entrepreneurship, in different

    countries. Here We investigate the brunt of general measures of the rule of law and the size of

    government as well as the effects of gender specific aspects of the rule of law and the role of

    the state on female entrepreneurship and higher aspiration growth projects.

    people are either born with the right personality and skills or they are not, and there is not

    much that one can do about it. Women can influence entrepreneurial behavior.

    The number, size, and types of women owned businesses have been undergoing dramatic

    changes In the USA alone, between 1987 and 1997, the number of women-owned businesses

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    rose by 89%. Female entrepreneurship can also have a significant impact on economic

    development and poverty lessening.

    (Smallbone and Welter, 2006)Institutional theory is used as a guiding frame of reference

    because the specificcharacteristics of the external environment under transition conditions

    make the latter aparticularly strong influence on entrepreneurship, compared with a context

    where the formal institutional framework is more benign for entrepreneurs and the macro

    environment generally more stable.

    The process of transformation towards market economies deprived a majority of women in the

    former Soviet states of their paid jobs, as well as most of the social security provided under

    socialism. In these conditions, female entrepreneurship is important not only to alleviate

    growing unemployment but also to take advantage of the potential contribution of women to

    economic and social transformation. The importance of women in the world of work as

    business owners or employeeshas become a significant phenomenon in recent decades

    throughout the developedworld, making it advisable to review the situation of women in

    business (asentrepreneurs and the way that their situation in the social and family context (asconditioned by gender) facilitates or hinders their work or entrepreneurial activity.(Klapper and

    Delgado 2007).The role of women entrepreneurs in the process of economic development has

    been Recognized form nineties in various parts of the world. Today, in the world of business,

    entrepreneurship has become an essential movement in many countries and has been

    accepted in all areas of working. Entrepreneurship is essential for the continued dynamism of

    the modern market economy and a greater entry rate of new businesses which can foster

    competition and economic growth. For the purpose of strengthening the economies of the

    countries in the region, the government should reform policies related that of gender

    stereotype and mentor the families and communities (inhibitors) to recognize the women in

    economic participation.

    In this way, the growing presence of women in the corporate sector and the differences that

    exist between men and women business owners (Pellegrino and Reece 1982; Cuba, 1983;

    Renko, 2012)justify the need to carry out targeted research into woman business owners,

    without the need to draw comparisons with their male counterparts. At business start-up in

    particular, the aptitudes management skills, experience, etc. - of business owners become

    particularly significant (Baum and Locke 2004).

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    Literature Review

    The increasing presence of women in the business field as entrepreneurs or business owners inthe last decades has changed the demographic characteristics of entrepreneurs. Women-

    owned businesses are playing a more active role in society and the economy, inspiring

    academics to focus on this interesting phenomenon.

    Important academic publications such as Frontiers of Entrepreneurship (Babson, 1981), Journal

    of Business Venturing (1985-) and Entrepreneurship, and Theory & Practice (formerly American

    Journal of Small Business, 1988-) have encouraged the creation of studies on women as

    business owners (Swedberg, 2000; Veciana 1999; Brush, 1992). Advances in this field of studies

    have been helped by the fact that world institutions such as the United Nations and the

    Organization for Economic Cooperation and Development have recognized the importance of

    producing reports and statistics separated by gender and have encouraged their member

    countries to carry out such studies.

    In an attempt to find a psychological characterization of the entrepreneur, empirical studies

    exploring cognitive and personality aspects such as the studies realized by (Catley and

    Hamilton, 1998) and (Sexton and Bowman, 1990) maintain that there are no significant

    differences between male and female entrepreneurs regarding psychological characteristics. A

    recent theory developed by the psychologist (Baron-Cohen,2003) indicates, from a genetic and

    biological foundation, women are physically better wired (brains structure) for empathy than

    men, implying that they are better at social skills, such as their perception of other people and

    social adaptability. Furthermore the social feminism theory suggests women are better

    empathizers due to the fact that persons are shaped by different societal experiences. Where

    men are socialized to be masterful, dominant, and competitive, women are socialized to be

    nurturing and relational (Gilligan, 1982 and Aldrich, 1989; in Greene, 1999). Despite of these

    theories suggesting same profile for women and men behavior not conclusive results are found

    in empirical studies on entrepreneurs, e.g. Leahy and Eggers (1998).

