mbi client presentation

Market Buzz International

Profile

VISION

• Serve as the outsourced PR & marketing department, combining our own PR and marketing expertise and resources with the outsourced strengths of experienced freelance executives, providing our clients access to a wide network of industry professionals

• Assist our clients in identifying value-creating opportunities and develop strategies to capture that value

• Building relationships based upon mutual trust and respect

www.themarketbuzz.net 2

OBJECTIVE

PROVIDE COST-EFFECTIVE STRATEGIC PR & MARKETING SUPPORT IN THE MIDDLE EAST; ADDING VALUE TO YOUR BOTTOM LINE!

CORE STRENGTHS


One of the few agencies offering the complete range of PR and marketing solutions, MBI is:

• Flexible: decision-making process is faster and more effective especially in a crisis

• Cost effective: using outsourced freelance expertise only when its needed reducing overheads and giving us the flexibility to be able to work within very restricted budgets

• Personal: dedicated personalised attention to each client

• Innovative: no preconceived ideas in PR or marketing; Working with smaller clients and budgets means we have to be more innovative and creative with our PR and marketing ideas – making each marketing and PR dollar count

• Focused: MBI’s forte is IT-centric. MBI’s team works closely with the key IT journalists in the Middle East

• Passionate: our team works with a passion for its clients – going beyond our contractual obligations to ensure that the clients get all the support they need to get the job done

SERVICES• STRATEGIC

– Strategic planning (facilitation and writing of business and marketing plans, identifying market segments, opportunities, and advice)

– Advertising (media planning, buying and placement) – Public relations management (including writing press releases, coordinating with media, and press

conferences, etc) – Events (organising launches, exhibitions, promotions and/or event management) – Co-ordination with principals/suppliers/customers/staff

• CREATIVE – The design and production of quality communication messages (covering print, direct mail, direct

marketing, billboards, magazine, and electronic) – The design and production process of corporate identities/logos, signage, printed materials such as

brochures, profiles, stationery, branded merchandise, etc.

• RESEARCH – Market research (customer feedback) from Point of Sale or phone – Building and/or managing customer/client databases


• PR DELIVERABLES:• Identify and organise regular editorial opportunities including contribution to features, interviews,

customer announcements, etc, with target media each month• Organise one-to-one interviews and ensure that corporate guidelines are communicated to the media• Organise press events like special briefings during road shows, exhibitions, press conferences, etc• Work with regional and international business partners and customers to generate local stories • Host regular media meetings • Meet regularly with local office to understand local goals and attempt to tailor PR objectives accordingly• Media monitoring and generating monthly coverage report highlighting:

– Date of issue, name of publication– Language of publication and distribution (i.e. Pan Arab or local country UAE, Saudi Arabia, etc)– Whether generated by our press release, feature, comment article, etc– Any other information specifically required


DELIVERABLES

MARKETING AND EVENT DELIVERABLES• Marketing:• Planning marketing strategies based on goals and budgets• Advise on marketing opportunities (based on strategy) from identifying the most cost effective media to

lead generating activities• Identifying value creating opportunities like mail shots, sponsorship opportunities, speaking

opportunities at other seminars, etc (actual costs of these activities to be billed separately during implementation)

• Implementing marketing plans

• Events:• Planning the scope of event, including target audience, budgets, etc• Organising event including:

– Sourcing venue , speakers and suppliers like entertainers, audio visual, and any other equipment needed for the event, temporary staff

– Sending invitations and following up on attendance– Organising transport and accommodation, if needed– Organising PR around event



EXISTING CLIENTSEXISTING CLIENTS

Buffalo Technology is a global leader in the design, development and manufacture of wireless networking, storage and memory solutions. Buffalo and MBI have been working together since July 2005.

MBI role: Building strong brand equity for Buffalo and its products through PR and marketing activities including editorial columns, press releases, press conferences, interviews and events.