    According to various empirical studies some of the main push and pull motivations for women

    to become entrepreneurs are the following: 1) push factors are dissatisfaction with their job,

    flexibility to manage family obligations, independence and work aspirations; and 2) pull factors

    are self-fulfillment, family and lifestyle motivators, and social recognition. In a study run by

    (Amit1994), pull entrepreneurs were found to be more successful than push entrepreneurs.

    Regarding to strategies in the new venture created, a general strategy follow in greater degree

    in women-owned businesses is a product-service quality strategy (Chaganti and Parasuraman,

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    1996). With respect to the rhythm of growth, tend to have slower early growth trajectories

    (Minniti, 2005). Women showed a preference for slower-growth strategies due to the risks

    associated with fast-paced growth strategies (Cliff, 1998), Gundry and Welsch (2001) analyzed

    rapid-growth-oriented women entrepreneurs and identified their distinctive characteristics as

    having a team-based form of organizational design, strong leadership, and utilizing a widerrange of financing sources for the expansion of the venture.(Kourilsky and Walstad, 1998; Kyro,

    2001; DeMartino and Barbato, 2003),

    In 2004 a cross-national study on womens entrepreneurial activity, the first study launched by

    the Consortium on female entrepreneurship-. This study included 34 country members from all

    over the world4, for each income group of countries was analyzed the behavior of women

    entrepreneurs dimension, which considered universal factors such as: age, education, work

    status, network, perceived skills, opportunity recognition, and fear of failure. (Minniti, 2005).

    The results related to the traits perspective (e.g. women entrepreneurs age are in the range of

    25-34 years old, except in the high-income countries where it was 35-44 years old) do not differ

    from male entrepreneurs. Moreover, other studies concluded the same, not significant

    demographic distinctions were found between the characteristics of male and female

    entrepreneurs (Sexton and Bowman-Upton, 1990; Brush and Bird, 1996; Hisrich, 1997).

    The process of how men and women entrepreneurs organize their businesses seems similar.

    Both prefer to start a business with someone they know well or have had ties with on a social

    level, and both prefer same-sex teams. Social networking and social capital play an important

    role for women entrepreneurs recognize the fact that a single strong affiliation with a womens

    organization can improve business performance(Aldrich, 2002).

    Hypothesis 1:

    The level of education of women business owners influences the motivations, barriers and

    factors of success.

    There is some controversy in corporate literature dealing with the level of education of womenbusiness owners. Certain research conclude that women business owners have a better overall

    education than the majority of the population, including their male While others conclude that

    the overall level of education of business owners is the same, regardless of sex, and that any

    real differences that do exist refer to the type of education received.

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    It could be concluded that education does not influence achieving better results in activities

    carried out by both men and women. Women who have studied specific functional business

    areas have a greater and better vision of how to achieve profit.

    Hypothesis 2:

    Occupational experience prior to the constitution of the company by women entrepreneurs.

    It was noted that the occupational experience of women business owners primarily revolves

    around marketing or production or family businesses, which in principle is of benefit when it

    comes to beginning to manage their own companies. Women believe, as do men, that theiroccupational experience has provided them with the practical expertise required to perform

    their business activities the ability to build relationships with clients and suppliers, intuition,

    perspective, etc. At the same time, the experience they acquire leaves them more self-

    confident, more flexible, more tolerant and also more careful

    Hypothesis 3:

    Experience in business influences the business activity.

    Much of the literature on woman entrepreneur points out that acquired business experience

    has a positive influence on the idea of starting up a new company of their own. The studies

    carried out show that only a small number of women business owners have business expertise

    prior to starting their new .And in general terms, women have less business experience than

    men. It is noted that 60 % of the women surveyed were first time business owners.

    Hypothesis 4:

    The managerial skills of women business owners influence the motivations, the barriers and the

    factors for their success

    Certain research suggests that women behave differently from their male counterparts, namely

    how they perform their managerial functions. Specifically, it would appear that women

    business owners adopt a managerial style based on cultural and social values that are different

    from those of men. In this regard, a number of different authors state that women business

    owners use a more participative and democratic managerial style than do men, looking to

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    achieve consensus with their employees, delegating a greater number of functions and sharing

    a greater amount of information and power than do their male counterparts.

    METHODOLOGY

    Methods:

    Six Czech and eight Polish women entrepreneurs participated in this study. Polish women

    entrepreneurs were invited to participate through contacts with the Warsaw Chamber of

    Commerce. In the Czech Republic, the Czech Business and Professional Womens Association

    (APM) was first contacted for help in locating entrepreneurial women. The Chamber and

    Association assisted the researchers in contacting potential candidates for the interviews.

    Women were chosen to participate based on: owning a small international business; industry

    (service vs. manufacturing); locationcapital city (Prague, Warsaw) vs. other areas; and abilityto meet with the researchers at a mutually convenient time.

    Also, for the Czech women, selection was based on whether or not they participated in a small

    business training program offered through the APM. The APM program was supported by

    USAID with courses in The Czech Republic followed by a summer in the United States where the

    women shadowed American entrepreneurs. To test the role of formal business training, the

    Czech sample was divided between a group of 68 LITUCHY AND REAVLEY women who received

    the APM training and a group who did not. The results for these two Czech sub-samples were

    compared to those of the Polish participants who had not (as a group) completed a program

    similar to that offered by the APM. Similar to research in this area conducted in other countries

    (McCarthy et al., 1997; Pellegrino and Reece, 1982), the case study method was employed forthe purpose of data collection. A bilingual research assistant conducted structured interviews in

    Czech or Polish. The interviews were tape recorded with the permission of the interviewees.

    Structured, open-ended questions were used as the primary data-gathering instrument. The

    interview was divided into five parts. In the first part of the interview, each participant was

    asked to provide demographic information. In the second part of the interview, each

    participant was asked to give a brief history of her business and to explain why she decided to

    start her own business; what problems she faced at the start-up stage; and what she most

    enjoys about being in business. In the third part of the interview, each participant provided

    further background information on her business, including type, year registered, ownership,

    products/services, customers, competition, size, and growth in sales, and number of

    employees. In part four of the interview, each participant was asked open-ended questions

    about the successes and challenges she faced. Specifically, shewas asked to describe any

    problems she had encountered in several business management areas, including finance,

    marketing, technology, production, managing people, and government regulations. Each

    woman was also asked to identify the decision making style she used and to summarize what it

    means to her to be a woman in business. Finally, each entrepreneur was asked to discuss her

    plans for the future. The interviewtapeswere transcribed and translated into English by

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    bilingual research assistants. The researchers coded the transcripts following the methods

    described byYin (1984) and Miles and Huberman (1984). Transcripts were then analyzed and

    coded by two of the researchers, individually, for each dimension of the three models of

    entrepreneurship. Next, the researchers compared results. Inter-rater reliability ranged from

    85%98% for each of the women in the study. The researchers then reviewed any differences

    and came to an agreement on each of these items.

    RESEARCH SAMPLE 1:

    A mailed questionnaire survey was used primarily as a research methodology.

    In this research, the Manifest Needs Questionnaire (MNQ) developed by Steers and

    Braunstein [23] was used to obtain responses for the four needs under studyachievement;

    affiliation; autonomy; and dominance. This instrument consists of 20 items assessing the extent

    to which respondents demonstrate certain behaviours in the work environment. Besides

    answering questions regarding their behaviours at work, respondents were also required to

    provide some information about themselves, e.g. educational background and familybackground. Entrepreneurs were required to answer additional questions on their businesses,

    e.g. age of business founding. Basically, two groups of respondents were included in this study

    women entrepreneurs and women employees. Convenience sampling [ 24] was the primary

    sampling technique used for the purpose of this research. A total of 343 questionnaires were

    sent and 110 questionnaires were used in this study53 entrepreneurs and 57 employees.

    SAMPLE 2:

    The target population of this study comprises women business owners from the Community of

    Valencia. A sample of 155 businesses started by women was chosen. The sample size ensures amaximum error of 7.8 %, with a confidence level of 95 %, at worst, for dichotomous questions

    (p0q050 %). The information was obtained through surveys carried out in person with the

    women business owners. The design of the questions was primarily based on studies that had

    already been tested, including amongst others, those carried out by Verheul and Thurik (2001),

    Ribeiro (2003a and b), Carter et al. (2007). As far as the validity and reliability of the scales used,

    Chronbachs internal consistency was used to verify the reliability of the scale for each factor.