Fortinet is the pioneer and leading provider of multi-threat security systems that enable secure business communications and deliver the best security, performance and total cost of ownership available. Its award-winning security systems and subscription services protect the networks of more than 20,000 customers worldwide - including the largest telecommunications carriers, service providers and enterprises of all sizes. Fortinet and MBI have worked together since July 2006.

MBI's role: Building strong brand equity for the company and its products through PR including editorial columns, press releases, press conferences, interviews, product reviews and events.

Aptec Holdings is the Middle East, Turkey & Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. MBI started work with Aptec since May 2008.

MBI's role: Building strong brand equity for the company and its products through PR including editorial columns, press releases, press conferences, interviews, product reviews and events.

Imation is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media. With one of the broadest product lines in the industry, Imation serves customers in more than 60 countries, in both business and consumer markets. Imation and MBI have been working together since January 2002.

MBI's role: Increasing Imation’s presence in the region through the use of strategic marketing consultancy, PR, case studies, design of ads and print media, media planning, loyalty program, news letter – channel & end-user, database, and website.

FVC is a Value added distributor for Rich Media communications as well as Networking and security. It works through a network of resellers throughout the Middle East and North Africa. With Management office in the UK, it also has branches in UAE, Saudi Arabia, Lebanon and Kuwait. MBI and FVC have worked together since October 2006.

MBI's role: Building strong brand equity for the company, its vendors and solutions through PR including editorial columns, press releases, press conferences, interviews, product reviews and events.


EXISTING CLIENTSEXISTING CLIENTS

NEC Computers, a subsidiary of Japan’s NEC Corporation, offers a complete range of IT infrastructure solutions (servers, storage, software) and client workstations (desktop and notebook computers, thin clients, virtual PCs), as well as a wide range of professional services. MBI has been working with NEC since 2005.

MBI's role: Building strong brand equity for NEC through PR and marketing activities including editorial columns, press releases, press conferences, interviews and events.

EXISTING CLIENTS

Opennet MEA is the leading Distributor and certified training & education centre in MENA (Middle East & North Africa) for Red Hat, the most trusted Linux provider to enterprises. Opennet and MBI started working together in April 2004.

MBI's role: Building strong brand equity for Opennet, Red Hat, Linux and open source through PR and marketing activities including editorial columns, press releases, press conferences, interviews and events.


Red Hat, the world's leading open source solutions provider, provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with applications, management and Services Oriented Architecture (SOA) solutions, including JBoss Enterprise Middleware. Red Hat also offers support, training and consulting services to its customers worldwide.

MBI's role: Building strong brand equity for Red Hat through PR including editorial columns, press releases, press conferences, interviews and events.

NEC Display Solutions, a subsidiary of Japan’s NEC Corporation, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. MBI has been working with NEC since 2008.

MBI's role: Building strong brand equity for NEC through PR and marketing activities including editorial columns, press releases, press conferences, interviews and events.

Distree Events is a communication company specialised in the planning, organisation, staging and management of events for the Information Communications Technology sector. Its portfolio of annual events includes Distree, Digital Consumer Channel (DCC) and Digital Business Channel (DBC). Distree Events and MBI have been working together since January 2005.

MBI’s role: Building strong brand equity for the company and its events through PR and marketing activities including identifying value-creating opportunities for DISTREE events and acting as the local ME representative. MBI helped to promote the formation of a new regional professional body – Technology Distributors’ Association (TDA) on a voluntary basis.


EXISTING CLIENTS

TagStone is one of the leading wireless intelligence solution integrators in the Gulf region. With offices in UAE and Kuwait, the company leverages RFID, biometric, GPS and other related technologies to deliver integrated wireless auto-identification and location aware systems in nearly any type of business environment. TagStone offers complete project management from consulting to building to managing an enterprise’s wireless and RFID projects, helping them to drive sales growth, control operational costs, and closely manage important business processes.

MBI's role: Building strong brand equity for TagStone through PR including editorial columns, press releases, press conferences, interviews and events.