    Work on testing the hypothesis begins with the factorial analysis carried out in an earlier

    research piece (Akehurst et al. 2012) followed by a series of linear regressions. Factor analysis

    carried out for each of the issues addressed - motivations, barriers and factors for success

    allows us to determine the constructs that are going to be formed, guaranteeing the validity ofeach and every one of them. Four factors were obtained from the factor analysis carried out on

    the motivation dimension, which explains 71.57 % of the variance: born entrepreneurs,

    recognition and inheritance, financial and professional ambition and job dissatisfaction. The

    business barriers faced by women dimension, which explains 69.34 % of the variance, is

    comprised of 5 factors: difficulties with infrastructures and training, difficulties as a

    consequence of gender, bureaucratic and financial difficulties, competitive difficulties and

    conciliation difficulties. Lastly, factors for success consisted of a single factor (managerial

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    skills) that explains 60.44 % of the variance. Once the factor analysis was carried out, the

    hypotheses under consideration were tested using linear regressions. Three linear regressions

    were carried out to link dependent variables - motivations, difficulties and factors for success-

    with the independent variables thatwere referred to in the theoretical framework level of

    education.

    Sample 3:

    To test the model and hypotheses we use data gathered through a survey exploring the

    determinants of risk behaviour in Bulgarian enterprises (Andronov and Aleksandrova, 2003). A

    stratified sampling technique was used to compose the sample, which included 382 owner-

    managers of enterprises with less than ten employees (Andronov and Aleksandrova, 2003).

    There are no significant differences between the distribution of the selected enterprises and

    the total population of such enterprises in Bulgaria according to sector, number of employees,

    and region. In this study an entrepreneur is someone who is an owner-manager of a business.

    The sample contains 141 female entrepreneurs (36.9 per cent of the sample) and 241 male

    entrepreneurs (63.1 per cent of the sample), which is similar to the gender distribution of the

    total population of entrepreneurs in Bulgaria according to the National Statistical Institute (NSI,

    2004).

    Conclusion:

    The purpose of this study is to determine which variables linked to the skills of women business

    ownerslevel of education, previous occupational experience, prior business expertise and

    managerial skillsare related to their motivations at business startup, the barriers facing them

    when starting a business and the key factors for success in entrepreneurship.

    The analysis undertaken shows that the lack of education and managerial skills of women

    business owners are two of the most important variables when it comes to understanding the

    motivations and the difficulties they face:

    1. The lack of education impedes born entrepreneurship in women and compounds the barriers

    and difficulties facing them when running a business. Taking into account the fact that anumber of different studies conclude that long-term growth and prosperity result from an

    increased involvement of women in corporate life (Reynolds et al 2001), there might be merit

    to implementing specific approaches that encourage women entrepreneurs to continue their

    education.

    2. Managerial skills appear to be positively linked to that factors that motivate and push women

    towards starting their own businesses. Nevertheless, women business owners possessing the

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    best skills for running a company feel that they are faced with increased difficulties. This fact

    might at first appear striking, but it can be explained by a greater awareness of these women

    entrepreneurs when dealing with all issues involving business start-up. This would imply

    perhaps that they should work to simplify proceduresbureaucracy, administration etc.

    required to go through when starting a business.

    Lastly, this study does have its limitations and these could form the foundations of futureresearch. On the one hand, the results cannot be applied to other areas and regions that do not

    share the same characteristics.

    Bibliography:

    THE FEMALE-ENTREPRENEURSHIP FIELD: 1990-2004.Women Entrepreneurs: A Comparison ofInternational Small Business Owners in Poland and the Czech RepublicEmployment situationof women in Pakistan. Effects of globalization on women

    in Pakistan. Examining successfulIranian women entrepreneurs: an exploratory study.

    Diana: a symbol of women entrepreneurs hunt for knowledge, money, and the rewards of

    entrepreneurship.Examining Female Entrepreneurs' Management Style: An Application of a

    Relational Frame.

    Gender factors and female entrepreneurship: International evidence and policy implications

    Genome-wide association studies in economics and entrepreneurship research: promises and

    limitations.

    Women in business: entrepreneurship, ethics and efficiency.

    Womens entrepreneurship from an institutional perspective: the case of Uzbekistan.

    WORKING IN THE UNCHARTED TECHNOLOGY FRONTIER: CHARACTERISTICS OF WOMEN

    ENTREMRENEURSGIP.The motivation of

    women entrepreneurs in Singapore.